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tourism authority of thailand

TAT is Launching the Amazing Thailand Grand Sale 2025 Project

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TAT is Launching the Amazing Thailand Grand Sale 2025 Project - TRAVELINDEXBangkok, Thailand, June 2025 / The Tourism Authority of Thailand (TAT) is launching the Amazing Thailand Grand Sale 2025 project, providing a unique shopping experience for both Thai and international tourists. This project aims to stimulate domestic income, boost the economy, and position Thailand as a world-class shopping destination. This year’s project features Grand Privileges, offering discounts of up to 80% from leading establishments, along with Grand Moment, engaging marketing activities designed to create memorable shopping moments for tourists.

Thailand Grand Sale 2025 project features special privileges and discounts of up to 80%, along with various activities to enhance the shopping experience for tourists.

The Amazing Thailand Grand Sale 2025 is a fantastic opportunity for shopping enthusiasts, providing special privileges and discounts. Tourists can receive a promotion code by visiting the project website www.tourismthailand.org/amazingthailandgrandsale, which lists over 200 participating establishments across Thailand. Notable partners include shopping malls and department stores, such as Central Group, The Mall Group, Siam Piwat, One Bangkok, MBK Center, Pantip Ngamwongwan, Maya Lifestyle Shopping Center, Diana Complex, Jungceylon, Terminal 21, Asiatique The Riverfront, King Power Duty Free Co., Ltd., and CP Extra Co., Ltd. (Public Company Limited), Gateway Ekamai, Lasalle Avenue, Phoenix Pratunam, and others. Participating credit card providers include MasterCard, Visa Thailand, and UnionPay, while shopping platforms like Rewards Partner Co., Ltd. (U2), Agoda, and Lazada will also be involved. Hotels, accommodations, and spas participating in the promotion include Holiday Style Ao Nang Beach Resort, Cape Dara Resort, Holiday Inn Express Bangkok Sathorn, Grand Center Point Terminal 21, Rest Detail Hotel Hua Hin, Sundance Day Club, and Zensala Spa.

Additionally, The project features three exciting Grand Moment activities for tourists:

1. Shop & Get Activity: Tourists who spend a minimum of 2,000 baht at participating establishments can register their receipt on the project website to receive a special screen-printed bag at the designated redemption or customer service points. For each eligible receipt, participants will also have a chance to win a tourism package worth over 200,000 baht, with 20 packages available at the end of the project. This activity runs from now until August 15, 2025.

TAT is Launching the Amazing Thailand Grand Sale 2025 Project - TRAVELINDEX

2. High Spender Activity: Both tourists and businesses can participate. The top 10 tourists who spend the most at selected establishments during the project period will be recognized with a trophy award. Additionally, establishments achieving specified sales volumes will receive trophy awards as well: a Bronze trophy for sales over 3 million baht, a Silver trophy for over 5 million baht, and a Gold trophy for over 10 million baht. This activity is available from now until August 10, 2025.

TAT is Launching the Amazing Thailand Grand Sale 2025 Project - TRAVELINDEX

3. Meet & Greet Activity: A total of 50 lucky winners will have the opportunity to attend a Meet & Greet with the famous celebrity “Nunew Chawarin” on August 24, 2025, at Blu-O Rhythm & Bowl, Major Sukhumvit. To qualify, participants must purchase at least 2,000 baht in a single receipt and register it on the project website (limited to one entry per receipt). The activity is open from now until August 15, 2025, with winners announced on August 20, 2025.

For more details on the project, activities, and special privileges, please visit the project website www.tourismthailand.org/amazingthailandgrandsale. Tourists can access exclusive discounts and offers from now until August 31, 2025.

For additional inquiries, please contact the LINE Official Account: @thailandgrandsale or visit the Facebook Fanpage: Amazing Thailand Grand Sale.

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First published at TravelNewsHub.com – Global Travel News

Amazing Thailand Passion Ambassador: Explore Thailand with Special Discounts at Klook

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The Tourism Authority of Thailand (TAT) is launching the Amazing Thailand Passion Ambassador campaign, along with inducing everyone to experience happiness and wonderful moments. This campaign offers numerous special discounts from top establishments across five regions to boost tourism spending and provide valuable travel experiences.

The promotion includes a 10% discount on hotel and car rental bookings with a minimum spend of 2,000 THB, up to a maximum discount of 500 THB, and a 12% discount on travel activities with a minimum spend of 1,500 THB, up to a maximum discount of 300 THB.

The campaign has selected quality businesses to participate, including;

  • Hotel & Accommodation e.g. Centara Hotels & Resorts, Dusit Hotels & Resorts, River Kwai Resotel, Grande Centre Point Space Pattaya, Furama Chiang Mai, Avani Khon Kaen Hotel & Convention Centre.
  • Transportation: Thai Rent A Car, Chic Car Rent.
  • Travel Packages and Travel Activities: Let’s Relax Spa, Oasis Spa, Vana Nava Water Jungle, Siam Amazing Park, Chiang Mai Night Safari, Andamanda Phuket Water Park, and Nong Nooch Tropical Garden. And many discounts from other top establishments are also participating in the campaign.

Tourists who are interested can get these special discounts on https://www.klook.com/tetris/promo/tatpassionambassador/ from now until August 31, 2024, or until the maximum discount limit is reached.

 

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First published at TravelNewsHub.com – Global Travel News

Thailand Plays Role of Leading Country in GMS Regional Tourism

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Thailand Plays Role of Leading Country in GMS Regional Tourism - TRAVELNEWSHUB.comSenior tourism officials and executives from Cambodia, Lao PDR and Myanmar are to be special guests of the Tourism Authority of Thailand and the Ministry of Tourism and Sports at the Thailand Travel Mart Plus to be held between 5-7 June in the stunning coastal district of Khao Lak, Phang-nga Province.

On 5 June 2024, two days before the official opening of the TTM+, they will be escorted on special tours of Phuket, Thailand’s idyllic island resort and the gateway to Khao Lak. The itinerary will cover Ban Bang Rong Community, Phuket Old Town Community as well as various facilities promoting Sports and Health Tourism, Gastronomy Tourism, Marine Tourism and other recreational tourism products.

TAT Governor Miss Thapanee Kiatphaibool said, “This trip is a very important part of the policy set by Mr. Sermsak Phongpanich, Minister of Tourism and Sports, to further strengthen the relations between Thailand and our neighbours in the Greater Mekong Subregion. We share common borders, shared values and shared culture and heritage. I strongly believe that we can all learn from each other and help each other.”

The guests will include Mr. Seila Hul, Under Secretary of State, the Ministry of Tourism of Cambodia; Mr. Khom Douangchantha, Director General of the Tourism Marketing Department, the Lao PDR Ministry of Information, Culture and Tourism; Mr. Maung Maung Kyaw, Director General of Directorate of Hotels and Tourism, Ministry of Hotels and Tourism, Myanmar; Miss Suvimol Thanasarakij, Executive Director, the Mekong Tourism Coordinating Office (MTCO), and executives of 15 other companies and agencies.

The GMS covers six member countries including Myanmar, Cambodia, Lao PDR, China (Yunnan and Guangxi), Thailand and Vietnam. Joint tourism plans for the entire region project total visitor arrivals of 95 million in 2025.

The Thailand Travel Mart is called “TTM+” because it also includes the GMS countries, giving them the opportunity to participate in Thailand’s leading B2B Travel Trade show. Cambodia, Lao PDR and Myanmar have booths at this year’s TTM+ which will be visited by 425 hosted tour operators (buyers) from 50 countries around the world.

Said Miss Thapanee, “One of the key components of the Royal Thai Government’s IGNITE Thailand Vision is to position Thailand as a Tourism Hub of ASEAN. During the TTM+ 2024 event, we will be discussing ways to improve rail, road, air and sea connectivity between Thailand and the GMS countries to make it easier to design creative packages and facilitate seamless travel to and within the region.

She added, “Ever since the Tourism Authority of Thailand facilitated the first Mekong Tourism Forum in 1996 in cooperation with the Pacific Asia Travel Association, we have been active supporters of tourism and travel in the GMS. We strongly believe that intra-regional tourism has great promise and can play a major role in boosting our economies, promoting culture and heritage and meeting the UN Sustainable Development Goals.”

‘It also meets all the objectives of our various regional and sub-regional forums such as BIMSTEC, BRICS and APEC, and also builds on the bilateral agenda now under way between Thailand-China, Thailand-South Korea and Thailand-Malaysia, etc.” The TAT Governor also thanked the Ministry of Foreign Affairs, Ministry of Commerce, Ministry of Transport, National Economic and Social Development Council, Board of Investment for their kind cooperation in promoting Thailand as a Tourism Hub of ASEAN.

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First published at TravelNewsHub.com – Global Travel News

Tourism Authority of Thailand Announces Collaboration with Tourism Cares

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Tourism Authority of Thailand Announces Inaugural Collaboration with Tourism Cares - TRAVELINDEXBangkok, Thailand, March 19, 2024 / TRAVELINDEX / The Tourism Authority of Thailand (TAT) is excited to announce its inaugural partnership with Tourism Cares, a U.S.-based non-pro t organization dedicated to advancing sustainability within the travel and tourism industry). This collaboration stems from a strong belief in the travel sector’s ability to create positive social, environmental, and economic impacts.

Focused on advancing Thailand’s tourism sustainability, TAT has implemented various initiatives to realize its Sustainable Tourism Goals (STG). Examples include standardization programs such as STARS, CF Hotels, Green Leaves, and Thailand Tourism Awards (TTA), aimed at motivating Thai suppliers to incorporate sustainable practices.

Within the US Market, TAT has partnered with Tourism Cares, an organization that has been a catalyst for positive change for more than two decades. They bring together global stakeholders in the tourism industry to contribute to the well-being of local communities through various initiatives, including programming, education, and resources.

“TAT is delighted to collaborate with Tourism Cares, as we share the common vision that travel can o er meaningful experiences for travelers and the people and communities they visit. By becoming a destination partner of Tourism Cares, we believe that Thai tourism businesses will gain valuable insights into the preferences of U.S. travelers when it comes to sustainable trips. This partnership will enable us to enhance our o erings and better meet the needs of these conscious travelers,” stated Mr. Siripakorn Cheawsamoot, Deputy Governor for Europe, Africa, the Middle East, and the Americas.

In 2023, Thailand welcomed approximately 930,000 US travelers, an increase of 112% (post covid) from the previous year. US travelers seek a unique experience that profoundly connects with local communities. In 2024, the Tourism Authority of Thailand anticipates that the country will accrue a combined tourism revenue ranging from approximately 1.54 to 1.92 billion Baht from the international market and 0.86 to 1.08 billion Baht from the domestic market as part of the base case scenario.

To help the travel trade and sustainably-minded travelers quickly source a list of vetted, sustainable organizations making positive social and environmental impacts in destinations, the TAT has collaborated on the Tourism Cares Meaningful Travel Map of Thailand by adding 15 Impact Partners, with more to come. The Map can be viewed at https://www.tourismcares.org/thailand.

Mr. John Sutherland, Senior Director of Community Impact at Tourism Cares, expressed enthusiasm about the organization’s venture into Southeast Asia, marking this as a signi cant collaboration with Thailand. He recognized Thailand’s prominent position in the region’s sustainability e orts and highlighted the potential observed during the recent Tourism Cares Meaningful Travel FAM with Thailand.

“Throughout the past week, we actively interacted with local authorities, individuals, and communities, fostering meaningful exchanges of ideas to ensure that travel is used as a force for good. The partnership between Tourism Cares and TAT is poised to introduce sustainable Thai products and services to the U.S. markets to help positively impact Thailand’s people and places.”

From March 6th-14th, 2024, TAT and Tourism Cares organized the “Tourism Cares Meaningful Travel FAM with Thailand.” Together, they brought 14 representatives from various tourism industry sectors to Thailand, meaningful experiences such as engaging with local Thai business operators and communities in Bangkok and Krabi.

TAT Deputy Governor, Mr. Cheawsamoot emphasized that “ by placing sustainability at the heart of our strategies, a sustainable trip as this would not be possible without a means of sustainable transportation. We are delighted to continue our partnership with Delta Air Lines and Korean Air for a second consecutive year after the Feel Thailand with Delta Air Lines campaign launch in 2022. The accessibility for U.S. travelers to Thailand through the initiative made travel seamless and lessened the stress often accompanying an international journey. This year, we are advancing our e orts to ensure that this accessibility evolves into a more responsible mode of travel for every customer’s journey.”

view sustainability not as an option but as a way of life. Individuals do not need to trade luxury for sustainability, as we smoothly integrate both. We are enthusiastic about extending our partnership with Thailand and take great pride in having Thailand as an integral part of our Delta Sustainability Program.”

Following the announcement of the collaboration between TAT and Tourism Cares, an educational session was held at the Peninsula Bangkok Hotel for a Thai audience of business operators in the tourism sector. The agenda featured a presentation by Tourism Cares and a panel discussion on “Crafting a Sustainable Thailand Trip Tailored to the US Travel Market,” led by key figures from the public and private sectors of the tourism industry. The session concluded with a networking opportunity for FAM participants and Thai suppliers. .

About Tourism Authority of Thailand (TAT)
The Tourism Authority of Thailand (TAT) was established in 1960 by the Royal Thai Government to promote tourism promotion. Since 1965, TAT has been in the United States, with o ces in New York and Los Angeles.

About Tourism Cares
Tourism Cares, Inc. is a U.S.-based 501(c)(3) nonprofit that advances the travel industry’s positive impact to help people and places thrive. We believe it’s in our best interest to support the destinations our industry depends on so that communities, travelers, and businesses can prosper. We mobilize the entire industry to use its business as a force for good by uniting, activating, and inspiring all sectors to make a positive impact through travel. Learn more at TourismCares.org and @TourismCares.

About Delta Airlines
One of the major airlines of the United States and a legacy carrier. One of the world’s oldest airlines in operation, Delta Air Lines is headquartered in Atlanta, Georgia. The airline, its subsidiaries, and regional a liates, including Delta Connection, operate over 5,400 ights daily and serve 325 destinations in 52 countries on six continents. Delta is a founding member of the SkyTeam airline alliance. Delta has nine hubs, with Atlanta being its most extensive in terms of total passengers and number of departures. It is ranked second among the world’s largest airlines by number of scheduled passengers carried.

About Korean Air
Korean Air, established in 1969, is one of the world’s top 20 airlines, carrying more than 26 million passengers in 2017. The airline operates over 460 flights daily to 124 cities in 44 countries on six continents; it has a modern fleet of 174 aircraft and employs over 20,000 professional employees. Korean Air’s core business includes passenger, cargo, aerospace, catering, and in- ight sales. The airline’s central hub is at the newly-opened Incheon (ICN) International Airport Terminal 2.

Korean Air is also a founding member of SkyTeam, a global airline alliance established in 2000. SkyTeam has 19 members and operates more than 10,062ights daily to 1,062 cities in over 170 countries worldwide. SkyTeam members are dedicated to delivering our passengers safe, reliable, and comfortable journeys.

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First published at TravelNewsHub.com – Global Travel News

Let’s Go to the South of Thailand Together with TAT’s Amazing Thailand Beyond Experience

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Lets go to the south of Thailand together with TAT. & AIS and enjoy countless discounts from Amazing Thailand Beyond Experience - Tourism Authority of Thailand

The Tourism Authority of Thailand (TAT) joins hands with Advanced Info Service Public Company Limited (AIS) to cooperate with business owners in the southern region of Thailand, for the purpose of launching a campaign named “Amazing Thailand Beyond Experience” which aims to provide exclusive special deals and discounts for expats and foreign tourists; in order to encourage connected traveling from main cities to less-visited cities and creating a meaningful experience (The right moment can be created without waiting), ultimately leading to sustainability. Make traveling become “Spontaneous Happiness”.

Nowadays, Thailand has gained popularity from foreigners as a destination for living and working abroad. Based on a statistic by the Expat Insider in 2023 (data from July 2023), Thailand is ranked 6th out of 53 countries across the globe as the Best Destination for Living and Working Abroad. The ranking has continuously improved over the years, from the 12nd place in 2021 to the 8th place in 2022. Thailand possesses factors that enable working abroad, for example, satisfactory salary, good quality of living, rich culture, delectable cuisine, and other factors concerning tourism such as a variety of tourist destination and interesting activities; all of which perfectly meets expat tourist’s demands for traveling, be it workation, wellness tourism, or leisure shopping.

Therefore, TAT. cooperates with Advanced Info Service Public Company Limited (AIS) and tourism businesses in the southern region of Thailand (e.g. accommodation, restaurant, health & wellness, activity, and community-based tourism) to launch a campaign named “Amazing Thailand Beyond Experience”, in order to stimulate southern Thailand tourism market and facilitate a continuous growth. The campaign provides exclusive discounts for the expat group and foreign tourists on the website: thailandbeyondexperience.com.

Enjoy a trip to the south of Thailand at a special price by registering on the website and redeeming any desired special deals. After that, show the promotional code at the participating establishment to use the special deals or discounts. The promotion’s conditions are as the establishment designated.

Redeem special deals from today to 30 April 2024 on the website: thailandbeyondexperience.com

Lets go to the south of Thailand together with TAT. & AIS and enjoy countless discounts from Amazing Thailand Beyond Experience - Tourism Authority of Thailand

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First published at TravelNewsHub.com – Global Travel News

Thailand’s Soft Powers Successfully Presented Through World-class Tennis Tournament, Thailand Open 2024

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Thailand’s Soft Powers Successfully Presented Through World-class Tennis Tournament, Thailand Open 2024 – TravelCommunication.net – Global Travel News and Updates


















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First published at TravelNewsHub.com – Global Travel News

Thailand Travel Mart Plus 2024 is Open for Registration

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Bangkok, Thailand, February 12, 2024 / TRAVELINDEX / Thailand’s leading B2B travel industry show, the Thailand Travel Mart Plus (TTM+) 2024, is scheduled to be held on 5-7 June at JW Marriott Khao Lak Resort and Spa in Khao Lak, Phang-nga. Online registrations for buyers and sellers will open on 9 February via the official website www.thailandtravelmartplus.com.

Ms. Thapanee Kiatphaibool, TAT Governor, said “This year’s edition of TTM+ will continue its well-established position as the premier showcase of Thai tourism. Buyers and sellers will come together and build on existing business partnerships and forge new ones. Equally important, the event will shine a spotlight on the transformation of Thai tourism towards more meaningful travel with a focus on high-value and sustainable tourism. TTM+2024 is expected to create around 15,000 business appointments, generating over 2 billion Baht”

The TTM+ 2024 is expected to welcome more than 950 participants. This includes 420 buyers from 50 countries, representing key source markets – Europe, ASEAN, East Asia, America, and Australia – and emerging markets – Eastern Europe, the Middle East, South America, and South Africa.

About 430 sellers from the Central, Eastern, Northern, Northeastern (Isan), and Southern regions of Thailand will showcase a plethora of tourism products and services, including a multitude of meaningful travel experiences that illustrate Thailand’s 5F soft-power foundations – Food, Film, Festival, Fight, and Fashion – and a vast array of sustainable tourism opportunities.

Mr. Siripakorn Cheawsamoot, TAT Deputy Governor for International Marketing – Europe, Africa, the Middle East, and the Americas, said “TAT will exert every effort to ensure that the TTM+ 2024 yields substantial results for all participants as well as the host destination and local tourism industry partners. This year, TTM+ will be focussed on sustainability, offering discounts to Thai sellers who operate their businesses sustainably. Other than buyers that are coming from the major markets like Europe, Americas, East Asia, Southeast Asia, and Australia, TAT expects to see buyers from new markets such as Eastern Europe, the Middle East, South America, and South Africa, and buyers who are new to Thailand.”

The programme for the TTM+ 2024 will include the registration, opening ceremony, TTM Talk, Thailand Product Update, on-site appointment session, and welcome reception on 5 June, and two full days of buyer/seller appointments on 6-7 June. There will be pre-tours of Phang-nga highlighting wellness, soft adventure, and sustainability, as well as post-tours to explore various destinations in five regions of Thailand.

TAT is organising the TTM+ 2024 in partnership with Phang-nga Province, the Phang-nga Tourism Association, tourism-related associations and clubs, and the public and private sectors in post-tour destinations.

Mr. Supoj Rodruang Na Nongkhai, Governor of Phang-nga Province, said, “We are ready to welcome all participants attending the TTM+ 2024 with all measures in place to facilitate smooth travel. The tourism sector is one of the most important income generators for Phang-nga.”

The idyllic Southern Thai beach resort of Phang-nga is 788 kilometres south of Bangkok and about an hour’s drive from Phuket International Airport. The province boasts stunning geographic features, including three national parks – Ao Phang Nga, Mu Ko Surin, and Mu Ko Similan, a famous fishing village – Ko Panyi, a cave known for its stalagmites and stalactites – Tham Phung Chang, a whitewater rafting adventure on the Song Phraek River, and the beautiful Khao Lak Beach.

Mr. Lertsak Ponklin, President of Phang-nga Tourism Association, said, “The Phang-nga tourism industry is honoured to be a part of hosting TAT’s flagship TTM+ event. We’re preparing to showcase one-of-a-kind, meaningful and sustainable tourism experiences Phang-nga has to offer to tourists from around the world.”

The TTM+ 2024 is expected to gain numerous exposure from some 100 local and international media expected to attend the event.

About the TTM+
First held in 2001, the TTM+ has gained a well-earned reputation in visitor source markets worldwide and in Thailand’s tourism industry as a ‘must-attend’ event.

This year, in its 21st edition, the TTM+ 2024 is all set to continue the tradition of providing a valuable platform for sellers and buyers to meet with current and potential business partners and to reinforce relationships with global travel specialists and decision-makers.

Since its launch, the TTM+ took place mainly in Bangkok each year. It was relocated to Chiang Mai in 2016 – 17, Pattaya in 2018 – 19, Phuket in 2022, and Bangkok in 2023 as part of the TAT’s strategy to promote provincial destinations.

 

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First published at TravelNewsHub.com – Global Travel News

TAT Joins Hands with TRUE-DTAC and National Parks to Launch Amazing Thailand Expat Privilege

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TAT Joins hands with TRUE-DTAC and National Parks to launch Amazing Thailand Expat Privilege - Tourism Authority of Thailand - TRAVELINDEXTourism Authority of Thailand (TAT) joins hands with TRUE-DTAC and Department of National Parks, Wildlife and Plant to launch a campaign named “Amazing Thailand Expat Privilege”, offering a free pass to national parks and up to 80% discounts for establishment over Thailand.

“Amazing Thailand Expat Privilege” has collaborated with True Corporation Public Company Limited or TRUE – DTAC to directly communicate with the campaign target, by focusing on TRUE-DTAC expat users which amount to 1.2 million people (54%). Most of them come from China, Hong Kong, South Korea, India, and Southeast Asia; all of which are considered countries with high purchasing power.

The campaign offers up to 80% discount from more than 200 establishments over Thailand. The privileges cover a variety of categories, for example, River Kwai Jungle Rafts Resort, Cocoa Valley Resort, Centara Koh Chang Tropicana Resort for accommodation; Somtum Villa, Chaophraya Cruise, De riva Ayothaya for restaurant; Oasis Spa, Abhaibhubejhr Dayspa, Kiri Tara Spa & Massage for health & wellness; Treasure Hill Golf & Country Club, Black Mountain Water Park, Siam Niramit Phuket for activity; Central Department Store, Robinson Department Store for shopping, etc.

Moreover, the campaign has collaborated with the Department of National Parks, Wildlife and Plant to gift a special privilege of free-entry coupons for 133 national parks over Thailand. Notably examples are Erawan National Park in Kanchanaburi, Khao Leam Ya – Mu Ko Samet National Park in Rayong, Phu Kradueng National Park in Loei, Khao Sam Roi Yot National Park in Prachuap Khiri Khan, Kaeng Krachan National Park in Phetchaburi, Namtok Phlio National Park in Chanthaburi, Sri Nan National Park in Nan, Mu Ko Lanta National Park in Krabi, etc.

For expats and foreign tourists who are interested in the special privileges, redeem the coupons now on the website: expatprivileges.com. Enjoy safe and worthwhile trips during the period of the end of 2023 to the beginning of 2024. Exclusive privileges are available for redeeming from today to 29 February 2024, by registering on the website and choosing your desired special deals. Then, show the promotional codes along with your passport at the establishment to use the privileges. The conditions of the privileges are as the establishment designated.

 

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First published at TravelNewsHub.com – Global Travel News

Thai PM Chairs Signing Between TAT and Eight Major Chinese Tourism Partners

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Thai PM Chairs Signing Between TAT and Eight Major Chinese Tourism Partners - TRAVELINDEXBeijing, China, October 23, 2023 / TRAVELINDEX / Thailand’s Prime Minister Mr. Srettha Thavisin, during his first official visit to China this week, presided over the signing ceremony of a letter of intent (LOI) between the Tourism Authority of Thailand (TAT) and eight leading tourism players in China – Huawei Technologies, Trip.com Group, Meituan.com, Spring Airlines, Sina News, Alipay, iQIYI, and Jego Trip – to boost Chinese tourists’ confidence and quality tourism to Thailand.

Mr. Srettha said, “The Thai government places importance on reinforcing the comprehensive Thailand-China strategic partnership and strengthening cooperation in areas, such as trade and investment, education, art and culture, and tourism. To facilitate Chinese travellers, the visa exemption scheme has been put in place from now until 29 February 2024. This signing of the LOI will lay a framework for long-term strategic cooperation on promoting quality tourism and maintaining tourists’ confidence in Thailand.”

The LOI signing ceremony was held today at Kerry Hotel, Beijing, China. The agreement was signed between Ms. Thapanee Kiatphaibool, TAT Governor, and top executives of the eight strategic tourism partners – Huawei Technologies’ Mr. Walter Ji, Trip.com Group’s Mr. Sun Bo, Meituan’s Ms. Lu Menxi, Spring Airlines’ Mr. Wang Yu, Sina News’ Mr. Cong Song, Alipay’s Mr. Zhou Yi, iOIYI’s Mr. Yang Xianghua, and Jego Trip’s Dr. Yong Ji.

Ms. Thapanee said, “This LOI is the largest cooperation agreement that represents the greatest coverage of travel alliance businesses in the Chinese market covering all steps of the customer journey. From obtaining Thailand’s travel information through iQIYI and Sina News, planning and booking trips via the Trip.com Group, Meituan.com, Alipay, and Jego Trip to travelling to Thailand with Spring Airlines, TAT aims to leverage this partnership to elevate the positive image of Thailand as a tourist destination, boost Chinese tourists’ confidence, and roll out tourism promotions to stimulate more travel to Thailand.”

The cooperation with eight of China’s leading tourism players, including top tech companies, online tourism platforms, airlines, and online banking is expected to help strengthen cooperation in tourism-related technology for the Thai tourism industry as well as promote quality tourism to Thailand.

Ultimately, this will help reach the target of 4 million to 4.4 million Chinese tourists in 2023, generating over 200 billion Baht, and bringing the overall number of this year’s tourist arrivals to 25-30 million.

From 1 January to 15 October 2023, Thailand recorded a total of 2,645,885 Chinese tourists, thus making it the second largest tourist market.

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First published at TravelNewsHub.com – Global Travel News

Booking.com and TAT Launch Explore Thai Taste to Boost Gastronomic Tourism

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Booking.com and TAT Launch Explore Thai Taste to Boost Gastronomic Tourism - TRAVELINDEX - TOP25RESTAURANTS.comBangkok, Thailand, September 14, 2023 / TRAVELINDEX / Booking .com collaborates with Thailand’s Tourism Authority to unveil the “Thai Foodie Map,” spotlighting local eateries in lesser-known destinations, amplifying Thailand’s culinary heritage. Booking .com is joining forces with the Tourism Authority of Thailand (TAT) to launch the exciting ‘Explore Thai Taste’ campaign as gastronomic tourism continues to rise as a travel trend that transcends borders, attracting both foreign and local travelers seeking authentic culinary experiences. This collaborative effort aims to launch the “Thai Foodie Map”— a one-of-a-kind local guidebook that will highlight local eateries and food shops in secondary or alternative destinations across the country. This campaign not only celebrates Thailand’s rich culinary heritage, but it also uses the soft power of food to promote the country’s tourism to both domestic and international visitors.

Based on Booking .com research 75% of global travelers and 86% of Thai travelers seek authentic experiences that are representative of the local culture, with food being one of the top deciding factors for both Thai (89%) and global (77%) travelers. Thailand has a strong reputation for delicious cuisine, making it an ideal destination for food enthusiasts. Thai cuisine’s global popularity remains strong due to its diverse menu, which includes everything from the sweet and spicy flavors of Pad Thai to the aromatic green curries that tingle the taste buds. The #ExploreThaiTaste campaign capitalizes on this trend by encouraging visitors to visit lesser-known destinations outside of the country’s major cities.

Mr. Chattan Kunjara Na Ayudhya, Deputy Governor for Marketing Communications, Tourism Authority of Thailand, said, “The Explore Thai Taste campaign is an open invitation to discover the soul of our nation through its flavors. Each bite is a journey through our rich heritage, and each dish carries the essence of our culture. We believe that by showcasing our diverse culinary landscape, we can help to promote Thai destinations, particularly in these secondary provinces. By sharing these hidden culinary gems, we’re not only creating a flavor-filled journey but also playing a vital role in highlighting the unique charm of Thailand’s diverse provinces. It’s a delicious way to celebrate our nation’s cultural delights.”

The heart of this campaign is the “Thai Foodie Map” – a comprehensive guide showcasing 40 hand-picked local restaurants from eight provinces, representing the diverse culinary offerings of Central, North, South, and Northeastern Thailand, that invites everyone to explore the authentic flavors of Thailand while encouraging domestic travel.

Chatsuda Lertpiriyakamol, Area Manager Partner Services Thailand and Indochina at Booking .com, said, “The #ExploreThaiTaste initiative aligns with Booking .com’s mission of making it easier for everyone to experience the world, and we believe that the Thai Foodie Map creation and introduction will serve as a delicious guideline for everyone to embark on a journey of unique taste and local culture, while celebrating the different flavors of each destination. We are thrilled to be working with the TAT on this campaign, who is our enthusiastic guides on this culinary adventure across Thailand. Through this collaboration, we aim to create an unforgettable and mindful gastronomic journey that encourages domestic travel while also supporting local communities across the country and enabling them to thrive.”

To bring these culinary journeys to life, Booking .com and TAT are collaborating with local food and travel bloggers eager to explore new destinations and share their culinary adventures in each region. They’re also partnering with ‘Travel Sustainable Properties’ on Booking .com in each recommended destination, offering eco-friendly accommodations that support local communities.

The Thai Foodie Map not only highlights regional delicacies, but also signature dishes from every corner of Thailand. The Thai Foodie Map promises a mouth-watering journey through Thailand’s culinary diversity, from the herbal curries of the South to the fiery Som Tam of the Northeast; as well as the savory delights of Central Thailand to the unique flavors of the North. To further assist travelers, detailed itineraries, recommended Travel Sustainable properties, and community-benefiting experiences will be published, ensuring that every adventure adheres to responsible tourism principles.

By celebrating local restaurants and engaging travelers, the Explore Thai Taste campaign under collaboration between Booking .com and TAT, showcases Thailand’s incredible culinary diversity while enriching travel experiences for both local and international tourists.

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First published at TravelNewsHub.com – Global Travel News