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2426 What’s Your Surname? My Café at My Beach Resort Phuket

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2426 What’s Your Surname? My Café at My Beach Resort Phuket - TRAVELINDEXPhuket, Thailand, December 23, 2021 / TRAVELINDEX / My Café at My Beach Resort Phuket will take all gastronomes to a flashback of the past into an era when surnames were still new in Siam or Thailand in the current day. At that time, Thailand’s many delicious dishes still did not have prominent names and still relied on the Western culture and influence. Our locally made food was collectively called “Thai Food” from the development of the word “Eat Like Thai.”

Discover the origins of the name of dishes under the concept of “2426 What’s Your Surname?” a beautiful journey led by Chef Tai Nutchtakamol Songkhramsee, our guest chef, the owner of Tanya’s restaurant, and a figure widely recognised as the hidden jewel in Hua-Hin’s restaurant industry.

For centuries, inhabitants of Thailand did not have surnames, and all went by similar first names. 2426 BE was the first time when postal communications were introduced in Thailand and required people to be distinguished by the given and surnames, which were usually the given names of their parents. Therefore, when the postman went out to deliver mail, a question that was frequently asked was “What’s your surname?” in order to ensure that mail was delivered to its correct recipients. Comparably, Thai dishes during that era did not have names to refer to. Recipes were not recorded making it difficult to recreate dishes, and it was during this similar period that the first Thai cookbook ever recorded, the “Mae Krua Hua Pa” cookbook, appeared. This cookbook and other cookbooks during the same era had become the inspiration of our dining event along with the integration of Chef Tai’s family recipes passed down through generations, making this meal exceptional.

This dining experience at 2426 What’s Your Surname? will make you feel as if you were dining at a friend’s place, and they were telling you stories about each dish you are enjoying. Hors’ d’oeuvres will begin with Macaroni cooked with pineapple curry and dressed in horseshoe crab eggs, followed by a combination of old meets new – Steamed curried fish served in jelly form. The next dish as part of our hors d’oeuvre is a bite of Mun Luem Gluen, mashed potatoes topped with garlic and pepper shrimp. For appetizers, Kanom Jeen Poon or Thai fermented rice vermicelli dressed in grilled scallops and crab meat will be served followed by a soup, Tom Plong Talay, a traditional Thai tamarind seafood soup with grilled giant tiger prawn, squid and salmon. For the main course, guests will be served Khao Sao Nam and Mussamun Som Za, or rice in seasoned soup served with orange infused massaman curry with a choice of meat. The dining experience ends with a dessert called Kanom Chang Ma, or traditional Thai sweet rice noodles in coconut cream. Come and join us for a wonderful evening of delicious food and memorable moments.

Our delightful food journey presented in a 5-course meal is THB 2,500++ (excluding beverages). Experience 2426 What’s Your Surname? from 23 December 2021 until 16 January 2022. For reservations, please call 076 305 066

About My Beach Resort Phuket
My Beach Resort Phuket is a five-star resort located on Phuket’s tranquil east coast overlooking the pristine Panwa Beach. The resort has been recommended by the Michelin Guide for three consecutive years from 2019-2021, commending the resort for its rooms with magnificent panoramic sunset view. The resort offers elegant guest rooms designed in muted earth tones, a restaurant offering authentic Southern dishes, a bar with panoramic sea views, boutique meeting rooms, fitness room, and many more activities for guests to enjoy by the beach.

First published at TravelCommunication.net

First published at TravelNewsHub.com – Global Travel News

Michelin Guide Thailand 2022 with 6 New One Michelin Star Restaurants

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Michelin Guide Thailand 2022 with 6 New One Michelin Star Restaurants - TOP25RESTAURANTS.com - SAVELBERG - TRAVELINDEXBangkok, Thailand, December 17, 2021 / TRAVELINDEX / In the official launch event of The Michelin Guide Bangkok, Phra Nakhon Si Ayutthaya, Chiang Mai, Phuket & Phang-Nga 2022, Michelin announced awardees of the coveted Michelin Star, the Michelin Green Star, the Michelin Guide Young Chef Award, and the Michelin Guide Service Award. Featured in this fifth local edition are 361 dining establishments – with 6 two Michelin Star (all retained their status), 26 one Michelin Star, 133 Bib Gourmand, and other 196 selected entries. New additions to the Michelin Guide consist of 6 (all located in Bangkok) in the one Michelin Star, and 33 in the Bib Gourmand lists, together with another 51 in the Guide’s official selection.

• Discover gastronomy destination Thailand and the World’s Best Fine Dining Restaurants at Top25Restaurants.com

Gwendal Poullennec, International Director of Michelin Guides, revealed: “Due to lockdowns and dine-in restrictions during the COVID-19 pandemic in many countries, the restaurant business has been on its all-time lows. Nevertheless, Thailand sees the opening of new restaurants with interesting cuisine types – such as street-food-inspired stalls and authentic Thai food from ancient recipes. Local produce and ingredients have been incorporated in the menu, as diners are increasingly concerned about living healthy lifestyles and food sources. This not only ensures optimum freshness that elevates the cuisine, but also encourages sustainability in the agriculture and restaurant industries that help boost up the local economy.”

“This year’s Michelin Guide celebrates Ayutthaya as the latest city introduced into the guide – yet the oldest and with the richest heritage among all. In addition, this former capital city of Thailand boasts historical charm and retains among the greatest history in Thai cuisine. We are thus convinced that our local and international readers will enjoy exploring this extended coverage of Thailand’s culinary scene,” added Mr.Poullennec.

Six New Entrants Joining the one Michelin Star List, While the two Michelin Star Listing Remains the Same

In the 2022 Michelin Guide Thailand edition, two Michelin Star listing remains the same with 6 entries – namely, Chef’s Table, Le Normandie, Mezzaluna, R-Haan, Sorn, and Sühring. However, the one Michelin Star selection welcomes 6 new entrants, all located in Bangkok, namely: Aksorn, a Thai restaurant offering flavorsome dishes inspired by chef’s collected Thai cookbooks from the 1940s to the 1970s, with highlights including the coconut cupcakes with salted pork, and the fermented bean curd relish with minced pork and prawns;

Côte by Mauro Colagreco, a French contemporary restaurant with contemporary Riviera-inspired cuisine that serves lunch set menus, à la carte dishes, plus a special nine-course “Carte Blanche” dinner – an Omakase experience where every course is a surprise;

Gaa, an innovative restaurant offering an exquisite variety of Indian dishes transformed with modern techniques and presentation, plus a street-food-inspired tasting menu with a delightful balance of flavors, textures and aromas; IGNIV, a European contemporary restaurant serving up modern European cuisine – including its signature chicken nuggets and barbecue sauce – through a unique shared meal experience; Savelberg (new by relocation), a French contemporary restaurant offering à la carte and fixed menus that boast sophisticated modern French fare made from fine international ingredients; Yu Ting Yuan, a Chinese restaurant offering refined Cantonese dishes that emphasize nuance of flavor and strike the right balance of oil – with highlights including delectable Peking Duck and succulent Dim Sum.

Another 51 Eateries Included for the First Time in This Year’s Michelin Guide Selection
Apart from dining establishments awarded with the Michelin Star, the Bib Gourmand, and the Michelin Green Star; the official selection of the 2022 Michelin Guide Thailand edition also recognizes an additional 196 eateries that provide good meals, capably prepared with fresh ingredients and good cooking. Out of this number, 91 are located in Bangkok & Surrounding Provinces, 16 in Ayutthaya, 37 in Chiang Mai, and 52 in Phuket & Phang-Nga.

It is notable that 51 are first-time entrants (15 in Bangkok, 16 in Ayutthaya, 5 in Chiang Mai, and 15 in Phuket & Phang-Nga). Among them are Baan Suriyasai [Bangkok], a restaurant offering time-tested dishes drawn from royal recipes and bygone family favourites – including the savory 5-spice stew with boiled eggs; and the stir-fried crispy pork belly, fish flakes, and dried shrimp with seasoned paste; Phak Wan Noodles [Ayutthaya], the first and only restaurant in Ayutthaya where every dish is cooked using local greens called “Pak Wan” (Melientha), providing unique and pleasantly different flavors and aromas; Yangzi Jiang [Chiang Mai], a Chinese restaurant in a contemporary Lanna house, offering fresh, clean, and expertly cooked food – including the signature steamed scallop dumplings with black truffles; Juumpo [Phang-Nga], a restaurant offering many unique local “Baba” (Chinese-Thai) recipes – such as the Baba-style coconut milk soup with shrimps and Thai herbs, the chilli dip with shrimp, and the fried fish with sweet and sour sauce.

PRU Retains Its Michelin Green Star: The One and Only in Thailand
For the second year in a row, PRU – the one Michelin Star restaurant in Phuket – retains the Michelin Green Star for its sustainable gastronomy practices. As part of the restaurant’s initiatives, ‘Pru Jampa’ – PRU’s own farm that supplies vegetables, herbs and flowers – is where PRU puts the idea of permaculture into practice, while pursuing sustainability and supporting artisan producers. With seasonal, 100% locally sourced ingredients that determine its menu cycles, the restaurant offers a dining experience that combines culinary excellence with outstanding eco-friendly commitment, and stands as a source of inspiration both for foodies and the restaurant industry as a whole.

Michelin Guide Thailand 2022 Young Chef Award:
Ms. Garima Arora from Gaa
An Indian native, Garima was born on 9 November 1986 and is the first Indian woman to win one Michelin Star in November 2018. Her cuisine is focused on applying traditional Indian cooking techniques onto locally sourced ingredients. An alumnus of Le Cordon Bleu school in France, Chef Garima has worked alongside many world-renowned chefs, such as Gordon Ramsay, René Redzepi, and Gaggan Anand.

• Discover gastronomy destination Thailand and the World’s Best Fine Dining Restaurants at Top25Restaurants.com

Michelin Guide Thailand 2022 Service Award:
Mr. Thibaud Charlemarty from Côte by Mauro Colagreco
According to the Michelin Guide inspector, the whole service team under the direction of Mr. Charlemarty is professional and very well-trained. All service sequences were perfectly executed without any flaws. Staff are very approachable and polite. Information of each dish, including inspirations and cooking method, were clearly explained. All elements (excellent food, service, and atmosphere) encourage another visit.

Key figures of the 2022 selection at a glance:

6 two Michelin Star entries
26 one Michelin Star entries (6 new)
1 Michelin Green Star entry
133 Bib Gourmand entries (33 new, 6 promoted)

6 restaurants with two Michelin Stars
– Chef’s Table
– Le Normandie
– Mezzaluna
– R-Haan
– Sorn
– Sühring

26 restaurants with one Michelin Star (6 new)
– 80/20
– Aksorn (New)
– Blue by Alain Ducasse
– Cadence by Dan Bark
– Canvas
– Côte by Mauro Colagreco (New)
– Chim by Siam Wisdom
– Elements
– Gaa (New – Relocated)
– Ginza Sushi Ichi
– IGNIV (New)
– J’aime by Jean-Michel Lorain
– Jay Fai
– Khao (Ekkamai)
– Le Du
– Methavalai Sorndaeng
– Nahm
– Paste
– PRU
– Saawaan
– Saneh Jaan
– Savelberg (New – Relocated)
– Sra Bua by Kiin Kiin
– Suan Thip
– Sushi Masato
– Yu Ting Yuan (New)

1 Michelin Green Star restaurant
– PRU

First published at TravelCommunication.net

First published at TravelNewsHub.com – Global Travel News

Kamalaya Sanctuary Koh Samui Embraces Philanthropic Partner

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Kamalaya Sanctuary Koh Samui Embraces Philanthropic Partner - TRAVELINDEXKoh Samui, Thailand, December 16, 2021 / TRAVELINDEX / With an interest in preserving the original vision and integrity of Kamalaya, founders John and Karina Stewart have entered a strategic partnership with Thai-based businessman and technology investor Chakrit Sakunkrit who joins the world-renowned wellness retreat as a co-owner.

Kamalaya’s visionary founders John and Karina Stewart will continue in their respective roles as Chairman and Chief Wellness Officer of Kamalaya, both contributing to the operations and management of Kamalaya Koh Samui while spearheading the continued development of the brand and ensuring its legacy.

Kamalaya’s founders and the team of professionals and health practitioners will continue to operate Kamalaya Koh Samui in the way in which wellness travellers know, love and trust while exploring options to expand the reach and breadth of the Kamalaya experience.

Speaking of his investment, Mr. Chakrit Sakunkrit said: “Since its inception 16 years ago, Kamalaya has remained at the forefront of wellness, and now more than ever, the world needs Kamalaya. Thailand needs Kamalaya, wellness tourism needs Kamalaya, and most importantly our guests need Kamalaya. It is for the benefit of Thailand’s wellness tourism that I am pleased to have been invited to make this philanthropic investment into Kamalaya. It will enable the founders, John and Karina Stewart, to continue realising their vision and to help a great many people on their personal journey to lifelong wellness.”

Founder & Chairman John Stewart said: “We welcome Khun Chakrit with open arms, as our shared vision on health, wellness, and sustainable business, makes him the ideal partner for Kamalaya. Karina and I, along with our team look forward to working closely with Khun Chakrit and his network, combining our collective knowledge and passion in the fields of health, wellness, technology and philanthropy to continue to develop Kamalaya.”

Founder & Chief Wellness Officer Karina Stewart adds, “Kamalaya is a place where growth and transformation, a natural life process, will always be nurtured, guided and supported. We look forward to working with our new partner Khun Chakrit to enhance and add complementing capabilities and facilities to our existing service offering at our beautiful sanctuary.

This move ultimately supports the continuous evolution of Kamalaya, bettering its ability to remain a sacred place where our guests can re-connect with themselves and their natural surroundings. John and I are very excited about our new partnership and what it will do for the future of Kamalaya in the coming decades.”

Chakrit Sakunkrit’s addition to the Kamalaya family comes at a pivotal moment for international travel and global wellness tourism as Thailand’s borders re-open and the world-renowned wellness sanctuary prepares for a bright future.

Catering to the needs of individuals, Kamalaya launched in 2005 with a host of curated wellness programmes that addressed prevalent concerns of the time, including anxiety, loneliness, and discontent. Over the years, three additional programmes have been added. Now, after a long pause on international travel, the holistic wellness offerings at Kamalaya are more significant than ever before.

Throughout the global pandemic, Kamalaya Koh Samui remained open to guests. Now with the re-opening of Thailand, the team of hosts and health practitioners are ready to re-connect with guests and look forward to welcoming international travellers back to the wellness sanctuary for the remainder of 2021 and beyond.

About Kamalaya Koh Samui
Kamalaya Wellness Sanctuary & Holistic Spa is a multi-award-winning wellness sanctuary located on the southern coast of Koh Samui, Thailand. Founded by John and Karina Stewart in 2005, Kamalaya offers a synergistic wellness experience that helps people reconnect to life’s potential and achieve optimal wellbeing, while integrating healing therapies from East and West, including customized programmes that approach Detoxification, Stress & Burnout, Enriched Gut, Sleep Enhancement, Yoga Synergy and Emotional Balance.

First published at TravelCommunication.net

First published at TravelNewsHub.com – Global Travel News

Phuket Hotels Association Welcomes New Leadership Team

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Phuket Hotels Association Welcomes New Leadership Team - TRAVELINDEX - TOP25 HotelsPhuket, Thailand, December 15, 2021 / TRAVELINDEX / Bjorn Courage was named as the association’s President and Sumi Soorian promoted to the role of Executive Director, while long-term leader Anthony Lark will continue to serve as a Senior Advisor. The Phuket Hotels Association, a non-profit organisation with 72 member properties, has embarked on an exciting new era with the appointment of a new senior leadership team.

• Discover the Phuket’s Best Luxury Hotels at Top25Hotels.com

Bjorn Courage, General Manager of the InterContinental Phuket Resort, who has more than 25 years of experience in the hospitality industry, has been named as the Association’s new President of the Phuket Hotels Association, succeeding founding President, Anthony Lark, ex General Manager of Amanpuri, Trisara, and now Executive Director at HMD, Shinta Mani and Bensley Collection hotels.

Sumi Soorian, who has been with the Phuket Hotels Association since its foundation in 2016 and most recently served as Development Director, has also been promoted to Executive Director. A marketing and communications professional who specialises in project management and business development, Sumi graduated in the USA and has worked in multiple countries, including Australia, China and Thailand.

Bjorn moves into the role of President at a time of optimism for Phuket’s tourism and hospitality industry. The island was one of the first Southeast Asian destinations to safely reopen to international visitors when it launched the innovative “Phuket Sandbox” programme in July 2021, and its hotels and resorts are now gearing up for a strong recovery in the winter high season and beyond.

There can be few more qualified people to lead this proactive organisation than Bjorn. During the course of a 25-year career, he has worked with many of the industry’s most iconic brands, including IHG, Hilton, Waldorf Astoria, Six Senses, and Mandarin Oriental. He also successfully completed Cornell University’s Executive Leadership programme.

“During these initial times of recovery from the Covid pandemic, I am proud to serve our member hotels, communities and destination to the best of my ability. I will strive to continue and further evolve the important work done by the association, working groups and member hotels to-date, especially in regard to our association’s three key pillars: Marketing, Environment and Education. Thank you to Anthony for his leadership since the inauguration of the Phuket Hotel Association and for continuing to serve the Association as Senior Advisor,” Bjorn commented.

Since it was founded in January 2016, the Phuket Hotels Association has grown to represent 72 of the island’s top internationally-branded and independent luxury and midscale hotels and resorts, comprising just over 12,000 rooms. Each of these members has made a commitment to the destination and, through the Phuket Hotels Association, are actively investing in a sustainable future through long-term environmental and educational initiatives.

• Discover the Phuket’s Best Luxury Hotels at Top25Hotels.com

Anthony Lark will continue to serve as a Senior Advisor to the Association, alongside Bill Barnett, a founder of the Phuket Hotels Association and Managing Director of C9 Hotelworks, David Keen, CEO of QUO, David Johnson, CEO of Delivering Asia Communications, Boon Yongsakul, Chairman of Boat Pattana, and Saharat Jivavisitnont, Executive Director at Jee Teng Hospitality Group.

First published at TravelCommunication.net

First published at TravelNewsHub.com – Global Travel News

Siam Piwat Unveils Super App to Delivers Extraordinary Experiences

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Siam Piwat Unveils Super App to Delivers Extraordinary Experiences

Bangkok, Thailand, December 11, 2021 / TRAVELINDEX / Reinforcing its position as the thought leader, Siam Piwat Company Limited, a leading retail and real estate developer, the owner and operator of Siam Paragon, Siam Center, and Siam Discovery, and one of the joint owners of ICONSIAM and Siam Premium Outlets Bangkok, is unveiling the ONESIAM SuperApp – the Universe of Extraordinary Experiences, which brings together experiences beyond expectations into a single platform. In conjunction, the company is also advancing its Co-creation initiatives by joining forces with innovative organizations, partners, retailers, and brands from across the world to create a premium global ecosystem that connects to powerful customer bases both locally and internationally, thus opening up a new world of business that can expand beyond all boundaries.

– Siam Piwat is launching a groundbreaking premium world-class business ecosystem that homes in on over 7 million affluent customers in Thailand and reaches powerful customer bases around the globe.
– Advancing its Co-creation initiatives, Siam Piwat is joining forces with leading partners across various sectors as well as over 1,000 premium and luxury brands from Thailand and around the world, onboarding them into its ecosystem of success, which links together platforms for content, loyalty programs, and digital assets.
– Siam Piwat is unveiling the ONESIAM SuperApp: the Universe of Extraordinary Experiences, which merges four universes of experiences into one, and introducing an all-new loyalty program that offers more rewards through VIZ COINS.

Ms. Chadatip Chutrakul, Chief Executive Officer of Siam Piwat Group, said, “Ten years ago, Siam Piwat completely overhauled its business strategies. We were the first to announce that our shopping centers would no longer be just places that sold products and services but would be venues that delivered fresh and unparalleled experiences across all dimensions that sought to inspire and offer endless value to people’s lives. Our business success was no longer measured in profit but rather by the ability to win the hearts of Thai and international customers. Since then, we have successfully transcended domestic competition and become the winner of numerous global accolades, making history and establishing strong customer bases both locally and internationally. Our success today is owed to the long-standing collaboration with our retailers and business partners, who are ready to move forward with us to revolutionize the industry and introduce novelty. The growth and success that we have been able to achieve together thanks to our mutual support is something we truly take pride in.”

Digital technology plays a critical role in business today as it has altered the business ecosystem and brought opportunities for digital systems to become interconnected. As such, a retail business no longer has to confine itself to the conventional limits of the industry and can now expand towards new business models through partnerships as well as integrate customer bases in such a way that will maximize benefits and deliver an astonishingly diverse range of experiences to customers through a single platform. Siam Piwat recognized this opportunity and thus began developing a premium Global Ecosystem that will connect its partners from around the world, so that every party can achieve mutual growth on the digital platform, all of which is all rooted in Siam Piwat’s business philosophy of Share Values and Co-creation for greater and more sustainable success.

Ms. Chadatip added, “Today, we are ready to launch into a new world where business can expand without boundaries and introduce the Universe of Extraordinary Experiences. In only 13 months, we revised our strategies and developed a brand new application with capabilities to connect to various types of platforms of our partners in the ecosystem. Under the guidance of Mr. Ariya Banomyong, Acting Chief Innovation Officer of Siam Piwat and CEO and Founder of Transformational, and our Chief Digital Officer Mr. Axel Winter, and with state-of-the-art innovations from various premier organizations overseas, Siam Piwat has invested over 300 million baht in the development of this application along with big data, with the primary goal of supporting the business of the retailers in our four shopping centers as well as over 1,000 local and international partners that we have invited to join this Global Ecosystem, forming the first-ever synergy of such scale. We are very pleased to introduce the ONESIAM SuperApp as a platform that enables businesses across 13 industries to engage customers, essentially placing them firmly into the daily life of the customers as insightful companions. The vision behind the development of the ONESIAM SuperApp that will enable the partners in this business ecosystem to fulfill the lifestyle needs of affluent customers are as follows:

1. Sharing Economy: Siam Piwat believes in the power that comes with the sharing of benefits to every party in the supply chain. The ONESIAM SuperApp, therefore, has been designed to bring benefits to all involved, including:

– Global customers: The ONESIAM SuperApp not only delivers the Universe of Extraordinary Experiences but also maximizes what customers gain out of each spending by transforming existing Loyalty Programs into a value creation system through which customers receive VIZ COIN in return under the specified terms and conditions. In addition, Siam Piwat also has plans to expand towards digital asset services in the first quarter next year in collaboration with various business partners.
– Participating retailers and stores from the four shopping centers: Siam Piwat has positioned the ONESIAM SuperApp as an Earn & Burn destination in order to boost sales, support brand building, promote spending, as well as foster steady growth for the participating retailers and stores.
– Business partners: The ONESIAM SuperApp will be a single unified platform that all the partners in the Global Ecosystem can utilize to advance their business and develop new digital products. It will also serve as a hub for VIZ COIN conversion and spending as well as a vast range of privileges and benefits, enabling all the partners to expand their customer bases on the platform without limits or boundaries.

2. Co-creation: Siam Piwat has joined hands with innovative organizations, partners, retailers, and brands from around the globe to kick off an exciting large-scale content development initiative in collaboration with world-class content makers as well as to create marketing campaigns, promotional activities, and loyalty programs. Members in the ecosystem can also co-create communities around customer interests. In 2022, the ONESIAM SuperApp will also be developed further as a space where customers can have fun and co-create content in each community.

3. Collaborate to Win: This marks the first time ever that platforms across such a diverse range of business types, including fintech, S-commerce, E-commerce, NFT, cryptocurrency/benefits, and metaverse platforms, are connected into a unified ecosystem in order to give Siam Piwat’s customers and partners access to all types of transactions in a single platform strengthen the platform. In addition, Siam Piwat’s partners can always think up and co-develop new digital businesses on the ONESIAM SuperApp.

4. Sustainable Growth for All: Siam Piwat’s mission is to ensure mutual growth for all members on the ONESIAM SuperApp platform, which will open up a new world of digital business that breaks down every limitations, leading to meteoric business growth, the mutual expansion of customer bases among partners, and the co-development of new digital businesses without limits. The platform will also help expand customer bases towards global citizens for sustainable growth.

Siam Piwat is among only a handful of real estate developers in the world to invest in developing their own platform for their customers and partners to bring benefits to all involved. This initiative is built upon the vision of Siam Piwat and its partners in the Global Ecosystem, who will come together and co-create digital experiences beyond expectations on the single platform. Siam Piwat approach for the experience management is customer-centric, which enables the profound understanding of customer behavior and needs, injects inspiration and delivers the unrivalled experiences while fostering the mental values and serving the consumers’ consumption demand in all dimensions with the ultimate services.

The new ONESIAM SuperApp will be launched on December 9, and membership is free and open to all. The ONESIAM SuperApp curates a selection of products and services based on each user’s interest and is capable of recognizing patterns in user behavior thanks to AI-based technology. In addition, as part of hyper-personalized marketing, the application can analyze purchasing behavior and predicts each customer’s next purchase, which in turn improves Siam Piwat’s merchandise management and creation of campaigns that truly meet customer needs as well as enhances the integrated experience for customers who are seeking an insightful companion.

Mr. Panthep Nilasinthop, Chief Customer Officer of Siam Piwat Company Limited, stated, “The ONESIAM SuperApp will be a portal to Siam Piwat’s ecosystem that will empower its members more fully than ever. Today, retail is no longer just a matter of transactions, but is also about building experiences that will maximize satisfaction for customers, which will in turn reinforce Siam Piwat’s unique innovative retail leadership.”

The ONESIAM SuperApp brings together extraordinary elements through the four universes of experiences below:

1. Universe of Shopping Experiences: Over 1,000 premium and luxury brands have accepted the invitation to become part of the ONESIAM SuperApp in early 2022. These world-class brands will be participating by offering their products on the platform, contributing exciting content, and developing loyalty platforms. Siam Piwat believes the integration of the partners and retailers into this ecosystem will mark an important milestone for Siam Piwat in delivering fresh experiences and rewarding privileges beyond expectations once again. In addition, Siam Piwat is also catering specifically to luxury customers, with dedicated features such as separate content, products, and services windows for them.

2. Universe of Co-Created Communities: Siam Piwat is collaborating with thought leaders, new generations, partners, and retailers to co-create an online community platform that delivers a diverse range of content around customer interests to drive engagement and inject inspiration into their daily life. Each month, customers will have access to over 3,000 pieces of curated content on latest trends from five main communities: Style (fashion and accessories), Glow (health, wellness, beauty, skincare), Feast (food, beverages, celebration), Travel (travel, art, culture, design), and Fun (sport, games, gadgets).

3. Universe of Infinite Rewards: In collaboration with its partners and retailers, Siam Piwat is launching a new revolutionary loyalty program that uses the VIZ COIN – each coin equivalent to one baht – to elevate the shopping experience at participating stores both in the shopping centers and online. Siam Piwat is also working with the loyalty programs of its partners to empower users with the ability to convert the points in their credit cards and member cards into VIZ COIN, so that they can shop in a more rewarding and convenient way. The more they shop, the more VIZ COIN they can earn and immediately spend. Furthermore, Siam Piwat is shaping the ONESIAM SuperApp into an Earn & Burn destination for the retailers and partners in its global ecosystem.

4. Universe of Unlimited Experiences: Starting from early 2022, members will be able to carry out digital transactions related to digital assets and digital utility through the ONESIAM SuperApp. In the first phase that aims at delivering experiences that go beyond the global retail, Siam Piwat has announced its collaboration with KASIKORN X or KX as its first partner to establish Coral – Super Simple NFT Marketplace (CORALWORLD.CO) to support and drive advancements in art, culture, and lifestyle, both offline and online, by Thai and regional artists, and a partnership with ZIPMEX for the redemption of exclusive collections with ZIPMEX Tokens (ZMT). These initiatives will pave the way for the second phase, in which Siam Piwat will be working with leading partners, such as X Spring and J Ventures, to deliver a comprehensive array of digital experience within next year. Furthermore, Siam Piwat is also preparing to expand its capabilities to connect the real and virtual worlds on a metaverse by joining hands with experts overseas so that customers can avail themselves of a diverse range of benefits through a single source, with more business development and digital activities in the pipeline for the ONESIAM SuperApp.

For the development of the ONESIAM SuperApp, Siam Piwat has partnered with various leading tech companies, such as Transformational and Perx Technologies, to create unprecedented digital experiences beneficial to both retailers and partners. At the same time, the customers will be able to avail themselves of a full range of privileges through a new Loyalty Program that replaces traditional points collection with the VIZ COIN, which can be earned and spent with greater ease and excitement thanks to the gamified experience. The Company has also joined hands with Adobe, who will be overseeing content management and personalization, and Huawei Technologies, who provides cloud services, with plans to partner with more leading companies to develop the platform towards fintech and digital assets in the future. Siam Piwat expects to garner 500,000 downloads for the ONESIAM SuperApp in the first three months and 5,000,000 downloads by the end of 2022.

The ONESIAM SuperApp is ready to team up with global privilege partners and retailers to deliver a universe of experiences that match customer needs with products and services more precisely. Thanks to the confidence and trust that the Company has earned from its partners through the years, over 50 companies across 13 industries have accepted the invitation to join Siam Piwat in co-creating this premium world-class business ecosystem. A preliminary list of the partners who have joined the ecosystem is as follows:

• Tourism Authority of Thailand (TAT)
• Financial and banking institutions: BANGKOK BANK, Krungthai Bank, Bank of Ayudhya PCL., KRUNGSRI CREDIT CARD, Krungsri First Choice Visa Platinum, KASIKORNBANK, Krungthai Card, CITIBANK, TMBThanachart Bank, SIAM COMMERCIAL BANK, United Overseas Bank (Thai), Government Saving Bank, Industrial and Commercial Bank of China (Thai), Visa International (Thailand) Ltd.
• Insurance: Bangkok Life Assurance Public Company Limited , Dhipaya Insurance Public Company Limited, Howden Maxi Insurance Broker Company Limited
• Information technology and telecommunications: True Corporation Public Company Limited, Total Access Communication Public Company Limited, Advanced Info Service Public Company Limited
• Real estate development: Sansiri Public Company Limited
• Hospitals: Bangkok Hospital, BDMS Wellness Clinic Company Limited,
Bumrungrad International Hospital, RAKxa Fully Integrative Wellness & Medical Retreat
• Airlines: Thai Airways International Public Company Limited, Bangkok Airways,
airasia Super App
• Automotive: Millennium Group Corporation (Asia) Limited
• Media and entertainment: Kantana Group Public Company Limited, Plan B Media Public Company Limited, VGI Public Company Limited
• Tourism and hospitality: Banyan Tree Bangkok, Siam Kempinski Hotel Bangkok
• Digital assets: J Ventures Company Limited, ERX Company Limited, XSpring Capital Public Company Limited, KASIKORN X, Zipmex
• Technology: Transformational, Perx Technologies, Adobe, Huawei Technologies (Thailand) Co., Ltd., inCart by Muze Innovation
• Advertisement and content creation: Ogilvy (Thailand), D-production, And Friends ,Pentu-Penta Boutique Agency and Production House, Ease Creative and Production House, Team Jinto

Enjoy extraordinary experiences in the parallel world today at your fingertips today through the ONESIAM SuperApp, available for download on the App Store (iOS) and Play Store (Android).

First published at TravelCommunication.net

First published at TravelNewsHub.com – Global Travel News

Anantara Golden Triangle Elephant Camp Launches Family Jungle Bubble Lodge

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Anantara Golden Triangle Elephant Camp Launches Family Jungle Bubble Lodge

Chiang Rai, Thailand, December 8, 2021 / TRAVELINDEX / In 2019, Anantara Golden Triangle Elephant Camp & Resort in Northern Thailand introduced a once-in-a-lifetime opportunity for travellers to spend the night observing majestic elephants in their natural habitat while staying in unique transparent Jungle Bubbles. Now the luxury resort is giving families and small groups of friends the inimitable opportunity to revel in this bucket list experience together, from the comfort of a brand-new two-bedroom Jungle Bubble Lodge.

Located in a lush jungle on the banks of the Ruak River, the Jungle Bubble Lodge accommodates up to four guests in 150 square metres of indoors and outdoors living space and is perched on a raised wooden deck offering uninterrupted views of rescued elephants and stargazing at night.

At a glance:
– Guests at Anantara Golden Triangle Elephant Camp & Resort can purchase the Jungle Bubble Lodge experience as an optional activity and spend the night from dusk till dawn, returning to the hotel in the morning.
– The fully climate-controlled Jungle Bubble Lodge consists of two bedrooms under a transparent roof, each with a king bed and an enclosed nontransparent en-suite shower and vanity; and a living room under a transparent roof with comfortable lounge furnishings, a minibar, and tea and coffee making facilities. Outside an 80 square meters wooden deck offers ample space for quality family and elephant viewing times with separate al fresco lounging and dining areas and plunge pool.
– Guests spending the night in the Jungle Bubble Lodge can participate in unique optional elephant experiences, including waking up in the early morning mist and joining the elephants on their morning walk through the jungle to the banks of the Ruak River, where the frolics and fun of a river bath demonstrate just how cheeky these graceful animals can be.

First published at TravelCommunication.net

First published at TravelNewsHub.com – Global Travel News

Michelin Restaurant Guide Thailand Will be Published 5 More Years

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Michelin Restaurant Guide Thailand Will be Published 5 More Years

Bangkok, Thailand, December 3, 2021 / TRAVELINDEX / Produced both digitally and in print, the prestigious bilingual Thai and English culinary guide will see amazing destinations and a new service award added. The Ministry of Tourism and Sports and the Tourism Authority of Thailand (TAT) are pleased to announce that the success of The MICHELIN Guide Thailand over the past five years, since its launch in 2017, has resulted in the project being extended for another five years from 2022 to 2026 guaranteeing continued promotion of gastronomy tourism in Thailand to the highest international level.

• Discover the Thailand’s and Asia’s Best Restaurants at Top25Restaurants.com

Mr. Yuthasak Supasorn, TAT Governor, said, “The MICHELIN Guide Thailand in its four editions so far has been received tremendously well, and has been instrumental in bringing Thailand’s world-class culinary scene to the world. The next five editions to come under TAT’s expanded partnership with The MICHELIN Guide will aim to build on that success and promises a number of new elements. This will see its search extended to three more provinces, including one in the Northeast, and the introduction of a new award category – the MICHELIN Guide Thailand Service Award presented by TAT will recognise outstanding service personnel in the culinary and hospitality industries.

“At the same time, The MICHELIN Guide Thailand will play an important role in helping drive the government’s Creative Economy policy under the Bio-Circular-Green or BCG Economic Model. It will do so by enhancing the image of Thailand globally as a leading tourism destination through the promotion of Gastronomy Tourism, and in a sustainable development manner.”

• Discover the Thailand’s and Asia’s Best Restaurants at Top25Restaurants.com

Mr. Manuel Montana, President of Michelin East Asia and Australia, said, “The extended partnership will allow us to provide further support and contributions to Thailand’s gastronomy and tourism sectors – a much-needed morale booster for local entrepreneurs, especially during and after the pandemic. With the MICHELIN Guide’s active presence through both traditional and digital channels on a global scale, we will continue to enhance the exposure of Thailand as a world-class culinary destination, as well as help amplify the rebound of Thai tourism after the Covid-19 crisis. Additionally, in line with the Thai government’s policies around the Bio, Circular and Green economy, The MICHELIN Guide’s efforts to raise awareness and promote sustainability in the culinary and hospitality sectors, will benefit not only the country’s economy and its people, but also the planet as a whole.”

First published at TravelCommunication.net

First published at TravelNewsHub.com – Global Travel News

Celebrate the Festive Season with Specially Prepared Australian Beef Dishes

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Celebrate the Festive Season with Specially Prepared Australian Beef Dishes - TRAVELINDEXBangkok, December 1, 2021 / TRAVELINDEX / The festive season is fast approaching with Christmas and New Year just around the corner, which means it’s time to gather together and feast on delicious food. Meat & Livestock Australia, together with 7 Top Thailand Chefs, have launched “The Great Steak Escape” campaign to offer hungry culinary adventurers the opportunity to indulge in the unforgettable flavours and pure natural goodness of Australian beef at home. It’s a chance to cook up the taste of down under with the help of easy-to-follow secret recipes, prepared by some of the best beef loving Chefs in Thailand. It’s the perfect way to treat your family and friends to mouth-watering and fun festival-style dishes that will leave them all wanting the celebrations to never end.

1. Flat Iron Steak
No matter whether you are throwing a fancy black-tie affair or a small family dinner, Flat Iron Steaks is the recommended beef cut for home cooking from Chef Pam – Pichaya Utharntharm, owner of SMOKED restaurant, it’s quick and easy to prepare and super delicious. Flat Iron Steak, also known as oyster blade steak, is the cut from the shoulder of the cow that takes centre stage in this delicious yet super simple recipe, this cut is extremely tender, well-marbled, and flavorful making it great for grilling. Just add fresh thyme, garlic, pepper, and olive oil. You can enjoy it with your significant other or a group of family and friends, it’s guaranteed to please everyone.

2. Black Pepper Steak with Green Pepper Corn Sauce by Chef Art
Black Pepper Steak with Green Pepper Corn Sauce is a great dish suitable for any casual dining party. Chef Art – Supamongkon Supapipat, the first chef to bring the chef table experience to Thailand, shares his secret green peppercorn sauce to delight beef lovers, he believes that no steak is complete without a delicious green peppercorn sauce. Chef Art uses Australian Beef tenderloin, which is the most tender cut of beef, and it is located within the loin and combines it with his sauce made of shallots, green peppercorns, butter, cognac, beef broth, cornstarch, crushed peppercorns, and heavy cream which all come together to create the yummiest sauce.

3. Fat Beef Fried Rice with Australian Wagyu Striploin Steak
To create a simple dinner for a special family occasion you can’t go wrong with this easy homemade classic combination of Fat Beef Fried Rice with Australian Wagyu Striploin Steak which is the signature dish at Flat Marble restaurant. Chef Aum – Peechaya Sukviboon, Flat Marble’s owner, uses Australian Wagyu striploin which is a well-marbled boneless cut of beef from the hindquarter of the cow, near the tenderloin, this tasty fried rice recipe combines soy sauce, rice vinegar, sugar, and salt and pepper for seasoning. You can be sure that all your family will be impressed with your homemade dish and will be asking for more.

4. Tenderloin Truffle
This elegant Australian Tenderloin dish is topped with truffle, making it the perfect indulgence for a special occasion or celebration. It may take some time to prepare all the ingredients, but it is well worth waiting for. This cut is naturally tender and buttery, it’s sure to impress your dinner companions and yourself. Chef Eak – Apichit Puangkajorn, the head chef of Sexy Cow Prime Steak & Seafood, has adjusted the recipe for easy home cooking by beef lovers by using just 9 ingredients to make this superb restaurant-quality dish, they are Australian tenderloin, parma ham, black truffle, truffle oil, cream, salt, black pepper, salted butter, fresh sage.

5. Fried Rice Beef Kebab Turkish Style
Australian Beef adds even more flavour to this easy Turkish fried rice dish – a timeless culinary classic. The cooking method brings together an assortment of spices and herbs such as onion, garlic, ground black pepper, salt, oregano, thyme, paprika peppers and olive oil with the tasty Australian tenderloin unleashing a sweet aroma that compliments every flavourful bite. This delicious dish is the highlight of Fat Lamb Mediterranean Halal Restaurant, owned by Chef Yakup, the winner of Iron Chef, it is so easy to prepare and cooks in about 45 minutes, making it perfect for a cozy dining experience at home.

6. Sando Australian Rib-Eye
Take your taste buds to Japan and Australia at the same time with the hearty flavours of this nourishing Sando Australian Ribeye from Mad Beef with a shortcut recipe from Chef Cher Attakanwong, the owner of MAD BEEF restaurant. Delicious and filling, this Japanese–inspired sandwich is assembled by cutting the crusts off the bread, spreading Sukiyaki Mayo sauce on the tender juicy ribeye steak, which is cut from the rib section of the cattle with the bones and outer ligaments cut away. This cut has a unique soft texture that is different from other beef cuts, it has deep marbling, lots of flavour, and every bite is deliciously tender.

7. Panang Curry Striploin Beef
If you love Thai food, you must not miss this dish for your New Year celebrations from “Market Café by Khao”, an authentic Thai restaurant in partnership with the Michelin-starred ‘Khao restaurant’ located at the Hyatt Regency Bangkok Sukhumvit. Panang Curry Striploin Beef is a red Thai curry that is thick, salty and sweet, with a zesty makrut lime flavour and captivating aromatic chili paste that perfectly compliment the tender and juicy grilled Australian striploin. This dish is a celebration of flavours, making it the perfect meal to mark the end of the year.

Secret Top Chef tip for the perfect grilled steak is to rest the beef after cooking, this will help keep the juices locked in. Resting meat after cooking is essential for tender, juicy results every time, it allows the beef cut to reabsorb and distribute the juices that have been constricted during the cooking process. If you were to cut a beef right off the grill, you’ll notice that the internal juices immediately run out of it, leaving you with a dry and tough final product. So, remember to be like a Top Chef…rest first, then enjoy.

About Meat & Livestock Australia (MLA)
Meat & Livestock Australia Limited (MLA) is the marketing, research and development body for Australia’s red meat and livestock industry. It is a not-for-profit organisation owned by cattle, sheep and goat producers. MLA uses the True Aussie Beef and Lamb brand, to promote Australian red meat in export markets (Internationally), representing Australian beef, veal, lamb, and goat to showcase the value of these products while sharing the True Aussie Beef and Lamb story.

First published at TravelCommunication.net

First published at TravelNewsHub.com – Global Travel News

Phetchaburi Honoured with UNESCO Creative City of Gastronomy Status

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Phetchaburi Honoured with UNESCO Creative City of Gastronomy Status - TRAVELINDEXPhetchaburi, Thailand, November 26, 2021 / TRAVELINDEX / The Tourism Authority of Thailand (TAT) is pleased to report that Phetchaburi Province has been accepted as Thailand’s latest member of the UNESCO Creative Cities Network (UCCN) in the field of Gastronomy.

• Prepare for the Visit Thailand Year 2022 and Visit Thailand – Be Happy, at VisitThailand.net

Phetchaburi is the fifth province in Thailand to have earned the UCCN title, after Phuket was named a Creative City of Gastronomy in 2015, Chiang Mai a Creative City of Crafts and Folk Arts in 2017, Bangkok a Creative City of Design in 2019 and Sukhothai a Creative City of Crafts and Folk Arts in 2019.

Mr. Yuthasak Supasorn, TAT Governor, said, “The addition of Phetchaburi to the UNESCO Creative Cities Network as a Creative City of Gastronomy is much welcomed and could not have come at a better time, with Gastronomy featuring as a key element of the ‘Visit Thailand Year 2022’ new tourism marketing campaign.”

Located around 160 km south of Bangkok, Phetchaburi is known for the production of high quality sea salt and key limes, palm sugar, rose apples, pineapples and bananas among other items, giving it the nickname ‘City of Three Tastes’ – for salty, sweet and sour. The farm-to-fork practice is also in use in the province, where farmers deliver fresh produce and seafood direct to food outlets and manufacturers as well as local households.

Phetchaburi is synonymous with a number of local dishes having gained particular popularity and for its production of certain food products. Local recipes that have been passed down from generation to generation, cuisine from the royal courts of Ayutthaya and Rattanakosin, and Chinese and Mon cuisine have combined into dishes unique to Phetchaburi.

Among the well-known dishes that reflect Phetchaburi’s cultural roots are Kaeng Kua Hua Tan (toddy palm curry), Khanom Cheen Thotman (fermented rice-flour noodles with fried fish cake), Khao Chae (rice soaked in water accompanied by a variety of side dishes) and Kuaitiao Nam Daeng (red-soup noodles).

Tourists visiting Phetchaburi can combine the delectable cuisine on offer with exploration of the various attractions. These include Phra Nakhon Khiri Historical Park or as it’s also known locally Khao Wang (meaning ‘hill with palace’) with its palace and temple buildings on a hill overlooking the city; the temples Wat Mahathat Worawihan, Wat Kamphaeng Laeng, Wat Yai Suwannaram; and picturesque beaches the most famous being Cha-am.

Last but not least, Kaeng Krachan National Park which covers part of Phetchaburi, Prachuap Khiri Khan, and Ratchaburi provinces, at 464,000 hectares is the largest national park in Thailand, and is known for its wildlife watching, hiking and ‘sea of mist’ views during the cooler months of November to February. It is also home to Kaeng Krachan Forest Complex which was recently added to UNESCO’s World Heritage List.

• Prepare for the Visit Thailand Year 2022 and Visit Thailand – Be Happy, at VisitThailand.net

The UCCN was launched in 2004 to promote cooperation among cities that have identified creativity as a strategic factor for sustainable urban development. There are seven categories of membership in the network – Crafts and Folk Arts, Media Arts, Film, Design, Gastronomy, Literature and Music – which currently numbers around 250 cities worldwide. These cities work together toward a common objective – placing creativity and cultural industries at the heart of their development plans at the local level and cooperating actively at the international level.

First published at TravelCommunication.net

First published at TravelNewsHub.com – Global Travel News

Honda LPGA Thailand 2022 Leading Golf Event in Thailand to Tee-Off in March

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Honda LPGA Thailand 2022 Leading Golf Event in Thailand to Tee-Off in March

Pattaya, Thailand, November 25, 2021 / TRAVELINDEX / Honda in partnership with IMG, announced today that the leading women’s golf tournament and sports event in Thailand, the Honda LPGA Thailand 2022, will return in celebration of its 15th anniversary. The tournament is set to come home to Siam Country Club Old Course, Pattaya Chonburi Province from March 10th -13th, 2022. The top-ranking female golfers from around the world are geared up toconquer the course as they compete for a purse of $1.6 million USD (an approximate 53 million Baht). In celebration of a memorable 15 years and to commemorate this milestone, the Honda LPGA Thailand 2022 has also unveiled an exclusive 15th anniversary logo that represents the journey of the tournament over the years that has always aimed for greatness.

Mr. Noriyuki Takakura, President and CEO of Honda Automobile (Thailand) Co., Ltd. said, “In conjunction with the Honda LPGA Thailand’s 15 year anniversary, we are extremely committed to our role of continuously raising the standards of golf in Thailand while empowering young golfers everywhere to pursue their ambitions. As such, we are pleased to introduce our new theme for the tournament titled “Beyond Greatness” that is aligned with our goals of encouraging people across the nation to overcome boundaries and strive for excellence. In the last 15 years of world-class golf at the Honda LPGA Thailand, we have seen our Thai golfers repeatedly accomplish great successes from upcoming and promising golf talents like Atthaya Thitikul, Patty Tavatanakit to Ariya Jutanugarn’s momentous win at the Honda LPGA Thailand 2021 proving that with the right determination, anyone and everyone can go “Beyond Greatness”.

“Despite having to reexamine the procedures and strategies behind the Honda LPGA Thailand due to the current circumstances, we believe that this tournament is still a significant platform that not only acts as an opportunity for top professional golfers but also as a launching pad for young Thai golfers to prove themselves on a world stage. We look forward to once again playing our part in promoting the country as the ideal golf tourism destination.” added Mr.Noriyuki.

Since its debut in 2006, the Honda LPGA Thailand has become one of the most popular women’s tournaments in Asia and on the LPGA Tour calendar, boasting stellar fields annually and an honours list that includes some of the greats of the game including Suzann Pettersen (2007), who has had over 22 professional career wins. Golfing sensations that have had exhilarating wins at the tournament include Lorena Ochoa (2009), a former long-reigning world number one; Yani Tseng (2011 & 2012), five-time Major Championship winner and Inbee Park (2013), former Grand Slam champion and Olympic gold-medalist.

While Honda LPGA Thailand 2021 was held behind closed doors, the tournament still proved to be successful and one of the most iconic sporting events in Thai history. From the word go, the tournament was a celebration of Thai golf talent with Patty Tavatanakit and teenage phenomenon, Atthaya Thitikul slugging it through the opening rounds. In the end, it was another local favourite, Ariya Jutanugarn who rallied in the final round to finally get her hands on the elusive Honda LPGA Thailand crown.

“Winning the Honda LPGA Thailand 2021 was one of my greatest achievements because it was in my home country. I have consistently worked hard and persevered for this very moment, making it the most memorable accomplishment of my career. I am grateful to the Honda LPGA Thailand for continuously serving as a platform for local and international golfers to compete in a tournament that aims to spark greatness at all levels. I am so proud to see just how much Thai golf talent has increased in the last 15 years with many young enthusiasts joining the playing field. I look forward to once again giving my best at the Honda LPGA Thailand 2022 and inspiring upcoming golfers as much as they inspire me,” expressed Ariya Jutanugarn, Honda LPGA Thailand 2021 Champion.

Following the adversities brought on by the COVID-19 pandemic, the Thai government has recently shared their new focus to restore confidence amongst locals with several domestic and international projects throughout the country. This comes following the decision from Thai authorities coinciding with the reopening of the country with eased regulations for fully vaccinated travelers from 63 low-risk countries. This is to support the mission to reboot Thailand’s tourism industry as it is on the road to positive recovery after 18 months of COVID-19 restrictions.

In this regard, the Ministry of Tourism and Sports in partnership with the Sports Authority of Thailand and related agencies have teamed up to support international sporting events, including the Honda LPGA Thailand 2022, to resume in Thailand. This decision comes with the motivation that these respective events will effectively promote a positive image of Thailand’s internationally acclaimed golf tourism sector. As a trailblazer for sporting events in Thailand, the Honda LPGA Thailand can further spotlight the country’s preparedness in organising sporting events amidst the COVID-19 pandemic while still maintaining strict public health safety requirements and adhering to local government standard operating procedures for all parties involved.

The tournament promoter, IMG Thailand’s Senior Vice President and Managing Director, Ms. Winnie Heng, said, “As long-time promoters of the Honda LPGA Thailand tournament, we’re excited to be working alongside Honda in propelling women to greater heights on and off the course. Apart from the great and collaborative working relationship IMG has with Honda, it’s an honour to be able to be part of a progressive and passionate team that strives to push boundaries and elevate the sports tourism landscape in Thailand.”

“The 15th instalment of the Honda LPGA Thailand tournament will see efficient hygiene and protocol adherence to ensure best practices are in place at every point for all present and involved. We are extremely grateful for the support of our partners and sponsors that have motivated us to lead the way for the comeback of events as the industry continues to pivot with the ongoing COVID-19 pandemic”, Ms. Heng added.

As part of efforts to further connect with the audience through initiatives on and off the course, the Honda LPGA Thailand has partnered up with Thai illustrator Jirayu Koo to exclusively curate tournament merchandise in conjunction with the 15 year anniversary celebration.The collaboration with Jirayu aims to showcase golf as more than just a sport and as a lifestyle that creates bonds and good times. The new design sheds a refreshing light on golf as amusing and fun as an attempt to break the notion of golf as a traditional sport. The overlapping colours between each shape construes how each game of golf also brings different experiences.

The 2-day Honda LPGA Thailand 2022 National Qualifiers will be held in January, as a prelude into the main tournament event. The qualifier rounds offer a unique opportunity for young Thai individuals to go Beyond Greatnesswith the chance to compete among the top female golfers in the world at the prestigious Honda LPGA Thailand 2022.

Thai golf fans will be able to watch the Honda LPGA Thailand tournament live on Official Broadcast Host PPTV HD 36 and their digital platforms across the four tournament days. Fans across the globe can also enjoy high-quality golfing content from the comfort of their homes via global broadcast channels that will be announced at a later date. Updates on the event format and ticketing details for spectators will be announced by the tournament promoter at a later date.

First published at TravelCommunication.net

First published at TravelNewsHub.com – Global Travel News