Global Travel News

Celebrate Valentine’s Day With Sofitel Bangkok Exclusive Romantic Experiences

1080 450 wttc2

Celebrate Valentine's Day With Sofitel Bangkok Exclusive Romantic Experiences - TRAVELINDEXBangkok, Thailand, January 23, 2025 / TRAVELINDEX / This February, Sofitel Bangkok Sukhumvit is the ultimate destination for those seeking to celebrate love in an extraordinary way. From indulgent dining experiences at our signature restaurants to romantic spa escapes, every detail is designed to make your Valentine’s Day truly unforgettable.

Maison Mizuki: A Symphony of Romance 

At Maison Mizuki, immerse yourself in an evening of refined romance with a thoughtfully curated sharing set menu. Relish the exquisite depth of Uni Sashimi, the luxurious melt of Otoro Rolls, and the sublime Grilled Australian Wagyu Beef with Red Wine Sauce. Conclude your night with a refreshing Strawberry Sorbet, as sweet as the memories you create. For an extra touch of indulgence, explore our exclusive Valentine’s cocktails, available à la carte, including the Ruby Kiss (THB 420) and The Mist (THB 480)—crafted to elevate the enchantment of your evening.

Price: THB 3,588++ per couple
Date: February 12th – 16th, 2025
Time: 5 PM – 10:30 PM

Belga: A Belgian Affair to Remember

 Celebrate love from a height at Belga, located on the 32nd floor, where breathtaking panoramic views of Bangkok’s skyline provide the perfect backdrop for an unforgettable evening. Savor the velvety richness of Iberico Ham and fresh oysters, followed by the indulgent Bisque de Homard and lobster, and delight in an A5 Wagyu or Grilled Seabass, each dish designed to embody the pleasure of sharing a perfect moment. Conclude your evening with creamy Belgian Chocolate Truffles, a sweet reminder of love’s most precious gifts.

Price: THB 4,000++ per couple
Date: February 14th, 2025
Time: 5 PM – 11 PM

Bella Sera: A Passionate Italian Celebration

 At Bella Sera, romance flourishes over an expertly crafted set menu designed by Chef Fabio to spark unforgettable memories. From the delicate Burrata Avocado Tartare with Oscietra Caviar to the tantalizing Lobster Capellini, each dish is a tribute to the senses. Indulge in Grilled Hokkaido Scallops or Sliced Chateau Briand, followed by the spectacular Giant Raspberry-Chocolate Macaron with Amarena Ice Cream—a sweet finale to a night brimming with romance.

Price: THB 3,299++ per couple, including two glasses of Prosecco
Date: February 14th, 2025
Time: 6 PM – 9 PM

Sofitel Spa with L’Occitane: Romantic Bliss

 Pamper your senses this Valentine’s season with a serene retreat at Sofitel Spa with L’Occitane. Begin your journey with a soothing foaming bath, followed by our signature Aromachology Massage, crafted to rejuvenate and envelop you in tranquility and bliss.

Price: THB 3,000 Net (Single) | THB 5,500 Net (Couple)

Date: February 1st – 28th, 2025

Time: 10 AM – 8 PM (Monday – Thursday) | 10 AM – 10 PM (Friday – Sunday)

Create Unforgettable Memories

This Valentine’s Day, let Sofitel Bangkok Sukhumvit be your partner in crafting a celebration of love like no other. From exquisite menus to a romantic spa retreat, every moment promises sophistication, passion, and joy.

Reserve your experience now. Contact us at tel. +66 2126 9999

About Sofitel Bangkok Sukhumvit
Sofitel Bangkok Sukhumvit is an iconic five-star luxury hotel located in the heart of Bangkok’s vibrant Sukhumvit district. Seamlessly blending French elegance with Thai warmth, the hotel offers sophisticated design, world-class service, and a collection of refined dining experiences. With 345 luxurious rooms and suites, stunning city views, and state-of-the-art amenities, Sofitel Bangkok Sukhumvit provides an exceptional stay for both business and leisure travelers. Guests can indulge in signature experiences at renowned restaurants such as Belga Rooftop Bar & Brasserie, Maison Mizuki, and Bella Sera, or unwind at the SoSPA and SoFIT. Whether you’re seeking relaxation, fine dining, or exploring the dynamic cultural offerings of the city, Sofitel Bangkok Sukhumvit ensures an unforgettable stay.

Source

First published at TravelNewsHub.com – Global Travel News

The Power of Networking to Drive Innovation

933 550 wttc2
The Power of Networking to Drive Innovation - TRAVELINDEXHong Kong, Hong Kong SAR, January 23, 2025 / TRAVELINDEX / From seamless tech-driven customer experiences to eco-friendly amenities, innovative practices can help hotels to streamline their operations and attract more customers. But to help hospitality and tourism enterprises to leverage innovation to gain competitive advantages, we must first understand how they innovate and the conditions under which such innovation occurs. Rising to this challenge, Prof Mimi Li, Ms Wenqing Xu and Ms Weiwei Liu of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University, working with a co-author, offer a fresh perspective on design-driven approaches to innovation in the hospitality sector and reveal the power of social networks to drive innovation in boutique hotels. Their findings provide a roadmap for hotel operators and practitioners of design-driven innovation to remain competitive in today’s ever-changing landscape of hospitality.
Innovation – defined as the process of turning a novel idea into something tangible that can be utilised and put into practice – is a key driver of competitive advantages in hospitality and tourism. By embracing innovation, businesses in this industry can attract customers, boost their profits and carve out a long-term niche in a vibrant yet unstable market landscape.
“The quantity and quality of relevant innovation research are, therefore, increasing”, the researchers point out. Topics have ranged from technology innovation to employee innovation and sustainability innovation. However, most relevant studies have focused on the outcomes rather than the process of innovation. “The innovation process remains fairly opaque”, say the researchers. “It is often referred to as a ‘black box’”.
This is certainly true for small to medium-sized enterprises (SMEs), which represent the overwhelming majority of hospitality and tourism businesses worldwide. Innovative products and processes can help boost SMEs’ profits and thereby support the whole development of the industry – a vital mission as the hospitality industry continues to find its feet after COVID-19. Yet we still know too little about how these SMEs engage in innovation.
“The innovation process of small- and medium-sized hotels is not necessarily analogous to that of large or multinational hotels”, the researchers warn. The management of small firms may be unsupportive of innovation due to risk aversion and resource constraints, and the employees of such firms tend to be similarly conservative. How can these barriers to innovation be overcome for hospitality SMEs?
The answer may lie in design-driven innovation (DDI) – an approach to developing new products or services that places a strong emphasis on understanding and meeting the needs of users through thoughtful design. At the core of DDI is design thinking, a human-centred problem-solving method that prioritises customers’ needs. “As personal experience lies at the heart of tourism and hospitality”, note the researchers, “DDI may be an attractive option for myriad hospitality firms”.
This approach may be particularly well suited to boutique hotels (BHs), which are small to medium-sized hotels that offer a high level of service. “These establishments differentiate themselves from traditional chain hotels”, say the authors, “by focusing on unique and immersive guest experiences that are grounded in thoughtful design and aesthetics”. Therefore, this sector could offer valuable opportunities to implement DDI.
Collaboration and networking are crucial to the success of innovation in general and DDI in particular. “Firms seeking to realise DDI must establish open-ended social networks whose actors may include technical experts and elites in the sociocultural domain”, the authors tell us. However, the processes involved remain poorly understood. “The cornerstone of this type of innovation – the dynamic of design discourse – is still seen as ‘invisible and magical’”, the researchers note.
To gain much-needed new insights into how hospitality and tourism SMEs innovate, the authors created a qualitative multi-case research design focusing on three Chinese BHs. “Answering a call to scrutinise SMEs’ innovative practices in the hospitality and tourism industry”, the authors explain, “this study attempted to unravel social networks among primary BH actors”. They also mapped how such networks interact across stages of innovation, focusing on a particular system of innovation: DDI.
After a rigorous 3-month pilot study, the researchers selected three design-driven innovative BHs for analysis. They were all based in mainland China; had high guest ratings and exceptional performance; were of a small scale (i.e. no more than 150 rooms/suites); and were either independent or part of a small group. “Che’fle Canal Hotel was reconstructed from a historical silk warehouse”, the researchers report, “and the Scholars Hotel Pingjiangfu was renovated from a former Suzhou garden”. The third hotel, Heduli Paddy Hotel, had a similarly fascinating history, having been restored from an unused village school in the countryside.
Data were collected for analysis from a variety of sources, including webpages on Ctrip, China’s most popular online travel agency; participant observation; and semi-structured interviews. Following the secondary data collection, the participant observation happened in two stages. “First, it was necessary to experience each hotel as a customer”, the researchers say. “Second, [we] toured each hotel alongside a manager”. Finally, they interviewed 12 key actors in the innovation networks of the three hotels.
The researchers’ analysis shed new light on how the patterns and dynamics of a particular social network – the executive–interpreter network – contribute to innovation in small and medium-sized hotels. The executive–interpreter network is the set of close relationships between executives (such as hotel owners and managers) and interpreters (individuals who help to translate innovative ideas into tangible products and services).
The authors found that this network plays a crucial role in facilitating communication, collaboration and knowledge exchange to drive innovation. They clarified executives’ roles in organising and managing DDI in hospitality and identified several key factors that can shape the dynamics of innovation networks. These factors include “emotional intensity between executives and interpreters”, “personal norms or interest in specific innovative meanings”, “an executive’s traits and position” and “economic interests and social benefits for interpreters”.
“Innovation firms can benefit from understanding the dynamics of these elements during network transformation”, the authors point out. “This research provides guidance for SMEs keen to become more competent in the tourism and hospitality market through innovation”. Crucially, hotel owners, general managers and other executives must recognise the benefits of social networking for innovation purposes. They should also be skilled in managing network dynamics at different stages of innovation.
“To ensure success in this regard”, the researchers say, “executives must leverage their resources and interpreters well, develop flexible ties with interpreters and deftly balance influential factors throughout”. Meanwhile, interpreters should realise that when supporting innovative ideas, “effective social networking with firms engenders a win–win situation from which both sides can profit in the long run.”
Fruitful innovation can enhance the customer experience and boost hotels’ profits and competitive advantages. Yet smaller hospitality and tourism firms continue to face barriers to innovation, due to limited practical understanding of this process. By unravelling the innovation processes and network dynamics of three boutique hotels – a sector “that is currently outperforming general hotel trading and represents an emerging segment within hospitality” – the researchers offer invaluable guidance for SMEs on innovating more effectively through a design-driven approach. Indeed, say the researchers, “the idea of DDI presents an opportunity to reframe the innovation process and serve as an alternative to conventional hotel practices”. Drawn from unique Chinese hotel enterprises, their findings also shed much-needed new light on networking and collaboration for value cocreation in tourism and hospitality against an Eastern sociocultural background.
Li, Mimi, Xu, Wenqing, Liu, Weiwei, and Cao, Huiyi. (2024). Networking for Innovation Dynamics: A Design-Driven Approach in the Hospitality Industry. International Journal of Contemporary Hospitality Management, Vol. 36, No. 2, pp. 632-660.

Source

First published at TravelNewsHub.com – Global Travel News

Discover the Superfood Sensation Fresh Wolffia at Plate Restaurant

800 455 wttc2

Discover the Superfood Sensation Fresh Wolffia at Plate Restaurant - TRAVELINDEXBangkok, Thailand, January 21, 2025 / TRAVELINDEX / Plate Restaurant at Carlton Hotel Bangkok Sukhumvit invites you to experience the goodness of a nutrient-packed superfood with our latest Plate of the Month: Fresh Wolffia and Prawn Salad with Wolffia Spicy Yum Gel. A perfect choice for those seeking both taste and nutrition.

Discover the unique flavors and health benefits of Wolffia, a nutrient-rich superfood renowned as the world’s smallest flowering plant. Packed with protein, vitamins, and minerals, Wolffia is a powerhouse ingredient that pairs beautifully with the succulent sweetness of fresh prawns. Complemented by the Wolffia Spicy Yum Gel, this dish offers a delightful harmony of fresh and satisfying flavors and textures.

Pair your salad with our Cocktails of the Month and enjoy an exclusive 20% discount on the salad—a perfect blend of nutrition and indulgence. Don’t miss this limited-time opportunity to savor a dish that’s as innovative as it is nutritious.

Available at Plate Restaurant from 7 January to 28 February 2025
Only THB 380++ per dish

For more information or reservations, please contact us at 02 090 7888

Source

First published at TravelNewsHub.com – Global Travel News

Ring in the Year of Thea Snake and Get Up to 30% Off with BWH Hotels

922 553 wttc2

Ring in the Year of Thea Snake and Get Up to 30% Off with BWH Hotels - TRAVELINDEXBangkok, Thailand, January 21, 2025 / TRAVELINDEX / BWH Hotels, the leading global hospitality network comprising WorldHotels, Best Western® Hotels & Resorts, and SureStay® Hotels, is celebrating the arrival of the “Year of the Snake” with its New Year Super Sale – an exclusive promotion that offers up to 30% off stays all across Asia.

For seven days only, leading up to Lunar New Year, auspicious discounts will be available at 45 hotels & resorts in seven countries: Thailand, Vietnam, Japan, Indonesia, the Philippines, Laos and Pakistan. Guests simply need to book from January 23rd to 29th, 2025, and stay before June 30th, 2025, to enjoy up to 15% off their chosen hotel’s best rate. Best Western Rewards® members will receive an additional 15% off, for total savings of up to 30%!

With participating properties in a wide range of enchanting Asian destinations, from Bali to Bangkok, Ha Long Bay to Hokkaido, Phuket to Palawan, Laos to Lahore – and many more besides – every traveler can discover their ultimate escape. Whether it’s a couple’s break, a family vacation, or even a solo retreat, BWH Hotels will set the stage for life’s most magical moments in the “Year of the Snake”.

Best Western Rewards members will be treated to the biggest New Year Super Sale savings, as well as dedicated perks and benefits such as worldwide free night redemptions, points that never expire, exclusive member rates and more!

So, don’t miss out – make your “Year of the Snake” truly unforgettable with BWH Hotels!

Source

First published at TravelNewsHub.com – Global Travel News

Discover Khasab: A Journey Through the Heart of Oman’s Hidden Gem

1080 607 wttc2

Discover Khasab: A Journey Through the Heart of Oman's Hidden Gem - TRAVELINDEXMusandam Peninsula, Oman, January 21, 2025 / TRAVELINDEX / Tucked away in the Musandam Peninsula, Khasab is a hidden gem that offers travelers an authentic Omani experience. Known for its stunning fjords, crystal-clear waters, and dramatic mountain landscapes, Khasab tours have become a must-do for those seeking an off-the-beaten-path adventure. Whether you’re looking for serene moments in nature or thrilling marine explorations, Khasab delivers a diverse range of unforgettable experiences.

Why Khasab?

Khasab is often referred to as the “Norway of Arabia” because of its striking resemblance to the famous Scandinavian fjords. But while it shares this natural beauty, Khasab remains a unique destination of its own, offering a blend of Omani culture, history, and breathtaking scenery. This coastal city is also a gateway to the rich heritage of Oman, showcasing traditional life while giving visitors a glimpse into its ancient seafaring and trading past.

Top Khasab Tour Experiences

1. Dhow Cruises Through the Fjords
One of the highlights of any trip to Khasab is taking a traditional dhow cruise through the spectacular fjords of Musandam. These wooden dhows, reminiscent of the vessels used by Omani traders for centuries, take you on a leisurely ride through the tranquil waters, with towering cliffs rising dramatically on either side. As you glide through the waters, keep an eye out for playful dolphins, which are often seen swimming alongside the boats, adding a magical touch to your journey.

Many dhow cruises offer stops at isolated beaches and islands, where you can snorkel in the pristine waters, explore hidden coves, or simply relax and enjoy the solitude. The underwater world in Musandam is vibrant, teeming with colorful coral reefs and marine life, making it a haven for snorkelers and divers alike.

2. Mountain Safari to Jebel Harim
For those who crave a bit of adventure, a mountain safari to Jebel Harim (Mountain of Women) is an absolute must. Rising 2,087 meters above sea level, Jebel Harim is the highest peak in the Musandam Peninsula, offering breathtaking panoramic views of the rugged landscapes and deep valleys below. The journey to the summit is equally exciting, as you traverse rocky mountain paths, pass through ancient villages, and discover prehistoric fossils embedded in the rocks—an incredible reminder of the area’s geological history.

Along the way, you’ll also have the chance to visit traditional Bedouin villages and learn about the nomadic lifestyle that has been preserved for centuries in this remote region.

3. Explore Khasab Fort
For history enthusiasts, a visit to Khasab Fort is an excellent way to dive deeper into Oman’s rich heritage. Built by the Portuguese in the 17th century to protect the region’s strategic maritime routes, this fort offers a glimpse into the past, with exhibits showcasing Omani artifacts, weapons, and traditional boat-building techniques. The fort also provides a great vantage point for viewing the surrounding landscape, including the picturesque harbor and the surrounding mountains.

4. Dolphin Watching and Snorkeling
The waters around Khasab are teeming with marine life, making dolphin watching and snorkeling two of the most popular activities on offer. Most dhow tours include dolphin-watching excursions, where you can spot these friendly creatures frolicking in the waves. Afterward, you can jump into the clear waters to explore the vibrant coral reefs, home to an array of colorful fish and other marine species.

5. Visit Telegraph Island
A dhow cruise through Khasab’s fjords often includes a stop at the historic Telegraph Island. This small, uninhabited island was once the site of a British telegraph station during the 19th century, part of the communication link between India and Britain. Today, it serves as a tranquil spot for swimming, snorkeling, and relaxing while surrounded by stunning natural beauty. Its fascinating history adds a touch of intrigue to this otherwise serene stop.

Why Choose Khasab Tours with Pink Stone Travel?

At Pink Stone Travel, we pride ourselves on offering personalized and immersive travel experiences. Our Khasab tours are designed to showcase the best of this unique destination while providing authentic connections to local culture and natural beauty. From the serene fjords to the rugged mountains, our guided tours allow you to explore Khasab’s hidden treasures in comfort and style.

Whether you’re an adventure seeker or a leisure traveler, we offer customizable packages to suit every type of traveler. Our expert guides ensure that you don’t miss a thing, from the hidden history of Telegraph Island to the perfect spot for dolphin watching in the fjords.

Conclusion

Khasab is one of Oman’s best-kept secrets, a place where nature, history, and culture converge in a breathtaking display. Whether you’re cruising through the fjords, hiking to the summit of Jebel Harim, or exploring the ancient forts, Khasab offers an adventure like no other. At Pink Stone Travel, we invite you to embark on this journey with us and discover the magic of Khasab for yourself.

Plan your Khasab tour today and experience Oman’s hidden gem!

Source

First published at TravelNewsHub.com – Global Travel News

Malaysia Prepares for Visit Malaysia 2026 at ASEAN Tourism Forum 2025

1080 676 wttc2

Malaysia Prepares for Visit Malaysia 2026 at ASEAN Tourism Forum 2025 - TRAVELINDEXJohor Bahru, Malaysia, January 18, 2025 / TRAVELINDEX / As Malaysia prepares for the launch of its Visit Malaysia 2026 (VM 2026) campaign, the country is setting ambitious targets aimed at driving growth in its tourism sector. Malaysia aims to attract 35.6 million international tourists and generate an impressive RM147.1 billion in tourism revenue. To achieve these goals, the Malaysian government has committed a substantial RM550 million to tourism promotion, which includes measures such as extending visa-free access for travelers from China and India through the end of 2026. This strategic move reflects Malaysia’s determination to enhance its appeal to international visitors and stimulate tourism growth. The country also has an intermediate goal of welcoming 27.3 million foreign tourists and generating RM102.7 billion in tourism revenue in 2024, showcasing a strong commitment to the recovery and revitalization of its tourism industry.

In parallel with these efforts, the ASEAN Tourism Forum (ATF) 2025, which took place in Johor Bahru, Malaysia, from January 15 to 20, provided a significant platform for industry leaders and stakeholders from across Southeast Asia to meet, discuss, and shape the future of tourism in the region. This year’s event brought together over 1,000 delegates to explore pressing issues affecting the tourism sector, with a focus on innovation, sustainability, and collaboration. The theme of the forum, “Unity in Motion: Shaping ASEAN’s Tourism Tomorrow,” captured the essence of the event, which aimed to strengthen regional cooperation and create a cohesive vision for the future of tourism in ASEAN countries.

One of the core messages emphasized during ATF 2025 was the importance of sustainability in tourism development. Malaysia used the forum as a platform to promote its tourism strategy for Visit Malaysia 2026, which highlights eco-conscious travel and the promotion of lesser-known destinations. With a growing focus on sustainability, Malaysia is working to reshape its tourism offerings by encouraging more responsible travel choices, particularly in less-explored areas of the country. This effort is seen as a way to mitigate overtourism while offering tourists more authentic experiences in smaller towns and rural locations.

Experts at the forum pointed out that tourism, if managed well, can be a powerful force for conservation and sustainable development. Justine Vaz, Executive Director of The Habitat Foundation, highlighted the importance of promoting hidden gems and lesser-known areas within Malaysia, such as small towns and rural regions. These destinations not only provide unique cultural experiences but also help to alleviate the pressure on more crowded tourist hotspots. Vaz also shared the success of her foundation’s eco-tourism initiatives, which help to preserve Malaysia’s natural heritage while benefiting local communities. According to Vaz, Habitat, which has been operating since 2016, has remained financially sustainable while contributing to conservation efforts, such as protecting park reserves from poaching.

Another critical aspect of the forum was addressing the challenges of overtourism, especially in popular destinations like Semporna in Sabah. Speakers emphasized the need to create tourism experiences that are both purpose-driven and environmentally sustainable. Cher Chua-Lassalvy, Co-founder of Batu Batu, a private island resort off the coast of Johor, shared how their resort uses sustainable practices to maintain the ecological balance of the island. This includes mapping the impact of visitor occupancy on the local flora and fauna, which helps the resort adjust its visitor numbers accordingly. By focusing on sustainability, Batu Batu has successfully positioned itself as an eco-conscious destination, catering to travelers who prioritize environmental preservation.

The importance of preserving both natural and cultural heritage was also a central theme of ATF 2025. Datuk P. Manoharan, the Director-General of Tourism Malaysia, emphasized the need to balance tourism growth with the protection of Malaysia’s diverse cultural and environmental assets. To ensure that tourism remains sustainable in the long term, Malaysia is focusing on measures such as limiting visitor numbers in ecologically sensitive areas, as well as promoting lesser-known destinations to reduce the strain on high-traffic tourist spots.

A standout feature of the ATF 2025 was the ASEAN Travel Exchange (TRAVEX), which provided an invaluable opportunity for networking among 221 sellers from ASEAN member states and 329 buyers from 41 countries. This business-to-business exchange was crucial in driving partnerships and expanding business opportunities across the region. It allowed tourism professionals to forge new connections, discuss emerging trends, and explore innovative ways to enhance the travel experience for both tourists and service providers.

Technology, particularly Artificial Intelligence (AI) and digital transformation, was another key topic of discussion at the forum. With the increasing reliance on digital tools to improve the travel experience, AI-driven initiatives are expected to shape the future of ASEAN tourism. AI-based solutions, such as personalized trip planning, advanced data analytics for understanding traveler behavior, and improved digital payment systems, are gaining traction as they offer more tailored and seamless travel experiences. Malaysia is positioning itself at the forefront of this digital transformation, with a focus on creating a user-friendly and efficient travel experience for visitors, from the planning phase to their arrival.

However, the rapid rise of AI also raised concerns about its impact on the industry. Noor Ahmad, CEO of the Pacific Asia Travel Association (PATA), discussed the inevitable integration of AI in tourism, particularly in replacing traditional roles such as tour guides with AI-powered devices and platforms. Despite the disruptive nature of these technologies, Ahmad argued that AI could lead to greater efficiency within the tourism sector by streamlining operations and reducing costs, particularly for lower-level tasks. At the same time, there was recognition that AI cannot replace the human touch entirely, and tourism professionals must adapt to this evolving technological landscape by embracing new tools while maintaining the value of human expertise in delivering quality service.

Talent development also emerged as a key priority for the tourism sector. As AI and digital tools increasingly shape the industry, there is a growing need for a workforce that is well-equipped with the skills to manage new technologies, customer service expectations, and sustainable practices. ASEAN countries are investing in training and education programs to develop a future-ready workforce. These programs aim to equip hospitality professionals with advanced skills in digital marketing, customer engagement, and sustainability, ensuring that the tourism industry is prepared for the changes ahead.

Randy Durband, CEO of the Global Sustainable Tourism Council (GSTC), spoke about how AI is transforming the way travel is marketed and planned. He noted that AI is helping to curate personalized travel experiences for consumers by aggregating and analyzing vast amounts of data to identify preferences and trends. However, he also pointed out that AI’s role in tourism is not to replace human workers, but rather to enhance efficiency and help workers focus on higher-level tasks, ultimately improving the quality of the visitor experience.

Finally, Malaysia’s Minister of Tourism, Arts, and Culture, Dato Sri Tiong King Sing, emphasized the need for greater regional cooperation within ASEAN to strengthen the tourism sector. During his opening speech, he outlined the importance of aligning policies, investments in infrastructure, and joint marketing strategies across ASEAN nations. By working together, ASEAN countries can promote the region as a unified and seamless travel destination, ensuring greater connectivity and enhanced experiences for visitors. The concept of a regional tourism pass, which would allow travelers to visit multiple ASEAN countries without the hassle of dealing with separate visa requirements, was discussed as a way to further promote intra-regional travel.

Overall, ATF 2025 served as a vital platform for discussing the future of ASEAN tourism. With a focus on sustainability, digital transformation, and regional cooperation, the event provided valuable insights into how ASEAN countries can collaborate to create a more resilient, inclusive, and sustainable tourism ecosystem. As Malaysia works toward achieving its Visit Malaysia 2026 goals, and as ASEAN continues to strengthen its position as a top global tourism destination, the key takeaways from ATF 2025 underscore the importance of embracing innovation, sustainability, and unity in shaping the future of travel in the region.

Source

First published at TravelNewsHub.com – Global Travel News

ATF 2025 – Shaping the Future of Sustainable Travel and Regional Collaboration

800 481 wttc2

ATF 2025 - Shaping the Future of Sustainable Travel and Regional Collaboration - TRAVELINDEXJohor Bahru, Malaysia, January 18, 2025 / TRAVELINDEX / The ASEAN Tourism Forum (ATF) 2025, held in Johor Bahru, Malaysia, marked a significant moment for the region’s tourism industry, offering a comprehensive platform for tourism professionals and stakeholders to converge, share insights, and explore new opportunities. As one of the most important events in Southeast Asia’s tourism calendar, the ATF 2025, along with the TRAVEX (Trade, Tourism, and Travel Expo), served as a dynamic marketplace for showcasing the diverse tourism products and services that the ASEAN region has to offer.

One of the central themes of the ATF 2025 was the discussion around the evolving nature of the “ASEAN Traveller of the Future.” According to experts, this new generation of travelers is increasingly driven by sustainable and experiential travel preferences. The emerging trends suggest a shift away from traditional mass tourism toward more personalized and eco-conscious experiences. Modern travelers are seeking authentic, immersive activities in off-the-beaten-path destinations that allow them to connect with local cultures, nature, and communities, while also minimizing their environmental impact. This shift in consumer behavior presents both challenges and opportunities for tourism stakeholders across the region as they work to balance growth with sustainability.

The forum also provided an opportunity to discuss the recovery and resilience of ASEAN’s tourism sector in the wake of the COVID-19 pandemic. As the region slowly emerges from the pandemic, the ATF 2025 highlighted the importance of collaboration among ASEAN member states to ensure the sustainable recovery of the tourism industry. Malaysia, as the host country for this edition of the forum, used the event to showcase Johor Bahru and other Malaysian destinations as rising stars in the region’s tourism landscape. The city, with its strategic location and vibrant cultural offerings, has quickly become an attractive destination for both regional and international travelers.

Sustainability and responsible tourism were key pillars of conversation throughout the forum. Participants emphasized the importance of addressing the challenges posed by overtourism and exploring ways to ensure sustainable development in the sector. There was a strong call for tourism businesses and governments alike to prioritize environmental conservation, community engagement, and cultural preservation as part of their growth strategies. Additionally, the event featured discussions around the role of digital technologies in promoting sustainability. Innovations in smart tourism, digital marketing, and data analytics were highlighted as tools to help optimize visitor management and create more sustainable travel experiences.

TRAVEX, which forms the business-to-business (B2B) component of the ATF, provided a vibrant networking environment for over 1,000 buyers and sellers from around the world. This trade expo was a vital hub for tourism professionals, offering a space for forging new partnerships, exploring new products, and expanding business opportunities across the ASEAN region. With representatives from destinations, hotels, airlines, and other travel service providers, TRAVEX played a crucial role in strengthening the commercial side of regional tourism and fostering collaboration between the public and private sectors.

One of the key takeaways from the ATF 2025 was the importance of digital transformation in the tourism sector. Sessions throughout the forum explored how technology can help enhance the overall tourist experience, improve destination marketing, and streamline the booking process. The rise of online platforms, mobile applications, and the growing role of artificial intelligence and machine learning were discussed in depth as important tools for boosting ASEAN’s competitiveness in the global tourism market.

The ATF 2025 also emphasized the need for ASEAN tourism to adapt to changing consumer expectations. With travel behavior becoming increasingly influenced by global trends, such as remote work, wellness tourism, and multi-destination trips, there is a clear need for the region to cater to these emerging demands. The forum provided a platform for participants to explore how the region’s destinations can remain attractive and competitive by diversifying their offerings and embracing new market trends.

In conclusion, the ASEAN Tourism Forum 2025 was an important milestone for the region’s tourism industry, bringing together thought leaders, industry professionals, and policymakers to discuss the future of ASEAN tourism. The event underscored the need for cooperation across borders to foster sustainable growth, with an emphasis on smart tourism, responsible travel practices, and digital transformation. As the tourism industry in ASEAN continues to recover and evolve in the post-pandemic era, the ATF 2025 reaffirmed that collaboration, innovation, and sustainability are key to shaping a successful future for the region’s tourism sector. Through events like the ATF, ASEAN demonstrates its commitment to positioning itself as a leader in sustainable and innovative tourism, ensuring that it remains a top destination for travelers around the world.

Source

First published at TravelNewsHub.com – Global Travel News

Celebrate the Year of the Snake with a Spectacular Brunch Buffet

1080 1080 wttc2

Celebrate the Year of the Snake with a Spectacular Brunch Buffet - TRAVELINDEXBangkok, Thailand, January 16, 2024 / TRAVELINDEX / Gather your loved ones for a festive feast perfect for Chinese New Year celebrations. Savor a blend of Chinese and international cuisines, with special Asian highlights crafted for this joyous occasion. Raise a toast to new beginnings with our signature welcome drink, Spicy Fiery Dragon, and enjoy unlimited beverages, including beers and select alcoholic drinks.

Kids dine free! (Under 12 years old)
Fun activities like face painting and a lucky draw make it an unforgettable day for the whole family.

Special Offer: THB 1,499 net/person (was THB 1,799)
Book online now and start the Lunar New Year with joy, togetherness, and unforgettable memories!

Source

First published at TravelNewsHub.com – Global Travel News

BWH Hotels Expands in Bangkok with New Surestay Hotel Close to Chatuchak Market

1080 770 wttc2

BWH Hotels Expands in Bangkok with New Surestay Hotel Close to Chatuchak Market - TRAVELINDEXBangkok, Thailand, January 16, 2024 / TRAVELINDEX / BWH® Hotels, the leading global hospitality network comprised of WorldHotels™, Best Western® Hotels & Resorts, and SureStay® Hotels, has continued its rapid expansion in Bangkok with the opening of SureStay by Best Western Iconic Ari-Jatujak, a modern hotel in the trendy Ari district of the Thai capital, close to the popular Chatuchak Weekend Market and within easy reach of Bangkok’s commercial center.

Perfectly positioned in a quiet residential street, but just steps from the main Phahonyothin Road and a short walk from Saphan Kwai BTS skytrain station, this newly rebranded hotel puts visitors in the heart of this vibrant district. Chatuchak Weekend Market, one of Asia’s largest markets with more than 15,000 stalls, is approximately 2 kms away, and the downtown Siam district, with its world-class lifestyle malls, can be reached in only six Skytrain stops. The property is conveniently situated for all guests, as local restaurants and shops surround it. SureStay by Best Western Iconic Ari-Jatujak is close to the ViMUT International Hospital. Bangkok’s Don Mueang International Airport is just 19 kms away.

SureStay by Best Western Iconic Ari-Jatujak features 157 contemporary rooms, an outdoor swimming pool with serene relaxation areas, a fitness center, a specialty coffee roaster and eatery, and an on-site restaurant for breakfast.

“I am delighted to unveil SureStay by Best Western Iconic Ari-Jatujak, our latest hotel in Thailand’s dynamic capital city. This newly rebranded hotel demonstrates the strength of SureStay Hotels by providing an opportunity for independent properties to leverage the power of an international brand. This modern hotel offers business and leisure travelers the assurance of an exceptional stay, backed by the renowned standards of BWH Hotels. Plus, members of Best Western Rewards®, our award-winning loyalty program, will be able to enjoy exclusive benefits and earn points,” said Olivier Berrivin, Vice President – APAC, BWH Hotels.

With the launch of SureStay by Best Western Iconic Ari-Jatujak, BWH Hotels now offers a comprehensive portfolio of 14 hotels in Bangkok, covering seven of its industry-leading brands: Best Western®, Best Western Plus®, Vīb®, SureStay® by Best Western, SureStay Plus® by Best Western, SureStay Collection® by Best Western, and WorldHotels™ Elite. This makes it one of the city’s leading hotel operators.

Source

First published at TravelNewsHub.com – Global Travel News

An Italian Affair in Paradise: Terra, Phuket

878 535 wttc2

An Italian Affair in Paradise Terra, Phuket - TOP25RESTAURANTS PHUKET - Italian fine diningEmbark on an elegant journey into the soul of Italian gastronomy, reimagined through the lens of contemporary luxury. Terra invites guests to rediscover the meaning of elegance and indulgence, offering a memorable experience.

For those seeking the ultimate of dining experience in Phuket, Terra is an unmissable destination. Whether you’re celebrating a milestone or simply indulging in the art of good living, Terra promise a culinary journey that is as unique as it is unforgettable.

An Enchanting Setting

The journey to Terra begins long before you step through its doors. Approaching the mansion, guests are greeted by a shimmering lotus pond that reflects the grandeur of the carefully restored 1898 House of Tin Baron building. This former home of the British Merchant Association, known locally as “Ban Nai Hua Ang Mo”, has been transformed into a sanctuary of elegance. Its restored Sino-Portuguese architecture speaks to Phuket’s vibrant history, while its contemporary luxuries ensure a seamless blend of old-world charm and modern sophistication.

The interior is an exquisite interplay of textures and tones: natural stone, polished wood, gleaming brass, and bronze. This thoughtful design extends into Terra itself, where warm earthy hues and lush greenery evoke a connection to nature. Every detail, from the Belgian tableware to the artfully angled stemware catching light from the chandelier, contributes to an atmosphere that is both intimate and awe-inspiring.

Before dining, guests are invited to the Louis Roederer Cristal Room, the world’s first exclusive champagne bar of its kind. Guests can sip the finest champagnes in 22-carat gold goblets, a tribute to the art of celebration. With its Parisian-inspired glamour, the Cristal Room seamlessly enhances the refined elegance of Terra, creating the perfect setting for an unforgettable dining experience.

A Menu to Savor
Terra offers a remarkable culinary journey that showcases the essence of Italian cuisine while incorporating innovative techniques and global influences. The restaurant’s degustation menu is a meticulously crafted five-course experience that highlights seasonal ingredients and artistic presentation, ensuring that each dish is not only a feast for the palate but also for the eyes.

Each course at Terra exemplifies the highest standards of culinary excellence, showcasing premium ingredients sourced from the finest purveyors around the world. The artistry of plating transforms every dish into a visual masterpiece, seamlessly marrying form and function to create an unforgettable dining experience.

Highlights

Bluefin Tuna Tartare
The meal begins with a vibrant Bluefin Tuna Tartare, artfully presented with colorful beetroot, creamy avocado mousse, a zesty lemon gel, and a delicate mustard yuzu dressing. This dish is paired with Contadi Castaldi Franciacorta Brut, enhancing the freshness of the tuna and the earthiness of the beetroot, creating a refreshing start to the dining experience.

Langoustine & Shellfish Emulsion
Next is the Langoustine and Shellfish Emulsion, featuring a chestnut quenelle and fresh herbs. This dish exemplifies Terra’s commitment to high-quality seafood, with the emulsion providing a rich, luxurious texture that complements the sweetness of the langoustine. The pairing with Zyme II Bianco “From Black to White” 2020 adds a layer of complexity, making each bite memorable.

Raviolo with Morel Mushroom
The third course, Raviolo with Morel Mushroom, showcases stracciatella espuma and mushroom essence, delivering an umami-rich experience that captivates the senses. The wine pairing of Garon Saint Joseph 2021 further elevates this dish, harmonizing beautifully with the earthy flavors of the morels.

An Italian Affair in Paradise Terra, Phuket - TOP25 RESTAURANTS PHUKET

Kiwami Wagyu Beef Tenderloin
For the main course, diners are treated to Kiwami Wagyu Beef Tenderloin, served with roasted white asparagus, baby yellow beetroot, onion puree, and beef jus. This dish is a celebration of texture and flavor; the tenderloin is perfectly cooked to showcase its marbling and richness.

Paired with Ornellaia 2018, a rare 99-point wine, available by the glass only at Terra, this course exemplifies culinary excellence.

Questo Non È Un Mango
The meal culminates in a visit to La Dolce Vita, Terra’s signature dessert bar. Here, classic Italian desserts are reimagined as edible works of art. The standout creation, Questo non è un mango, playfully disguises Amalfi-inspired flavors within a meticulously crafted exterior. This playful dish concludes the meal on a light note, balancing sweetness with herbal freshness. The pairing with Henri Giraud Ratafia de Solera 1990-2019 adds an exquisite finish to this culinary journey.

Exceptional Vintages

At Terra, the wine experience is nothing short of extraordinary. Max, the head sommelier at Terra expertly curates the pairings to tell a story through each course. Each wine is meticulously chosen to complement the dominant flavors of the dishes. This careful alignment between food and wine allows diners to fully appreciate the nuances in both, creating a richer tasting experience.

The pairing also considers flavor intensity. Lighter dishes, like the Langoustine & Shellfish Emulsion, are matched with wines that have a delicate profile, such as Zyme II Bianco “From Black to White” 2020. This ensures that neither the dish nor the wine overpowers the other, allowing for a well-rounded palate experience where each element shines.

Wine pairings at Terra Phuket are not merely an addition to the meal; they are essential in crafting a cohesive and elevated dining experience. By thoughtfully matching wines to each dish’s flavors and textures, Terra ensures that every aspect of the meal contributes to an unforgettable gastronomic journey.

Emilie Subra, the ambassador of the Louis Roederer Cristal Room, brings her expertise to the table, weaving tales of champagne history and artistry that enrich the overall experience. With her recommendations, guests are guided through an exquisite selection of champagnes, including the iconic Louis Roederer Cristal and the refined Henri Giraud Ratafia de Solera 1990-2019.

Emilie’s knowledge and passion transform every sip into a journey, elevating the dining experience to unparalleled heights.

Unrivaled Elegance and Experience

An Italian Affair in Paradise Terra, PhuketDining at Terra is a multisensory journey that goes beyond the plate. The presentation is as much a part of the experience as the food itself. Custom Belgian tableware and golden goblets elevate each dish, while the sommelier’s thoughtful pairings add depth and dimension to every flavor.

The restaurant’s design further enhances the sense of occasion. Spaces at Cinque Terra and the Olive Room are adorned with details that reflect the heritage and elegance of Terra, creating an environment where guests can feel both comfortable and inspired. A private dining room at the Olive Room, offer intimate settings perfect for special celebrations.

The Culinary Maestro: Chef Okan Ozturk
Terra owes much of its magic to the visionary expertise of Executive Chef Okan Ozturk. His philosophy at Terra is rooted in a deep respect for Italian culinary traditions, paired with an adventurous embrace of global influences. His dishes are not just meals but narratives—each plate a story of heritage, innovation, and artistry. Under his guidance, Terra has become a destination where food transcends taste to become an immersive experience.

With over 15 years of experience in some of the world’s most prestigious kitchens, Chef Ozturk brings a wealth of culinary artistry to Phuket. His journey began in Istanbul, where he honed his skills at international luxury hotels like Kempinski Ciragan Palace and the Four Seasons Bosphorus. From there, his career expanded globally, with roles at Michelin-starred establishments such as The Tasting Room in Macau and the Relais & Châteaux hotel in Cannes.

At Terra it’s not just dining; it’s a journey into the soul of luxury, a true testament to Phuket’s emerging status as a global culinary destination. Each course is thoughtfully designed to delight the senses while expertly paired wines elevate every moment spent at this fine dining establishment.

Under the leadership of Luxury Atelier Maison Happiness (LAMH) CEO Deepak Ohri, Terra opens a new chapter in Phuket’s culinary landscape, blending contemporary luxury with elegance and heritage. Whether you are a local or visiting Phuket, Terra promises an exceptional contemporary journey through Italian cuisine that you won’t soon forget.

Address: Terra Italian Restaurant, Satun Road, Talat Nuea, Mueang Phuket District, Phuket
Reservations: +66 95 368 0888 | www.terraphuket.com
Opening Hours: Daily, 5 PM – 1 AM Pricing: THB 4,500++ to THB 6,000++

 

Source

First published at TravelNewsHub.com – Global Travel News