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UNWTO Launches Tool to Promote Collaboration Among Best Tourism Villages

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Madrid, Spain, January 20, 2024 / TRAVELINDEX / UNWTO has launched the world’s biggest digital hub for communities focused on rural tourism. The ‘TourismConnectsRural’ platform will boost collaboration across the Best Tourism Villages by UNWTO Network, connecting around 200 rural destinations in every global region.

Empowering Village Connections

TourismConnectsRural is designed to facilitate internal communication, allowing villages to exchange experiences and insights, and take part in masterclasses focused on growing tourism as a driver of rural development. Key features of the platform include:

  • Experience Exchange: Villages can share their unique experiences, insights, and best practices through the platform, or work together on specific topics creating a dynamic ecosystem of knowledge.
  • Masterclasses: A comprehensive bank of masterclasses will allow villages to enhance their skills and sustainable tourism practices.
  • Interactive Communication: The platform enables real-time interaction, allowing villagers to engage in meaningful conversations, ask questions, and collaborate effortlessly.
  • Event Hub: Villages can showcase their events and stay informed about special occasions, fostering a sense of community through the exchange of information.

Zorista Urosevic, Executive Director at UNWTO says: “UNWTO is empowering rural communities by providing a digital space where they can converse, collaborate, and collectively learn and contribute to the sustainable development of their regions. Communities in our Best Tourism Villages Network now have unprecedented access to a space where they can communicate, share, and learn from their counterparts globally.”

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First published at TravelNewsHub.com – Global Travel News

Tourism Importance Highlighted in World Economic Outlook Report

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Tourism Importance Highlighted in World Economic Outlook Report - TRAVELINDEXWashington DC, United States, November 22, 2023 / TRAVELINDEX / Tourism has again been identified as a key driver of economic recovery and growth in a new report by the International Monetary Fund (IMF). With UNWTO data pointing to a return to 95% of pre-pandemic tourist numbers by the end of the year in the best case scenario, the IMF report outlines the positive impact the sector’s rapid recovery will have on certain economies worldwide.

According to the World Economic Outlook (WEO) Report, the global economy will grow an estimated 3.0% in 2023 and 2.9% in 2024. While this is higher than previous forecasts, it is nevertheless below the 3.5% rate of growth recorded in 2022, pointing to the continued impacts of the pandemic and Russia’s invasion of Ukraine, and from the cost-of-living crisis.

Tourism key sector for growth

The WEO report analyses economic growth in every global region, connecting performance with key sectors, including tourism. Notably, those economies with “large travel and tourism sectors” show strong economic resilience and robust levels of economic activity. More specifically, countries where tourism represents a high percentage of GDP   have recorded faster recovery from the impacts of the pandemic in comparison to economies where tourism is not a significant sector.

As the report Foreword notes: “Strong demand for services has supported service-oriented economies—including important tourism destinations such as France and Spain”.

Looking Ahead

The latest outlook from the IMF comes on the back of UNWTO’s most recent analysis of the prospects for tourism, at the global and regional levels. Pending the release of the November 2023 World Tourism Barometer, international tourism is on track to reach 80% to 95% of pre-pandemic levels in 2023. Prospects for September-December 2023 point to continued recovery, driven by the still pent-up demand and increased air connectivity particularly in Asia and the Pacific where recovery is still subdued.

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First published at TravelNewsHub.com – Global Travel News

UNWTO General Assembly Endorses Regional Offices in Americas and Africa

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UNWTO General Assembly Endorses Regional Offices in Americas and Africa - TRAVELINDEXSamarkand, Uzbekistan, October 31, 2023 / TRAVELINDEX / The commitment of the World Tourism Organization (UNWTO) to moving closer to its Members and being on the ground in every region has been further demonstrated through confirmed plans for two new Regional Offices.

At the 25th UNWTO General Assembly (16-20 October 2023, Samarkand, Uzbekistan), Secretary-General Zurab Pololikashvili set out his leadership vision for the Organization, including the aim of adding to the growing network of Regional and Thematic offices. At the Assembly, Mr. Pololikashvili signed an agreement with Minister of Tourism of Brazil, Celso Sabino, to open a Regional Office for the Americas in Rio de Janeiro. Alongside this, UNWTO continues to work closely with the Kingdom of Morocco to establish a Regional Office for Africa in Marrakesh.

Reflecting the clear aims of the leadership vision for both UNWTO and the global tourism sector, Regional Offices will focus on one or more of the Organization’s priorities. The planned Regional Office for Africa will focus on the priorities of innovation and investments in tourism, while the Regional Office for the Americas will also be focused on investment. They will join the Regional Office for the Middle East, opened in Riyadh, Saudi Arabia, in May 2021, which is now a hub for tourism education and tourism for rural development, and the UNWTO Regional office for Asia and the Pacific in Nara, Japan.

Secretary-General Pololikashvili’s leadership vision for expanding and enhancing UNWTO’s presence on the ground also includes a commitment to new and more diverse Thematic Offices. At the119th session of the UNWTO Executive Council, also held in Samarkand, the Government of Uzbekistan presented its proposal to establish a Thematic Office for Tourism on the Silk Road in the city of Samarkand.

Additionally, after successfully unblocking stalled plans to move on from UNWTO’s home for more than 50 years, the Secretary-General used the occasion of the General Assembly to report that the Spanish Government is now set to start work on a new headquarters in Madrid. Works are expected to conclude in the first semester of 2025.

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First published at TravelNewsHub.com – Global Travel News

Batanes Islands Joins the UNWTO Network of Sustainable Tourism Observatories

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Batanes Islands Joins the UNWTO Network of Sustainable Tourism Observatories - TRAVELINDEXBatanes Islands, Philippines, June 29, 2023 / TRAVELINDEX / UNWTO has welcomed Batanes in the Philippines as the latest addition to its International Network of Sustainable Tourism Observatories (INSTO).

Led by the Batanes Tourism and Hospitality Monitoring Centre (BTHMC), in collaboration with the province and its local stakeholders, this observatory is committed to supporting the sustainable development of tourism based on evidence and a participatory approach. These commitments are instrumental in building a sustainable and resilient tourism sector that benefits the local people, the Ivatans, as well as visitors, while ensuring environmental and cultural conservation. The observatory joins UNWTO’s growing international network of observatories, all of which are dedicated to creating inclusive and healthy spaces for both visitors and host communities, while promoting the responsible management of tourism.

Inclusive decision-making

For a destination like the Batanes Islands, such measurement work is even more relevant as it will help to preserve the uniqueness of the islands and build a responsible sector that benefits the local people and visitors alike

Through a participatory process, the Observatory has gained detailed insights into the key sustainability issues identified by the indigenous Ivatans and will continue to expand its measurement focus towards environmental and social areas in line with the INSTO Framework. This approach will help the Batanes Islands in managing tourism development responsibly and sustainably, by taking a holistic view and developing adequate, innovative strategies.

UNWTO Secretary-General Zurab Pololikashvili said: “For any destination, measurement is important as it provides a better understanding of where a destination stands and where it wants to go. For a destination like the Batanes Islands, such measurement work is even more relevant as it will help to preserve the uniqueness of the islands and build a responsible sector that benefits the local people and visitors alike. We are very pleased to welcome the Batanes Observatory as a new member of the INSTO network.”

The governor of Batanes, Ms. Marilou Cayco noted: “We are honoured to become the first member in the International Network of Observatories in the Philippines. Being part of this network will allow us to better assess the impact of the growing tourism sector in the Batanes Islands and provide us with the relevant evidence to inform future policies and decisions to ensure that tourism is sustainable and resilient”.

About Batanes and its Observatory

Batanes is the northernmost province of the Philippines, located around 160km north of the mainland.  An archipelago of ten islands, of which the three largest are inhabited, its capital is Basco and the province is home to the indigenous Ivatan people. The islands are also home to some unique plants and endemic animals, and serves as a sanctuary for migratory birds.

The Observatory is managed by a multi-disciplinary team from the Asian Institute of Tourism, the Department of Hotel Restaurant and Institution Management, and the Institute of Civil Engineering from the University of the Philippines Diliman. A technical working group composed of tourism stakeholders in Batanes work closely with the research team in managing the operations of the Observatory. In addition, a partnership with the Batanes State College and the Provincial Government of Batanes has been established for carrying out research activities.

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First published at TravelNewsHub.com – Global Travel News

G20 Welcomes Roadmap to Make Tourism Key Driver of SDGs

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G20 Welcomes Roadmap to Make Tourism Key Driver of SDGs - TRAVELINDEX - UNWTOGoa, India, June 24, 2023 / TRAVELINDEX / UNWTO has developed with the G20 economies a roadmap for making tourism a central pillar of the 2030 Agenda for Sustainable Development.

As the knowledge partner of India’s G20 Presidency, UNWTO delivered the Goa Roadmap for Tourism as a Vehicle for Achieving the Sustainable Development Goals at the meeting of the Ministers of Tourism of the world’s leading economies.

A roadmap for people and planet

Halfway between the 2015 launch of the 2030 Agenda and the deadline to accomplish it, UNWTO called on G20 Tourism Ministers to lead the sector’s contribution to accelerating progress towards achieving the 17 SDGs. The Goa Roadmap, developed with the Tourism Working Group, builds upon the five priority areas under India’s G20 Presidency:

The Goa Roadmap for Tourism as a Vehicle for Achieving the SDGs offers the G20 economies a proposed plan of action to lead the way forward towards a better future for all

  • Green Tourism: Recognizing the critical need to work towards climate action and environmental protection and related international cooperation, the Goa Roadmap incorporates recommended actions and good practices from G20 economies and guest countries on issues such as financing, sustainable infrastructure and resource management, integrating circular approaches in the tourism value chain and engaging visitors as key actors in sustainability.
  • Digitalization: The Roadmap makes clear the wide-ranging benefits of supporting businesses and destinations embrace digitalization, including enhanced productivity, improved infrastructure management and delivering a safer and more efficient visitor experience.
  • Skills: Reflecting one of UNWTO’s core priorities for the sector, the Roadmap emphasizes the need to provide tourism workers, particularly youth and women, with the skills employers need, to future-proof tourism jobs and to make the sector a more attractive career path.
  • Tourism MSMEs: With Micro, Small and Medium Enterprises (MSMEs) accounting for 80% of all tourism businesses worldwide, the Roadmap emphasizes the importance of public policies and public-private partnerships in addressing key challenges, including financing, marketing and skills gaps and market access to support MSMEs through the digital and sustainable transitions.
  • Destination Management: The Roadmap presents a set of proposed actions to create a holistic approach to destination management that strengthens public-private-community partnerships and enhances a whole of government approach. It further shares examples of innovative programmes among G20 and invited countries. 

UNWTO Secretary-General Zurab Pololikashvili said: “As tourism bounces back close to pre-pandemic levels, we must ensure that recovery is sustainable, inclusive and resilient. The Goa Roadmap for Tourism as a Vehicle for Achieving the SDGs offers the G20 economies a proposed plan of action to lead the way forward towards a better future for all.”

Shri G. Kishan Reddy, Minister of Tourism, Culture and Development of North Eastern Region, Government of India, added: “Tourism can be instrumental in addressing many of the challenges faced by our societies while transforming itself to address its socio-economic impacts. Working together on a common roadmap for recovery and long-term sustainability will unlock its immense potential to deliver on the SDGs.”

Reducing waste and increasing circularity

On the occasion UNWTO and the UN Environment Programme hosted the side event “Towards a circular economy of plastics in tourism – the Global Tourism Plastics Initiative”, in association with the Ministry of Tourism of India.

  • The Global Tourism Plastics Initiative provides a common vision for a circular economy of plastics in tourism. The side-event provided delegates and participants with practical guidance to address plastic pollution in tourism operations.
  • Participants included country representatives (India, Indonesia), accommodation (ITC Hotels, Leela Palaces Hotels & Resorts, The Indian Hotels Company Limited) and aviation (International Air Transport Association, IATA).
  • The Central Nodal Agency for Sustainable Tourism of India, a technical agency of the Ministry of Tourism, became a signatory of the Global Tourism Plastics Initiative, together with the Government of Punjab and the Responsible Tourism Society of India.

UNWTO, tourism and the G20

  • The G20 economies represent around 85% of the global GDP, over 75% of the global trade, and about two-thirds of the world population.
  • In 2022, the G20 welcomed 74% of international tourists and 73% of tourism exports worldwide. In 2019, pre COVID-19 pandemic the Tourism Direct GDP reached 3.7% of the G20 economies.

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First published at TravelNewsHub.com – Global Travel News

Asia and Pacific Unite in Support of Code for Protection of Tourists

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Asia and Pacific Unite in Support of Code for Protection of Tourists - TRAVELINDEXPhnom Penh, Cambodia, June 19, 2023 / TRAVELINDEX / Cambodia, the Maldives and Indonesia have become the newest signatories to UNWTO’s International Code for the Protection of Tourists. At the same time, UNWTO’s Member States across the Asia and Pacific region have adopted the Phnom Penh Declaration on the Code, promoting its dissemination and implementation across the region as a fundamental tool to ensure clear, transparent and efficient frameworks to protect tourists as consumers to foster confidence in travel.

A landmark for tourists’ protection

The International Code for the Protection of Tourists is the first ever legal instrument designed to create internationally recognized standards for the protection of tourists at the international level.

  • The Code was created by UNWTO with the active participation of more than 100 countries, international organizations, tourism experts and private sector stakeholders.
  • It was formally adopted at the 24th UNWTO General Assembly (December 2021). Member States were invited to apply it at the national level.
  • The Code provides greater legal clarity to States through a common and harmonized framework on how to assist tourists in emergency situations and help them develop laws, regulations and policies for the protection of tourists as consumers.

People want to feel safe and protected when they travel and UNWTO has led the way in creating the first legal tool that will help restore trust in travel

New Signatories

Member States of both UNWTO and the United Nations are encouraged to adhere to the Code:

  • Cambodia, the Maldives and Indonesia are the latest national-level signatories. They join Ecuador, Costa Rica, Guatemala, Guinea-Bissau, Honduras, Moldova, Myanmar, Paraguay, Portugal and Uruguay.

“People want to feel safe and protected when they travel and UNWTO has led the way in creating the first legal tool that will help restore trust in travel,” said UNWTO Secretary-General Zurab Pololikashvili. “The number of countries joining this initiative to incorporate it into national legislations keeps growing and we are proud to welcome Cambodia, the Maldives and Indonesia as the newest signatories.”

Sharing Best Practices

Within the framework of the 35th Joint Meeting of the Regional Commission for East Asia and the Pacific and the Commission for South Asia (Phnom Penh, Cambodia, 15-17 June), a conference on the International Code provided a platform for regional tourism leaders to share insights, best practices and lessons learnt on how this legal tool supports tourism recovery and trust after the severe crisis caused by the pandemic. The Conference

  • Counted on unprecedented high-level participation of delegations from Asia and the Pacific countries, including the Deputy Prime Minister of Cambodia, Ministers of Tourism from Cambodia, Indonesia, Malaysia, the Maldives and the Philippines and Vice Ministers of Tourism of China and Iran
  • Benefitted from the participation of Uruguay as “Champion of the Code” and a leader in the assistance to tourists in emergency situations. .
  • Offered expert insights on how the Code closes existing gaps in legal frameworks and contributes to greater international harmonization.
  • Underscored the need to promote closer public-private links to better coordinate responsibilities when assisting tourists and protecting consumer rights.

Phnom Penh Declaration

The “Phnom Penh Declaration on the International Code for the Protection of Tourists” was adopted by the Member States of the Asia and the Pacific region before the conference and officially launched under the high patronage of the Ministry of Tourism of Cambodia. The Declaration:

  • Reaffirms the commitment of the Asia and the Pacific region to strengthen cooperation to improve the assistance available to international tourists in emergency situations.
  • Underlines the need to promote closer linkages between governments, tourism service providers and other tourism stakeholders for a better protection of tourists as consumers.

The Declaration reflects Cambodia’s commitment to assist tourists in emergency situations, as shown in February 2020 when rescuing more than 1,000 passengers stranded at sea on the MS Westerdam cruise ship.

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First published at TravelNewsHub.com – Global Travel News

UNWTO and Les Roches Global Accelerate Tourism Innovation

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UNWTO and Les Roches Global Accelerate Tourism Innovation - TRAVELINDEXCrans-Montana, Switzerland, June 1, 2023 / TRAVELINDEX / UNWTO has partnered with Les Roches Global Hospitality Management School to support tourism startups in embracing innovation and accelerating their shift to greater sustainability.

Throughout May, the 15 winners of the UNWTO Awake Tourism Challenge were given the opportunity to take part in the Acceleration program offered by Spark, Les Roches Hospitality School, at Crans-Montana, the Swiss Campus of the school. The acceleration program focuses on key issues for tourism entrepreneurs and startups, including marketing and finance strategy, market research, fundraising, legal concerns and transparency. The participants also took part in a Technology Challenge, designed to put into practice what they learned at Crans-Montana.

The final, which marked the culmination of the acceleration program, provided an opportunity for the startups to pitch their business ideas. The event was attended by around 100 participants including investors and stakeholders in private equity, international investment funds, consulting firms, Spark’s technology partners, as well as several representatives of the Swiss authorities, indicating the high level of interest and support for the innovative solutions being developed by the startups.

The winning startups included Coastruction (Netherlands), Noytrall (Portugal), SmArt Tourism and Hospitality Consulting (Panama), Quantum Temple (USA), Socialbnb (Germany), Baahdy and Birdy (Norway), Instituto de Accesibilidad (Spain), Kamatjona (Namibia), Weavair (Singapore), R3Charge (Germany), Impact Innovations Institute (Safe YOU) (Armenia), NomadHer (South Korea), Murmuration (France), Evelity by Okeenea Digital (France), and Accessible Qatar (Qatar).

Identifying solutions to the biggest challenges

The UNWTO Awake Tourism Challenge is organized by the UNWTO, in collaboration with its partners, to encourage startups and entrepreneurs to develop solutions that address key challenges for the sector. The Challenge features six distinct verticals, enabling applicants to submit their solutions to the pillar that best aligned with their innovations. These verticals included Green and Blue Economies, Local Community Involvement, Tourism Education, Ecological and Sustainable Capital Creation, Women Empowerment, and Tourism Tech for Good.

The winning startups of the UNWTO Awake Tourism Competition have also joined the Innovation network, which now comprises 300 leading startups from all the startup competitions organized by the UNWTO’s Innovation department since its establishment in 2018.

Looking ahead, the next edition of the global startup competition is scheduled to launch in the fourth quarter of 2023, revolving around the themes of the SDG Competition. This upcoming event will further encourage entrepreneurs to address the Sustainable Development Goals and make a positive impact on the tourism sector.

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First published at TravelNewsHub.com – Global Travel News

UNWTO Executive Council Meets in Punta Cana

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UNWTO Executive Council Meets in Punta Cana - TRAVELINDEX - VISITDOMINICANREPUBLIC.netPunta Cana, Dominican Republic, May 20, 2023 / TRAVELINDEX / With global tourism on track to reach pre-pandemic levels by the end of the year, UNWTO convened its Executive Council to advance plans to place education, investments and sustainability at the centre of the sector’s future.

Ahead of the 118th session of the UNWTO Executive Council, the latest UNWTO World Tourism Barometer showed international arrivals reached 80% of pre-pandemic levels. The  first quarter global results of 2023 set the pace for this upward trend to continue.

Secretary-General Zurab Pololikashvili said: “In 2022, UNWTO asked the world to “rethink tourism”. Now it’s time to put those plans into action. Building a more sustainable, resilient and inclusive tourism sector will require more and better-targeted investments, skilled workers and more innovation. UNWTO is working closely with our Member States to make significant progress in all these areas and we leave Punta Cana with a clear focus around shared goals and a shared vision for our sector.”

In 2022, UNWTO asked the world to “rethink tourism”. Now it’s time to put those plans into action.

Highest Political Support for Tourism

UNWTO welcomed delegations from 40 countries to its Council meeting, with the high-level political support reflecting tourism’s heightened relevance.

  • UNWTO Secretary-General Zurab Pololikashvili met with President Luis Abinader of the Dominican Republic. The one-on-one meeting focused on tourism investments and education, both shared priorities.
  • The 118th session of the Executive Council counted on the participation of high-level delegations from 40 countries, including 30 Council members.
  • Secretary-General Pololikashvili was awarded the Association of Hotels and Tourism of the Dominican Republic’s “Champion of Tourism” recognition for his leadership of the sector and friendship of the country.

Guiding Tourism Forward

The UNWTO Secretary-General gave Member States an overview of the Organization’s work since the previous Executive Council (Marrakesh, Morocco, 25 November 2022) as well as UNWTO’s priorities looking ahead:

  • The Secretary-General’s report provided an up-to-date overview of tourism numbers and trends, identifying potential challenges for 2023 and beyond, including the cost-of-living crisis and geopolitical uncertainty.
  • Members were given an overview of UNWTO’s key achievements around its main priorities (investments, education and jobs, innovation and tourism and rural development).
  • Participants were provided with a update on UNWTO’s status as an Organization, including plans to open new Regional and Thematic offices, and new approaches to tourism governance.

Focus on Sustainability

On the eve of the Executive Council, UNWTO participated in an International Forum on Sustainable Tourism organized by the Dominican Republic. In Punta Cana, UNWTO:

  • invited the Dominican Republic and Maldives to become the first countries to sign up to the Global Tourism Plastics Initiative, designed to reduce waste and increase circularity in the sector;
  • provided an overview of its central role in advancing sustainability, including as part of the One Planet Network, which UNWTO will continue to lead in 2024-25; and
  • announced progress on the creation of a landmark first global standard for Measuring the Sustainability of Tourism

Education, Jobs and Investments: Priorities for Tourism

During its Executive Council session, the UNWTO Secretariat provided updates on progress made in advancing its key priorities of education, jobs and investments:

  • UNWTO and the Lucerne University of Applied Sciences and Arts have partnered for a Bachelor’s Degree in International Sustainable Tourism
  • Reflecting the feedback of Members, UNWTO is set to launch a new Educational Toolkit to help make tourism a subject in high schools everywhere
  • UNWTO Investment Guidelines are serving as the bridge between investors, destinations and projects, with editions focused on countries in the Americas and Africa
  • Plans to create a Pan-African Tourism Fund, a Guarantee Fund to provide security for banks, investors and financial institutions, continue to advance

Within the framework of the Executive Council, UNWTO held the first ever Thematic Session on tourism communications and its role in building a new narrative focused on the sector’s importance for economic development and social opportunity.

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First published at TravelNewsHub.com – Global Travel News

Tlaxcala Joins The UNWTO Network of Sustainable Tourism Observatories

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Tlaxcala Joins The UNWTO Network of Sustainable Tourism Observatories - TRAVELINDEXTlaxcala, Mexico, April 25, 2023 / TRAVELINDEX / UNWTO has announced Tlaxcala’s Sustainable Tourism Observatory as the latest member of its International Network of Sustainable Tourism Observatories (INSTO).

UNWTO has identified evidence-based decision making and the participation of local stakeholders as key for the successful development of sustainable tourism at the destination level. The Tlaxcala Secretary of Tourism and its Sustainable Tourism Observatory have shown their commitment to both of these areas, paving the way for them to become part of the expanding global Network.

The INSTO network is an opportunity to work together to ensure that tourism is a tool that contributes to sustainable development

Looking beyond tourism’s economic impact

Within the INSTO framework, the Observatory will shift from focusing largely on the economic impact of tourism to also measuring tourism’s social and environment impacts. This will help Tlaxcala to manage tourism development in a responsible and sustainable manner, taking a holistic view in developing adequate and innovative strategies for “rethinking” tourism.

UNWTO Secretary-General Zurab Pololikashvili said: “As we rethink tourism and guide the sector towards greater resilience, inclusivity and sustainability, measurement has never been more important. It provides a better understanding of where a destination stands and where it wants to go. The INSTO network is an opportunity to work together to ensure that tourism is a tool that contributes to sustainable development. We are very pleased to welcome Tlaxcala as a new member.”

Tlaxcala’s Tourism Observatory will now monitor the 11 mandatory INSTO key areas, namely: tourism seasonality, employment, economic benefits, energy management, water management, wastewater management, solid waste management, climate action, accessibility, local satisfaction and governance.

Collaboration as key

The State of Tlaxcala is located in the central part of Mexico and is the smallest federal entity in terms of geographical size. Rich in culture and history, with important archaeological sites as well as natural resources, Tlaxcala welcomed 570,000 tourists in 2019, accounting for 8.5% of the State GDP and 5.5% of the State’s employment. In accordance with the Tlaxcala State Tourism Law of 2022, a Tourist Consultative Council was established, composed of private, public and civil sector actors, to provide multi-disciplinary advice to the Ministry of Tourism of Tlaxcala on sustainable tourism development.

This participatory approach is also reflected in the mission statement of the Tourism Observator, “to be an effective instrument for the sustainable tourism development of Tlaxcala through the participation of all the agents linked to tourist activity and the authorities related to it, through having reliable, timely and relevant information that supports decision-making and monitoring of the results of public policies to promote tourism.”

Tlaxcala´s Secretary of Tourism, Ms. Josefina Rodríguez Zamora, noted: “Becoming a member of INSTO allows as us to frame our tourism sustainability efforts according to the 11 key monitoring areas that are mandatory for INSTO members. We are honored to become the third Observatory in Mexico to be part of this network.”

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First published at TravelNewsHub.com – Global Travel News

UNWTO Shaping the Future of Sustainable Tourism

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UNWTO Shaping The Future Of Sustainable Tourism - TRAVELINDEX - TOURISMSPAIN.orgPalma de Mallorca, Mallorca, Spain, April 1, 2023 / TRAVELINDEX / The Government of Mallorca, Consell de Mallorca, and the Mallorca Tourism Foundation and UNWTO have hosted the second edition of the Sustainable Destinations Summit, gathering leading experts, organizations and companies to share best practices and perspectives on environmental, social and economic sustainability in destinations.

The Summit emphasized tourism as a force for good, with momentum building towards a regenerative and nature-positive future. UNWTO and the Government of Mallorca welcomed more than 400 delegates at this year’s event, which showcased the latest developments in sustainability for destinations. Discussions highlighted the interdependence of tourism on natural and cultural resources and the potential mutual benefits, while also providing unique first hand perspectives such as from Chief Frank Antoine from the Bonaparte First Nation, or the view from outer space, as told by Pedro Duque, the first ever Spanish astronaut.

The President of Mallorca Government Ms. Catalina Cladera affirmed that “sustainability is a shared will of Mallorcan society and the axis that marks all the policies of the Consell”. Cladera pointed out that Mallorca and the rest of the islands in this community “are taking firm steps not only to continue being the reference destination in the Mediterranean, but also to lead the tourism of the future.”

In her keynote address, UNWTO Executive Director Ms. Zoritsa Urosevic emphasized the vital “transition of the sector into a force for good that has a positive impact on the Sustainable Development Agenda and our shared global challenges”. She added: “If managed well, tourism can be an agent for change, but such a transition towards a green, regenerative and nature-positive tourism sector is needed can be achieved in a collaborative manner.”

Big ambitions and big data

During the two-day Summit, UNWTO provided updates on several of its key sustainability-related activities, including the Glasgow Declaration for Climate Action in Tourism which has so far seen more than 800 businesses, destinations and governments commit to achieving a Net-Zero tourism sector by 2050 at the latest. The Global Tourism Plastics Initiative and the Food Waste programme were similarly highlighted as effective instruments for accelerating this transition.

UNWTO also made tourism data and destination management a central part of the conversation at the Summit. The Measurement of Sustainable Tourism (MST) Framework and the International Network of Sustainable Tourism Observatories (INSTO), which counts among its Members the Mallorca Observatory, will play a crucial role in monitoring the sector’s impact on all three sustainability pillars, enabling an evidence-based and informed decision-making.

Private sector importance

The Mallorca government, through its Tourism Foundation and the Sustainable Tourism Observatory, has established a public-private cooperative network across the island and works closely with UNWTO to advance shared goals.

Representing the private sector, Maria Frontera, President of FEHM, (Mallorca´s Hotel Federation) joined Carmen Riu Güell, owner of the RIU Hotels & Resorts chain, to discuss bridging generational perspectives in the pursuit of sustainable tourism development. The event also emphasized the importance of collaboration and circularity in transforming the sector. Additionally, Andreu Serra, Mallorca’s Minister for Transition, Tourism and Sports, the president of FEHM, María Frontera, Mark Tanzer, Executive Director of ABTA, Miguel Sanz, Director General of Turespaña, and Thomas Ellerbeck, Member of the Group Executive Council and Chief Sustainability Officer of TUI Group discussed how destinations committed to sustainability can find a balance between marketing and storytelling.

Closing the Summit, Mrs. Rosa Ana Morillo Rodríguez, Secretary of State for Tourism in Spain, emphasized the crucial role of sustainability for the nation during her closing statement. She acknowledged that tourism is one of the key sectors driving Spain’s economy and stressed the need for resilience and competitiveness within the sector

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First published at TravelNewsHub.com – Global Travel News