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Madrid, Spain, September 11, 2025 / TRAVELINDEX / International tourist arrivals grew 5% in the first six months of 2025 compared to the same period of 2024. This is about 4% above pre-pandemic levels.

According to UN Tourism, almost 690 million tourists travelled internationally between January and June 2025, about 33 million more than in the same period of 2024, though results were mixed among regions and subregions.

UN Tourism Secretary-General Zurab Pololikashvili said: “In the face of global challenges, international tourism continues to see strong momentum and resilience. The first half of 2025 brought growing arrival numbers and revenues for most destinations around the world, which contribute to local economies, jobs and livelihoods. Yet, this also reminds us of our great responsibility to ensure this growth is sustainable and inclusive and to work with all local stakeholders in that sense.”

Africa saw strongest performance while Asia Pacific continued to rebound

The newest edition of the World Tourism Barometer assesses the sector’s performance by region and sub-region in the first six months of 2025. Key takeaways include:

• Africa saw a 12% increase in January-June 2025 compared to the same period last year. Both North Africa (+14%) and Subsaharan Africa (+11%) recorded double-digit growth this period.
• Europe welcomed nearly 340 million international tourists this first half of 2025, about 4% more than in 2024 and 7% more than in 2019. Northern, Western and Southern Mediterranean Europe all recorded 3% growth this period despite uneven monthly results. Central and Eastern Europe continued to rebound strongly (+9%), but remained 11% below 2019 levels, according to available data.
• The Americas recorded 3% growth in January-June 2025, with mixed results across subregions. While South America (+14%) continued to enjoy solid growth, Central America saw a 2% increase in arrivals and North America saw flat results (+0%) mostly due to small declines in the United States and Canada. The Caribbean (+0%) also saw weaker performance partly due to softening demand from its major source market, the United States.
• The Middle East recorded 4% fewer arrivals this six-month period, though after a very strong post-pandemic rebound, with 29% more arrivals than the same period of 2019, the strongest regional results relative to 2019.
• Arrivals in Asia and the Pacific grew 11% this period, which is 92% of the pre-pandemic figure (-8% compared to 2019). North-East Asia (+20%) saw the strongest performance relative to 2024, though it remained 8% below 2019 levels.
• Some of the highest growth rates among large destinations in H1 2025 were recorded by Japan and Vietnam (+21%), the Republic of Korea (+15%), Morocco (+19%), Mexico and the Netherlands (+7%). Malaysia and Indonesia both recorded 9% growth and Hong Kong (China) 7%, though arrivals remained somewhat below 2019 levels in these destinations.
• The world’s top destinations France (+5% through May) and Spain (+5%) also recorded solid growth in arrivals this period.
• According to IATA, both international air traffic (RPKs) and international air capacity (ASKs) grew 7% in January-June 2025 versus 2024. Global occupancy in accommodation establishments reached 69% in June 2025, slightly below 70% in June 2024. Occupancy reached 71% in July 2025 (same as in July 2024) based on STR data.

Many destinations reported strong growth in receipts in the first half of 2025

• Monthly data on international tourism receipts show strong earnings through June 2025 in major destinations such as Japan (+18%), the United Kingdom (+13% through March), France (+9%), Spain (+8%) and Türkiye (+8%).
• Strong travel demand can also be seen in outbound spending from some large markets such as China (+16% through March), Spain (+16%), the UK (+15% through March), Singapore (+10%) and the Republic of Korea (+8%).
• In 2024 international tourism receipts grew 11% to a record 1,734 billion US dollars, about 14% above pre-pandemic levels (real terms) reflecting already strong visitor spending around the world last year.

Economic and geopolitical factors continue to pose important risks

As in previous surveys, the September survey of the Panel of Tourism Experts and the UN Tourism Confidence Index point to high transport and accommodation costs as well as other economic factors as the top two challenges impacting international tourism in 2025.

Tourism inflation is expected to ease from 8.0% in 2024 to 6.8% in 2025 (projections using tourism inflation proxy) but would remain well above the pre-pandemic value of 3.1% and significantly above overall inflation (4.3%). According to the Panel, tourists will continue to seek value for money, but could also travel closer to home, make shorter trips or spend less, in response to elevated prices.

Uncertainty derived from economic and geopolitical tensions can also weigh on travel confidence. Lower consumer confidence was ranked as the third main factor affecting tourism in the September 2025 survey, while geopolitical risks (aside from ongoing conflicts) ranked fourth. The increase in trade tariffs (5th) and Travel requirements (6th) were also major concerns expressed by the Panel of Experts.

Slight uptick in confidence levels for September-December 2025

The latest UN Tourism Confidence Index shows a slight uptick in confidence levels for the last four months of 2025. On a scale of 0 to 200 (where 100 indicates equal performance), Panel Experts gave the period September-December 2025 a score of 120, up from 114 for May-August.

Some 50% of Panel experts expressed better (44%) or much better (6%) prospects for September-December, while 33% foresee similar performance than in 2024. Some 16% expect tourism performance to be worse. This positive though still cautious outlook is also reflected in the higher percentage of ‘better’ and ‘much better’ prospects for the year 2025 overall (60% in the September survey versus 49% in May) according to Panel Experts.

Despite global uncertainty, travel demand is expected to remain resilient throughout the remainder of the year. UN Tourism’s January projection of 3% to 5% growth in international arrivals for 2025 remains unchanged.

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Manila, Philippines, September 11, 2025 / TRAVELINDEX / The Philippines’ largest homegrown hospitality chain, Megaworld Hotels & Resorts (MHR), was recognized as a Tourism Industry Excellence Awardee at Department of Tourism’s (DOT) first Philippine Tourism Awards held in Parañaque City on September 8, 2025. The group was honored for its Muslim-friendly initiatives and Sampaguita brand of service, reaffirming its role as a leader in shaping Philippine hospitality.

“Each of us has a role to play in moving the tourism industry forward. We are truly humbled that the Department of Tourism has recognized our efforts. This award reflects the close collaboration we had with the DOT, from championing inclusivity through our Muslim-friendly initiatives and in our vision to creating the Sampaguita as an iconic representation of Filipino hospitality that sets us apart from the rest of the world,” Cleofe Albiso, Managing Director of Megaworld Hotels & Resorts, said.

“This award is not just for Megaworld Hotels & Resorts, but for every member of our team who continues to serve with heart. This recognition inspires us to create meaningful experiences for every guest who walks through our doors,” she added. The Philippine Tourism Awards is envisioned as the highest and most prestigious citation in Philippine tourism, recognizing creativity, professionalism, and service that strengthen the country’s position as a top global destination.

Inclusive Tourism Efforts

Megaworld Hotels & Resorts proudly partners with the Department of Tourism in advancing Muslim tourism in the Philippines. Within just seven months of signing the Memorandum of Understanding, MHR successfully transformed all 13 of its properties into Muslim-Friendly Accommodation Establishments—a pioneering move that reinforces its commitment to inclusivity and global competitiveness.

This achievement follows its earlier recognition at the 2025 Halal in Travel Awards in Singapore, where CrescentRating, the world’s leading authority on halal-friendly travel, named MHR as the Philippines’ first-ever Muslim-Friendly Hotel Chain. Strengthening this commitment, MHR continues to train its associates with in-depth market knowledge, enhancing their understanding of Muslim cultures and practices to better serve a diverse and growing market.

Cultural Preservation and Representation

In support of the Department of Tourism’s Filipinization efforts, Megaworld Hotels & Resorts (MHR) has pioneered the Sampaguita brand of service across its properties—an initiative that embraces Filipino culture, upholds core Filipino values, and celebrates the nation’s unique identity. This distinct brand experience engages all five senses, creating meaningful and memorable guest interactions at every touchpoint.

More than just a service philosophy, the Sampaguita brand has become MHR’s dedicated advocacy. To date, MHR has planted over 6,000 seedlings across four Megaworld townships and partner communities, diffused more than 18,000 liters of its signature Cool Sampaguita scent across its 13 properties, and incorporated over 30,000 grams of food-grade sampaguita buds into its curated menu offerings. Through its collaboration with Dwellbeing and Project PEARLS, over 8,200 families have received nourishing meals as part of its community outreach efforts.

Anchored in Megaworld’s MEGreen program, the Sampaguita brand of service has evolved into a powerful advocacy for nation-building, sustainability, and cultural preservation.
This meaningful work has earned industry acclaim, winning Most Outstanding Marketing Campaign at the 10th Virtus Awards and securing a Silver Anvil Award in 2024 for the Sampaguita Project.

More recently, Megaworld Hotels & Resorts, Megaworld’s Estate Management and Development team, and collaborators from the Rotary Clubs of Biñan, San Pedro Laguna, and Marikina, along with local farmers, planted 2,500 Sampaguita seedlings at the 4,300-square-meter Sampaguita Park. This landscaped space is being developed by MHR in partnership with Global-Estate Resorts, Inc. (GERI) and the Rotary Club of Biñan, with full support from the National Parks Development Committee.

Accepting the award were Cleofe Albiso and Art Boncato, MHR’s Group General Manager in a ceremony attended by tourism leaders, private stakeholders, and media.

The Philippine Tourism Awards, organized by the Department of Tourism (DOT), honor the outstanding efforts of industry players and local government units (LGUs) in advancing the country’s tourism. Reinventing the former KALAKBAY Awards and Tourism Star Philippines.

Through these awards, the DOT also seeks to instill a culture of Filipino hospitality and excellence, foster innovation and competitiveness, and pay tribute to the individuals and organizations whose contributions drive the growth of Philippine tourism.

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Bangkok, Thailand, September 08, 2025 / TRAVELINDEX / Thai Airways International Public Company Limited (THAI) partnered with Mastercard to host the “THAI Talk: Travel Trend and Priceless Experience” event, unveiling the latest travel insights for Thai travelers in 2025 across Asian destinations. The event explored popular route statistics, emerging trends, and modern passenger behavior, building on positive responses across multiple routes with premium services that meet the demand. The airline also revealed its “Good Taste for a Good Cause” campaign under a strategy of supporting Thai entrepreneurs to create value and sustainability for society. THAI partnered with Mastercard to encourage travel in the fourth quarter with a special promotion offering a 2,000 baht discount per seat for round-trip ticket via Thai Airways channels when paying with Mastercard using code “MCTHASIA.” Bookings are available until September 30 for travel through December 31, 2025.

The event featured executives from leading business partners including Mastercard, YouTrip, Doi Tung, and Kanvela Chocolate, as well as popular travel influencers from the “Where Do We Go” page and the “Loi Story” channel. They shared Asian travel experiences, highlighted interesting new destinations, and revealed travel preparation tips for more enjoyable trips.

Tokyo, Singapore, and Shanghai Lead 2025’s Most Popular Cities

Mr. Kittiphong Sansomboon, THAI Chief Commercial Officer, revealed, “Based on Thai passenger statistics from January to July 2024, the top 5 routes from Bangkok to Asia were Tokyo (Narita), Hong Kong, Osaka, Singapore, and Korea (Seoul). In 2025, Tokyo remains the champion while Singapore and Shanghai climbed to second and third place, replacing Hong Kong and Osaka. Seoul, South Korea, still ranks in the top 10.”

“Routes showing interesting growth include Colombo, Sri Lanka, which saw over 100% increase in Thai travelers, while Shanghai, China, experienced over 80% passenger growth. In 2025, THAI increased flights on multiple routes to accommodate new demand, such as Shanghai, Colombo, and Denpasar (Bali).”

Guangzhou Gains Momentum as 2025 Hotspot

Mr. Kittiphong Sansomboon continued, “The rising star is Guangzhou, China, which is one of the routes where Thai tourist has increased compared to last year. Thais don’t just go shopping there, but are also interested in museums, history, sightseeing, and trying the diverse street food options available. This popularity has grown even more following China’s visa-free measures, which have made travel much more convenient.”

China represents a hidden gem for Thai travelers, offering a complete package with affordable costs and attractions of every type. From natural scenery, history, and culture to the famous theme park like Disneyland, it appeals to those seeking unique experiences different from Japan or Korea. Additionally, THAI serves major cities throughout China to provide maximum convenience and the best travel experience for passengers.

Thai Travelers Shift to “Full-Service”, All-Inclusive Flight Experience

“Current Thai travelers prioritize convenience more than ever, preferring full-service flights where one payment covers all their needs. THAI meets passenger demands for comfort throughout their journey, whether through wide-body aircraft, spacious cabins, modern in-flight entertainment systems, and premium meals meticulously crafted for all cabin classes of service.

All Airbus A320 aircraft have been upgraded with Royal Silk Class seats that recline more comfortably to serve premium travelers who prioritize comfort even on short-haul routes. THAI is committed to creating smooth, valuable travel experiences with attention to every detail. We’ve also increased flight frequencies and designed schedules to match traveler lifestyles, such as overnight departures that arrive in the morning for full-day exploration, or morning flights arriving in the afternoon perfect for hotel check-in timing. This suits both working people who want to save vacation days and families traveling with children or elderly passengers who need comfort, emphasizing THAI’s commitment to seamless, value-driven travel,” concluded Mr. Kittiphong.

YouTrip Reveals 2025 Travel Trends: New-Gen Travelers Embrace “Cut the Cost, Not the Holiday” Mindset

Ms. Juthasree Kuvinichkul, Founding Partner, YouTrip Thailand, stated, “In the first half of 2025, international travel among Thais grew by 45% compared to last year, reflecting how overseas travel has become a lifestyle priority. But to match desire with practicality, travelers are adopting a smarter approach by opting for Asia destinations that offer the same luxury experience as long-haul trips at a fraction of the price. We’re also seeing Thais become more financially savvy, with a 25% increase in travelers monitoring exchange rates and pre-exchanging currencies to lock in favourable rates and stretch their budgets further.

Another clear trend is the rise of the digital-age traveler. From using AI to plan itineraries to making seamless payments with multi-currency wallets like YouTrip, smartphones have become the ‘new passport’ that powers every journey. Features such as real-time spend notifications and the ability to lock or unlock cards instantly in-app are no longer add-ons, but essentials that give travelers confidence and convenience throughout their trips.”

“Good Taste for a Good Cause” Campaign Brings Thai Products Worldwide

Another event highlight was revealing the vision behind the important “Good Taste for a Good Cause” campaign reflecting THAI’s sustainability commitment. Mr. Wit Kitchathorn, THAI Director of Customer & Marketing, said, “THAI’s in-flight service not only impresses global travelers with outstanding taste and quality, but also supports Thai agriculturers and entrepreneurs through selecting high-quality local ingredients to deliver both good taste and social value while reflecting Thai identity we proudly present. THAI partners with quality Thai brands with clear positions in elevating Thai ingredients to international standards – including Thai coffee from Doi Tung and premium chocolate from Kanvela Chocolate. We also have THAI’s own rice crackers from the concept that in-flight snacks must be quality Thai products. Under the theme ‘Thai rice, Global Vibe’. We use three Thai rice varieties: jasmine rice from Buriram, Kor Khor 6 sticky rice from Chiang Rai, and white rice from Pathum Thani, offering flavors appealing to global passengers. Currently we support farmers by ordering 100 tons of rice monthly and continuously create excitement with new flavors.”

THAI proudly strengthens the partnerships with exceptional Thai brands, bringing the true taste of Thailand to international skies. Kanvela Chocolate creates distinctive craft chocolates using Thai-grown cacao, masterfully combining traditional Thai dessert elements with tropical fruits. Its signature soft mung bean crepe chocolate, featuring rich notes of mung bean, coconut, and toasted sesame, is exclusively served in Royal First class. Doi Tung has developed the sophisticated Black Silk Blend, a premium drip coffee that weaves together dark chocolate and caramel notes for an exceptionally smooth finish. This signature blend is served in both Royal First and Royal Silk cabins, while its new Royal Highland Single Origin coffee is now available across all classes and flights.

Super Deal with Mastercard to Asian Routes

Beyond premium service and comfortable travel, THAI has partnered with Mastercard to offer an exceptional promotion: a 2,000 baht discount per seat for round-trip bookings from Thailand to all Asian destinations via Thai Airways channels when paying with Mastercard using code “MCTHASIA”.

• Book: Now through September 30, 2025 (terms and conditions apply)
• Travel: Now through December 31, 2025
• Routes: Departures from Bangkok and all Thailand domestic routes including Chiang Mai, Phuket, Hat Yai, Khon Kaen, and more to all Asian destinations such as Japan, South Korea, Taiwan, Singapore, Hong Kong, China, India, Sri Lanka, Vietnam, and many more

THAI encourages travelers to discover new destinations with comprehensive full-service convenience, combining exceptional value and comfort while supporting sustainable practices that benefit Thai communities.

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Bangkok, Thailand, September 08, 2025 / TRAVELINDEX / The Pacific Asia Travel Association (PATA) announced Chiang Rai as the host destination for the PATA Destination Marketing Forum 2025 (PDMF 2025), scheduled to be held at the Heritage Chiang Rai Hotel & Convention, from December 1 – 3, 2025. This news was officially shared during the closing ceremony of the PATA Destination Marketing Forum 2024, solidifying Chiang Rai’s role as the stage for the next edition of this event.

Under the theme, “Steeped in Tradition, Rooted in Wellness: Weaving the Meaningful Narrative of Travel,” the event will be co-hosted by Thailand Convention and Exhibition Bureau (TCEB), Chiang Rai City, and the Designated Areas for Sustainable Tourism Administration (DASTA), with the support of the Tourism Authority of Thailand (TAT).

“PATA is thrilled to partner with Chiang Rai in hosting next year’s PATA Destination Marketing Forum, having previously organised the PATA Adventure Travel and Responsible Tourism Conference and Mart 2016 once before in the province,” remarked PATA CEO Noor Ahmad Hamid.

“This collaboration reaffirms our commitment to elevating emerging yet exceptional destinations on the global stage. The forum’s unique format, combining a one-day destination experience with a one-day conference, will offer destination marketers and tourism professionals practical insights, actionable strategies, and emerging trends to boost their destinations’ appeal. It will also provide a meaningful platform for connecting with industry experts who share the vision for the growth of Asia Pacific tourism.”

He continued, “We’re equally delighted to once again join forces with the Thailand Convention and Exhibition Bureau (TCEB), one of our most valued partners. With their support, the upcoming programme promises rich learning opportunities drawn from both the immersive destination experience and expert-led sessions. I look forward to welcoming all tourism stakeholders to Chiang Rai, Thailand.”

Chiang Rai Province Governor, Charin Thongsuk, said, “We are honored that Chiang Rai will co-host the PATA Destination Marketing Forum 2025. This opportunity allows us to showcase our province not only as a destination of beauty and cultural richness, but also as a model for sustainable and community-based tourism. With the strong collaboration between our local communities, the public sector, and PATA’s international network, we look forward to welcoming delegates from across the world to experience the unique character and hospitality of Chiang Rai.”

TCEB President, Dr. Supawan Teerarat, said: “TCEB is proud to work with PATA to promote Thailand’s emerging destination through this marketing conference. TCEB has been working with Chiang Rai, one of our destinations with high potential as a MICE City, in various aspects. We are, thus, confident in the province’s unique selling points featuring a fine blending of nature, culture and creativity. Chiang Rai’s Mae Fah Luang Garden is also an early winner of the PATA Gold Award. As Chiang Rai is blessed with both high-valued localized and contemporary offerings, PDMF 2025 will definitely be a forum to connect and to inspire.”

TAT Governor, Thapanee Kiatphaibool, said, “The Tourism Authority of Thailand remains firmly committed to advancing value-based tourism that promotes sustainability, enhances destination distinctiveness, and raises industry standards. We are pleased to support the PATA Destination Marketing Forum 2025, which will highlight Chiang Rai’s unique potential, while also fostering opportunities for other secondary and tertiary destinations to gain strategic insights into effective destination promotion and sustainable development.”

DASTA Director – General, Siripakorn Cheawsamoot, said “DASTA is proud to have supported Chiang Rai in its journey to become part of the UNESCO Creative Cities Network as the Creative City of Design, and we are delighted to co-host another edition of the PATA Destination Marketing Forum in this province. As part of the Forum, DASTA is designing technical tour programmes that will illuminate the cultural depth and intrinsic values of Chiang Rai, ranging from its historical and artistic heritage, to hands-on experiences that offer meaningful engagement with local traditions and ways of life. The programmes will also highlight the Royal Project of Doi Tung, a sustainable development model which is transforming the opium cultivation area into green forests, horticulture and tourist attractions as well as Chiang Rai’s diverse ethnic cultures through creative community-based tourism activities.”

The city of Chiang Rai, nestled in the northernmost region of Thailand, is known for its complex mountain range and the famous Golden Triangle region. Home to iconic sites like Wat Rong Khun (the White Temple) and Baan Dam Museum (the Black House), Chiang Rai captivates visitors with its art and architecture that represent both the skills of Thai National Artists and the rich heritage of the Northern Thai region. Visitors who seek calming natural scenery can enjoy the breathtaking morning mist from Doi Pha Tang’s peaks, explore lush tea plantations, and relax by serene waterfalls. The province also offers immersive cultural experiences, showcasing traditional crafts and local customs. Conveniently, the province is only a one-hour flight from Bangkok.

About PATA Destination Marketing Forum

The PATA Destination Marketing Forum is a three-day event designed to empower emerging destinations, providing them with tools and insights for growth as globally recognised tourism hubs. This year’s event offers a collaborative and informative experience, combining local exploration with practical sessions.

Registration Details and Carbon Offset Fee

Registration for PDMF 2025 is complimentary, with priority given to PATA Members on a first-come, first-served basis. Reflecting PATA’s commitment to sustainable tourism, PDMF 2025 will be a carbon neutral event. PATA is partnering with a local environmental initiative in Thailand to support greenhouse gas reduction and enhance carbon sequestration. A nominal USD 10 carbon offset fee will be applied per attendee.

Further details about the PATA Destination Marketing Forum 2025 will be shared in due course.

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Ulaanbaatar, Mongolia, September 08, 2025 / TRAVELINDEX / UN Tourism welcomed senior tourism officials from across the Asia-Pacific region to put the spotlight on the vital link between tourism and culture in building resilient and inclusive destinations.

The 19th edition of the Executive Training Programme on Tourism Policy and Strategy (Ulaanbaatar, 19-22 May), co-organized with the Ministry of Culture, Sports, Tourism and Youth of Mongolia with the sponsorship of the Ministry of Culture, Sports and Tourism of the Republic of Korea, focused on the theme: “Tourism and Culture: Optimizing Beneficial Impacts and Building Resilience.”

As the first edition held in Mongolia, the training marked a significant milestone, offering delegates a firsthand experience of the country’s living nomadic heritage and emerging cultural tourism potential.

A Vibrant Platform for Policy Exchange

Bringing together 33 delegates from 21 Member States and Associate Members the Programme once again served as a unique forum for high-level knowledge exchange on contemporary policy trends and strategies. The programme included a special forum, four focused sessions, and a technical tour, facilitating a comprehensive understanding of how culture-driven tourism can support economic recovery, social cohesion, and environmental stewardship.

UN Tourism consultant and global expert on sustainable tourism, Professor Joseph M. Cheer, led the programme and guided discussions with insight drawn from global best practices, local case studies, and forward-looking policy frameworks.

Tourism and Culture in Focus

The Opening Forum featured keynote presentations from Dr. Joseph Cheer; Mr. Shin Hyun Chul of Jeju Tourism Organization; and Mr. Battulga Tumurdash, President of the Mongolian Tourism Organization. The discussion explored current trends in cultural tourism and opportunities for innovation and community engagement.

Across the four thematic sessions, participants tackled key challenges and shared policy approaches on:

• Governance at the Tourism-Culture Nexus
• Community-driven Cultural Tourism
• Enterprise Development and Innovation
• Future Frontiers for Culture-based Tourism

Indonesia, Thailand, Nepal, Republic of Korea, Fiji, and Bhutan shared national strategies and local success stories, emphasizing inclusive models, stakeholder participation, and preservation of tangible and intangible cultural assets.

A Commitment to Action and Collaboration

Mr. Harry Hwang, Director of UN Tourism’s Regional Department for Asia and the Pacific, highlighted the timeliness of this year’s theme in his opening remarks: “Culture is not just a source of identity; it is a transformative force in tourism. The stories, traditions, and creative energy embedded in our communities are essential for building more inclusive and resilient destinations.”

Looking Ahead

Launched in 2006, the UN Tourism Asia-Pacific Executive Training Programme remains a flagship initiative for capacity building in the region. As destinations navigate recovery and transformation, the insights shared in Ulaanbaatar will help shape future tourism strategies rooted in sustainability, culture, and community.

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Bangkok, Thailand, September 6, 2025 / TRAVELINDEX / BWH Hotels, a leading global hospitality enterprise, is celebrating a major sustainability milestone as its Best Western® Hotels & Resorts and SureStay® Hotels in Southeast Asia, Japan, and Pakistan have successfully achieved certification under the Global Sustainable Tourism Council (GSTC) standards.

Through its accredited partner Bureau Veritas Group, the group’s operational effectiveness was assessed in four key areas: Sustainable Management, Socio-Economic Impact, Cultural Impacts and Environmental Impacts. The results revealed that BWH Hotels is equipping its hotels and teams with the tools they need to drive long-term change and create meaningful experiences that have a positive impact on the planet.

A ceremony was held at Best Western Chatuchak, Bangkok, on September 2, 2025 to honor the GSTC-certified properties. The event was attended by BWH Hotels leaders Olivier Berrivin, Vice President – APAC and Rodney Simpson, Managing Director – Operations APAC, along with representatives from Bureau Veritas Group.

BWH Hotels is committed to operating in a responsible and environmentally conscious way. Through its global ‘Because We Care’ program, the group integrates three core pillars — Earth, People, and Community (EPC) — into every facet of its operations. From reducing water consumption and cutting carbon emissions to minimizing waste and supporting local sourcing, these values are embedded in daily practices, driving meaningful change across the organization.

“I’m incredibly proud of our outstanding teams across Southeast Asia, Japan, and Pakistan. Achieving GSTC certification is more than just earning a credential, it reflects the unwavering commitment, extensive training and deep belief in the power we have to drive meaningful change. In partnership with Bureau Veritas, we didn’t just meet GSTC standards, we brought them to life within our hotels, embedding sustainability into the very fabric of our operations. At BWH Hotels, responsible travel isn’t a trend; it is part of who we are. This milestone marks a significant step forward in our journey to create more sustainable and mindful hospitality experiences” said Rodney Simpson, Managing Director – Operations APAC, BWH Hotels.

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Cairo, Egypt, September 5, 2025 / TRAVELINDEX / In a festive night filled with pride and appreciation, the Afro-Asian Union for Tourism, Development, and Technology (AFASU) honored the Pickalbatros Hotels & Resorts Group, led by its Chairman Mr. Kamel Abu Ali, as well as his team and Mr. Mohamed Eid Soliman, the Regional Marketing and Events Manager. The ceremony was held to present the “AFASU Golden Award,” in the presence of high-profile figures from industry leaders, media professionals, and international experts.

Impactful Speeches Emphasize the Importance of the Award and Excellence
Dr. Hossam Darwish, President of the Afro-Asian Union (AFASU), opened the ceremony with a moving speech, stressing that the award is not just an honor but a powerful message that excellence and creativity are the foundation of the sector’s progress. He expressed his pride in the cooperation with the parent organization, the Afro-Asian Peoples’ Solidarity Organization (AAPSO), under the leadership of its President, His Excellency Ambassador Mohamed El-Orabi. He extended a special tribute to the Union’s Honorary President, Major General Dr. Khaled Fouda, confirming that his support has been crucial in achieving this global success.

His Excellency Major General Dr. Khaled Fouda, Advisor to the President of the Republic for Development and Heritage and the Union’s Honorary President, attended the ceremony. In his speech, he extended his warm congratulations to Mr. Kamel Abu Ali and the Pickalbatros team, praising their achievements that serve the tourism sector. He added that the Afro-Asian Union is taking wide and confident strides toward global prominence, affirming his great confidence in the Union’s vision and goals.

For his part, Major General Ashraf Abu Aish, the Union’s Secretary-General, praised the efforts of the International Judging Committee, which includes 45 experts from around the world, confirming that the award is granted based on highly rigorous criteria.

International tourism expert Bernard Metzger, Chairman of the Hotels Awards within the Union, spoke about the precision of the evaluation process, which ensures that every winner truly deserves this honor.

Dr. Jens Thraenhart, a member of the Supreme Judging Committee, shared his experience as a global tourism expert, noting that the awards represent a commitment to fundamental principles such as sustainable growth, inspirational leadership, and performance management.

International tourism and hospitality experts and fellow judging committee members, Yolanda Perdomo and Dr. Olga Stowell, added that this type of award is crucial, and the prestigious international AFASU Golden Award is an emblem of honor for everyone who receives it, especially since the criteria are very strict and the judging committee includes 45 of the world’s most prominent experts in the tourism, hotel, and sustainable development sectors.

Honorees Receive Awards Amid Widespread Acclaim
The ceremony witnessed emotional moments during the awards presentation to the winners, as their exceptional achievements were widely praised:

• Mr. Kamel Abu Ali, a hospitality icon in the Middle East and North Africa, received the award for “Man of the Year – The Inspirational Leader.” In his speech, he expressed his pride in this honor, considering it an incentive to continue working on developing the sector and offering unique tourism experiences.
• Pickalbatros Hotels & Resorts Group received the award for “Exceptional Excellence in Hotel Investment and Management.” The award is an acknowledgment of the scale of its investments and geographical expansion.
• Mr. Mohamed Eid Soliman, the Group’s Regional Marketing and Events Manager, received the award for “Best Outstanding Marketing Management.” In his speech, he thanked the Union for the honor and confirmed that this award is the result of a collective effort by a well-integrated team that is keen on innovation in every detail of its work under the leadership of the inspirational and exemplary captain, Mr. Kamel Abu Ali.

International Attendance Confirms the Award’s Stature
The ceremony was attended by a select group of prominent figures from various countries, led by the Union’s Honorary President, Major General Dr. Khaled Fouda, Advisor to the President for Development, and Ambassador Nizar Al-Khaled, President of the Afro-Asian Media Union. Also present were members of the Supreme Judging Committee, including Dr. Jens Thraenhart, Mr. Bernard Metzger, Dr. Olga Stowell, and Yolanda Perdomo, in addition to other distinguished guests from the tourism, investment, and media sectors, as well as the Red Sea Investors Association. All attendees praised the efforts made by the Afro-Asian Union (AFASU) in supporting excellence and honoring the figures who contribute to advancing the tourism and hospitality industry on the international stage.

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Phuket, Thailand, September 05, 2025 / TRAVELINDEX / The legendary race is back! Laguna Phuket, Asia’s premier integrated destination for leisure and lifestyle, proudly announces the 31st edition of the Laguna Phuket Triathlon (LPT), taking place on Sunday, 23 November 2025 at Laguna Grove.

Renowned as the “Race of Legends” and the longest-running triathlon in Southeast Asia, Laguna Phuket Triathlon 2025 will once again welcome over 1,000 athletes and 3,000 spectators from around the world, igniting Phuket’s high season with world-class sporting action and international attention.

This year’s staging reaffirms Phuket’s positioning as an Active Lifestyle Destination, not only as a holiday island but as a holistic hub for health, sports, and wellness. Beyond driving local economic impact, the event underscores Phuket’s global reputation as a world-class sports tourism hub, supported by strong partnerships with leading national organizations including the Phuket Provincial, the Tourism Authority of Thailand, the Sports Authority of Thailand, the Ministry of Tourism and Sports, Thai Airways International, and many more.

Mr. Paul Wilson, Managing Director of Laguna Phuket, stated: “We are proud that Laguna Phuket, Thailand’s first and largest integrated resort, has remained home to the Laguna Phuket Triathlon for more than 31 years. This is a place where athletes and their families can enjoy comfort, wellness, and relaxation alongside world-class competition. We are committed to continuous development to align with today’s travel trends, where visitors seek not only leisure but also health, well-being, and exciting new activities. Each year, our goal is to elevate the event and ensure that Laguna Phuket Triathlon remains the number one choice for athletes worldwide as well as health-conscious travelers who choose Phuket as their preferred destination.”

Iconic Course and Race Categories

Celebrated for its unique course and exceptional standards, the Laguna Phuket Triathlon combines the island’s natural beauty, modern facilities, and internationally recognized safety management. The classic Laguna Phuket Triathlon 2025 route includes a 1.8 km swim in both the Andaman Sea and the freshwater lagoons of Laguna Phuket, a scenic 50 km bike ride through coastal roads, hills, and local villages, and a 12 km run around the lush resort complex.

The race also features the Sprint Triathlon (0.5 km swim, 20 km bike, 6 km run) and the Duathlon (4 km run, 50 km bike, 12 km run), making the event more accessible to a wider range of athletes. This year, new age categories have been introduced in the Sprint event, ensuring inclusivity across all levels. A total prize purse of USD 20,000 awaits top finishers.

World-Class Athlete Line-Up

The 2025 edition will see a stellar line-up of elite triathletes from across the globe, including returning champions and rising stars. Confirmed male professionals include Antony Costes (France), Joel Wooldridge (Australia), Rostyslav Pevtsov (Ukraine), Guy Crawford (New Zealand), Casimir Moine (France), and James Thorp (Australia). Among the women’s pro field are Kate Bevilaqua (Australia), Kseniia Levkovska (Ukraine), Alanis Siffert (Switzerland), and Dominika Jamnicky (Canada), marking her first appearance at Laguna Phuket Triathlon 2025. Thailand’s very own Kitpong Chawaldit, known for his remarkable endurance across four consecutive IRONMAN events in Sweden, South Korea, Australia, and New Zealand, will also return to the Laguna Phuket Triathlon 2025 course.

Open Water Swim by TriHub – Pre-Race Highlight

A major highlight this year is the Open Water Swim presented by TriHub, now in its second edition, taking place on Saturday, 22 November 2025, one day before the main race. Staged on the pristine beach of Laguna Phuket, the event invites both professional and amateur swimmers to test themselves across multiple distances. The race is designed to be inclusive, safe, and inspiring for all – from experienced swimmers to newcomers taking their first strokes in the world of triathlon. With professional safety teams, international-standard course design, and Phuket’s pristine natural setting, the Open Water Swim is more than just a race – it’s an experience that connects people with nature and with each other, while strengthening the triathlon community across Thailand and the region.

Lifestyle, Facilities, and Hospitality

Participants and supporters will enjoy luxury accommodations across Laguna Phuket’s world-class resorts, including Angsana Laguna Phuket, Banyan Tree Phuket, Cassia Phuket, Dusit Thani Laguna Phuket, HOMM Suites Laguna, and SAii Laguna Phuket. Complimentary shuttles and boat transfers to the race venue are available, with exclusive accommodation offers under booking code LPT2025.

Registration Open

Athletes worldwide are invited to join the 31st Laguna Phuket Triathlon on Sunday, 23 November 2025, and the Open Water Swim presented by TriHub on Saturday, 22 November 2025.

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Khao Lak, Thailand, September 05, 2025 / TRAVELINDEX / JW Marriott Khao Lak Resort & Spa hosted The Italian Table on 29 and 30 August 2025, a two-night collaboration that brought together three of Thailand’s most visionary Italian chefs for an unforgettable culinary journey. The event, staged at the resort’s signature beachfront restaurant Olive, showcased authentic Italian craft, soulful flavors, and the spirit of togetherness that defines JW Marriott experiences.

Over two evenings, the resort welcomed esteemed media, influencers, and valued guests to experience the artistry of:

• Chef Marco Avesani – Head Chef at La Bottega Bangkok, renowned for his elegant, ingredient-led cuisine with Michelin-star precision.
• Chef Michele Fernando – Head Chef of Massilia, Bangkok’s award-winning neo-trattoria, celebrated for reinventing the art of pizza.
• Chef Vincenzo Sorrentino (Chef Enzo) – Head Chef of Olive at JW Marriott Khao Lak, whose southern Italian roots and JW Garden-sourced produce shaped soulful, locally inspired dishes.

Event Highlights

Friday, 29 August – Olive Restaurant (À La Carte Dinner)
Guests enjoyed individually plated signature creations from each chef. Highlights included:

• “Norma Not Normal” – Pizza of the Year 2025 (Massilia)
• Maccheroncini with Fassona beef ragù & Castelmagno (La Bottega)
• Red tuna with kumquats & Mediterranean pesto (Olive)

Saturday, 30 August – Olive Restaurant (La Festa Buffet Dinner)
A vibrant celebration featuring regional Italian specialties from North to South. Guests experienced:

• Live Pizza Stations by Massilia
• Carbonara and Arrosticini by La Bottega
• Risotto and Antipasti by Olive

The atmosphere was elevated by the presence of Thailand’s culinary media and lifestyle personalities, making the weekend not only a gastronomic triumph but also a powerful showcase of JW Marriott Khao Lak’s positioning as a premier dining destination.

A Platform for Connection and Storytelling

Through The Italian Table, JW Marriott Khao Lak underscored its commitment to mindful dining and fostering connections. Guests were treated to flavors that told a story – from premium imported ingredients to sustainable produce harvested from the resort’s JW Garden. The collaboration reflected the brand’s core values: being mindful and present, nourished in body, and together in spirit.

“At JW Marriott Khao Lak, we believe that dining is not just about the food on the plate, but the stories, emotions, and connections that it creates. The Italian Table was a beautiful opportunity to bring people together, celebrate culture, and showcase our passion for culinary excellence alongside some of Thailand’s most talented chefs.”
— Mathieu Sneyers, Director of Marketing Communications, JW Marriott Khao Lak Resort & Spa

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Bangkok, Thailand, September 05, 2025 / TRAVELINDEX / Banyan Group (Banyan Tree Holdings Limited or the Group – SGX: B58), an independent global hospitality company, today unveiled 100 Journeys – a hundred days of global celebrations across its portfolio in the lead-up to the grand opening of its 100th property. This milestone reflects three decades of growth and purpose-driven hospitality, from the Group’s first resort in Phuket to 100 resorts and hotels under 12 brands across 20 destinations, including its latest landmark, Mandai Rainforest Resort by Banyan Tree in Singapore.

Honouring the people, places, and communities that have shaped Banyan Group’s portfolio over the years, the celebrations will culminate in a week-long festival at Mandai Rainforest Resort from 27 November to 3 December 2025, featuring discovery trails, wellbeing sessions, and community activities. Driven by Banyan Group’s commitment to stewardship and shared impact, and supported by the Group’s corporate partners, proceeds from the festival tickets will be matched 1:1 by Banyan Group and donated to the President’s Challenge, an annual initiative led by the President of Singapore to support local charities and social service organisations.

“As we celebrate the Grand Opening of our 100th property later in November, 100 Journeys reflects how far we’ve come and how we’ve grown,” said Ren Yung Ho, Deputy Chief Executive at Banyan Group. “It’s a tribute to the communities that shaped us and a promise to continue creating meaningful, place-led experiences that stay with our guests long after the journey ends. The Banyan experience has always been rooted in care – for people, for place, and for purpose. It redefines the value of travel as something measured in the lasting connections formed and new perspectives gained”.

100 Journeys: Celebrating Shared Stories, Personal Discoveries, and Lasting Impact

Running from 1 September to 9 December 2025, 100 Journeys is a global celebration of shared stories, personal discoveries, and lasting impact shaped by guests, associates, and communities. Each destination invites travellers to engage in authentic cultural exchanges, make personal discoveries, and experience how thoughtful hospitality supports local communities, with every property contributing to a larger narrative of respectful exploration and collective storytelling.

100 Discoveries: Discovery of Place

Across its portfolio of resorts and hotels, Banyan Group has curated 100 experiences that immerse travellers in the culture and character of each location.

Highlights include Tibetan black pottery-making at Banyan Tree Ringha, cooking local meals at Cassia Phuket, and meeting a Noh mask artisan at Banyan Tree Higashimaya Kyoto. Guests may also explore ancient rock formations at Banyan Tree AlUla, stroll through Vietnam’s golden rice terraces at Garrya Mu Cang Chai, join bamboo rafting at Banyan Tree Yangshuo, or dive a sunken shipwreck in the Maldives at Dhawa Ihuru. At Mandai Rainforest Resort by Banyan Tree, new nature and photography workshops celebrate Singapore’s biodiversity, while at Angsana Corfu, guided eco-walks through olive groves and historic trails invite guests to give back to nature through mindful conservation. Each discovery is crafted to spark curiosity, deepen cultural understanding, and inspire personal reflection.

In the Thailand region, Banyan Group’s properties offer guests a deeper connection to place through unique cultural and community experiences. Discover the historic charm of Talad Noi with Banyan Tree Bangkok, join the serene morning ritual of alms giving at Banyan Tree Phuket, or immerse in island life at Ban Koh Klang with Banyan Tree Krabi. Guests may also learn to craft authentic Thai recipes at Banyan Tree Samui or reconnect with nature on a guided walk through the lush landscapes of Garrya Tongsai Bay Samui.

100 Impacts: Discovery through Stewardship

Guided by the ethos of Embracing the Environment, Empowering People, Banyan Group integrates its business with natural and cultural heritage while building partnerships that create meaningful impact across its destinations. These efforts come to life through the voices of associates and communities who embody and advance this mission.

In the Maldives, the refreshed Marine Lab engages guests in coral conservation and marine education. In China, the Group supports bird conservation near Banyan Tree Suzhou, where more than 170 species now thrive. On Bintan Island, over 5,800 sea turtles have been released since 2008, alongside guest-led rewilding tours.

The Group’s commitment extends beyond conservation. Initiatives include clean water access for villages near Banyan Tree Yangshuo, artisan collaborations through Banyan Tree Gallery, and youth mentorship via the Seedlings Programme, which equips young people with education and vocational skills. Through the Stay for Good initiative, guests are also encouraged to participate in community engagement that honours culture and fosters meaningful exchange.

100 Stories: Discovery Through the Eyes of Others

At the heart of 100 Journeys are the voices of guests, associates, and communities. Through digital postcards and personal reflections, 100 Stories captures moments of transformation and connection that define the travel experience.

Between 1 September and 9 December 2025, guests are invited to contribute their own stories to this growing library of memories. A hundred submissions will be recognised with a USD100 Banyan Group e-gift card, and the top three storytellers will receive a complimentary three-day, two-night stay.

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