NEW HAMPSHIRE STRIVES TO BE CANADA’S BACKYARD: Selects Reach Global Marketing as Canadian Agency of Record

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The New Hampshire Division of Travel and Tourism (NH DTTD) has selected Reach Global Marketing as their agency of record. The Toronto-based agency was awarded the contract following four successful years representing New Hampshire in Canada. Reach Global will launch targeted public relations, travel trade initiatives and strategic partnerships to highlight the state’s close proximity and the immense outdoor adventure opportunities to elevate New Hampshire’s presence in Ontario & Quebec to increase tourism and drive economic results.

“In 2019, Canadian’s visited the US and New Hampshire in record breaking numbers,” said Charmaine Singh, President & CEO of Reach Global Marketing. “With millions of Canadians looking for a change of scenery close to home, New Hampshire is a perfect weekend getaway or remote workplace. Accessible by car from Quebec, Ontario and New Brunswick, the Granite State really is Canada’s backyard playground.”

Just 3.5 hours from Montreal and 8.5 hours from Toronto, New Hampshire is positioning itself as Canada’s backyard offering visitors the best outdoor adventure experiences across New England including hiking, biking, boating, horseback riding, skiing, snowmobiling, leaf peeping and more. From the highest peaks in the Northeast to the waves of the ocean seacoast, New Hampshire is eager to welcome Canadians of all ages including families, active couples, experience enthusiasts and thrifty travellers.

“We know how important the Canadian market is to us,” said New Hampshire Travel Tourism Director, Lori Harnois. “Canada is New Hampshire’s largest international market. We look forward to working with Reach Global to increasing New Hampshire’s presence here and bringing more visitors to New Hampshire as a result.”

New Hampshire is a four-season adventure destination perfect for those looking for family experiences, outdoor recreation, authentic farm-to-table cuisine, local breweries, and tax-free shopping. From covered bridges to antique shops and general stores, New Hampshire offers that quintessential New England charm that makes travellers feel right at home. Visitors can choose from customized 3-6-day itineraries focused on family adventures and extreme sports, and strong storytelling to encourage Canadians to explore what’s waiting right in their own backyard.

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First published at Travel Industry Today

First published at – Global Travel News