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PATA Partners with SUNx Program to Educate Young Travellers

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PATA Partners with SUNx Program to Educate Young Travellers - TRAVELINDEX

PATA Partners with SUNx Program to Educate Young Travellers - TRAVELINDEXBangkok, Thailand, May 16, 2025 / TRAVELINDEX / The Pacific Asia Travel Association (PATA) is pleased to announce a new organisational partnership with the SUNx Institute, formalised through a Memorandum of Understanding (MOU) signed during the PATA Annual Summit 2025 (PAS 2025) in İstanbul, Türkiye. The partnership marks a shared commitment to supporting climate resilience and sustainable development across the travel and tourism sector.

The agreement, signed by SUNx Malta President, Professor Geoffrey Lipman, and PATA CEO, Noor Ahmad Hamid, is guided by Sustainable Development Goal 17 — Partnerships for the Goals. This goal underscores the importance of collective action in achieving sustainable outcomes, particularly in addressing the global climate crisis.

“We are proud to partner with Professor Geoffrey Lipman and the SUNx team, whose dedication to climate resilience and Climate Friendly Travel continues to inspire meaningful change across our industry,” said PATA CEO Noor Ahmad Hamid. “This collaboration is more than a formal agreement, it is a shared commitment to invest in the future. By working with SUNx, PATA hopes to empower the next generation of travellers to be responsible, resilient, and climate conscious global citizens who continue to pursue best-practices that promote and foster sustainable tourism.”

At the heart of the agreement is a joint focus on the Dodo4Kids education program, an initiative designed to introduce Climate Friendly Travel (CFT) to young learners and their families. PATA and SUNx Institute will work together to expand climate literacy and embed sustainability principles at an early age, nurturing the next generation of conscious travellers and changemakers through educational animations and valuable learning materials.

Professor Geoffrey Lipman said, “We are all in this together, as we grapple with the intensifying challenges of a climate constrained world. And we know that our kids and grandkids will have to face tougher climate driven realities. Dodo4Kids helps prepare early learners to fight the good fight through Climate Friendly Travel that responds to extreme weather in a sustainable and nature positive way. It’s a perfect fit with PATA’s vision of a meaningful future.”

In addition to Dodo4Kids, the partnership opens the door to broader collaboration in areas of shared interest, from co-promoting campaigns and planning joint activities. It outlines a commitment to open communication and transparency, while maintaining the independence and integrity of each organisation.

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First published at TravelNewsHub.com – Global Travel News

Unicorn Hospitality’s White-Label Model Expands with Iconic Rebrands

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Unicorn Hospitality's White-Label Model Expands with Iconic Rebrands - TOP25HOTELS.comBangkok, Thailand, May 16, 2025 / TRAVELINDEX / Unicorn Hospitality, a pioneering force in the hospitality management sector, continues to disrupt the market with its distinctive white-label management model. With the addition of two newly rebranded iconic properties—The Xcape River Kwai and AMANOR Hotel Chiang Mai—to its portfolio, Unicorn further solidifies its position as a leader in flexible, high-impact hotel management solutions. These strategic additions underscore the its commitment to transforming hoe hotels operate, and consistently exceed evolving guest expectations.

Unicorn Hospitality Expands Its Portfolio with Two New Properties: The Xcape River Kwai and AMANOR Hotel Chiang Mai

Shaking Up Thailand’s Hotel Industry with a Game-Changing, Owner-Centric Approach to Hospitality Management

Disrupting the Status Quo: A New Era for Independent Hotels

In just a decade, Unicorn Hospitality has built a proven track record of success, redefining the hotel management industry. Unlike traditional hotel chains that impose rigid brand standards, Unicorn’s unique white-label model is designed for owners who crave freedom, and a tailored approach to brand identity. Unicorn has put the power back into the hands of hotel owners, helping them elevate their properties while preserving their individuality. The result? A high-impact strategy that drives profitability, attracts discerning guests, and enhances the value of each hotel.

“Traditional hotel management models lock owners and their properties into a one-size-fits-all approach, limiting their potential,” says Yann Gouriou, Founder & CEO of Unicorn Hospitality. “We’re here to change that. Our model isn’t just about management; it’s about empowering our partners to grow, adapt, and thrive in ways they never could with traditional brands.”

With over 10 properties under its management and 7 more in Thailand, Brunei, and Japan on the horizon, Unicorn Hospitality is proving that flexible, results-driven solutions are the future of hospitality. Their unique white-label approach is setting a new standard—combining the expertise of global hotel brands with the freedom of independence.

Elevating The Xcape River Kwai into a Luxurious Riverside Escape

Nestled along the tranquil Kwai Noi River, The Xcape River Kwai is more than just a hotel—it’s a transformational experience for those seeking adventure, history, and luxury. Unicorn’s rebranding promises a dynamic range of exclusive offerings, including paddleboarding on the river, curated experiences, and a groundbreaking “Dine on the River” experience that blends culinary excellence with the beauty of nature.

“We knew we needed something different to stand out,” says Thienchai Techawatanasuk, owner of The Xcape River Kwai Hotel. “Unicorn’s ability to bring fresh perspectives and innovative management strategies is exactly what we needed to elevate our brand and exceed the expectations of today’s travelers. This is just the beginning.”

Reimagining Urban Luxury at AMANOR Hotel Chiang Mai

Located in the vibrant heart of Chiang Mai, AMANOR Hotel Chiang Mai is redefining urban luxury. Under Unicorn’s management, the hotel is undergoing a complete reinvention, a refined dining experience at ‘Lumi’ – AMANOR’s signature culinary concept, and lifestyle offerings that appeal to the modern traveler – where timeless elegance meets contemporary style.

“We wanted to break free from the norm and create something extraordinary,” says John Lim, owner of AMANOR Chiang Mai. “With Unicorn, we found a partner who truly understands the essence of modern hospitality. Their strategy has completely transformed our approach to branding, and we’re confident it will elevate our guest experience to new heights.”

The Unicorn Edge: A White-Label Revolution

What sets Unicorn Hospitality apart? It’s not just about flexibility; it’s about RESULTS. Their white-label management model isn’t just about operating a hotel—it’s about delivering a tailored experience for both owners and guests. Owners retain full control over their brand identity, while Unicorn’s industry-leading expertise drives revenue growth, operational efficiency, and unforgettable guest experiences.

Why Owners Are Choosing Unicorn: The Power of Flexibility & Profitability

  • Owner-Centric Approach: Unicorn empowers owners to lead their brand while benefiting from world-class operational expertise.
  • Unmatched Flexibility: No franchise fees, no rigid brand requirements—just tailored, adaptive strategies that match the unique vision of each hotel.
  • Results-Driven Growth: Unicorn’s intelligent marketing, revenue optimization, and guest-centric focus drive profitability and long-term success.
  • Innovative, Luxury Experiences: From bespoke guest services to unique local experiences, Unicorn’s management ensures every property delivers unmatched value and an exceptional stay.

Join the Revolution: Unicorn Hospitality Continues Its Legacy of Success

Unicorn Hospitality has been successfully reshaping the hotel management landscape for years, and the addition of The Xcape River Kwai and AMANOR Chiang Mai is another step in its proven track record. These two properties further demonstrate Unicorn’s ability to elevate hotels with innovative, owner-focused solutions. This ongoing success proves that a paradigm shift is happening in the industry, and more hotel owners are joining in.

“We’re proud to continue proving that our unique approach works,” said Yann. “As we expand, we’re inviting more hotel owners to join the revolution and experience firsthand the impact of flexible, owner-centric management.”

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First published at TravelNewsHub.com – Global Travel News

Maya Pistola x NILA Guest Shift

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Maya Pistola x NILA Guest ShiftStep into a world of premium mixology at NILA as we present the exclusive Guest shift night, held in partnership with Maya Pistola, the artisanal agave spirit redefining modern cocktails. 

Experience the creative brilliance of Natkrit Chatsakulpairach (Khun First), Thailand’s 2024 Pistola Winner, as he takes over the bar for one night only. Enjoy three special cocktails that highlights his distinctive style and the smooth character of Maya Pistola Artisanal Agave Spirit.

One night only on Friday, 30 May 2025

Time: 19:00 – 23:00 hrs.

Location: NILA, Amari Bangkok (Level 4)

Enjoy three special cocktails at Early Bird price THB 699 net per person (until 26 May 2025)

Regular Price: THB 799 net per person

For reservations, please book at bit.ly/4kndp2w

Or call +66 (0) 2653 9000

 

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First published at TravelNewsHub.com – Global Travel News

L’Arôme by the Sea Unveils Chef Maksym’s Exquisite Degustation Menu

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L’Arôme by the Sea Unveils Chef Maksym’s Exquisite Degustation Menu - TOP25RESTAURANTS.comPhuket, Thailand, May 14, 2025 / TRAVELINDEX /  L’Arôme by the Sea, the celebrated Michelin and TOP25 Restaurants recognized fine dining destination, has unveiled its latest seasonal degustation menu crafted by Chef Maksym. This culinary masterpiece takes diners on a journey through refined coastal flavors, artfully blending local Thai influences with international sophistication.

L’Arôme by the Sea Unveils Chef Maksym’s Exquisite Degustation Menu – A Coastal Culinary Symphony

A Coastal-Inspired Culinary Journey

Chef Maksym’s degustation menu begins with a mussel and seaweed broth, a delicate starter that encapsulates the essence of the sea with its umami-rich and marine-forward profile. Following this is a refreshing Phuket flower crab and green papaya composition, a dish that nods to Thai coastal heritage while introducing a contemporary flair.

Elevating the oceanic theme, the razor clam is luxuriously paired with caviar and a silky parmesan custard, delivering a creamy yet profound depth of flavor. Next, a bold reimagination of local street food arrives in the form of langoustine satay with Tom Yum essence, where spice meets refinement in a harmonious balance.

Japanese Elegance Meets French Complexity

The menu reaches a comforting crescendo with the Bafun uni barley porridge, where warm Japanese sea urchin melds with creamy barley for a rich, indulgent experience. Chef Maksym further bridges global culinary influences with Kinmedai finished with vin jaune and kosho oil, a dish that reflects French-Japanese fusion, balancing citrus elegance and French wine complexity.

A Sweet Finale with Tropical Flair

Concluding the degustation is a fragrant coconut soufflé paired with Thai vanilla ice cream, a light, tropical dessert that encapsulates the essence of Phuket’s coastal beauty and the romance of sunset dining.

With every meticulously curated dish, Chef Maksym redefines modern coastal fine dining, making L’Arôme by the Sea the go-to destination for those seeking an exceptional culinary experience amidst the serene backdrop of Phuket’s breathtaking shoreline.

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First published at TravelNewsHub.com – Global Travel News

Tourism Seychelles Showcases Island Charm to Beach Soccer Fans

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Tourism Seychelles Showcases Island Charm to Beach Soccer Fans - TRAVELINDEX

Tourism Seychelles Showcases Island Charm to Beach Soccer Fans - TRAVELINDEXMahé, Seychelles, May 14, 2025 / TRAVELINDEX / The past few days have been a thrilling spectacle of goals, intense matches, and vibrant festivities at the Fanzone, as 16 nations compete for glory in the ongoing FIFA Beach Soccer World Cup at the stunning Paradise Arena in Mahé, Seychelles.

Seychelles, globally recognised as a premier tourism destination, has made every moment of the tournament count. Since the kick-off on 1 May, Tourism Seychelles has been actively engaging fans through immersive activations at the Fanzone, bringing the “Paradise Experience” to life for both international visitors and passionate local supporters.

Further elevating the atmosphere at the Fanzone was the presence of His Excellency President Wavel Ramkalawan, whose appearance thrilled the crowd and added a significant sense of national pride to the festivities. With the event attracting approximately 7,000 people daily, the Fanzone alone has been drawing nearly a third of that number – around 2,300 fans each day – reflecting growing excitement both locally and internationally.

At the Seychelles stand, fans are treated to a dynamic mix of fun competitions, cultural showcases, and the chance to win unique souvenirs. The Visit Seychelles stall has quickly become a hub of activity, with tourism officers offering insights into the islands’ attractions and inspiring fans to explore the archipelago beyond the pitch.

Local artisans, food vendors, and craft makers have also seen increased engagement, with many capitalising on the heightened footfall by showcasing Seychellois cuisine, handmade jewellery, and island crafts, providing visitors with a genuine taste of local culture and supporting small businesses.

Sustainability has also taken centre stage at the Fanzone, where organisers have implemented eco-conscious initiatives such as waste segregation stations, reusable cups, and eco-merchandise. Information booths are helping educate fans on Seychelles’ conservation ethos, reinforcing the destination’s long-standing commitment to sustainable tourism.

More than just a football tournament, the event marks a strategic moment for Seychelles. With the FIFA Beach Soccer World Cup being hosted in Africa for the first time, the islands are leveraging the global stage to leave a lasting impression on visitors from around the world.

“This is my first time in this amazing country, and I’m absolutely loving it – the culture, the pristine beaches, and especially the Creole music, which has been the highlight of my stay so far,” shared Pedro, an enthusiastic fan from Portugal. “Hopefully, my team goes far so I can stay longer and soak it all in. I’ve already promised myself I’ll return with my family.”

Speaking to VoyagesAfriq about the country’s involvement as a tournament supporter, Bernadette Willemin, Director General of Destination Marketing, shared further insights into their strategic goals and commitment to making the Seychelles experience unforgettable.

Preliminary data suggests a significant uptick in hotel occupancy across Mahé, Praslin, and La Digue, with tourism analysts projecting an overall boost to local tourism revenue as the event continues to draw attention from across the globe.

The Director General expressed excitement about the tournament’s ongoing success:

“We are seeing a relatively big crowd from the local communities across different demographics,” Willemin said. “We can see from the grandmas to the parents and the kids – because at the end of the day, the FIFA Beach Soccer World Cup is also a family event.”

Describing the tournament as a “great outing”, she added that Seychelles is delighted to be sharing its hospitality with visitors and official delegations, especially those spending their holidays in the country during the tournament.

“We also have a pavilion where we interact with the visitors, and there have been lots of enquiries from some of them. It’s an opportunity for us to also talk about the event and tell them what they can do on our islands, especially for the ones that just arrived,” Willemin noted.

Tourism Seychelles is also using the platform to highlight its rich cultural heritage.

“We have animations in our stand where visitors can witness handcrafted art by our local artisans, which arouse curiosity. In general, I can say it is a big party, fun, and a great event. In Seychelles, we can have fun, we can be fun, we enjoy and bring unity – because people matter and it is a people’s event,” she emphasised.

Adding a local media perspective, Sechellois journalist Jana Malbrook shared her thoughts on the significance of the event:

“FIFA Beach Soccer World Cup 2025 at Paradise Arena, Roche Caiman, has been pure island adrenaline – sun, sand and non-stop epic entertainment! The roar of the crowd, and local chants have turned every match into a beachside festival. Our Paradise Boys may not have qualified for the tournament, but their acrobatic flair and unbreakable spirit have captured every heart. Beach soccer has never felt this alive!,” Malbrook said.

As the tournament progresses, Seychelles continues to shine – not just as a host nation but as a destination with heart, hospitality, and unmatched island charm.

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First published at TravelNewsHub.com – Global Travel News

New Impact Travel Lab Challenges Outdated Thinking in Travel Industry

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New Impact Travel Lab Challenges Outdated Thinking in Travel Industry - TRAVELINDEXLondon, United Kingdom, May 14, 2025 / TRAVELINDEX / The travel industry is evolving faster than most can keep up. And clinging to outdated playbooks is no longer a viable strategy. New venture brings fresh thinking and future-fit strategies to a fast-changing industry

Impact Travel Lab, a new venture from tourism strategist Lindsey Walter, launches this month to help forward-thinking travel, tourism and hospitality brands navigate change, unlock growth and build long-term resilience.

Designed for a new era of travel, Impact Travel Lab blends systems thinking, human-centred design and commercial strategy to help organisations shift perspective and evolve with confidence.

“We don’t need to ‘fix’ the business of travel and tourism, we need to re-imagine it,” says Walter. “That starts with thinking differently, because when you shift your mindset, you unlock entirely new ways to grow, connect and lead.”

Far more than a traditional consultancy, Impact Travel Lab acts as a strategic partner, sounding board and creative force for businesses ready to challenge convention and grow on purpose. “The businesses that will thrive are the ones willing to rethink, rework and rebuild how they operate from the inside out.”

Services include:

  • Future-fit business models and growth strategies
  • Adaptive, purpose-led brand and commercial direction
  • Growth-mindset transformation
  • Sales, marketing and team empowerment

From early-stage ventures to established brands navigating change, Impact Travel Lab offers tailored support that connects sharp thinking with real-world application and helps businesses design for the future, not the past.

 

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First published at TravelNewsHub.com – Global Travel News

Cross Hotels & Resorts Launches Dual-Branded Hotels in Batam’s Iconic Development

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Cross Hotels & Resorts Launches Dual-Branded Hotels in Batam’s Iconic Development - TRAVELINDEX

Cross Hotels & Resorts Launches Dual-Branded Hotels in Batam’s Iconic Development - TRAVELINDEXBatam, Indonesia, May 13, 2025 / TRAVELINDEX / Cross Hotels & Resorts proudly announces the signing of two dynamic lifestyle hotels in Batam, Indonesia: Cross Batam The Mix and Cross Vibe Batam The Mix. Strategically located within The Mix, a landmark 5-in-1 integrated development in Pasir Putih, Batam Centre, this dual-branded project is set to redefine the island’s hospitality landscape with bold architecture, vibrant social hubs, and immersive experiences tailored to today’s style-conscious and next-gen travelers.

Developed by PT MIG Putra Indonesia, a joint venture between PURI Group Indonesia and Rima Properties Group Malaysia, this exciting project marks Cross Hotels & Resorts’ second venture on Batam, reinforcing the brand’s growing commitment to the island’s transformation into a regional hub for lifestyle, leisure, and MICE tourism.

Catering to a diverse range of guests from Singaporean weekenders and domestic holidaymakers to Gen Z explorers, wellness travelers, and corporate event planners—the hotels offer unmatched convenience, located minutes from the Batam Centre Point International Ferry Terminal and Hang Nadim International Airport.

Whether guests are looking to enjoy spa and wellness offerings, lively rooftop social scenes, family-friendly experiences, or productive corporate retreats, Cross Batam The Mix and Cross Vibe Batam The Mix promise a seamless blend of comfort, style, and connectivity. From curated culinary journeys to spaces that encourage collaboration and creativity, these hotels are designed to deliver meaningful and memorable stays for every type of traveler.

Harry Thaliwal, CEO of Cross Hotels & Resorts, commented: “This partnership is a proud milestone for our team and underscores the strength of our dual-brand strategy in vibrant destinations like Batam. We are honoured to collaborate with PT MIG Putra Indonesia on this visionary project. With Cross bringing our signature ‘Luxury by Design’ approach and Cross Vibe infusing youthful energy through ‘Stay, Chill, Enjoy’, we are confident that these hotels will redefine the guest experience and accelerate Batam’s evolution as a regional lifestyle and business destination. This deal reflects our belief in the immense potential of Batam and our continued mission to deliver owner value through meaningful partnerships.”

Wagiman, President Director of PT MIG Putra Indonesia, stated: “It is an honour and a privilege to cooperate with Cross Hotels & Resorts in developing The Mix Project. This collaboration marks a significant milestone, not just for our businesses, but for the guests, travellers, and communities we both serve. Together, we are combining our shared commitment to excellence, service, and innovation to create truly elevated experiences. We look forward to a successful journey ahead, one that brings growth, opportunity, and lasting impact.”

Evan Burns, Country Manager – Indonesia, Cross Hotels & Resorts, added: “These hotels are designed to become more than just places to stay; they’ll be places to gather, to celebrate, and to experience Batam through a fresh lens. This expansion reflects our commitment to shaping meaningful guest journeys that go beyond the expected.”

Cross Batam The Mix offers generously sized suites starting from 115 sqm, with sleek living areas and fully-equipped kitchenettes, crafted for travelers who appreciate space, comfort, and thoughtful design. Meanwhile, Cross Vibe Batam The Mix, located in the 23-storey Iconic View Tower, promises a playful, design-forward escape for the new generation of travelers.

The hotels are scheduled to open in phases starting in 2027, with full operations anticipated by 2028. Together, they will form the heart of a lively new ecosystem comprising residences, entertainment, retail, and leisure—an urban blueprint for Batam’s future.

Cross Hotels & Resorts operates 30 hotels under six distinct brands – Cross, Cross Vibe, Away, Lumen, Cross Collection, and Kaura – across Thailand, Indonesia, Vietnam and Japan.

About Cross Hotels & Resorts

Cross Hotels & Resorts is an international hotel management company wholly owned by the ASX listed Flight Centre Travel Group (FCTG). FCTG is one of the world’s largest and progressive travel companies, incorporating diverse worldwide distribution, in destination travel experiences such as transport and touring as well as hotel management solutions. Cross Hotels & Resorts also delivers owner services all the way from the very early sourcing and planning stages of a development, through technical services during build, to pre-opening services and finally professional ongoing hotel management.

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First published at TravelNewsHub.com – Global Travel News

Gyeongju and Pohang to be Dual-City Hosts for PATA Annual Summit 2026

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Gyeongju and Pohang to be Dual-City Hosts for PATA Annual Summit 2026 - TRAVELINDEX

Gyeongju and Pohang to be Dual-City Hosts for PATA Annual Summit 2026 - TRAVELINDEXBangkok, Thailand, May 13, 2025 / TRAVELINDEX / The Pacific Asia Travel Association (PATA) is pleased to announce that the PATA Annual Summit 2026 (PAS 2026) will be co-hosted in the cities of Gyeongju and Pohang, located in Gyeongsangbuk-do Province, Korea (ROK), in coordination with the Gyeongsangbuk-do Culture and Tourism Organization (GCTO) and scheduled to be held from May 11-13. The official handover was made on April 23 during the closing ceremony of the PATA Annual Summit 2025 (PAS 2025) in İstanbul, Türkiye, symbolising the continued momentum and legacy of the Association’s flagship event.

Following the announcement, PATA CEO Noor Ahmad Hamid stated, “Gyeongju and Pohang each hold unique significance within the Republic of Korea’s tourism industry—Gyeongju as a cradle of ancient Korean civilisation, rich in cultural treasures, and Pohang as a vibrant coastal city where natural beauty co-exist seamlessly with contemporary landmarks. They are the meeting point of tradition and modernity, and reflect the kind of depth and diversity that today’s travellers increasingly seek.”

He added, “We are especially proud that, for the first time in PATA’s history, two cities will co-host the Summit—making PAS 2026 a truly historic and symbolic celebration of our 75th anniversary as an Association that unites different tourism sectors and global tourism leaders worldwide. I extend my appreciation to our partners in Gyeongsangbuk-do and across the Republic of Korea for their hospitality and support, and look forward to working together to create an impactful and inspiring Summit experience.”

Korea (ROK) has previously hosted the PATA Annual Summit five times. The first three were held in Seoul in 1965, 1979 and 1994, then Jeju in 2004, and Gangneung in 2018. In 2026, the two cities of Gyeongsangbuk-do will take the torch as the hosts of the upcoming PATA Annual Summit, continuing a legacy of tourism collaboration between the Association and Korea (ROK).

“It is a great honour for me to stand before you today and officially announce Gyeongju and Pohang in Gyeongsangbuk-do, Korea as the host destinations for the PATA Annual Summit 2026,” stated Kim Namil, President of GCTO and the head of the Gyeongsangbuk-do delegation of 13 individuals who attended PAS 2025. “Our goal is to make PAS 2026 more than just a tourism event — it will be a platform for sustainability, innovation, and human connections. With the support and expertise of PATA, we believe this vision can become a powerful reality. We look forward to welcoming you all to Gyeongsangbuk-do, Korea, in 2026.”

Lee Dongup, Chairperson of Gyeongsangbuk-do Cultural & Environmental Committee said, “Through close cooperation with PATA, we hope to make the 2026 Gyeongju-Pohang Summit the most inclusive and strategic edition yet. Let this occasion mark the beginning of deeper ties with all PATA member nations gathered here.”

Additionally, during PAS 2025, Jeong Seonghoon, Manager at the Gyeongsangbuk-do Culture & Tourism Organization, delivered a presentation on the destinations, highlighting the readiness and capabilities of the two cities as upcoming hosts of the Summit.

About Pohang and Gyeongju

Located in southeastern Korea (ROK), Gyeongsangbuk-do, or North Gyeongsang Province, has a diverse landscape that ranges from forested highlands to coastal areas, as well as history and cultural heritage that dates back centuries. The region presents ample opportunities for visitors to explore traditional Korean heritage, including preserved temples, historic villages, and local craftsmanship that reflect centuries-old customs.

The province’s largest city, Pohang, is a charming coastal destination known for distinctive landmarks such as the Hands of Harmony sculpture and the Hwanho Park Space Walk, a curving walkway which provides panoramic views of the city, coastline, and surrounding nature. To the south, Gyeongju is a UNESCO World Heritage Site and is often referred to as “the museum without walls” due to its wealth of historical sites. Once the capital of the ancient Silla Kingdom, Gyeongju is now home to key landmarks such as the Royal Tombs, Cheomseongdae—the world’s oldest surviving astronomical observatory—and Gyeongju Tower.

Registration Details and Carbon Offset Fee

Reflecting PATA’s commitment to sustainable tourism, PAS 2026 aims to be a carbon neutral event. Therefore, participants are encouraged to contribute by paying the optional carbon neutral fee of USD 10.

Further details about the PATA Annual Summit 2026 and registration will be shared in due course.

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First published at TravelNewsHub.com – Global Travel News

No Filter Needed: Gen Z Influencers Tell Hotels What Really Works

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No Filter Needed: Gen Z Influencers Tell Hotels What Really Works - TRAVELINDEXBangkok, Thailand,  May 12, 2025 / TRAVELINDEX / The TDM C-Suite Travel Trade Global Summit 2025, held at the Montien Hotel Surawong in Bangkok, stood out during one of the busiest weeks for hospitality and tourism professionals. With multiple high-profile events competing for the attention of industry leaders, Travel Daily Media delivered—assembling executives, content creators, and educators from across the Asia-Pacific region for a bold, high-impact day of insight and strategy.

And while AI and analytics dominated much of the agenda, one of the most human—and arguably most actionable—sessions came in the afternoon: “Welcome to the Social Media of Gen Z: You Got to Be Where Your Potential Customers Are.”

Moderated by Timothy Hughes, Vice President of Corporate Development at Agoda, the panel featured three standout creators—Sam Tyler, Bella Pawita, and Mike Yu—in a candid, quick-moving discussion about what it takes to capture and convert attention from Gen Z travelers.

From Free Stays to Strategic Storytelling

Gone are the days of exchanging a free night for a few tagged posts. Today’s content creators are co-creators, partnering with hotels to shape messaging that resonates.

“Hotels haven’t really asked me for stats,” Mike said. “They just like my style—and that freedom is better.” Bella, crowned Miss Global Thailand 2025, explained that she’ll often ask what features a hotel wants to highlight—say, an infinity pool or signature dish—but insists on staying true to her personal brand.“If the vibe doesn’t match, it won’t land,” she said. “Your audience can feel that.”

What Gets Eyeballs—and What Keeps Them

Sam Tyler didn’t hesitate: “Relevant content gets eyeballs. Content is time-sensitive. And there’s a tendency to blame the algorithm, when actually, creators need to look at what’s working and adapt.”

The panelists agreed: platforms shape the tone of interaction. Mike prefers YouTube for emotional depth and less editing pressure. Bella thrives on Instagram, where visuals drive engagement. Sam uses YouTube, TikTok and Instagram, and noted: “TikTok comments are mostly emojis. YouTube comments may be full paragraphs. That tells you everything about the audience.”

UGC, Crisis Content & AI Support

The discussion shifted to user-generated content (UGC) and how hotels can incentivize it—simple things like a free drink for guests who post and tag their experience.

Bella shared that her posts following a recent earthquake led to interview requests from CNN, BBC, and other global media. Social media, she said, can become a credible information hub in a crisis.

The group also acknowledged the growing role of AI: “It improves efficiency—especially writing scripts,” said Bella. “I use it to write emails,” added Mike. “It’s great for brainstorming,” Sam said. “But you still need a voice. Your voice.”

Monday Morning Moves

To close, each influencer offered advice hotels could act on immediately:

Mike: “Understand your market.”
Bella: “Understand your niche—and stick to your values.”
Sam: “Review your content, read the comments, and adjust.”

Where Conversations Become Catalysts

In a week packed with events competing for attention, the TDM C-Suite Travel Trade Global Summit 2025 stood out—not just for the quality of its speakers, but for its ability to bring the right people together. By bridging creators, hoteliers, tech leaders, and educators, Travel Daily Media curated more than a conference—it delivered a catalyst for industry-wide reinvention.

One message echoed throughout the day: it’s not about having an AI strategy—it’s about using AI to power your strategy. The same could be said for social media, storytelling, or service. The organizations that will lead hospitality forward are the ones willing to rethink—not just refine.

Meet the Panelists

Sam Tyler– British content creator based in Thailand, known for cinematic travel storytelling and honest hotel reviews.

Bella Pawita– Miss Global Thailand 2025 and influencer with a background in economics and psychology. Known for stylish and purpose-driven travel and fashion content.

Mike Yu– French-Chinese travel creator focused on emotional storytelling through identity, culture, and connection.

By Dr. Scott Michael Smith, Assumption University Thailand

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First published at TravelNewsHub.com – Global Travel News

Azerai La Residence Hue Introduces New Pilgrimage Package

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Azerai La Residence Hue Introduces New Pilgrimage Package - TRAVELINDEXHue, Vietnam, May 12, 2025 /TRAVELINDEX / Azerai La Residence, Hue, the luxury heritage hotel in Vietnam’s former Imperial capital, invites guests on a sacred journey to some of the region’s most celebrated religious sites as part of an exclusive new two-night stay package.

The “Ancient Capital Pilgrimage Package,” launched in April ahead of the Vesak Buddhist holiday, showcases central Vietnam’s deep spiritual heritage with a half-day tour in which guests immerse themselves in time-honored rituals and receive divine blessings and guidance.

The outing begins with a visit to Kim Dai Pagoda, where guests will join morning chanting and engage in a tranquil tea-time conversation with the head monk. They will deepen their awareness by drawing fortune-reading sticks that offer insights into their path ahead.

From there, the excursion heads to Khai Dinh Mausoleum, an architectural masterpiece that blends Vietnamese and European influences. Visitors pay tribute to the past by lighting an incense stick at the central altar, offering prayers for harmony, happiness and good fortune.

The next stop, Hon Chen Temple, is nestled on the banks of the Perfume River. This sacred site honors both Champa and Vietnamese deities through elaborate royal ceremonies and folk traditions. The Hue Nam Temple Festival – a pilgrimage to Hon Chen Temple – was recognized by the Vietnamese government in March as part of the country’s “Intangible Cultural Heritage.”

The day concludes at Nam Giao Esplanade, a revered site where Nguyen dynasty emperors once performed annual Heaven and Earth ceremonies. Today, these rituals have been revived and are presided over by high-ranking Vietnamese dignitaries, who lead prayers for national peace and well-being. Visitors are invited to join this longstanding tradition by lighting an incense stick and saying prayers of their own.

The package includes a two-night stay with daily breakfast, a daily drink voucher (redeemable for a soft drink, local beer or cocktail at the hotel bar), a complimentary room upgrade to the next category (subject to availability) and a 10% discount for Vietnamese citizens.

Azerai La Residence, Hue was recognized in December as one of Vietnam’s top 16 hotels for 2025 by The Times, one of the UK’s oldest daily newspapers.

With 122 elegantly furnished rooms and suites, the hotel is centered on a colonial mansion that was built in 1930 as part of the residence of the French Resident Superieur. The mansion’s distinctive façade, including its long horizontal lines and nautical flourishes, are hallmarks of the streamline moderne school of art deco architecture.

Azerai La Residence, Hue is part of legendary hotelier Adrian Zecha’s latest portfolio, which also includes the beachfront Azerai Ke Ga Bay in southern Vietnam.

ABOUT AZERAI

Azerai is a distinctive story and brand of resorts offering guests elegance, refined design, and discreet and attentive service in places of unique beauty and cultural interest. The brand was formed by hotelier Adrian Zecha, and the name is derived from Zecha’s initials and the latter part of a Persian word, caravanserai, which references the storied old inns of the Middle East.

Source

First published at TravelNewsHub.com – Global Travel News