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All things considered (which is to say pandemic-era travel), Germany is “quite happy” with the interest it continues to receive from the Canadian market. With over a quarter of a million overnight stays in the first seven months of this year, Canada is pacing at about 70 percent of pre-pandemic 2019 numbers, although, not surprisingly, 541 percent ahead of last year.

Moreover, Canadians rate Germany fourth on their wish list of European destinations in 2022 (behind France, Italy, and the UK), Anja Brokjans, Director, Canada for the German National Tourist Office, told media an event in Toronto Monday that included six German destination representatives.

And those who go – taking advantage of 54 weekly Air Canada/Lufthansa flights, and now year-round Condor Airlines service to Frankfurt – stay almost 10 nights on average, fully two days longer than before the global health crisis.

Almost three-quarters of those visitors were leisure travellers and 47% of those listed Germany’s cities and towns (over 10,000 of them), as a primary interest.

For its part, the GNTO continues to promote local culture (themed around Flair, Taste, Green and Craft); FeelGood (sustainability); and Nature, which can be embraced through over 130 nature parks, 300,000-plus km of hiking trails, 36,000 km of cycling routes, 130-plus nature parks, three UNESCO nature sites, and 350 or so spas and wellness facilities.

In a regional report for guests, the German partners at the event touted their hometowns/areas in eight-minute presentations that collectively painted a portrait of a country that has fully emerged from the pandemic and is ready to welcome back visitors now, and in 2023, with a host of live events, not least a full return of Christmas markets in almost every city and town across the country this winter.

Munich’s Max Berger reported that recently concluded Oktoberfest celebrations – the first in three years – went off without a hitch (and with only modestly fewer crowds) – and that the NFL will play its first game in the city on Nov. 14. In a nod to sustainability, Berger noted that two urban hiking routes have opened in the city. And the Deutsches Museum, the world’s largest science museum, re-opened in July after a seven-year renovation.

In Berlin, meanwhile, Catarina Erceg advised that the former Tempelhof airport has been turned into green space and that three of the five museums on museum island have completed renovations in a massive rejuvenation project. And all things Berlin can be found in the Going Local Berlin app.

In Saxony, Dresden’s Royal Palace has new rooms open to visitors and two “Dresden Xperiences” offer artistic multi-media presentations at Dresden Zwinger and in the former fortifications under Brühl‘s Terrace.

A gem of Germany’s Romantic Road, Rothenburg ob der Tauber, is unquestionably a tourist town, said Robert Nehr, which nevertheless ought not be missed. Visitors can walk the surrounding town walls, discover charming cobbletone lanes, take a guided city walk, or visit the intriguing Museum of Torture.

The Bodensee area around Lake Constance is dubbed “1 Lake 4 Countries,” with visitors easily able to venture into Switzerland, Austria, and Liechtenstein, and do so by water (steamer), air (Zeppelin), on foot (hiking) or bike (cycling). Highlights in the area include the island town of Lindau and Europe’s largest waterfall, Rhine Falls.

And Bayreuth is notably home to the former home of composer Richard Wagner (now a museum), but also the world’s most comprehensive beer museum (according to Guinness Book of Records), while the surrounding Franconia region boasts more than 200 breweries with over a thousand types of beer to taste.

First published at Travel Industry Today

First published at TravelNewsHub.com – Global Travel News

It may be spelled now with a small ‘e,’ but ensemble unveiled big plans for the future at the travel organization’s first event for owners and managers since being acquired by Navigatr Group.

Held at the Eden Roc and Nobu Miami Beach, Fla., Oct. 20-23, the inaugural ‘Horizon by ensemble’ provided the consortia’s leadership team a platform to present its vision of the future based a trio of core company pillars: bigger profit, bolder vision, and better member services.

President Michael Johnson underscored several areas where ensemble would focus its energy to achieve the goals, including member and supplier relations, training and development, marketing, and data monetization.

“From the beginning, we believed that the strengths of the Navigatr Group were complementary to ensemble, and that investing in this great company represented an opportunity to do something really unique,” said Johnson. “This was always about building on existing strengths and giving members more options. The new ensemble is very focused on choice and the word ‘and.’ We are still providing the programs and resources that members rely upon, but we are now also offering several other new tools and resources with the goal of helping our members be more efficient and more profitable.”

Since the acquisition was completed in June, the transition has focused on people and reorganizing and building the ensemble team, building relationships and process, and fostering a culture of engagement. The team has increased by 20% with plans to invest aggressively in talent by an additional 50%.

With a distinct focus on improving margin and yield, Johnson told members that ensemble wasn’t focused on becoming the biggest consortium; rather, it aims to be the most profitable for its members.

A key to delivering on that promise – and one of the key differentiators ensemble has emphasized since the acquisition was announced – is confidence in its proprietary technology platform, ADX (Agent Digital Experience), which allows advisors to not only book all aspects of a client’s trip, but also invoice in the same platform for maximum efficiency.

From the early adopters who have been onboarded to the platform, members are seeing an average commission of 8 to 13%, says ensemble, with one member agency reporting an increase in sales of 150% in just one month on the platform.

Plans are to have all members onboard by year’s end.

New branding

Reflective of a new energy but a commitment to also honour the past, ensemble also revealed new branding, with a new logo featuring just the word ensemble and dropping the travel group. “We wanted to simplify the logo and felt that ensemble is what people will remember,” says Johnson. “It is also a name we are all proud of.”

A new tagline – Further Together – was also introduced, inspired by an African proverb that says, if you want to travel fast, go alone; if you want to travel far, go together.”

The new branding will extend to ensemble’s portfolio of magazines and brand across print, digital and social.

The magazines will come to life in two print formats: one focused on aspirational travel and lifestyle editorial along with advertising. The second format focuses on key travel themes and the best travel products in the market to highlight ensemble’s partners and their offerings.

There are also several new high-impact B2B vehicles to highlight relevant partner offers and keep them top of mind during the selling process – an array of branded email platforms called Bold, Lift and Pronto. The branding will extend to several annual events, each named in a distinct way that connects to the new tagline. Marquee events will include Horizons, which will be the full annual gathering with the entire ensemble advisor community; The Summit as the executive retreat; Beyond for top performer recognition; Skyline, regional networking opportunities with frontline advisors; and Uncharted, a virtual event that will allow partners to share messages from the vantage points unique to their brand.

Training and development

In response to the demand for travel advisor services and to support members with recruitment and retention – and limited bandwidth to effectively onboard new advisors and ICs who are new-to-industry – ensemble is expanding the department, which now also includes Development as a key function. In addition to expanding the team is the launch of a new ensemble Training Academy (ETA), which l expand upon Universe of ensemble’s on demand programs and weekly training webinars.

Data is king

Expanding on its focus on data collection and monetization, ensemble will continue to capture transactional data with the express intent of delivering profit by leveraging stronger contracts for the entire network; proactively managing override targets; and utilizing partner dollars more strategically.

Johnson emphasized the importance of sourcing real time data to enable members to see industry trend lines early and leveraging that information to increase sales and commissions and ultimately, making their businesses more profitable.

Power of partnerships

David Harris, who had served as ensemble’s CEO since 2019 and assumed a new role as Executive Chairman as part of the acquisition, will focus on industry advocacy and ensuring that ensemble has a strong voice and leadership position.

“I truly believe it is critical for us to work together and speak with one voice in order to fully recover and continue to grow the global tourism industry,” said Harris, who will also continue to focus on supplier partner relationships and will work with the leadership team to execute the vision for the new ensemble.

Harris also moderated an industry panel that included addressing the future for the industry and how advisors and partners can work together more effectively. Perhaps not surprisingly, all agreed that one of the outcomes of the pandemic has been greater demand for and appreciation of the expertise and services provided by travel advisors and the group’s opinions included:

• Focusing on service and the need to prioritize people over profits
• Authenticity, transparency and communication as core pillars for meeting and exceeding customer expectations.
• The importance of travel in our DNA and how the global shutdown of travel for such an extended period has led to a greater appreciation for travel.
• Travel as the catalyst for greater understanding and appreciation of other cultures and as the best way to bridge people and cultures for a more peaceful world.

Other highlights of the conference included a keynote speech from Kara Goldin, founder of Hint water who shared stories of her journey from journalism major to entrepreneur encouraging the audience to approach opportunity and change without fear.

Award winners

The event culminated in a gala dinner where ensemble recognized and celebrated several members and partners with awards for efforts during the pandemic. These included:

• Partner Pandemic Response – Royal Caribbean
• Ambassador Partner of the Year – Silversea and WestJet Vacations
• Most Socially Responsible Travel Partner – Ama Waterways
• Reinvention Award – Lauren Doyle, President, The Travel Mechanic
• Member Excellence Award – Ross Spalding, President, Crown Cruise Vacations
• Outstanding Contributions to the Travel Community – Travel Only

First published at Travel Industry Today

First published at TravelNewsHub.com – Global Travel News

The bleating and bells of some 1,200 sheep and 200 goats took over downtown Madrid on Sunday morning as part of a festival that recreates the pastoral practice of moving livestock to new grazing grounds.

Shepherds herded the animals through the paved streets of the Spanish capital while re-enacting what their ancestors did for centuries: move flocks from cool highlands in the summer to lowland winter pastures.

Madrid, Spain’s lively capital city, has always been part of the 125,000-km grid of farming paths that cover the Iberian Peninsula.

As part of the Transhumance Festival, organizers make a symbolic payment for the right to use the drovers’ route that crosses the capital. The payment presented at Madrid’s city hall in medieval Spain’s currency consists of 50 maravedis, as stated in an agreement between the city and shepherds that dates back to 1418.
The closeness of the animals delighted the urban dwellers who gathered to watch the unfamiliar ritual. Children tried to touch the soft merino wool of the locally bred sheep.

Madrid has held the festival since 1994, and towns and smaller cities in Italy, France and California hold similar events.

In Spain, modern farming methods have reduced practicing transhumance – the seasonal movement of livestock – to a small group of farmers that keep the tradition alive through associations such as Concejo de la Mesta, who are responsible for the Transhumance Festival in Madrid.

They promote transhumance for advantages such as sustainability, cultural value and environmental protection since areas walked by sheep are less prone to wildfires.

According to the Transhumance and Nature Association, 52 families carry out the practice in Spain.

First published at Travel Industry Today

First published at TravelNewsHub.com – Global Travel News