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ITB China Industry MeetUp Kicks Off with Twenty Destinations

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ITB China Industry MeetUp Kicks Off with Twenty Destinations - DESTINATIONCHINA.org - TRAVELINDEXShanghai, China, September 16, 2022 / TRAVELINDEX / As the bridge for the global travel market to China, ITB China is once again offering a first-class event for China’s travel trade community with the ITB China Industry MeetUp (IMU), which will be held both online and offline from 14 – 28 September 2022. The event starts on 14 September with the launch of its virtual platform, which will run until 28 September, and features a physical networking event with branded sponsor booths and tables on 21 September at the Kerry Hotel Pudong, Shanghai. The IMU brings together 50 sponsors from over 20 countries and regions promoting selected contents and activities through their event-exclusive mini-sites to buyers from across China, while all onsite and online sessions will be live-streamed and made available on demand for global audiences.

High demand from industry sponsors sets tone for the exclusive event

The organizers of the IMU see strong sponsor participation from international destinations such as AlUla, Austria, California, Catalonia, Croatia, Finland, France, Germany, Hawaii, Hiroshima, Ireland, Israel, Los Angeles, New Zealand, Poland, Portugal, Sarawak, Spain, Tahiti, Taipei, the Netherlands, the United Kingdom and Switzerland together with Graubünden, Laax and Zurich.

The event also welcomes hotels and resorts as sponsors including Kerry Hotel Pudong Shanghai, Pan Pacific Hotels Group, Wyndham Hotels & Resorts, WebBeds, Hemisphere Corporation Sdn Bhd, Imperial Hotel Kuching and Melia Hotels International.

In addition, the IMU event confirms other key travel & tourism organizations and companies as sponsors, including the European Travel Commission, Borneo Adventure Sdn Bhd, Brighton Travel and Tours Sdn Bhd, Collinson, ChinaTravelHub, DEHUA GmbH, Innosar Holiday Sdn Bhd, Ireland China International Travel Services Ltd, Kildare Village, One Wayang Tours Sdn Bhd, Rachel Sunshine International Ltd, Schilthorn Cableway Ltd, Swiss Travel System, Touching Travel, World Animal Protection, ZHANGJIANG SCIENCE HALL and ZU snowboard school.

Interactive engagement of key market players from across China

The customized sponsor mini-sites enable all event sponsors to promote and highlight selected products, news, events, surveys and market activities to hundreds of Chinese buyers online from all over China, more than half of whom are C-level executives and final decision makers of leading travel agencies, who will actively interact and engage with their contents.

“The experience and insights of foreign travel companies in resuming international travel business are very important for our own planning and future business outlook. We look forward to the exchange of information and ideas with all attending NTOs and travel suppliers and expect to gain deeper market insights at this year’s ITB China Industry MeetUp event,” said Mr. Feng Bin, President of U-tour, China’s most influential travel agency for international travel business.

Acclaimed travel experts report on the hottest topics in the travel industry

More than 30 online content sessions on six topics will be hosted between 14 to 28 September, offering valuable guidance on maintaining industry competitiveness and develop business in the post-pandemic era.
Sessions and topics:

14 September: “Learnings from International Travel Rebound”

15 September: “Next big thing in MICE”, in partnership with China BT MICE

19 September: “Ecological travel & sustainable tourism”

23 September: “New Media, New Technology, New Scenario, New Demand”, in partnership with TravelDaily

26 September: “Cross-industry travel product development”

28 September: “The adaptability of hotels in a highly volatile environment”, in partnership with The Hospitality Sales and Marketing Association International (HSMAI)

Meet face-to-face in Shanghai

The exclusive in-person event on 21 September in the Kerry Hotel Pudong, Shanghai, offers direct on-site exchange at branded sponsor booths and tables with additional networking opportunities to connect with high-level market players, while all speeches and discussions in the presentation studio will be livestreamed to a global audience. The day will be rounded off with a VIP networking dinner for selected top-level participants powered by Experience AlUla, a Saudi Arabian destination represented at the event for the first time.

A look at new challenges and opportunities for the industry

The ITB China Travel Trends Report 2022, prepared by ITB China, examines the latest travel demands and upcoming developments in the Chinese and global travel markets. It provides the industry with valuable information that will help strategists and decision makers to adjust business operations by gaining first-hand insights into market trends in a fast-changing environment.

A comprehensive survey among senior and top-level representatives of nearly 80 international destinations and travel suppliers was conducted in the run-up of the IMU, reflecting the current perception of the recovery status of the global travel industry. Another travel trends survey targeting Chinese buyers will be launched during the event, collecting opinions and estimating on the current travel market in China and its readiness to resume international travel when restrictions are further lifted.

The results of the surveys and the final analysis of expert contributions during the MeetUp will be incorporated into the ITB China Travel Trends Reports 2022. The report will be published after the conclusion of the entire event.

First published at TravelNewsHub.com – Global Travel News

WTTC Report Provides Framework for Destination Stewardship

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WTTC Report Provides Framework for Destination Stewardship

London, United Kingdom, July 23, 2021 / TRAVELINDEX / The World Travel & Tourism Council (WTTC) today launched a major new report which reveals how destinations can grow responsibly, using the Destination Stewardship model.

The report was launched in partnership with the Travel Foundation and the European Tourism Futures Institute (ETFI) at NHL Stenden University, in the Netherlands.

‘Towards Destination Stewardship: Achieving Destination Stewardship through scenarios & a Governance Diagnostics framework’ lays out how destinations can balance the needs of visitors and residents, with the involvement of both the public and private sector.

Destination Stewardship is based on the responsible use of shared or ‘common pool’ resources, which provide diminished benefits if each individual participant or group pursues their own self-interest.

The WTTC report offers scenarios and ways forward for organisations such as Tourism Ministries and Destination Management Organisations that seek to better understand how changes in governance structures could support greater destination stewardship.

It presents four Destination Stewardship scenarios, based on varying levels of engagement from the public and private sector, which show how differing levels of support can produce different outcomes with the aim of creating a commonsense roadmap towards greater stewardship.

Virginia Messina, Senior Vice President and Acting CEO, WTTC said: “The suspension of much recent Travel & Tourism activity due to the pandemic has enabled destinations to rethink their approach to how they look after their destinations and refocus on sustainability issues and smarter tourism development.

“WTTC believes this major new report points a way forward for the Travel & Tourism sector following the growing interest in Destination Stewardship, which has been accelerated during the COVID-19 crisis. 

“There has similarly been a rising call for social inclusion, new enabling technologies, a growing need for resilience and increasing governmental interest in destination governance, so this report comes at just the right time.

“We believe this important and timely report will allow relevant stakeholders to explore how more responsible Destination Stewardship will work for them as the world begins to gradually reopen.” 

Destination stewardship requires a shared understanding of the common good, and effective platforms for collaboration with shared objectives and measurements of success that go beyond traditional growth metrics, such as visitor arrivals and overall spend.

These new models of collaboration must deliver on market expectations while at the same time also supporting the needs of host communities.

Maya Janssen, Managing Director Insights & Marketing Strategy, Amsterdam & Partners said: “In Amsterdam, our approach aligns very well with this report. Amsterdam&partners is the connector that brings together city authorities, inhabitants, industry, and cultural institutions. We have built good relations and trust, but our 2025 ambition and vision redesigning the visitor economy of Amsterdam requires us to also build new institutional mechanisms to influence change.”

Graham Harper, PATA Sustainability & Social Responsibility, Special Advisor said: “I would like to emphasise how incredibly important this report is. We’ve seen much rhetoric and a new hope for tourism to build back better but we cannot expect this to happen if we, as an industry, simply fall back to our old ways. New models are needed and this report points the way.”

Timothy O´Donoghue, Principal, Riverwind Foundation Jackson Hole said: “This report will inform discussions that are occurring across the world to determine the ideal destination governance, based on local contexts. We need new and effective structures that bring balance and community engagement to the heart of tourism development and management.”

The report lists the most important triggers of Destination Stewardship, from managing supply and demand, destination governance, sustainability, the evolving visitor economy and resilience to social inclusion.

Barriers to Destination Stewardship, includes lack of a clear mandate, clashing cultures and agendas, insufficient knowledge and data, as well as a fragmented Travel & Tourism sector.

First published at TravelCommunication.net – Global Travel News

First published at TravelNewsHub.com – Global Travel News