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UNWTO

Green Hotel Investments to Restart Tourism

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Green Hotel Investments to Restart Tourism

Madrid, Spain, July 30, 2021 / TRAVELINDEX / Destination Capital (DC) has signed a collaborative arrangement with the World Tourism Organization (UNWTO) of the United Nations to support the rejuvenation of the hotel industry. The arrangement supports the relationship DC has with the International Finance Corporation (IFC) to promote investment in green and sustainable tourism accommodation and to stimulate re-employment, particularly in the wake of the COVID-19 pandemic.

Read all the latest UNWTO News and Updates here.

The collaboration between UNWTO and Destination Capital is based on DC’s adoption of best practices aimed at reducing carbon emissions and operating hotels in a manner consistent with IFC’s environmental and social criteria. Against this backdrop, DC acquires and repositions freehold hotels of 150-250 rooms in Thailand and across South-East Asia with the aim of implementing sustainable water and energy systems. It also works to promote gender equality at every level of the hospitality sector, another of UNWTO’s core priorities and in line with Sustainable Development Goal number 5.

While governments and destinations around the world are working on vaccination programs to accelerate the restart of the tourism, UNWTO is working with the private sector to encourage employers to play their part in the recovery of local communities through job creation and training programs. UNWTO data shows that international tourism arrivals fell by 1 billion in 2020, with the crisis carrying over into 2021. Worldwide, this has placed as many as 120 million tourism jobs directly at risk. Moreover, Asia and the Pacific has been the worst-affected of all global regions, and young workers and women are among the hardest hit by the downturn in tourism employment.

Read all the latest UNWTO News and Updates here.

In line with the 2030 Agenda for Sustainable Development, DC recognizes the hotel industry not only has a responsibility to re-hire and re-train hotel staff. It is also increasingly under pressure to reduce its carbon footprint and mitigate the impact of energy and water consumption as well as food waste and environmental degradation. DC is committed to retrofitting its hotels to be compliant as ‘green hotel’s as per the Excellence in Design for Greater Efficiencies (EDGE) standards established by IFC.

About Destination Capital
Destination Capital is a private equity real estate investment company based in Bangkok Thailand which focuses on acquiring, renovating and repositioning hotel assets such that they are EDGE compliant and follow a rigorous sustainability protocol in order to unlock value for our capital partners. Rigorous asset manage programs are in place to yield higher values upon exit while pursuing a “Triple Bottom Line” strategy: Planet, People, Profit.

First published at TravelCommunication.net – Global Travel News

First published at TravelNewsHub.com – Global Travel News

WTTC Report on How Tourism Can Help Eradicate Human Trafficking

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WTTC Report on How Tourism Can Help Eradicate Human Trafficking

London, United Kingdom, July 30, 2021 / TRAVELINDEX / The World Travel & Tourism Council (WTTC) launched a major new report which signals how the global Travel & Tourism sector can help eradicate human trafficking.

The report is released with support from the Carlson Family Foundation, and builds on WTTC’s Human Trafficking Taskforce, which was launched in 2019 at its Global Summit in Seville, Spain.

Read all the latest WTTC News and Updates here.

With its report ‘Preventing Human Trafficking: An Action Framework for the Travel & Tourism Sector’, WTTC aims to strengthen cooperation across stakeholders and share best practices to raise awareness about how the sector can, and does, make a difference, to proactively address this global crime.

The report details an action framework to tackle human trafficking, around four main pillars: Awareness, Education & Training, Advocacy, and Support.

The International Labour Organization (ILO) has estimated that on any given day in 2016, more than 40 million people around the world were victims of human trafficking.

The pandemic has not only put a spotlight on pre-existing inequalities but exacerbated them. This has accelerated the urgent need for targeted actions within the Travel & Tourism sector.

The report offers solutions both within the sector and beyond, as the complexity of these transnational crimes require multi-disciplinary efforts and concerted coordinated action by stakeholders, such as states, private companies, and international organisations around the world.

For the Travel & Tourism sector, this means involving the expertise of all stakeholders, including survivors, as well as civil society organisations to establish joint initiatives.

Virginia Messina, Senior Vice President and Acting CEO, WTTC said: “Human trafficking is a global crime which preys on the vulnerable, continues to grow and affect the lives of millions around the world.

“This vital report offers a framework for the Travel & Tourism sector to play its part to help combat human trafficking. Given the sector’s inadvertent position in the path of human traffickers, we need to shoulder our responsibility to ensure that the Travel & Tourism sector offers a safe and welcoming environment for those who work within it.

“Ultimately, travel is something that brings people together, and it is critical that we proactively help address this crime. 

The sector needs a cohesive approach and focus its efforts on driving forward advocacy related to human trafficking by engaging all key stakeholders. We hope that this report can aid in that task.” 

This in-depth report highlights the need to work on facilitating an approach which will enhance the understanding of the crime of human trafficking, enable better identification, prevention, and mitigation of potential and actual impacts of the sector, and further public-private collaboration to ensure that appropriate steps are taken by governments when human trafficking is detected.

The report is launched in advance of World Day Against Trafficking in Persons (30 July), which highlights the importance of listening to and learning from survivors of human trafficking.

Read all the latest WTTC News and Updates here.

WTTC would also like to thank the following organisations for contributing to this important report: Carlson, CWT, AMEX GBT, Marriott International, Hilton, Ingle, JTB Corp, ECPAT International, Airbnb, AIG Travel, Bicester Village Shopping Collection, Emirates, Expedia Group, ITF, It’s a Penalty, Marano Perspectives.

To read the report in full, please click here.

First published at TravelCommunication.net – Global Travel News

First published at TravelNewsHub.com – Global Travel News

Africa Youth in Tourism Summit Shapes Future of Tourism Development

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Africa Youth in Tourism Summit Shapes Future of Tourism Development

Johannesburg, South Africa, July 27, 2021 / TRAVELINDEX / The third Africa Youth in Tourism & Innovation challenge summit is scheduled to take place in Ghana’s capital of Accra from July 27-30, 2021.

The event which will be conducted in a hybrid format is aimed at mentoring and bringing the continent’s youthful minds to interact with leaders of the tourism and technological world.

The august gathering is organized by Africa Tourism Partners in collaboration with the UN World Tourism Organization (UNWTO), BDO and hosted by the Government of Ghana through the Ghana Tourism Authority.

With the tourism sector still reeling from the ravaging coronavirus pandemic, the event has come at the right time to help highlight the opportunities that the pandemic presents to the tourism sector.

Themed, “Empowering African youth through tourism innovation, education, and investments in a changing world’’, the summit focuses on skills development and innovation methodologies for youth in leisure and business tourism as well as MICE. It also highlights the need for an ecosystem approach among tourism stakeholders to enable entrepreneurs to grow and develop. This being the 3rd year running, the Pan-African summit gathers youth, start-ups (in leisure tourism and MICE), and professionals to harness the potential of this sector by sharing insights, knowledge, experiences, and opportunities.

The Regional Director of Africa at United Nations World Tourism Organization (UNWTO) Elcia Grandcourt says the coronavirus pandemic has presented the tourism sector and the youth an opportunity to use technology and innovation to develop sustainable job models to shape society. ‘’With the adverse effects of covid-19 on the tourism sector, innovation and the use of technology offers an opportune platform for disruptive projects that are changing the way people travel and its contribution to the Sustainable Development Goals (SDGs) to be harnessed as models for the future. The Africa Youth in Tourism and Innovation Summit is aligned with UNWTO’s Agenda for Africa; Tourism for Inclusive Growth’’

Speakers include Ghana’s Minister of Tourism, Arts and Culture Dr. Ibrahim Mohammed Awal, UNWTO’s Regional Director for Africa Elcia Grandcourt, CEO of Ghana Tourism Authority Akwasi Agyeman, Judy Kepher-Gona – Sustainable Travel and Tourism Agenda Natalia Bayona (UNWTO), Amadeus (Racquel), Velma Corcoran, Air BnB, Richard Perez (Hasso Plattner Foundation, UCT), Prof Kim Shapiro (Cornell University), Dianne Dusaidi (MasterCard Foundation), Christelle Grohmann (BDO), Regina Honu, CEO – Soronko Academy , York Zucci, Chairperson – Centre for Unconventional Entrepreneurship and Ashwin Ravichabdran (MEST Africa).

The Innovation challenge has received entries from youth innovators from eight African countries including Botswana, Burundi, Ghana, Rwanda, Sierra Leone, South Africa, Zambia.

Shortlisted Innovation Challenge competitors will have the opportunity to be supported and mentored to compete in the UNWTO Global Innovation Challenge. Participants in the Summit and competition will benefit in many ways such as:
• Career guidance for fresh high school and university graduates interested in travel and tourism and MICE eco-system careers;
• Creating a new exclusive marketplace for African Youth and Start-Ups and SMMEs in leisure tourism, business tourism and MICE
• Gaining insights into supply-chain linkages, market access, funding, business recovery and continuity opportunities between start-ups established & big industry stakeholders across leisure and business travel as well as MICE;
• Synergies amongst public sector entities (including National Tourism Organisations, Convention Bureaux and Conference Centres), start-ups, academia, corporations, investors, accelerators.

The five (5) shortlisted competitors will participate in the finals of the Youth Innovation Summit and Challenge that will take place on the margins of the annual Africa Tourism Leadership Forum (ATLF) and Awards scheduled to take place in Rwanda in mid-November.

First published at TravelCommunication.net

First published at TravelNewsHub.com – Global Travel News

UNWTO: International Travel Largely on Hold Despite Uptick in May

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UNWTO: International Travel Largely on Hold Despite Uptick in May - TRAVELINDEXMadrid, Spain, July 22, 2021 / TRAVELINDEX / The biggest crisis in the history of tourism continues into a second year. Between January and May, international tourist arrivals were 85% below 2019 levels (or a 65% drop on 2020), UNWTO data shows. Despite a small uptick in May, the emergence of COVID-19 variants and the continued imposition of restrictions are weighing on the recovery of international travel. Meanwhile, domestic tourism continues to rebound in many parts of the world.

The latest UNWTO data shows that over the first five months of the year, world destinations recorded 147 million fewer international arrivals (overnight visitors) compared to the same period of 2020, or 460 million less than pre-pandemic year of 2019. However, the data does point to a relatively small upturn in May, with arrivals declining by 82% (versus May 2019), after falling by 86% in April. This slight upward trend emerged as some destinations started to ease restrictions and consumer confidence rose slightly.

Accelerating the pace of vaccination worldwide, working on effective coordination and communication on ever changing travel restrictions while advancing digital tools to facilitate mobility will be critical to rebuild trust in travel and restart tourism

Rebuild trust to restart tourism

“Accelerating the pace of vaccination worldwide, working on effective coordination and communication on ever changing travel restrictions while advancing digital tools to facilitate mobility will be critical to rebuild trust in travel and restart tourism” says UNWTO Secretary-General Zurab Pololikashvili.

By regions, Asia and the Pacific continued to suffer the largest decline with a 95% drop in international arrivals in the first five months of 2021 compared to the same period in 2019. Europe (-85%) recorded the second largest decline in arrivals, followed by the Middle East (-83%) and Africa (-81%). The Americas (-72%) saw a comparatively smaller decrease. In June, the number of destinations with complete closure of borders decreased to 63, from 69 in February. Of these, 33 were in Asia and the Pacific, while just seven in Europe, the region with the fewest restrictions on travel currently in place.

By subregions, the Caribbean (-60%) recorded the best relative performance through May 2021. Growing travel from the United States has benefitted destinations in the Caribbean and Central America, as well as Mexico. Western Europe, Southern and Mediterranean Europe, South America and Central America saw slightly better results in May than in April.

Mixed outlook for remainder of 2021

International tourism is slowly picking up, though recovery remains very fragile and uneven. Rising concerns over the Delta variant of the virus have led several countries to reimpose restrictive measures. In addition, the volatility and lack of clear information on entry requirements could continue to weigh on the resumption of international travel during the Northern Hemisphere’s summer season. However, vaccination programmes around the world, together with softer restrictions for vaccinated travellers and the use of digital tools such as the EU Digital COVID Certificate, are all contributing to the gradual normalization of travel.

In addition, domestic travel is driving the recovery in many destinations, especially those with large domestic markets. Domestic air seat capacity in China and Russia has already exceeded pre-crisis levels, while domestic travel in the United States is strengthening further.

First published at TravelCommunication.net – Global Travel News

First published at TravelNewsHub.com – Global Travel News

City Leaders from Around the World Meet to Re-Imagine Urban Tourism

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City Leaders from Around the World Meet to Re-Imagine Urban Tourism

Porto, Portugal, July 14, 2021 / TRAVELINDEX / The mayors of some of the world’s leading destinations have met in Porto to rethink urban tourism in the post-pandemic age. Organized by UNWTO, the Government of Portugal, Turismo de Portugal and the City of Porto, the Mayors Forum on Tourism and the Future of Cities highlighted the opportunity to restart urban tourism with a focus on sustainability, innovation and inclusion.

Formed in April 2019, the Mayors Forum provides a unique platform for cities and other key players to share tourism policies and best practices. The international forum works to advance tourism’s role in the urban agenda and harness the potential of the sector to provide economic opportunity and promote cultural links. The Porto meeting was embraced as a chance to rethink urban tourism and keep delivering on its proven potential to benefit both residents and tourists.

Read all the latest UNWTO News and Updates here.

Return of tourists ‘brings hope for cities’

The return of tourists to cities around the world will bring more than just jobs and economic recovery

Urban tourism has been among the hardest hit parts of the sector and may be the last to recover. For this reason, “the return of tourists to cities around the world will bring more than just jobs and economic recovery”, said UNWTO Secretary-General Zurab Pololikashvili. “It will bring hope, confidence and help revive what makes urban life so exciting, from culture to gastronomy to entrepreneurship and new ideas.” In this context, the Secretary-General also commended Portugal’s National Support Plan for Tourism recovery as well as its recently launched Sustainability + Strategy.

Pedro Siza Vieira, Minister of State, Economy and Digital Transition of Portugal said: “Now is the time to reflect on how important management of flows of tourists is in our cities. Digital technologies and continued investments in new attractions will allow us to provide a better experience for the millions of people who are eager to resume travel and who will come to visit our cities in the future.”

As host of the Forum, the Mayor of Porto Rui Moreira said: “Cities must know how to transform themselves, turning the old into new, rehabilitating and promoting their heritage, material and immaterial, and simultaneously creating new poles of interest to serve and welcome residents and visitors.”

Organized by UNWTO, the Government of Portugal, Turismo de Portugal and the City of Porto the Forum welcomed mayors and vice-mayors from Athens, Belgrade, Braga, Bruges, Brussels, Budapest, Dubrovnik, Florence, Madrid, Moscow, Podgorica, Prague, Samarkand, Sao Vicente, Skiathos, Tirana and Venice. Joining them were leaders from UN Habitat, the European Committee of the Regions and the Unión Ciudades Capitales Iberoamericanas (UCCI), as well as representatives from key private sector stakeholders, including Expedia Group, the Cruise Lines International Association (CLIA) and Airbnb.

Read all the latest UNWTO News and Updates here.

Porto Declaration on Future of Cities

Participants adopted the Porto Declaration on Tourism and the Future of Cities, which reaffirms cities’ commitment to growing tourism sustainably and responsibly. This includes placing tourism on the urban recovery agenda, with policies aligned with the United Nations New Urban Agenda and the 2030 Agenda for Sustainable Development. The Declaration also states that signatory cities will promote multi-stakeholder cooperation for fostering innovation and using digitalization and big data to enhance both the tourist experience and the sector’s positive impact on residents. Furthermore, the Declaration recognizes the importance of cities building bridges with rural areas so that the benefits of tourism are employed more widely.

First published at TravelCommunication.net – Global Travel News

First published at TravelNewsHub.com – Global Travel News

Global Economy Could Lose Over $4 Trillion Due to COVID-19

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Global Economy Could Lose Over $4 Trillion Due to COVID-19

Madrid, Spain, June 30, 2021 / TRAVELINDEX / Economic losses are mounting in developing countries due to the absence of widespread COVID-19 vaccinations. The crash in international tourism due to the coronavirus pandemic could cause a loss of more than $4 trillion to the global GDP for the years 2020 and 2021, according to an UNCTAD report published on 30 June.

The estimated loss has been caused by the pandemic’s direct impact on tourism and its ripple effect on other sectors closely linked to it.

The report, jointly presented with the UN World Tourism Organization (UNWTO), says international tourism and its closely linked sectors suffered an estimated loss of $2.4 trillion in 2020 due to direct and indirect impacts of a steep drop in international tourist arrivals.

A similar loss may occur this year, the report warns, noting that the tourism sector’s recovery will largely depend on the uptake of COVID-19 vaccines globally.

“The world needs a global vaccination effort that will protect workers, mitigate adverse social effects and make strategic decisions regarding tourism, taking potential structural changes into account,” UNCTAD Acting Secretary-General Isabelle Durant said.

UNWTO Secretary-General Zurab Pololikashvili said: “Tourism is a lifeline for millions, and advancing vaccination to protect communities and support tourism’s safe restart is critical to the recovery of jobs and generation of much-needed resources, especially in developing countries, many of which are highly dependent on international tourism.”

Developing countries hurt by vaccine inequity

With COVID-19 vaccinations being more pronounced in some countries than others, the report says, tourism losses are reduced in most developed countries but worsened in developing countries.

Tourism is a lifeline for millions, and advancing vaccination to protect communities and support tourism’s safe restart is critical to the recovery of jobs and generation of much-needed resources, especially in developing countries, many of which are highly dependent on international tourism

COVID-19 vaccination rates are uneven across countries, ranging from below 1% of the population in some countries to above 60% in others.

According to the report, the asymmetric roll-out of vaccines magnifies the economic blow tourism has suffered in developing countries, as they could account for up to 60% of the global GDP losses.

The tourism sector is expected to recover faster in countries with high vaccination rates, such as France, Germany, Switzerland, the United Kingdom and the United States, the report says.

But experts don’t expect a return to pre-COVID-19 international tourist arrival levels until 2023 or later, according to UNWTO.

The main barriers are travel restrictions, slow containment of the virus, low traveller confidence and a poor economic environment.

Up to $1.8 trillion loss expected in 2021

A rebound in international tourism is expected in the second half of this year, but the UNCTAD report still shows a loss of between $1.7 trillion and $2.4 trillion in 2021, compared with 2019 levels.

The results are based on simulations that capture the effects of international tourism reduction only, not policies such as economic stimulus programmes that may soften the pandemic’s impact on the sector.

The report assesses the economic effects of three possible scenarios – all reflecting reductions in international arrivals – in the tourism sector in 2021.

Figure 1: As tourism falls world GDP takes a hit in 2021 (3 alternative scenarios)

The first one, projected by UNWTO, reflects a reduction of 75% in international tourist arrivals – the most pessimistic forecast – based on the tourist reductions observed in 2020.

In this scenario, a drop in global tourist receipts of $948 billion causes a loss in real GDP of $2.4 trillion, a two-and-a-half-fold increase. This ratio varies greatly across countries, from onefold to threefold or fourfold.

This is a multiplier and depends on the backward linkages in the tourism sector, including the unemployment of unskilled labour, according to the report.

For example, international tourism contributes about 5% of the GDP in Turkey and the country suffered a 69% fall in international tourists in 2020.

The country’s fall in tourism demand is estimated at $33 billion and this leads to losses in closely linked sectors such as food, beverages, retail trade, communications and transport.

Turkey’s total fall in output is $93 billion, about three times the initial shock. The decline in tourism alone contributes to a real GDP loss of about 9%. This decline in reality was partly offset by fiscal measures to stimulate the economy.

Figure 2: Estimated losses in GDP by region from reduction in tourism (percentage)

The second scenario reflects a 63% reduction in international tourist arrivals, a less pessimistic forecast by UNWTO.

And the third scenario, formulated by UNCTAD, considers varying rates of domestic and regional tourism in 2021.

It assumes a 75% reduction of tourism in countries with low vaccination rates, and a 37% reduction in countries with relatively high vaccination rates, mostly developed countries and some smaller economies.

Job losses across countries

According to the report, the reduction in tourism causes a 5.5% rise in unemployment of unskilled labour on average, with a high variance of 0% to 15%, depending on the importance of tourism for the economy.

Labour accounts for around 30% of tourist services’ expenditure in both developed and developing economies. Entry barriers in the sector, which employs many women and young employees, are relatively low.

Losses worse than previously expected

In July last year, UNCTAD estimated that a four- to 12-month standstill in international tourism would cost the global economy between $1.2 trillion and $3.3 trillion, including indirect costs.

But the losses are worse than previously expected, as even the worst-case scenario UNCTAD projected last year has turned out to be optimistic, with international travel still low more than 15 months after the pandemic started.

According to UNWTO, international tourist arrivals declined by about 1 billion or 73% between January and December 2020. In the first quarter of 2021, the UNWTO World Tourism Barometer points to a decline of 84%.

Figure 3: International tourist arrivals (in thousands)

Developing countries have borne the biggest brunt of the pandemic’s impact on tourism. They suffered the largest reductions in tourist arrivals in 2020, estimated at between 60% and 80%.

The most-affected regions are North-East Asia, South-East Asia, Oceania, North Africa and South Asia, while the least-affected ones are North America, Western Europe and the Caribbean.

First published at TravelCommunication.net – Global Travel News

First published at TravelNewsHub.com – Global Travel News

UNWTO Jobs Factory Launched to Kickstart Tourism Jobs Recovery

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UNWTO Jobs Factory Launched to Kickstart Tourism Jobs Recovery - TRAVELINDEXBarcelona, Spain, June 19, 2021 / TRAVELINDEX / The World Tourism Organization (UNWTO) has launched the Jobs Factory, powered by Hosco, the global hospitality network. This innovative platform is designed to connect talent with employers across the sector, being the perfect solution for hospitality recruitment.

The Jobs Factory harnesses Hosco’s power of machine learning, algorithms, and deep learning to match candidates with suitable positions, both locally and internationally. Job-seekers are able to create a profile, search for positions that match their experience and skills, and set up job alerts to be informed of the latest opportunities. The platform also helps tourism businesses and organizations to find and recruit the best talent.

Read all the latest UNWTO News and Updates here.

All of UNWTO’s 159 Member States will be invited to use the Jobs Factory as their national tourism recruitment platform as will its more than 500 Affiliate Members, ranging from businesses to universities and think tanks. Additionally, through the Jobs of the Future Observatory, Member States can also monitor current and future skills development to analyse trends. This will allow them to forecast and identify gaps and mismatches and make data-driven decisions.

The Jobs Factory will be a great help to the millions of people who depend on tourism. It connects employers with the very best talent our sector has to offer

UNWTO Secretary-General Zurab Pololikashvili says: “The pandemic has hit global tourism hard. Up to 120 million jobs are at risk. However, tourism has a long history of adapting and embracing innovation. The Jobs Factory will be a great help to the millions of people who depend on tourism. It connects employers with the very best talent our sector has to offer. And it will help our Member States make important decisions based on the latest, trusted data.”

Olivier Bracard, Hosco’s CEO, added: “Hospitality is all about people, and since March 2020, its workforce has been terribly affected, thus the industry as a whole. Hosco’s purpose of making hospitality an exciting journey for talent has never been so challenging yet so crucial, and we’re thrilled to be joining forces with UNWTO to expand the impact of our technology and expertise to its Member States. We’re confident that UNWTO’s Jobs Factory, powered by Hosco, will become a critical asset for governments, employers, and hospitality professionals as we embrace recovery.”

Read all the latest UNWTO News and Updates here.

About Hosco
Hosco is a professional network specially designed for the hospitality industry. It was born in 2011 with one clear vision: to empower the industry by uniting all of its professionals, educational centres, and employers in one global network to connect, find or provide job opportunities, access tailored content, and career advice. The platform currently connects 1.5+ million hospitality students and professionals and 400+ schools with 7,500+ world-class companies worldwide.

First published at TravelCommunication.net

First published at TravelNewsHub.com – Global Travel News

Promoting Brand Africa to Realize the Continent’s Tourism Potential

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Promoting Brand Africa to Realize the Continent’s Tourism Potential - TOURISMAFRICA.org - TRAVELINDEXWindhoek, Namibia, June 17, 2021 / TRAVELINDEX / UNWTO’s African Member States will work together to establish a new narrative for tourism across the continent. To better realize tourism’s potential to drive recovery, UNWTO and its Members will also work with the African Union and the private sector to promote the continent to new global audiences through positive, people-centred storytelling and effective branding.

For the African Tourism portal , Connecting Africa to the World, go to TourismAfrica.org

With tourism recognized as an essential pillar of sustainable and inclusive development for the continent, UNWTO welcomed high-level delegates to the first Regional Conference on Strengthening Brand Africa. The conference featured the participation of the political leadership of host country Namibia, alongside public and private sector leaders from across the continent.

UNWTO Secretary-General Zurab Pololikashvili welcomed the common determination to rethink as well as restart tourism. “African destinations must take the lead in celebrating and promoting the continent’s vibrant culture, youthful energy and entrepreneur spirit, and its rich gastronomy”, he said.

Windhoek Pledge puts people first

African destinations must take the lead in celebrating and promoting the continent’s vibrant culture, youthful energy and entrepreneur spirit, and its rich gastronomy

On the back of a series of workshops and a Ministerial Think Tank, UNWTO’s African Member States unanimously endorsed the Windhoek Pledge on Advocating Brand Africa. Under the terms of the Windhoek Pledge, Members will engage both public and private sector stakeholders as well as local communities to build a new, inspiring narrative for tourism across the continent. They will identify positive, human-centred stories, and through strengthened partnerships with the media, showcase them to the world, reaching new and diverse tourism source markets.

Over the coming weeks, UNWTO will work with all signatories to create a common roadmap towards establishing Brand Africa. This will include establishing common values and goals and identifying funding needs and opportunities as well as providing branding toolkits for destinations, including guidelines and recommendations and training and capacity building in market intelligence, digital marketing and data management.

For the African Tourism portal , Connecting Africa to the World, go to TourismAfrica.org

Bilateral meetings show support for tourism

Alongside the conference, UNWTO Secretary-General Zurab Pololikashvili, held high-level talks on the restart of tourism with President of Namibia Hage Geingob, as well as with the country’s Deputy Prime Minister Netumbo Nandi-Ndaitwah and with the African Union Commissioner for Trade and Industry Albert Muchanga

First published at TravelCommunication.net

First published at TravelNewsHub.com – Global Travel News

Mallorca Joins UNWTO Network of Sustainable Tourism Observatories

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Palma de Mallorca, Mallorca, Spain, June 8, 2021 / TRAVELINDEX / The World Tourism Organization (UNWTO) has welcomed Mallorca’s Sustainable Tourism Observatory into its International Network of Sustainable Tourism Observatories (INSTO). Mallorca, one of Europe’s top destinations for more than 70 years, welcoming millions of visitors every year, becomes the latest member of UNWTO’s global INSTO…

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First published at TravelNewsHub.com – Global Travel News

UNWTO and Greece to Collaborate on Maritime Tourism Research Centre

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Athens, Greece, June 6, 2021 / TRAVELINDEX / UNWTO is to collaborate with the Greek Ministry of Tourism in establishing a first research station dedicated to measuring the sustainable development of coastal and maritime tourism across the Mediterranean. The new monitoring centre will be based at the University of the Aegean in Greece. From here, experts will capture and collate measurement data…

Source

First published at TravelNewsHub.com – Global Travel News