Global Travel News

Kuching, Malaysia, August 22, 2026 / TRAVELINDEX / The Pacific Asia Travel Association (PATA) is pleased to announce the winners of the 2026 PATA Gold Awards, celebrating outstanding achievements across the Asia Pacific travel and tourism industry. This year, 26 award categories recognise innovative campaigns and impactful initiatives across Marketing, Sustainability and Social Responsibility.

Among this year’s leading organisations in the Asia Pacific travel and tourism industry, the Sarawak Tourism Board, Malaysia, has been selected as the Grand Title Winner in the Marketing category, while the Chongqing Municipal Commission of Culture and Tourism Development, China, has been selected as the Grand Title Winner in the Sustainability and Social Responsibility category.

PATA CEO Noor Ahmad Hamid said, “The PATA Gold Awards continue to shine a light on the creativity, innovation and commitment shaping a stronger and more sustainable tourism industry. This year’s submissions were among the strongest we have seen, reflecting the remarkable efforts of PATA members and the wider industry in pursuing excellence. The winning entries show how bold ideas can create lasting impact — from innovative marketing and emerging technologies to conservation, climate action, inclusion and community empowerment. They set new benchmarks for excellence and demonstrate tourism’s potential as a force for positive change. I warmly congratulate all of this year’s winners and commend them for the passion and purpose behind their work. I also extend my sincere appreciation to our independent judging committee for their time, expertise and commitment to ensuring a rigorous and fair evaluation process.”

Maria Helena de Senna Fernandes, Director of the Macao Government Tourism Office, said, “My applause goes to all the winners for the amazing projects awarded this year, which fully demonstrate the power of tourism in highlighting and building a better tomorrow for our communities. As a destination continually evolving as a world centre of tourism and leisure, Macao is honored to join hands with PATA and be part of this initiative aimed at fostering vibrant yet responsible tourism development in the Asia Pacific.”

This year’s winners were selected by an independent judging committee comprising senior tourism professionals, academics, researchers and industry experts from across the Asia Pacific region and beyond.

As the PATA Gold Award 2026 Grand Title Winner in Marketing, the Sarawak Tourism Board was recognised for its Sarawak Guinness World Record – Longest GPS Journey by Successive Drones. On December 31, 2025, Sarawak officially secured a Guinness World Record for the longest GPS journey by successive drones, completing an unbroken aerial relay of 1,706.7 kilometres across the state. The historic flight involved 128 continuous flight segments spanning the length of Sarawak and captured extensive aerial footage showcasing the state’s diverse landscapes. The achievement provided a creative and high-impact platform to promote Sarawak ahead of Visit Malaysia Year 2026.

The PATA Gold Award 2026 Grand Title Winner in Sustainability and Social Responsibility, the Chongqing Municipal Commission of Culture and Tourism Development, was recognised for its Millennial Whispers of Stone, Shared Preservation of Heritage – Sustainable Development Program for the Systematic Conservation, Research, and Dynamic Inheritance of the Dazu Rock Carvings. The Dazu Rock Carvings, an outstanding example of late Chinese grotto art, were inscribed on the UNESCO World Heritage List in 1999. The initiative establishes a sustainable system integrating conservation, research, revitalisation and inheritance through scientific protection, academic research, adaptive reuse, community participation and international cooperation, supporting the long-term preservation and sustainable development of this important heritage site.

The PATA Gold Awards recognise excellence across a broad range of disciplines, from destination and industry marketing to emerging technology, climate action, conservation, human capital development, community-based tourism, inclusivity and youth and women empowerment.

PATA Gold Awards 2026 – Grand Title Winners

1. Marketing
Winner: Sarawak Tourism Board, Malaysia
Submission: Sarawak Guinness World Record – Longest GPS Journey by Successive Drones

2. Sustainability & Social Responsibility
Winner: Chongqing Municipal Commission of Culture and Tourism Development, China
Submission: Millennial Whispers of Stone, Shared Preservation of Heritage – Sustainable Development Program for the Systematic Conservation, Research, and Dynamic Inheritance of the Dazu Rock Carvings

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Bangkok, Thailand, August 22, 2026 / TRAVELINDEX / Anne-Sophie Pic at Le Normandie introduces a new three-course Business Lunch, offering guests the opportunity to experience the restaurant’s French fine dining in a format suited to the working day.

Available from Wednesday to Friday, the menu has been created for those seeking an exceptional lunch that fits comfortably into a busy schedule. Served in less than one hour and 15 minutes, it brings together the attentive service, precision and care that define dining at Anne Sophie Pic at Le Normandie.

Priced at THB 4,500++, the menu reflects Anne-Sophie Pic’s distinctive culinary philosophy of Suffusion through a selection of seasonal dishes. Guests may begin with roasted Loire white asparagus with Madras curry and coffee sabayon, or Brittany crab paired with smoked local avocado, Sicilian pistachio and hibiscus. Anne-Sophie Pic’s signature Berlingots, delicate floral pasta parcels filled with local cow’s cheese, chamomile and saffron, are also available with a supplement of THB 1,000++.

For the main course, diners may choose sardine cooked over embers with zucchini ribbons, passion marigold and kaffir lime mayonnaise. Alternatively, wild sea bass with Kaviari Oscietra caviar and Champagne sauce, Jacques Pic’s iconic signature created at Maison Pic in 1971, is available with a supplement of THB 2,500++, while Limousin veal rib accompanied by slow-braised veal cheek may be selected with a supplement of THB 4,000++.

To conclude, desserts include Mara des Bois strawberries with matcha ganache, sesame praline and shiso sorbet, or chocolate mousse served with mint geranium ice cream and coconut milk rice pudding. The experience may also be complemented by alcoholic or non-alcoholic beverage pairings created by the restaurant’s sommelier team.

Holding two Michelin stars, Anne-Sophie Pic at Le Normandie continues to offer one of Bangkok’s most distinguished dining experiences. The new Business Lunch provides a new way to enjoy the restaurant’s seasonal cuisine, riverside setting and renowned hospitality within the rhythm of the working day.

Opening hours
Wednesday to Sunday
Lunch from 12pm to 3:30pm
Dinner from 6:30pm to 11:30pm

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Kuching, Malaysia, August 19, 2026 / TRAVELINDEX / The Pacific Asia Travel Association (PATA) is pleased to announce the appointment of five additional members to its Executive Board, further strengthening the Association’s leadership and broadening representation from both the public and private sectors across the Asia Pacific region.

The newly elected and appointed Executive Board members are:

• Ms. Jennifer Chun, Director of Tourism Research, Hawaii Tourism Authority, USA – Secretary/Treasurer
• Mr. Yang Li, Head of Public Affairs, APAC, Booking.com, Singapore – Executive Board Member
• Mr. Ibrahim Shiuree, CEO and Managing Director, Visit Maldives Corporation, Maldives – Executive Board Member
• Mr. Alhasan Aldabbagh, President, APAC, Saudi Tourism Authority, Saudi Arabia – Non-Voting Executive Board Member
• Mr. Suman Pandey, Group Chairman, Explore Himalaya Travel & Adventure, Nepal – Non-Voting Executive Board Member

The first three members were elected to the Executive Board, while Mr. Aldabbagh and Mr. Pandey were appointed as non-voting Executive Board members. Together, they bring extensive industry experience, regional perspectives and expertise to further strengthen the Association’s leadership.

Together, these appointments further strengthen PATA’s leadership and reflect its commitment to broadening industry representation, expertise and collaboration across the Asia Pacific region.

“We are delighted to welcome Jennifer, Yang, Ibrahim, Alhasan and Suman to the PATA Executive Board,” said Henry Oh, Chairman, PATA. “With the Board now fully constituted, we look forward to drawing on their diverse experience, knowledge and perspectives as we continue to strengthen PATA and support collaboration across our membership and the wider tourism industry.”

As Secretary/Treasurer, Ms. Jennifer Chun will contribute her extensive experience in tourism research and destination development to PATA’s leadership. She currently serves with the Hawaii Tourism Authority and has been actively engaged with PATA through her participation in the Association’s programmes and activities.

Mr. Yang Li brings extensive experience in the digital travel sector through his role with Booking.com in Singapore. His expertise in technology, digital platforms and the evolving travel ecosystem will provide valuable perspectives as PATA works to support its members in navigating a rapidly changing tourism landscape.

Mr. Ibrahim Shiuree represents Visit Maldives Corporation and brings experience from one of the Asia Pacific region’s leading island destinations. His perspective will further strengthen PATA’s engagement with destination organisations and the priorities of island tourism economies.

Mr. Alhasan Aldabbagh, President of APAC at Saudi Tourism Authority, brings extensive experience in destination development, international tourism and market engagement. His appointment further strengthens PATA’s representation and relationships across the Asia Pacific region and the wider global tourism community.

Mr. Suman Pandey, Group Chairman of Explore Himalaya Travel & Adventure, has been a longstanding contributor to PATA and has served in leadership roles within the Association. His continued participation as a non-voting member will provide valuable continuity and industry insight, particularly from the perspective of adventure and experiential tourism.

With the addition of the newly elected members, PATA’s Executive Board comprises:

Chairman
– Henry Oh, Chairman, Global Tour Ltd

Vice Chair
– Ben Montgomery, Corporate Ambassador, Centara Hotels & Resorts

Secretary/Treasurer
– Jennifer Chun, Director of Tourism Research, Hawaii Tourism Authority

Executive Board Members
– Jackson Pek, Chief Corporate & Legal Affairs Officer, Amadeus
– Maria Paz Alberto, President, Ark Travel Express, Inc.
– Yang Li, Head of Public Affairs, APAC, Booking.com
– Siripakorn Cheawsamoot, Director-General, Designated Areas for Sustainable Tourism Administration (DASTA)
– Dr Sharzede Salleh Askor, CEO, Sarawak Tourism Board
– Ibrahim Shiuree, CEO and Managing Director, Visit Maldives Corporation
– Alhasan Aldabbagh, President of APAC, Saudi Tourism Authority
– Suman Pandey, Group Chairman, Explore Himalaya Travel & Adventure

Ex-Officio
-Noor Ahmad Hamid, CEO, PATA

The new members will work alongside PATA Chairman Henry Oh and the Association’s Executive Board to support PATA’s strategic priorities and advance its mission of sharing knowledge, enabling networking and protecting tourism economy assets across the Pacific Asia region.

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Kuching, Malaysia, August 18, 2026 / TRAVELINDEX / PATA Travel Mart 2026 (PTM 2026) officially opened today in Kuching, Sarawak, Malaysia, bringing together over 1,100 tourism delegates from 48 countries and destinations for one of Asia Pacific’s leading international business-to-business travel trade events.

Hosted at the Borneo Convention Centre Kuching (BCCK) from August 18-20, PTM 2026 marks the first time that PATA’s flagship travel trade event has been held in Sarawak. The event brings together 221 buyers, representing 215 companies, from 29 source markets and over 365 sellers representing over 200 organisations and destinations, creating opportunities for tourism businesses and destinations to connect with international markets and develop new partnerships.

The event, organised by the Pacific Asia Travel Association (PATA), is endorsed by the Ministry of Tourism, Creative Industry and Performing Arts Sarawak, hosted by the Sarawak Tourism Board, and supported by Business Events Sarawak.

“PATA Travel Mart is about building valuable, quality business connections that extend beyond the event and the opportunities they create that can grow into lasting partnerships,” said PATA CEO Noor Ahmad Hamid. “By taking PTM beyond the region’s traditional gateways, we are deliberately opening international markets to smaller and emerging destinations, helping disperse tourism, broaden economic opportunities and show that the next generation of tourism growth can come from beyond the established hubs.”

At the heart of PTM 2026 is its business exchange programme. Across the two main Travel Mart days, buyers and sellers are participating in more than 4,000 scheduled business appointments, providing opportunities to develop new partnerships, explore new source markets and generate future business.

The event is welcoming both returning and new buyers and sellers, reflecting continued interest in the Asia Pacific region and the value placed by the international tourism industry on direct business engagement.

“Hosting PATA Travel Mart 2026 in Sarawak is an important opportunity for us to strengthen our engagement with the international tourism community and contribute to the future growth of tourism across the Asia Pacific,” said YB Dato Sri Haji Abdul Karim Rahman Hamzah, Minister for Tourism, Creative Industry and Performing Arts Sarawak and Minister for Youth, Sports, and Entrepreneur Development Sarawak. “As we grow the sector, our focus remains on creating meaningful economic opportunities, strengthening our tourism industry and ensuring that development continues to benefit our communities while safeguarding the cultural and natural assets that make Sarawak distinctive.”

More Than a Travel Trade Event

While business exchange remains at the heart of PTM, the event is also bringing together the wider PATA community through a programme of knowledge sharing, professional development, leadership, networking and destination engagement.

The programme began on August 17 with the PATA Youth Symposium, bringing together university students and young tourism professionals for discussions, learning opportunities and industry engagement. The Youth Symposium continues on August 18 with community-based and experiential activities designed to provide participants with a deeper understanding of Sarawak and its tourism development.

On the evening of August 17, PATA hosted its Executive Board & Board Members Networking Reception & Life Members Get-Together, together with the PATA Chapter and Student Chapter Awards and the Face of the Future Awards, recognising the achievements and contributions of PATA’s chapters, student chapters and emerging tourism leaders.

On August 18, the PATA Knowledge Forum is bringing industry leaders and experts together under the theme “The Next Era: Impactful Partnerships, Purposeful Growth.” The Forum explores the opportunities and challenges shaping the future of tourism, with discussions focused on partnerships, purposeful growth, technology, business innovation, communities, culture and meaningful tourism experiences.

The Knowledge Forum forms part of PATA’s broader commitment to helping its members navigate a rapidly changing tourism environment by providing opportunities to exchange knowledge, access industry intelligence and develop new partnerships.

Alongside PTM and the Knowledge Forum, PATA’s Executive Board and Board meetings are taking place in Kuching, bringing together representatives from across the Association’s membership and leadership community.

Sarawak Takes Centre Stage

PTM 2026 also provides international delegates with an opportunity to experience Sarawak and gain a deeper understanding of the destination’s tourism offerings.

Known for its rich cultural diversity, Indigenous heritage, biodiversity and natural landscapes, Sarawak provides a distinctive setting for PTM and an opportunity for international tourism professionals to experience the destination beyond its traditional tourism proposition.

Delegates are taking part in networking activities and destination experiences throughout the event, creating opportunities to discover Sarawak’s communities, culture, gastronomy, nature and adventure offerings while building connections with local tourism stakeholders.

“PATA Travel Mart 2026 gives us an important platform to showcase Sarawak directly to the international travel trade and allow delegates to experience the destination beyond the exhibition floor,” said Dr Sharzede Datu Haji Salleh Askor, Chief Executive Officer, Sarawak Tourism Board. “Through our culture, communities, gastronomy, nature and adventure experiences, we want delegates to gain a deeper understanding of what Sarawak offers and take that knowledge back to their respective markets, creating greater opportunities for Sarawak to be included in future travel programmes and itineraries.”

Sarawak Tourism Board has been a PATA member since 1981, and the two organisations have continued to collaborate on initiatives supporting tourism development, sustainability, resilience, biodiversity conservation and capacity building.

Supporting the Next Era of Tourism

PTM 2026 comes at an important time for tourism across Asia Pacific, as changing source markets, traveller expectations, technology and business models continue to reshape the industry.

For PATA, the Travel Mart provides a platform through which its members and partners can respond to these changes through business connections, knowledge sharing and collaboration.

“The tourism industry continues to evolve, creating both opportunities and challenges for destinations and tourism businesses,” added Noor Ahmad Hamid. “PATA’s role is to help our members navigate these changes by providing opportunities to connect, exchange knowledge, access industry intelligence and develop new partnerships. PATA Travel Mart is one of the most visible expressions of that role.”

With the business programme continuing through August 20, PTM 2026 will provide further opportunities for buyers and sellers to connect, explore new markets and develop partnerships, while delegates continue to engage with Sarawak and the wider PATA community.

PATA extends its appreciation to all participating buyers, sellers, members, partners, sponsors and supporters, and particularly to the Ministry of Tourism, Creative Industry and Performing Arts Sarawak, Sarawak Tourism Board and Business Events Sarawak for their support in bringing PTM 2026 to Kuching.

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Kuching, Malaysia, August 19, 2026 / TRAVELINDEX / The Pacific Asia Travel Association (PATA) has recognised outstanding achievements across its global network of Chapters and Student Chapters through the 2026 PATA Chapter and Student Chapter Awards, celebrating excellence, leadership, engagement and sustainability across the Pacific Asia tourism community.

The awards were presented during the PATA Executive Board & Board Members Networking Reception at Commons Café, Old Court House Kuching, held the night before PATA Travel Mart 2026 in Sarawak, Malaysia.

The Best Newcomer Award was presented to the PATA Hong Kong Metropolitan University Student Chapter, recognising a Student Chapter in its early stages that has made an impressive impact from the very beginning.

The Outstanding Industry Engagement Award was presented to the PATA India Chandigarh University Student Chapter, recognising its excellence in industry engagement and its efforts to help prepare students for careers in travel and tourism.

The Best Engagement with Young Tourism Professionals Award was presented jointly to the PATA Malaysia Chapter and PATA Thailand Chapter, recognising their support for local young tourism professionals and tourism institution activities.

The Best Sustainability Initiative Award was presented to the PATA Thailand Mae Fah Luang University Student Chapter, recognising its activities supporting sustainability, social responsibility, the environment and the responsible development of tourism.

The Award of Excellence, recognising Chapters and Student Chapters whose activities best exemplify dedication to the development of the travel and tourism industry within the Pacific Asia region, was presented to:

• PATA Malaysia Chapter
• PATA Nepal Chapter PATA
• Malaysia Taylor’s Student Chapter

The Spirit of PATA Award, recognising a Chapter that consistently and progressively demonstrates its commitment to, and best embodies, the aims and objectives of PATA over the past five years, was presented to the PATA India Chapter.

In addition to the annual awards, PATA presented Special Recognition to Chapters and Student Chapters whose dedication and continued support have strengthened the Association over the years, as part of the celebration of PATA’s 75th Anniversary.

The Special Recognition recipients were:

• PATA Chinese Taipei Chapter
• PATA Denmark Chapter
• PATA Finland Chapter
• PATA France Chapter
• PATA German Chapter
• PATA Hong Kong Chapter
• PATA Macau Chapter
• PATA Maldives Chapter
• PATA Micronesia Chapter
• PATA New York Chapter
• PATA Philippines Chapter
• PATA Singapore Chapter
• PATA UK & Ireland Chapter
• PATA Hong Kong School of Hotel & Tourism Management (SHTM) Student Chapter
• PATA India Christ University Student Chapter
• PATA Japan Wakayama University (WU) Student Chapter
• PATA Malaysia HELP University Student Chapter
• PATA Thailand Bangkok University Student Chapter
• PATA UAE Higher Colleges of Technology Student Chapter

“PATA’s Chapters and Student Chapters are at the heart of our global community, creating opportunities for connection, learning, leadership and collaboration at the local level,” said PATA CEO Noor Ahmad Hamid. “These awards recognise the important work being undertaken by our Chapters and Student Chapters and the commitment of their members to strengthening the tourism industry across the Pacific Asia region.”

He added, “I congratulate all of this year’s award recipients and thank every Chapter and Student Chapter for their continued contribution to PATA. Their energy, ideas and dedication are essential to building a stronger and more meaningful tourism economy for the future.”

The PATA Chapter and Student Chapter Awards are part of PATA’s ongoing commitment to recognising the contributions of its members and supporting the development of future tourism leaders.

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Kuching, Malaysia, August 19, 2026 / TRAVELINDEX / The Pacific Asia Travel Association (PATA) has announced Ms. Lizam Dorji, CEO of MICE Bhutan (a subsidiary of Druk Asia), as the Grand Winner of the 2026 PATA Face of the Future Award, recognising her leadership, innovation and commitment to shaping a more meaningful and sustainable future for tourism.

In addition, four outstanding young tourism professionals have been recognised for their achievements in key areas of tourism development: Mr. Abdulla Iyaan Ahmed, former Chair of the PATA Malaysia Taylor’s Student Chapter, for Student Excellence; Ms. Orawan Dinsor, Team Leader – Travelplan (Latin Markets) at Asian Trails, for Strategic Management; Ms. Alevtina Borodulina, Lead Heritage Consultant at Aquamarine Projects, for Leadership; and Ms. Uyanga Galbadrakh, Co-Founder & CEO of WildMongolia, for Sustainability Initiatives.

Since 2002, the PATA Face of the Future Award has recognised exceptional young professionals across the Asia Pacific region for their leadership, innovation and dedication to sustainable tourism development. It is PATA’s most prestigious honour for emerging leaders in the travel and tourism industry.

“I sincerely congratulate Ms. Lizam Dorji on being named the 2026 PATA Face of the Future,” said PATA CEO Noor Ahmad Hamid. “This recognition reflects her leadership and contribution to the tourism industry, as well as the potential of the next generation of tourism professionals to shape a more innovative, responsible and meaningful future for our sector.

“This year, we received a record number of applications, with an exceptionally high calibre of entries that made the judging process particularly challenging. Each submission demonstrated the talent, creativity and commitment that make them among the finest in the travel and tourism industry. My congratulations also extend to our four Special Recognition recipients and all this year’s nominees. Their achievements reflect the remarkable talent and dedication of professionals across our industry, and we are proud to provide a platform that recognises excellence and supports their continued development.”

Lizam Dorji Named 2026 PATA Face of the Future

As CEO of MICE Bhutan (a subsidiary of Druk Asia), Ms. Lizam Dorji is helping shape the development of Bhutan’s Meetings, Incentives, Conferences and Exhibitions (MICE) sector, creating new opportunities for economic growth, knowledge exchange and international engagement. Before returning to Bhutan, she built more than five years of experience in Thailand with the Royal Cliff Hotels Group and Pattaya Exhibition and Convention Hall, where she managed international conferences, United Nations events, corporate meetings and large-scale conventions involving up to 4,000 participants.

Ms. Dorji returned to Bhutan to apply her international experience to the country’s growing MICE sector, with a vision of creating professional opportunities for young Bhutanese and positioning Bhutan as a destination for meaningful global dialogue. Her commitment to tourism extends beyond business events, including a partnership with the Youth Development Fund to plant 2,664 flowering trees with guests across Bhutan over three years, as well as collaboration with the Department of Culture to help revitalise three nationally significant museums.

Through her leadership, international experience and commitment to responsible tourism development, Ms. Dorji is helping demonstrate how tourism can create lasting benefits for communities while preserving Bhutan’s cultural and environmental values. As the 2026 PATA Face of the Future, she will serve on the PATA Board for one year beginning in 2027, representing the youth community and bringing the perspectives of the next generation of tourism leaders to the Association’s leadership.

“Winning the PATA Face of the Future 2026 award is an incredible honour, and I am deeply grateful to PATA and everyone who has supported my journey. This recognition is not just a personal milestone, but a reflection of the many young tourism professionals across the region working to shape a more sustainable and meaningful future for our industry.

“I truly believe that tourism can be a powerful catalyst for positive change. Through our work at MICE Bhutan, we hope to demonstrate that business events can go far beyond commerce. By designing programmes that create authentic cultural exchanges and support local communities, we aim to reflect Bhutan’s philosophy of sustainability and Gross National Happiness.

“This recognition deeply motivates me to do more, push boundaries, and empower the next generation of tourism leaders. My hope is to inspire other young professionals to view travel not merely as a career, but as a meaningful platform to protect cultural heritage, uplift host communities, and preserve the environment. I look forward to learning from my peers at the Youth Symposium as we work toward a more purposeful future together,” said Ms. Dorji.

Four Emerging Leaders Recognised

In addition to the Grand Winner, four outstanding young professionals were recognised for their achievements in key areas of tourism leadership and development.

Mr. Abdulla Iyaan Ahmed – Student Excellence

A Maldivian national and final-year student of the Bachelor of International Tourism Management (Honours) at Taylor’s University in Malaysia, Mr. Abdulla Iyaan Ahmed was recognised for his leadership and contribution to student development. He recently completed his term as President of the PATA Malaysia Taylor’s Student Chapter and currently serves as President of the PATA Malaysia Chapter Student Wing. Under his leadership, the Student Chapter delivered a range of initiatives, including destination trips involving students from multiple universities, a Youth Symposium debate attended by more than 200 students from five universities, student talk series and professional development activities. Beyond PATA, he has helped organise more than 40 events through Taylor’s University Student Council and student clubs, while gaining experience in destination marketing and marine conservation through organisations including Visit Maldives Corporation and the Olive Ridley Project.

“I am deeply honoured to be named a Special Recognition Winner for Student Excellence of the PATA Face of the Future 2026. I grew up in the Maldives, where the ocean shaped my childhood and tourism sustains my country, and where I learned early that the industry can either harm the reefs I grew up diving or fund their protection, depending on how it is led. My sincere thanks go to PATA for investing in young people, to Taylor’s University and my lecturers for their guidance, to the PATA Malaysia Chapter, and to my committee at the PATA Malaysia Taylor’s Student Chapter, whose hard work stands behind everything we achieved together, and to my family back home for their constant support. This recognition strengthens my commitment to sustainable tourism and to bringing the perspective of small island nations into regional conversations. To my fellow students across Asia Pacific: our generation will inherit this industry, and the work of protecting the places we love begins now. I hope to keep serving the youth networks that shaped my journey, and to help the next generation of tourism leaders find theirs,” said Mr. Ahmed.

Ms. Orawan Dinsor – Strategic Management

Ms. Orawan Dinsor, Team Leader – Travelplan (Latin Markets) at Asian Trails, was recognised for her strategic management, leadership and ability to deliver high-quality tourism experiences in a dynamic international operating environment. Since 2024, she has led the Latin team for the Travelplan Project, managing operations that welcome more than 1,000 Spanish travellers each month. Her experience across operations and customer service has strengthened her ability to respond to challenges, solve problems under pressure and continuously improve both guest experiences and operational performance. A Thai, English and Spanish speaker, Ms. Dinsor places collaboration, empathy and empowerment at the centre of her leadership approach and is committed to creating meaningful connections between travellers, destinations and local communities.

“Strategy is not just about making the right decisions—it is about empowering the right people to make a difference.

“Receiving the PATA Face of the Future 2026 – Special Recognition for Strategic Management is a tremendous honour and a meaningful milestone in my career. I am deeply grateful to PATA, my colleagues, mentors, partners, and everyone who has supported my journey.

“Working in tourism has taught me that strategic management is about more than planning and operations. It is about building trust, fostering collaboration, embracing innovation, and creating meaningful connections between destinations, travellers, and local communities. Every challenge has strengthened my belief that true leadership is rooted in resilience, adaptability, and a shared vision.

“Representing Thailand while working with international markets has shown me the power of tourism to connect cultures and create lasting positive impact. This recognition inspires me to continue promoting sustainable tourism, operational excellence, and the development of future leaders.

“I hope my journey encourages others to lead with integrity, curiosity, and purpose, because the future of tourism is shaped not only by the destinations we promote, but by the people we inspire along the way,” said Ms. Dinsor.

Ms. Alevtina Borodulina – Leadership

Ms. Alevtina Borodulina, Lead Heritage Consultant at Aquamarine Projects, was recognised for her leadership in heritage, cultural tourism and community engagement. A social anthropologist by training, she has conducted fieldwork across Russia and Europe and developed immersive exhibition concepts, multimedia storytelling and cultural projects that place communities and their stories at the centre of visitor experiences. In 2024, she spent six months conducting ethnographic fieldwork with the Bidayuh indigenous community in Sarawak, Malaysia, as part of a tourism masterplan, building trust with the community and translating local knowledge into practical frameworks for cultural identity and ethical, participatory community engagement. Her work reflects a commitment to developing tourism that shares culture responsibly while ensuring communities play a meaningful role in shaping how their heritage is presented and experienced.

“It is with deep gratitude that I accept the PATA Face of the Future in Leadership recognition. As a social anthropologist working between museums, indigenous communities, and emerging tourism projects, I have seen how fragile cultural memory can be – and how powerful it becomes when thoughtfully woven into travel experiences. This award tells me that there is space, at the very centre of our industry, for leadership rooted in listening, care, and long-term relationships with the places and people we work with.

“I am honoured to bring Aquamarine’s heritage-led approach into the PATA community, and to learn from fellow leaders across the Asia Pacific. My hope is that, together, we will keep asking hard questions about how culture is represented, who benefits from tourism, and how we can design destinations that leave communities stronger, not just more visible. I look forward to collaborating, sharing our frameworks from Sarawak and beyond, and contributing to the next chapter of PATA’s story,” said Ms. Borodulina.

Ms. Uyanga Galbadrakh – Sustainability Initiatives

Ms. Uyanga Galbadrakh, Co-Founder & CEO of WildMongolia, was recognised for her innovative approach to sustainable tourism, community empowerment and cultural preservation. After working in IT and strategy consulting in Tokyo, she returned to Mongolia in 2022 and co-founded WildMongolia with a vision of making nomadic life economically viable while preserving Mongolia’s cultural heritage. Under her leadership, the company has grown into the second-largest player in Mongolia’s luxury tourism market, while its Pop-Up Ger Camp in western Mongolia is designed and led by local Mongolian and Kazakh nomads, supporting 50 families directly and more than 300 people indirectly since April 2025. Ms. Galbadrakh has also supported conservation initiatives, including a programme providing winter care for orphaned bear cubs, with five cubs successfully released since April 2025.

“Receiving the PATA Face of the Future 2026 – Special Recognition for Sustainability Initiatives is a profound honour that validates what we set out to prove: that luxury tourism can make traditional nomadic life economically viable again. I returned to Mongolia in 2022 after a decade in Tokyo because our ancient culture was fading as young people left for cities. In three years, WildMongolia has become Mongolia’s second-largest luxury tourism company by empowering local communities to lead – not just participate.

“I am deeply grateful to PATA for this recognition. It proves that sustainability and commercial success are not opposites – they are partners. This award belongs to every nomadic family, artisan, and guide who trusted this vision. Together, we are building proof that tourism can be regenerative, that cultural preservation can drive prosperity, and that when we empower people with deep local knowledge, everyone wins. I hope this inspires other young professionals across Asia Pacific to pursue bold ideas that serve both people and the planet,” said Ms. Galbadrakh.

PATA will share further profiles and achievements of the 2026 PATA Face of the Future Award recipients through its communication channels.

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Krabi, Thailand, August 14, 2026 / TRAVELINDEX / Banyan Tree Krabi, one of Thailand’s torchbearers in the fields of sustainability and eco-friendliness, proved its credentials once again when it took home first prize in Barista Mixology and second place in the culinary category at the “Hotel Expo Krabi Go Green 2026” challenge in Krabi on 24 July, 2026.

The winning drink in the mixology contest was a harmonious blend of locally-grown coffee mixed with seasonal fruits, concocted by Dawadee Songprasert, affectionately known as Khun Dao, of Banyan Tree Krabi’s beachfront Kredkaew Bar.

She said her “Soil to Soul” entry was inspired by Krabi’s rich natural resources and the hotel’s commitment to sustainability, adding that her creation also follows a zero-waste concept. “We reuse coffee grounds and mango peels to make a cordial, giving these ingredients a second life,” she said.

The mocktail was blended with roselle, mangosteen and natural honey, infused with coconut oil, all of which are locally produced.

Additionally, the resort’s culinary team took second place in the “Local Taste Competition” with a recipe of Chargrilled Prawns with Tom Yum Emulsion, showcasing local ingredients and the authentic flavors of southern Thai cuisine.

Speaking at a press conference ahead of the event, the Deputy Governor of Krabi Province said the development of qualitative tourism along with the conservation of natural resources was of great importance to Krabi as its strove towards becoming a green tourism destination.

Krabi in southern Thailand is renowned for its natural wonders, including the iconic towering karst cliffs that jut from the Andaman Sea, hidden lagoons, limestone caves, and islands ringed with white-sand beaches. The region and its dramatic scenery was recently the backdrop for Hollywood blockbuster Jurassic World: Rebirth and previously hosted Leonardo DiCaprio and the crew of hit movie The Beach.

Banyan Tree Krabi has been at the forefront of the local ecological movement and has been recognized with several significant national and international accolades, including a Green Hotel Award – Gold Certification, presented by Thailand’s Department of Environmental Quality Promotion. Last year, it won a Thailand Tourism Sustainability Award in the category of Health & Wellness Tourism at the national Thailand Tourism Awards 2025.

The Award-winning Resort

Banyan Tree Krabi offers 72 pool suites and villas, among them seven two-bedroom options, one three-bedroom villa, and a majestic seven-bedroom beachfront Presidential Villa. Each of the rooms faces the sea and the sunset as the property tiers into the hillside.

Facilities include two restaurants and a beach bar, a kids’ club, a fitness centre, meeting rooms, and — in harmony with Banyan Tree’s wellbeing branding — a tropical spa with Rainforest hydrotherapy facility.

Banyan Tree Krabi was awarded Two MICHELIN stars by the MICHELIN Guide in 2024 and 2025, and lauded by Fodor’s Travel 2026 as the only hotel in Thailand listed in The 100 Most Incredible Hotels in the World.

ABOUT BANYAN TREE

Banyan Tree offers a sanctuary to rejuvenate the mind, body and soul in awe-inspiring locations around the globe. Rediscover the romance of travel as you journey to iconic destinations where authentic, memorable experiences await. An all-villa concept often with private pools, Banyan Tree provides genuine, authentic service and a distinctive, premium retreat experience.

ABOUT BANYAN GROUP

Banyan Group (“Banyan Tree Holdings Limited” or the “Group” – SGX: B58) is an independent, global hospitality company with purpose. The Group prides itself on its pioneering spirit, design-led experiences and commitment to responsible stewardship. Its extensive portfolio spans over 70 hotels and resorts, over 60 spas and galleries, and 14 branded residences in over 20 countries. Comprising 12 global brands, including the flagship brand Banyan Tree, each distinct yet united under the experiential membership programme with Banyan. The founding ethos of “Embracing the Environment, Empowering People” is embodied through the Banyan Global Foundation and Banyan Management Academy. Banyan Group is committed to remaining the leading advocate of sustainable travel, with a focus on regenerative tourism and innovative programmes that elevate the guest experience.

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Dili, Timor-Leste, August 13, 2026 / TRAVELINDEX / The Ministry of Tourism and Environment officially launched a redeveloped official tourism website, timorleste.tl on August 11, 2026, to an audience of tourism stakeholder at the Dili Convention Centre. This website establishes a modern digital gateway for international and domestic travellers seeking to discover Timor-Leste’s natural beauty, culture, communities and visitor experiences.

Replacing the original website launched in 2016, the new platform has been designed for the modern traveller and reflects Timor-Leste’s growing profile as an emerging destination in Southeast Asia. The website showcases every municipality through an interactive map, helping visitors find attractions, accommodation, places to eat and activities across the country.

Available in eight languages — English, Tetum, Portuguese, Bahasa, Mandarin, French, Korean and Japanese — the mobile-optimised website is designed to serve both local users and Timor-Leste’s key international source markets. It also includes a 24-hour AI-powered chat assistant to support visitor inquiries and travel planning.

“This redeveloped website is more than a tourism information platform — it is Timor-Leste’s front door to the world,” said Antonio Da Silva, Director General of Tourism. “It invites travellers to explore our biodiverse waters, mountains, national parks, living culture, organic coffee, tais textiles and the warmth of our people, while supporting operators and communities to connect with new markets.”

The Ministry will continue to expand and update the platform with new content, events, travel information, and opportunities for tourism operators. Visitors, travel industry partners, and local businesses are encouraged to explore the new website and participate in the free operator listing programme.

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Bangkok, Thailand, August 13, 2026 / TRAVELINDEX / The Pacific Asia Travel Association (PATA), in partnership with the Faculty of Hospitality and Tourism Management (FHTM) of UCSI University Sarawak Campus will bring together students and emerging tourism professionals for the PATA Youth Symposium & Education in Hospitality and Tourism Forum 2026 on August 17-18 at UCSI Hotel in Kuching, Sarawak, Malaysia.

Proudly supported by the Ministry of Tourism, Creative Industry & Performing Arts Sarawak, Sarawak Tourism Board, FELCRA Berhad, Malaysia Airlines and Business Events Sarawak, the two-day programme is held under the theme “Empowering Youth for a Creative, Sustainable, and Inclusive Tourism & Hospitality Future.” It will provide a platform for the next generation of tourism leaders to exchange ideas, connect with industry practitioners and explore their role in shaping the future of tourism and hospitality.

Taking place in conjunction with PATA Travel Mart 2026 (PTM 2026), PATA’s flagship business-to-business travel trade event, the programme will also give young participants an opportunity to be part of a broader week of tourism engagement in Sarawak. PTM 2026 will bring together international buyers, sellers, tourism organisations and industry professionals at the Borneo Convention Centre Kuching from August 18-20, creating opportunities for the next generation of tourism professionals to connect with the wider Asia Pacific tourism industry.

The event will be officially opened by Datuk Snowdan Lawan, Deputy Minister for Tourism, Creative Industry and Performing Arts Sarawak, who will speak about the role of young people in shaping Sarawak’s tourism, hospitality and creative economy, and the importance of strengthening collaboration between government, academia, industry and communities.

“The next gen of tourism leaders are not simply the future of our industry; they are already helping to shape it today. Their ideas, creativity and willingness to challenge established thinking are essential as we navigate an increasingly complex and interconnected tourism landscape,” said PATA CEO Noor Ahmad Hamid.

“Through the PATA Youth Symposium, we want to give the next generation a platform to exchange ideas, build relationships with industry leaders and, importantly, have their voices heard. As PATA celebrates 75 years of shaping tourism across Asia Pacific, we are committed to ensuring that the next chapter is one in which the next gen are active participants in shaping a more creative, sustainable and inclusive tourism future.”

The programme will feature keynote presentations, interactive discussions, youth-led initiatives, a business pitching competition and experiential workshops, giving participants opportunities to learn from established industry professionals while developing and sharing their own ideas.

One of the opening highlights will be “Redefining Success in Tourism,” a keynote by Lizam Dorji, CEO, MICE Bhutan. The session will challenge participants to look beyond traditional measures of tourism success, such as visitor numbers and revenue, and consider how destinations can also create value through cultural protection, stronger communities and a healthier environment.

The programme will also explore the importance of resilience, community empowerment and locally driven tourism. Loh Wei Siong, Partner, Reddi & Co., will address “The Power of Resilience: Raising Beyond Barriers,” while Zafirah Abdul Rahman, Head, OB Research Sdn. Bhd., will explore how research, storytelling and community engagement can help strengthen destination identity and empower local communities.

The panel discussion “Travel That Gives Back: Local Ideas, Lasting Impact” will bring together entrepreneurs and destination representatives to examine how locally rooted ideas can create tourism experiences that generate lasting benefits for communities, culture and the environment. The session will be moderated by Nick Chun, Manager – Membership & Youth Programme, PATA, with panellists Mandy Chen, Co-Founder, Landik Co.; Taichiro Ishida, Director, SURUGA Marketing & Tourism Bureau; and Vera Chin, Founder & CEO, Bee Gastronomy.

Giving young people a platform to lead

Youth participation will be at the heart of the programme. Through “Powered by PATA: Youth Creating Tourism Impact,” PATA Student Chapter leaders will share their experiences of turning ideas and passion projects into initiatives that contribute to the tourism sector.

The session will feature Abdulla Iyaan Ahmed, Chair (Term 25/26), PATA Malaysia Taylor’s Student Chapter, highlighting how young people are already creating purposeful initiatives and contributing to positive change within their communities.

The International Youth Business Events Pitching Competition will provide another opportunity for young participants to take centre stage, challenging them to develop and present innovative ideas for the future of business events and tourism.

The programme will also feature an address by Andrew Jones FIH. CHA, Chairman of the Board of Trustees, PATA Foundation and Guardian, Sanctuary Resorts, who will introduce the Foundation’s renewed direction and highlight its commitment to supporting sustainable and equitable growth in travel and tourism through human capital development, education, cultural heritage and sustainable tourism.

Participants will additionally take part in experiential workshops focused on cooking and beverages and handicrafts, providing opportunities to engage with creative practices and develop practical skills.

The first day will conclude with award presentations recognising participants in the I International Youth Business Events Pitching Competition and the Sarawak International Culinaire Challenge Global Youth Championship 2026, which will be held concurrently.

The programme continues on August 18 with a community-based experiential learning programme at Kampung Darul Islam Belimbing in Padawan.

The community programme will give participants the opportunity to engage directly with local practitioners and experience Sarawak’s living cultural heritage through demonstrations and knowledge exchange covering Keringkam weaving, local and traditional kuih production, Bidayuh traditional dance and music, and Bidayuh ethnic wear. Participants will also take part in Sukan Rakyat, featuring traditional community sports and games. The community-based programme reflects the importance of connecting tourism education with real-world experiences and community perspectives, while providing participants with a deeper understanding of how culture and community can contribute to meaningful tourism experiences.

Together, the PATA Youth Symposium & Education in Hospitality and Tourism Forum 2026 will provide a platform for young people to learn, connect and contribute, reinforcing the importance of giving the next generation an active role in shaping a tourism sector that is creative, sustainable and inclusive.

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Bangkok, Thailand, August 13, 2026 / TRAVELINDEX / The Pacific Asia Travel Association (PATA) is pleased to announce the confirmed speaker line-up for the PTM Knowledge Forum 2026, taking place on August 18 at the Sheraton Kuching Hotel in Sarawak, Malaysia, alongside PATA Travel Mart 2026.

Held under the theme “The Next Era: Impactful Partnerships, Purposeful Growth,” the PTM Knowledge Forum will bring together senior tourism leaders, destination experts, industry executives and innovators from across Asia Pacific and beyond to explore the forces shaping the next era of tourism.

The Forum is designed to complement the commercial objectives of PATA Travel Mart 2026 by providing a platform for knowledge exchange, strategic dialogue and practical insights into tourism growth, partnerships, innovation, sustainability and destination development.

Hosted by the Ministry of Tourism, Creative Industry and Performing Arts Sarawak, the Sarawak Tourism Board, and Business Events Sarawak, the Forum will also highlight Sarawak’s approach to tourism development, including its focus on economic prosperity, social inclusivity and environmental sustainability through innovation and partnerships.

The programme will feature a diverse group of speakers from tourism authorities, destination organisations, airlines, hospitality companies, technology firms, media and storytelling, and community-based tourism organisations.

Confirmed speakers include:

• The Honourable Minister Dato Sri Abdul Karim Rahman Hamzah, Ministry of Tourism, Creative Industry & Performing Arts, Sarawak
• Dato Dennis Ngau, Chairman, Sarawak Tourism Board
• Henry Oh, Chairman, PATA
• Eugene Tang, Chief Development Officer, South China Morning Post
• Gary Bowerman, Managing Director, Check-in Asia
• Dr. Temesgen Assefa, Chief Consultant, JTB Tourism Research & Consulting Co.
• Yang Li, Head of Public Affairs, APAC, Booking.com
• Morshidi Fredrick, Permanent Secretary, Ministry of Tourism, Culture and Performing Arts, Sarawak
• Siripakorn Cheawsamoot, Director-General, Designated Areas for Sustainable Tourism Administration (DASTA)
• Maria Helena de Senna Fernandes, Director, Macao Government Tourism Office
• Sarah Mathews, CEO, e-Tourism Frontiers
• Dr. Sharzede Salleh Askor, CEO, Sarawak Tourism Board
  Adela Issachar Aru, Chief Executive Officer, Vanuatu Tourism Office
• Eric Fong, Marketing Director, Macau International Airport Company Ltd.
• Bharat Nagpal, Senior Director, Sojern
• Bracken Hollings, Head of Content & Storytelling, Content With Purpose
• Lizam Dorji, CEO, MICE Bhutan
• Megat Ardian Wira Mohd Aminuddin, CEO, AirBorneo
• Dileep Mudadeniya, Senior Vice President Global Alliances & Partnerships, Leisure and Head of Corporate Affairs, Cinnamon Hotels & Resorts
• Dmitry Smolnikov, Deputy CEO, Center for Strategic Research (CSR), Discover Russia
• Lujaina Al Maskari, Head of Conferences Division, Oman Convention Bureau
• Andrew Jones, Guardian, Sanctuary Resorts
• Jessica Yew, Director, Sticky Rice Travel
• Somsak Boonkam, Founder and CEO, Local Alike Co. Ltd.

The Forum will open with a fireside chat titled “Tourism, Partnerships & Purposeful Growth,” featuring The Honourable Minister Dato Sri Abdul Karim Rahman Hamzah and Eugene Tang, Chief Development Officer, South China Morning Post. The conversation will explore Sarawak’s tourism vision, regional collaboration opportunities, cultural identity, sustainability ambitions and the future of tourism growth across Asia Pacific.

The programme will then turn to global market dynamics with Gary Bowerman’s keynote, “The Next Era of Travel: Global Business Trends Shaping Tourism’s Future,” followed by a Japan outbound tourism snapshot from Dr. Temesgen Assefa, providing insights into the outlook, behaviour and recovery trajectory of Japanese outbound travel.

Sustainability will take centre stage in “From Vision to Reality: Sustainable Tourism in Action,” featuring practical case studies from Sarawak, Thailand and Macao. Moderated by Yang Li of Booking.com, the session will explore how destinations and tourism stakeholders are translating sustainability ambitions into initiatives that balance economic growth, inclusivity, visitor experience and long-term destination stewardship.

The Forum will also feature a senior industry discussion on “Purposeful Growth in an Age of Change,” moderated by Sarah Mathews of e-Tourism Frontiers, examining how destinations and businesses can remain competitive while responding to changing traveller expectations, sustainability requirements, geopolitical uncertainty and the need for inclusive economic development.

Technology and innovation will be another key focus, with “AI, Digital Commerce, Sales & the Future Traveller” bringing together Bharat Nagpal of Sojern and Yang Li of Booking.com for a conversation on how artificial intelligence, data, digital platforms and smart destination strategies are reshaping travel marketing, distribution, visitor engagement and tourism business models.

The Forum will also mark the official launch of the new PATA & Content With Purpose (CWP) digital series, “Pacific Asia: Tourism with Purpose,” featuring a prerecorded presentation by Bracken Hollings, Head of Content & Storytelling at Content With Purpose.

In the afternoon, “Building Impactful Partnerships Across Borders” will explore how tourism boards, airlines, convention bureaux, hospitality groups and travel businesses can work together to unlock new visitor markets, strengthen regional connectivity and create commercial opportunities. The session will be moderated by Lizam Dorji, CEO of MICE Bhutan, with panellists representing aviation, hospitality, destination development and international tourism.

The Forum will conclude with “Communities, Culture & Meaningful Tourism Experiences,” moderated by Andrew Jones, Guardian, Sanctuary Resorts. The session will examine community-based tourism, cultural preservation, Indigenous storytelling, tourism dispersal and community-led tourism models.

“PATA Travel Mart is fundamentally about connecting buyers and sellers and creating commercial opportunities, but business exchange is strengthened when the industry also has space to step back, examine the forces shaping tourism and share practical knowledge,” said Noor Ahmad Hamid, CEO, PATA. “The PTM Knowledge Forum brings together an impressive cross-section of leaders and practitioners to explore how partnerships, innovation and purposeful growth can help shape a stronger and more resilient tourism economy across Asia Pacific.”

The PTM Knowledge Forum will be held on August 18, 2026, at the Sheraton Kuching Hotel, immediately ahead of the main PATA Travel Mart 2026 business programme. PATA Travel Mart 2026 will take place at the Borneo Convention Centre Kuching (BCCK) from August 18-20, 2026, bringing together tourism buyers and sellers from across Asia Pacific and international source markets for business appointments, networking and industry engagement.

The Forum will also feature two Memorandum of Understanding signing ceremonies, including an MOU between PATA and the Global Business Travel Association (GBTA), as well as an MOU between TOP25 and the Sarawak Tourism Federation (STF).

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