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Japan

Hotel M’s in Kyoto to Drive Inbound Tourism with Sabre

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Hotel M's in Kyoto to Drive Inbound Tourism with Sabre - TRAVELINDEXKyoto, Japan, July 19, 2022 / TRAVELINDEX / Sabre Corporation announced a new agreement with Hotel M’s Co. Ltd in Kyoto, Japan, to help the chain to grow geographic reach and attract international travellers as Japan eases border restrictions.

Japan has been steadily relaxing travel restrictions since March ahead of a wider-scale re-opening to foreign visitors. To prepare for, and capture, the expected influx of tourism, Hotel M’s Co. Ltd has inked a new technology agreement with Sabre. The deal will enable the chain to put its inventory in front of hundreds of thousands of travel agents globally across all major Global Distribution Systems (GDSs) through Sabre Hospitality’s innovative SynXis platform.

“We want more people to know about Kyoto and to love the city as much as we do, and we want all of our guests to come back again and again,” said Kohei Otsuki, President for Hotel M’s Co. Ltd. “Our philosophy when it comes to true hospitality is to look outside of services that are traditionally thought of as within the bounds of the hotel. We think about the entire city as a hotel. So, it’s vital to us to have a technology partner who will enable us to expand our geographic reach while sharing a forward-thinking vision of hospitality retailing that goes beyond the hotel room.”

Just as Sabre has advanced its technological transformation during the pandemic, Hotel M’s has taken time to rethink its own growth strategy. Established in 2014, the chain has 16 hotels across Kyoto city, opening one close to Kyoto Station during the pandemic in anticipation of future inbound tourists. With 1,274 hotel rooms currently, the chain has selected Sabre technology to help advance its expansion strategy and revenue growth.

“Our Sabre recovery data clearly shows that as soon as borders re-open and markets open up, there’s an influx of inbound and outbound tourism, so we expect that as soon as it is possible to travel to Japan, there will be a huge demand to do so,” said Frank Trampert, Senior Vice President and Global Managing Director of Community Sales for Sabre Hospitality. “It’s essential hoteliers have the right technological tools to put their offers in front of global markets, and we’re very excited to be working with Hotel M’s to enable them to capture and create future travel demand at this key moment for Japanese tourism.”

About Sabre Corporation
Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveller experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.

About Hotel M’s
Hotel M’s was established in Kyoto in 2014, making use of the design and design capabilities cultivated as the parent design office. We operate 16 hotels and 1274 rooms in Kyoto city, which are particular about the design of details.

A hotel full of luxury and playfulness with the theme of “fusion of design and comfort” in a convenient location within walking distance from the station. We provide high-quality Kyoto-like hospitality to customers all over the world.

As a hotel born and raised in Kyoto, we value regional connections and are working to revitalize the entire city of Kyoto.

First published at TravelNewsHub.com – Global Travel News

Palace Hotel Tokyo Unveils New Premier Suites

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Palace Hotel Tokyo Unveils New Premier Suites - TOP25HOTELS.com - TRAVELINDEXTokyo, Japan, May 9, 2022 / TRAVELINDEX / In celebration of Palace Hotel Tokyo’s tenth anniversary this May, the highly acclaimed property is cutting the ribbon on a new category of suites. Six Premier Suites were officially unveiled this month, adding a mid-range category to the hotel’s now-seven categories of suites, which range in size from 75 square meters to 250 square meters (810 – 2,690 square feet).

The hotel turned to the award-winning, luxury hospitality design firm that originally fashioned its interiors, G.A Group, to envision the new suites. Drawing on the elegant-simplicity aesthetic the hotel is known for and taking into account the growing demand for luxury accommodations that cater to longer-stay guests, the property conceived the 90-square-meter (970-square-foot) Premier Suites to better suit business and leisure travelers who desire more space for work and play.

“The luxury market has proven to be very resilient, as there’s always a demand for hotel suites tantamount to pied-à-terres among those accustomed to traveling the world and expecting their accommodations to exude the same level of luxury and sophistication as their own homes,” said Daisuke Yoshihara, president of Palace Hotel Co., Ltd. about the decision to expand the hotel’s offerings. “The addition of these new suites exemplifies our company’s commitment to continuously raising the bar on the products and services that we offer.”

Each Premier Suite’s living space features two distinct areas – a spacious lounge with ample seating and a separate, multi-purpose space in which to dine or work. In the bedroom, which comes outfitted with a dressing table, a walk-through closet leads to an ensuite bathroom with double vanity and separate soaking tub and rain shower. Guests can choose between a king-size bed or two oversized twin beds.

Spread over floors 10 – 15 of the hotel, each of the new suites features two separate balconies on which to dine alfresco while taking in views of Wadakura Fountain Park, the Imperial Palace gardens and the city skyline beyond. In keeping with the original design directive, the verdant landscape surrounding the property served as inspiration for the interiors, with textural elements and an earthy color palette of mossy green, soft browns and light taupe being drawn from the natural environment.

A number of design features add a sense of warmth and richness to the space, including polished timber floors, plush fabric wall coverings and bespoke rugs patterned to echo the wabi sabi beauty of moss as it emerges from untended spaces. Decorative elements range from contemporary Japanese ink wash paintings to sculptural porcelain and ceramic pieces.

The furnishings and artwork are all original and exclusive to Palace Hotel Tokyo, most having been commissioned specifically for the new suites. Curated by Art Front Gallery, the art pieces were all done by contemporary Japanese artists and chosen to reflect the hotel’s connection to nature and the beauty of its surroundings. Japanese sumi (ink wash) paintings reflecting award-winning artist Naoto Sunohara’s abstract, aerial perspectives on the vast Imperial Palace gardens and the green-roofed palace buildings situated within hang prominently in each suite.

In addition to the artwork, the destination is further reflected in uniquely Japanese touches such as the bath linens made in Imabari – a city renowned for over a century for the quality of its towel production – the nambu-tekki cast iron teapots, tea cups handmade in the traditional Mashiko-yaki style of pottery, and Echizen lacquerware tea cup saucers.

For optimum flexibility, each Premier Suite can be expanded into a two-bedroom unit when the adjoining Club Deluxe King or Twin with Balcony room is also booked. Suite guests also enjoy Club Lounge access and privileges, which include private check-in, check-out and concierge service as well as daily breakfast, afternoon tea and evening cocktails and canapés. A private meeting room that seats up to six as well as an outdoor terrace offering captivating vistas of Tokyo round out the 172-square-meter (1,851-square-foot) space’s facilities.

“There’s been a noticeable increase in the amount of time our guests spend on-property – particularly among domestic travelers, but also overseas business professionals traveling on tight schedules who prefer to host their meetings and entertainment at the hotel,” said Masaru Watanabe, Palace Hotel Tokyo’s senior managing director and general manager. “So, it’s important that we continue to adapt and expand our offerings to suit the ever-evolving lifestyles of our diverse clientele. With the debut of these new suites, we have every expectation that our guests will want to linger even longer.”

Premier Suites start from JPY 288,000++ per night.

First published at TravelNewsHub.com – Global Travel News

Accor Hotels to Launch First Mercure in Takayama

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Accor Hotels to Launch First Mercure in Takayama - HOTELWORLDS.com - TRAVELINDEXTakayama, Japan, April 29, 2022 / TRAVELINDEX / Accor Hotels is set to welcome its first hotel in Takayama, Japan, with the signing of Mercure Hida Takayama. Inspired by the reinterpretation of Takayama’s traditional handicrafts, the hotel brings warmth and tranquil touches, enriched with modern hotel experiences allowing travellers to fully immerse in the destination. The hotel is set to open in December 2022.

Takayama is a city in the mountainous Hida region of Gifu Prefecture. The famous Historic Villages of Shirakawa-go, a UNESCO World Heritage site, are within convenient access by bus. Located in the heart of Takayama, the Sanmachi Historic District will transport travellers back to the Edo Period with its preserved wooden merchant houses and small museums. Local treats and original Sake breweries await to be discovered. The city is also famed for its biannual Takayama Festival, one of the most beautiful festivals to celebrate spring and fall.

Located in the heart of the city within a four-minute walk from Takayama JR Station, Mercure Hida Takayama offers 161 beautifully designed guestrooms and two dining experiences. The highlight facilities include the indoor and outdoor onsens on the top floor, which allow guests to unwind while enjoying the beautiful scenery of Takayama.

“Accor remains positive in Japan’s strong tourism potential and we are delighted to expand our network in the country to offer unique and authentic hotel experiences for local and international travellers. As one of the largest international operators in Japan, we are excited to be taking the Mercure brand into Takayama, a charming cultural destination. Mercure Hida Takayama will be a great showcase for a locally-inspired hotel, where the decorative design is rooted in authentic values. In partnership with Samty, we believe the hotel will become an exciting addition to the Japan hotel scene. Mercure Hida Takayama will offer travellers yet another breath-taking base to explore the beautiful experiences the city has to offer,” said Garth Simmons, Chief Executive Officer, Accor Southeast Asia, Japan and South Korea.

Mercure, one of the world’s most expansive midscale brands, is locally inspired to reflect the distinct character and culture of each destination in which it resides, through design, dining and local experiences. Mercure believes that travel connects guests to the locality and people.

Accor currently operates 18 hotels across eight destinations in Japan. Mercure Hida Takayama will become the 7th Mercure hotel in Japan and will join a collection of over 810 Mercure addresses globally across 60 countries.

First published at TravelNewsHub.com – Global Travel News

Hyatt Place Kyoto Celebrates Official Opening

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Hyatt Place Kyoto Celebrates Official Opening - HOTELWORLDS.com - TRAVELINDEXKyoto, Japan, April 4, 2022 / TRAVELINDEX / The 239-room Hyatt Place hotel opens in central Kyoto with convenient access to many attractions in Japan’s ancient capital. Hyatt Place Kyoto, the first Hyatt-branded select service hotel in Kyoto, is officially open, expanding Hyatt Place brand’s footprint globally in markets that matter the most to guests and World of Hyatt members. The new hotel features the Hyatt Place brand’s intuitive design, casual atmosphere and practical amenities, such as free Wi-Fi and 24-hour food and beverage offerings.

Because Hyatt’s efforts are grounded in listening and fueled by care, Hyatt Place hotels combine style, innovation and 24/7 conveniences to create an easy-to-navigate experience for today’s multi-tasking traveler. Hyatt Place Kyoto is located in central Kyoto at the southwest corner of the Kyoto Imperial Palace and close to Nijo-jo Castle, a UNESCO World Heritage site. The hotel is directly connected to the Marutamachi station on the Karasuma subway line and is about 10 minutes from Kyoto station by subway or car. Hyatt Place Kyoto also provides business travelers with convenient subway access to the Kyoto International Conference Center, a major conference facility for international meetings and where the Kyoto Protocol was signed in 1997.

“As Japan’s international borders start to reopen, we are excited to welcome guests to the first Hyatt Place hotel in Kyoto,” said General Manager Takuma Yoshimura. “Our hotel’s central location makes it easy for our guests to travel around Kyoto, visit the city’s many cultural and traditional sites as well as attend business appointments. With our smartly designed social spaces and guestrooms with separate work, play and sleep areas, our multitasking guests can easily accomplish what they need to do while on the road.”

Hyatt Place Kyoto offers:

– 239 spacious guestrooms including three suites, with separate spaces to sleep, work and play, as well as a Cozy Corner sofa-sleeper
– The Kitchen featuring hot breakfast items, fresh fruit, steel-cut oatmeal, Greek yogurt, and more
– Lobby Bar serving freshly prepared meals anytime, day or night, and also featuring specialty coffees and premium beers as well as wines and champagne
– Necessities program for forgotten items that guests can buy, borrow or enjoy for free
– Free Wi-Fi throughout hotel and guestrooms
– Fitness Room featuring cardio equipment with LCD touchscreens

About Hyatt Place
Hyatt Place hotels combine style, innovation and 24/7 conveniences to create an easy to navigate experience for today’s multi-tasking traveler. Guests can enjoy thoughtfully designed guestrooms featuring distinct zones for sleep, work and play, and free flowing social spaces that offer seamless transitions from work to relaxation. With more than 365 locations globally, Hyatt Place hotels offer freshly prepared food around the clock, efficient service and differentiated experiences for World of Hyatt members.

Read original article at Hyatt Newsroom

First published at TravelNewsHub.com – Global Travel News

JTB Signs MOU with GSTC for Sustainable Tourism Strategy

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JTB Signs MOU with GSTC for Sustainable Tourism Strategy - TRAVELINDEXTokyo, Japan, March 12, 2022 / TRAVELINDEX / On the occasion of its 110th anniversary, JTB Corp., one of the travel and tourism industry leaders, signed a memorandum of understanding (MOU) and became a member of the Global Sustainable Tourism Council (GSTC). By signing an MOU with the GSTC, JTB further accelerates its sustainability initiatives in its business domain, promoting sustainability strategies based on more global standards and refine JTB’s management and business to a level that can continue to coexist with the social and natural environment.

In collaboration with the Global Sustainable Tourism Council (GSTC), JTB announces sustainable tourism strategy on its 110th anniversary. JTB plans to bring positive enhancement of sustainability through its extensive market reach, stretching over 215 offices in 87 cities located in 37 countries/regions.

Improving JTB Business and Supply Chain Using the GSTC Criteria

JTB will expand its social, economic, cultural and environmental information, products and solutions based on the GSTC Criteria, and expand its customers’ sustainability options. In addition, JTB will deepen its customers’ understanding, such as addressing sustainability at the places we visit, recognizing issues, and raising awareness.

JTB will strengthen cooperation with hotels and destination management companies (DMCs) that are certified by GSTC-Accredited Certification Bodies, along with formulating a new policy related to supply chains.

Next Generation of Sustainability Practitioners

In cooperation with the GSTC, JTB plans to provide training to enable employees, suppliers and related stakeholders who are tourism operators to gain knowledge of the GSTC Criteria and to apply it in their operations.

JTB will also put emphasis on inspiring the next generation of JTB’s workforce to offer increasingly sustainable products and services.

Commenting on the JTB-GSTC MOU

“A growing number of businesses around the world are expanding their sustainability initiatives in alignment with GSTC global criteria. It is clear to JTB that the time is ripe to step up the pace of the industry’s journey towards sustainability in the domestic Japan market and beyond. Through an exhaustive materiality assessment, JTB has identified the following three sustainability priorities: (1) Enriching the Human Experience, (2) Nurturing our Surroundings, and (3) Engaged Partnering. Our MOU with GSTC establishes the framework for a powerful, far-reaching sustainability partnership that will guide JTB’s sustainability efforts in the months and years to come. Working closely with GSTC, JTB is committed to bringing its management and operations into alignment with GSTC’s global standards in order to ensure the long-term sustainability of its business and the markets and communities in which it operates,” says Eijiro Yamakita, CEO and President of JTB Corp.

“GSTC well recognizes the importance of JTB in the marketplace and we are delighted to support their continued enhancement of sustainable approaches to their business practices,” says Randy Durband, GSTC CEO. “We look forward to a productive collaboration.”

“JTB’s sustainability strategy is expected to bring significant changes to the Asia-based tourism businesses. I have no doubt that the capacity building of their human resources and cooperation with suppliers and partners will in the near future present a model for the tourism industry in Asia and will further promote sustainability in all tourism industries globally” says Dr. Mihee Kang, GSTC Director Asia-Pacific.

About GSTC
The Global Sustainable Tourism Council (GSTC) establishes and manages global sustainable standards, known as the GSTC Criteria. There are two sets: Destination Criteria for public policy-makers and destination managers, and Industry Criteria for hotels and tour operators. These are the guiding principles and minimum requirements that any tourism business or destination should aspire to reach in order to protect and sustain the world’s natural and cultural resources, while ensuring tourism meets its potential as a tool for conservation and poverty alleviation.

The GSTC Criteria form the foundation for Accreditation of Certification Bodies that certify hotels/accommodations, tour operators, and destinations as having sustainable policies and practices in place. GSTC does not directly certify any products or services; but it accredits those that do. The GSTC is an independent and neutral USA-registered 501(c)3 non-profit organization that represents a diverse and global membership, including national and provincial governments, leading travel companies, hotels, tour operators, NGO’s, individuals and communities – all striving to achieve best practices in sustainable tourism.

About JTB Corp.
Today’s JTB traces its roots back to Japan Tourist Bureau, an agency formed in 1912 for the purpose of servicing the ticketing needs of foreign tourists in Japan. Over the span of its first 100 years, JTB steadily evolved into a travel and tourism industry leader. JTB Corp. and JTB Group, hereafter referred to as “JTB”, is an entity in the field of tourism, providing the service of travel agents, tour operators, land operators, consultation services and providing tourism educational service, legally registered in Japan and headquartered in Tokyo, Japan with branch offices all over Japan, Asia Pacific, Europe, North America and South America. Through vision, integrity, innovation, and unsurpassed know-how, the JTB Group consistently creates unparalleled value for its stakeholders.

First published at TravelNewsHub.com – Global Travel News

Savor the Beauty of Spring Blossom in Japan with Best Western Hotels

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Savor the Beauty of Spring Blossom in Japan with Best Western Hotels - TRAVELINDEXOkinawa, Japan, February 22, 2022 / TRAVELINDEX / Best Western Hotels and Resorts is inviting its experience-seeking guests to watch Japan’s spectacular sakura season with its new “Japan’s Spring Blossom Sale”. Under this enticing offer, travelers from all over the world can enjoy a generous 20% discount at hotels and resorts in many of the most popular destinations all across the “Land of the Rising Sun”.

Simply book from 23 February until 31 March 2022, for stays taken any time until 31 May 2022, and enjoy an instant 15% discount on the hotel’s Best Rate. Best Western Rewards® members are entitled to an additional 5% off. Whether guests want to discover Japan’s thrilling cities, captivating culture, magnificent mountains or its beautiful beaches, Best Western has the perfect hotel for every spring vacation in Japan.

Tokyo’s exhilarating urban attractions, from the iconic Shibuya Crossing to the exquisite Imperial Palace Gardens, can be enjoyed at Best Western Hotel Fino Tokyo Akasaka and Best Western Hotel Fino Shin-Yokohama. Alternatively, foodies can treat their taste buds in Osaka, Japan’s culinary capital, where Best Western Osaka Tsukamoto, Best Western Plus Hotel Fino Osaka Kitahama and SureStay Plus Hotel by Best Western Shin-Osaka create great options for visitors to this exciting city.

Or for a blissful beach break, Best Western Okinawa Kouki Beach and Best Western Okinawa Onna Beach boast stunning seafront locations in Japan’s tropical island paradise, allowing guests to splash, swim and snorkel in the clear turquoise water or simply stroll along the soft sand.

About Best Western Hotels and Resorts
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel Group® global network. With 18 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay Studio® franchises**.

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.

First published at TravelCommunication.net

First published at TravelNewsHub.com – Global Travel News

International Visitor Arrival Numbers to Increase Across Asia Pacific in 2022

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International Visitor Arrival Numbers to Increase Across Asia Pacific in 2022

Bangkok, Thailand, February 17, 2022 / TRAVELINDEX / Following on from the release of the Executive Summary at the end of last month, the PATA Asia Pacific Visitor Forecasts 2022-2024 Full Report released today by the Pacific Asia Travel Association (PATA) predicts annual changes in international visitor arrivals (IVAs) across the region to turn positive versus 2021 IVAs under each of the mild, medium, and severe scenarios in 2022, with growth rates ranging between 126% and 84%.

The increase in the absolute number of international visitor arrivals is predicted therefore to range from 72.5 million to 175.7 million under the severe and mild scenarios respectively, lifting the total volume of visitor arrivals to between 159 million and 315 million, under those same scenarios respectively.

While it is a positive and welcome development after two years of extremely difficult conditions, the international travel and tourism sector of the Asia Pacific region still has much to repair and revitalise. The forecasted increases in inbound visitor numbers in 2022, for example, still only return them to 23-45% of the level of foreign arrivals received in pre-pandemic 2019.

Moving forward to 2024, IVA growth over the next three years is projected to be positive, with the volume of IVAs in 2024 being equal to, or better than that of 2019, under two of the three scenarios.

As noted by PATA CEO Liz Ortiguera, “Our latest forecast report numbers, based on data current as of November 2021 reviewed in conjunction with our recent research advisory panel updates provided on Jan 24, 2021 provide the definitive outlook for Asia Pacific visitor arrival forecasts. As noted by our panel, the effect of the Omicron variant is projected to have a small incremental impact for now with the key earlier assumptions still driving the forecast.”

“Equitable access and deployment of vaccines plus a practical risk-based approach to health and safety protocols in travel is foundational to not only the travel sector’s sustained recovery but to the overall global recovery from the pandemic. We share the World Health Organization’s (WHO’s) view that the pharmaceutical sector must address barriers to access and affordability for all destinations. Furthermore, as acknowledged by the WHO, travel bans will not prevent international spread. Instead, travel channels should remain open with clear, practical guidelines as recently shared by the Centers for Disease Control and Prevention (CDC) and WHO.”

“Destinations across Asia Pacific have been highly focussed on implementing health and safety measures. In parallel, various research studies and early travel patterns indicate a heightened consumer interest in a pivot to the right side of travel – longer journeys, more authentic experiences, and nature-based, wellness-oriented, and socially-conscious travel offerings are amongst the key trends for today’s travellers.

Destinations can expedite their recovery by staying top-of-mind with consumers, communicating requirements with clarity and consistency, and offering a sustainable, healthy destination experience,” added Ms Ortiguera.

The PATA Asia Pacific Visitor Forecasts 2022-2024 Full Report is now available at www.pata.org/research-q1v63g6n2dw/p/asia-pacific-visitor-forecasts-2022-2024-full-report.

What you will learn from this report:

– International visitor arrival forecasts for Asia Pacific between 2022 and 2024 by destination region, sub-region, and destination, highlighting changing demand preferences in the face of policy changes.
– Forecasts for 39 individual destinations by scenario allowing for the development of better recovery strategies for the post-COVID-19.
– Forecasts of travel demand from key source regions into each of 39 individual Asia Pacific destinations by scenario and by quarter and year.

PATA International members have exclusive access to the recording of the “PATA Visitor Forecasts 2022 to 2024’ webinar which included expert speakers from The Hong Kong Polytechnic University, Euromonitor International, and TCI Research. The speakers provided an overview of the forecasts for international arrivals to Asia Pacific between 2020 and 2024 as well as insights and analysis on Asia Pacific travel-related sentiment and consumer trends.

About PATA
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, which including government, state and city tourism bodies; international airlines and airports; hospitality organisations, and educational institutions, as well as thousands of young tourism professional (YTP) members across the world. The PATA network also embraces the grassroots activism the PATA Chapters and Student Chapters, who organise numerous travel industry training programmes and business development events across the world. Thousands of travel professionals belong to the 32 local PATA Chapters worldwide, while hundreds of students are members of the 28 PATA Student Chapters globally. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing and London.

First published at TravelCommunication.net

First published at TravelNewsHub.com – Global Travel News

Amazing Tourism Transformation During Visit Thailand Year 2022

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Amazing Tourism Transformation During Visit Thailand Year 2022 - VISITTHAILAND.net - TRAVELINDEXBangkok, Thailand, February 15, 2022 / TRAVELINDEX / The Tourism Authority of Thailand is moving forward with its goal to revitalise and transform Thai tourism, with the ‘Visit Thailand Year 2022: Amazing New Chapters’ campaign, and formulating a DASH model to help revive the tourism sector and the Thai economy overall.

The Visit Thailand Year 2022: Amazing New Chapters campaign was initially introduced globally at the World Travel Market in London, in line with the country’s quarantine-free reopening to international travellers from 1 November, 2021.

Discover secondary destinations in amazing Thailand during the Visit Thailand Year 2022 – Amazing Chapters

Mr. Yuthasak Supasorn, TAT Governor, said, “With the Visit Thailand Year 2022: Amazing New Chapters, TAT envisions change towards stronger and sustainable, more responsible, more digital, and more inclusive tourism growth, by leveraging on Thailand’s 5F, 4M soft-power foundations, which are Food, Film, Fashion, Festival, Fight, Music, Museum, Master, And Meta. To achieve this, TAT has formulated a ‘DASH’ model to set the entire organisation towards the single goal of transforming the tourism sector.”

D – Domestic travel: The model places emphasis on both tourists and operators in the tourism industry;

A – Accelerate Demand: The model seeks to stimulate qualitative demand, build trust, and a good image by placing focus on tourists’ safety, targeting high-income segments, and delivering impressively different and valuable experiences;

S – Shape Supply: The model looks set to elevate the tourism ecosystem to quality and sustainability based on responsible tourism and digital tourism for all parties to benefit together, and resulting in sustainable income distribution to each sector;

H – Healing Thai Economy: The model focuses on helping to revive the Thai economy through tourism with the country’s reopening to ensure a fast recovery and strong, sustainable growth.

Mr. Yuthasak said, “With the DASH model in place, TAT is placing greater emphasis on domestic tourism. For international tourism, TAT is introducing a new ‘Amazing Thailand Workplace Paradise’ project, with the aim to make Thailand the World’s No. 1 Remote Workers Friendly Destination.”

The Amazing Thailand Workplace Paradise project will focus on remote workers from long-haul international markets, in response to a growing trend in light of the COVID-19 pandemic whereby people work remotely and enjoy a vacation.

For short-haul international markets, TAT will leverage on the TEST & GO entry scheme, highlighting ‘New Chapters, New Opportunity’ offerings. New segments will be targeted; such as; bleisure (business and leisure), students, digital nomads, and soft adventure. New areas will be set to attract quality segments from potential markets like Mongolia and South Korea (Busan), and to seek new partners in existing markets. New infrastructure will be promoted; such as, new transport routes – especially the high-speed rail linking Kunming and Lao PDR, which can connect to Thailand’s Nong Khai Province. New way will focus on inspiring millennials to experience Thailand in an environmentally-friendly and sustainable way.

Within the country, TAT will highlight a 3-Ex conceptExperience, Expectation, and Extraordinary – to inspire domestic travel with 3 ideas for tourism products and services; namely, Nature to Keep, Food to Explore, and Thainess to Discover with five colours representing the regions of Thailand.

Crimson for the Central Region – Chic Central; emerald for the Eastern Region – East at Ease; navy for the Northern Region – North Nostalgia; ivory for the Northeastern Region – Isan in Love, and silver for the Southern Region – Savoury South.

In line with the DASH model and tourism marketing strategies, TAT will place emphasis on creating innovative travel experiences for the targeted segments – workcation and staycation, wellness, sports, and responsible tourism. Aimed at both local and international tourists, there will be a plethora of tourism offerings designed in response to a growing trend, including astronomical tourism, water tourism, community tourism – highlighting a happy model for both the tourists and the communities, and culinary tourism – focusing on health and organic lifestyle.

Mr. Yuthasak said, “TAT will continue to communicate with both local and international tourists through the long-standing ‘Amazing Thailand’ branding. A dedicated campaign will be used for the local market to inspire domestic travel. For the international market, TAT will use the ‘Amazing New Chapters’ campaign to promote Thai cultural values, under the ‘from A to Z Amazing Thailand has it all’ concept to inspire travellers from around the world to once again visit Thailand.”

Discover secondary destinations in amazing Thailand during the Visit Thailand Year 2022 – Amazing Chapters

Last but not least, TAT will be elevating its innovation approach with a plan to introduce a TAT Amazing Influencer, using the virtual character technology to create a personalised experience in the Metaverse virtual world. TAT is also planning to promote Thai tourism through digital art with a TAT NFTs starting with local wisdom products. In addition, TAT will enhance marketing and digital knowledge by creating a hybrid work system allowing staff to work remotely effectively in line with the plan to promote Thailand as a remote workers friendly destination. To maintain TAT’s positioning as a high-performance organisation, emphasis will continue to be a place on the proper management of resources and waste both internally and externally.

With Thai tourism transformation under this year’s strategic plans, TAT expects to generate a total revenue of 1.28 trillion Baht with 656 billion Baht from the domestic market (160 million trips) and 625 billion Baht from the international market (10 million tourists). The average expenditure for domestic tourists is estimated at 4,100 Baht per person, and for foreign tourists at 62,580 Baht per person.

First published at TravelCommunication.net

First published at TravelNewsHub.com – Global Travel News

Blue by Alain Ducasse at ICONSIAM Wins Prestigious Global Award

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Blue by Alain Ducasse at ICONSIAM Wins Prestigious Global Award - TOP25RESTAURANTS.com - TRAVELINDEX

Bangkok, February 10, 2022 / TRAVELINDEX / Siam Piwat, the world’s leading retail property developer, owner and operator of world-class projects, and one of the joint owners of ICONSIAM, marked another milestone in Thailand’s retail history with Blue by Alain Ducasse, the Michelin-starred restaurant at ICONSIAM, winning the prestigious Le French Design 100 award. The awards that honor French designers for their work outside of France is another accolade on the list of international awards for Thailand, further bolstering its reputation on the global level.

Discover gastronomy destination ICONSIAM and Bangkok’s Best Fine Dining Restaurants at Top25Restaurants.com

– The award marks a spectacular success for ICONSIAM and Blue by Alain Ducasse, which has previously won one Michelin star for two consecutive years.
Le French Design 100 honors 100 international creations by French designers that earn France’s design industry global recognition.
– Siam Piwat has moved beyond local competition and won a world-class award on a global stage, reinforcing its leadership as the Visionary Icon and continuing to deliver experiences beyond expectation.

The award ceremony at France’s Presidential Palace was attended by the French President Emmanuel Macron and his wife Brigitte Macron, Minister of Culture Roselyne Bachelot-Narquin, Hervé Lemoine, the head of the jury, and guest of honor Philippe Starck. At the ceremony, Jouin Manku, a leading French design agency, was honored with the Le French Design 100 award for its design for Blue By Alain Ducasse at ICONSIAM in Bangkok.

Ms. Chadatip Chutrakul, Chief Executive Officer of Siam Piwat Group and Director of ICONSIAM, said, “ICONSIAM is reinforcing its position as a destination where the best of Thailand and the best of the world converge, setting a new benchmark for the retail industry. We have made history and bolstered Thailand’s reputation by winning as many as 13 global awards across different categories. All of this is thanks to Siam Piwat’s vision and determination to inject creativity into every project and creating a perfect symphony of art, culture, and innovation through never-before-seen concepts and stories. In this endeavor, Siam Piwat has collaborated with world-renowned designers as well as Thailand’s leading designers and artists to set itself apart and consistently introduce new and extraordinary experiences to the industry.”

“We are beyond proud to have successfully earned Thailand global recognition for its real estate development capabilities. All of our projects, namely Siam Paragon, Siam Center, Siam Discovery, and ICONSIAM, have won numerous global awards over the years. Blue by Alain Ducasse is another business born out of our key philosophy to deliver ‘experiences beyond expectation’. Our intention was to invite one of the world’s best-known chefs to open a restaurant here in Thailand to deliver a first-ever experience and bolster Thailand’s position as one of the world’s top gastronomic destinations. That is why Blue by Alain Ducasse is exclusive to Thailand. We worked closely with Alain Ducasse and Jouin Manku, the French design agency that meticulously oversaw every detail of the interior design to bring the ultimate dining experience and a unique aesthetic to life.”

A vital element of ICONSIAM, Blue by Alain Ducasse is Thailand’s first-ever world-class contemporary French restaurant by legendary Alain Ducasse recognized with an astounding 21 Michelin stars. Prominently positioned on the coveted Chao Phraya riverfront with unparalleled panoramic views, the restaurant has since its opening in 2019 become a prime destination for epicures and gastronomes. Ever since, it has delivered world-class French cuisine using the finest ingredients and has been awarded one Michelin star for two consecutive years. Blue By Alain Ducasse also won the ‘Best of the Year Award’ in the fine dining category from Interior Design magazine, the most influential authority in the design industry worldwide.

The Le French Design 100 award for Blue by Alain Ducasse recognizes the spectacularly meticulous interior design of the restaurant. A design that perfectly complements the majestic vistas of the Chao Phraya River, and reflects a design philosophy that understands the importance of design and ambience for a complete dining experience. The team at Jouin Manku have designed several of Alain Ducasse’s Michelin-starred restaurants in various countries, each time with great success. In Bangkok, Jouin Manku conjured a uniquely captivating space that melds Thai and French influences into a unique space. Walnut wood and brass lamps, which draw inspiration from the intimate gardens – the bosquets – of the Palace of Versailles lend a warmth to the front lounge next to the entrance foyer. An awe-inspiring handmade pleated chandelier dominates the main dining area. With luxurious royal blue walls echoing the restaurant’s name and expansive floor-to-ceiling windows framing views of the river and city, Jouin Manku has created a magnificent stage for the contemporary French dishes and the superb wine list.

Le French Design 100 is the only design award in France that honors the international creations of French designers, and each year 100 objects and spatial design projects are selected for bringing global recognition to the French design industry. Launched in 2019, Le French Design 100 is supported by the French Ministry of Culture and sponsored by the illustrious designer Philippe Starck. The second edition was held in January 2022 under the patronage of the French President Emmanuel Macron.

Discover gastronomy destination ICONSIAM and Bangkok’s Best Fine Dining Restaurants at Top25Restaurants.com

The Le French Design 100 award that Jouin Manku has won for Blue by Alain Ducasse marks the first global accolade in 2022 for Siam Piwat and ICONSIAM and highlights their continued success in creating experiences beyond expectation. Over the years, ICONSIAM has garnered 13 global awards at various world-class competitions, including the Best Design of the Year at the World Retail Awards 2019 hosted by the World Retail Congress, the first prize in the Best Shopping Center category at the MAPIC Awards 2019 in Cannes, France, the 2020 VIVA Best-of-the-Best Design and Development Award, and being ranked in the top four in the Best Shopping Center Category at the MIPIM Awards 2021.

First published at TravelCommunication.net

First published at TravelNewsHub.com – Global Travel News

Thailand Yacht Show to Be Staged in Gulf of Thailand

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Thailand Yacht Show to Be Staged in Gulf of Thailand - TOP25 YACHTS - TRAVELINDEX

Pattaya, Thailand, February 8, 2022 / TRAVELINDEX / The first part of the 6th edition of the government-initiated Thailand Yacht Show will be staged in the Gulf of Thailand, with the second part to follow in Phuket later in the year

TYS 2022 will be the first boat show to take place in Asia for over two years – a welcome event indeed, something that the whole industry has been eagerly looking forward to.

Sales of yachts and boats have skyrocketed in Asia during the pandemic, and Thailand is no exception, with the local market having at last woken up to the pleasure – and safety – of the boating lifestyle. People from Bangkok and other major cities have flocking to the easily accessible waters and islands around Pattaya in record numbers, and Thai dealers and distributors of the world’s best-known boating brands, as well as steadily increasing number of local boat builders, suppliers, and service companies, want to capitalize on this new market on the Eastern Seabord and the Thai Riviera.

The long-awaited 6th edition, postponed from January 2021, and all future annual editions, will take place in two venues at different times of the season. The Gulf of Thailand event in Pattaya will focus mainly on production yachts, with as many superyachts as are available in the area.

The Phuket event, which will take place in December at the beginning of the next high season, will similarly cover the whole industry, but will have a major focus on the fleet of foreign-owned superyachts that are expected to arrive from November to spend the winter chartering in Thailand in future – thanks to the new superyacht charter license.

The two shows between them will attract thousands of newly-interested boat buyers from Bangkok, and yacht charterers from all over the world when the pandemic finally passes, as well as the hundreds of businesses that make up the leisure boating industry community in Thailand and the region.

Since 2016, the Thailand Yacht Show has provided a professional platform for the world’s major boating brands, brokers, dealers, suppliers, and leisure marine service providers, as well as the luxury lifestyle products that complement the yachting world and the people who frequent it. Industry leaders can meet plenty of new buyers from the newly interested but so far uninitiated affluent lifestyle-seekers, and at the same time expand their business network in South East Asia.

The 2022 Pattaya edition is already showing all the signs of seeing significant numbers of qualified visitors coming for the weekend, particularly from Bangkok (who, by and large, haven’t wanted to travel to the various boat shows in Phuket in the past). Special features will include the re-furbished Ocean Marina Yacht Club, a diving exhibition, live sailing and boating experiences plus sea trials on high-quality charter yachts.

For brand visibility and credibility, exhibiting at the Thailand Yacht Show affords you and your business a unique opportunity. Whether you are looking to establish your presence in the region or expand your business in this rapidly-developing new market, TYS provides a powerful platform for meeting new customers, reaching out to your existing clientele, and helping you to build a more established and prominent business.

As well as the exceptional line-up of yachts – 22 have already been booked in and we are expecting over 50 – there will be many famous luxury products on display, as well as an extensive programme of family-friendly activities spanning the entire weekend. Visitors and exhibitors alike can look forward to live music, entertainment, a variety of water sports, helicopter rides, and diving instruction. We will be presenting new exhibitors and partners each week from now on, along with some important announcements about the development of the industry here.

The two-show format will make the Thailand Yacht Show bigger, more representative of the whole of the industry, and far more easily accessible to visitors from all over Thailand, as well as to exhibitors from all parts of the industry. Thailand is the natural destination for the Asian Yachting Lifestyle Community, and TYS is the long-term marketing platform for the region’s yachting industry. We invite you to be part of it.

First published at TravelCommunication.net

First published at TravelNewsHub.com – Global Travel News