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LUZ Bangkok Tapas Bar Unveils Viva la Fiesta

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Bangkok, Thailand, May 19, 2025 / TRAVELINDEX / LUZ Bangkok Tapas Bar, crowning Thailand’s first INNSiDE by Meliá hotel, has introduced a “Viva la Fiesta” experience replete with guest DJs, live percussionists, a giant pan of paella, and sweeping views of Bangkok’s skyline by night.

Viva la Fiesta, which means ‘long live the party’ in Spanish, is staged every Wednesday from 7 pm until late at the authentic Spanish tapas bar on INNSiDE by Meliá Bangkok Sukhumvit’s 33rd and 34th floors.

Spanish Chef de Cuisine, Madrid-born Juan Ignacio García Racionero, who has honed his craft in some of Spain’s top kitchens, has crafted a menu that celebrates Spain’s famed gastronomy. Dishes range from ‘Pulpo A Feira’ comprising octopus with potatoes and spicy paprika and ‘Chanquetes fritos’ made up of fried fish with fried eggs and roasted peppers to ‘Croquetas de ternera y tartar de tuna’ featuring oxtail croquettes paired with fresh tuna tartar.

Other menu highlights include ‘Plato de jamon’, Iberian ham served with tomato-rubbed bread, and the Spanish omelette with creamy potato foam with truffle and Idiazabal cheese. Chef Racionero fires up his show-stopping giant pan of paella with rotating flavours such as seafood, pork, chicken and vegetables including mushrooms and Padrón peppers.

Tapas are accompanied by fun cocktails such as ‘Agua de Valencia’ concocted with freshly squeezed orange juice, cava, vodka and gin, and Spanish favourite Sangria.

In addition to live percussionists, the guest DJs spin Spanish-modern house and tribal beats weekly. As part of the event’s playful Spanish night theme, the optional dress code is red, black or bold, with a complimentary signature drink for the best-dressed guest in red and black attire.

LUZ has quickly gained a reputation as ‘the place to be’ since its September 15, 2023 debut. LUZ offers authentic Spanish tapas, wines, beer on tap, cocktails, signature sangrias, spirits, mocktails, spirits and more. In a spectacle unlike any other in Bangkok, diners on the 33rd floor peer into the bottom of the hotel’s 34th floor infinity pool.

Before joining INNSiDE by Meliá Bangkok Sukhumvit, the Madrid-born chef worked at one Michelin-starred Saddle as well as Diverxo, recognized in the top three ‘World’s 50 Best Restaurants’ in 2023, and acclaimed restaurants El Jardin De La Marquina and Montellen.

By night the hotel’s 34th floor, featuring a pool bar, transparent infinity pool, and rooftop terrace dotted with outdoor lounges, sunbeds and a compelling contemporary interpretation of Bangkok’s Brahman structure The Giant Swing, all become an upper-floor extension of 33rd floor LUZ Bangkok Tapas Bar. The 33rd tapas bar’s design, including its striking angled lines and cabling, pay tribute to another iconic Bangkok landmark, Rama VIII Bridge.

About Meliá Hotels International

Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International has more than 400 hotels open or in the process of opening, in more than 40 countries, and a portfolio of nine brands: Gran Meliá Hotels & Resorts, ME by Meliá, The Meliá Collection, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL, INNSiDE by Meliá, Sol by Meliá, and Affiliated by Meliá. The Company is one of the world’s leading hotel chains in the leisure segment and its experience in this area has allowed it to consolidate itself in the growing market of urban hotels inspired by leisure. Its commitment to responsible tourism has led it to be recognised as the most sustainable European hotel company in the world (chosen as “Sustainability Yearbook Member” in 2024 by S&P Global), as well as being a “Top Employer 2024” brand in Spain, Dominican Republic, Mexico, Italy, Germany, France and Vietnam.

About INNSiDE by Meliá

INNSiDE is a collection of unique urban and beach hotels designed for those with curious minds and fluid lives. Always true to their destination, they give guests the freedom to connect or disconnect among an independent community of like-minded travellers.

INNSiDE provides guests with all the everyday essentials and extra-special details to make their stay all the more unique. From in-room comforts to the inspiring Big Idea Space, Open Living Lounges, and fitness studios, we allow guests to feel more-than-at-home.

Sustainability is also packed into all the little details: every room is equipped with paper and plastic-free collateral and complimentary organic cosmetics. INNSiDE celebrates the culture of each of its locations with an events calendar, handy city guides for guests, and by spotlighting a local artist’s work across the hotel walls and onto merchandise and staff uniforms.

There are currently 38 INNSiDE by Meliá properties worldwide, with the brand continuing to expand its global footprint. All properties are located in the best lifestyle neighbourhood travel destinations. Some of them are Spain (Madrid, Mallorca, Ibiza, Fuerteventura, Zaragoza), United Kingdom (Liverpool, Newcastle, Manchester), United States (New York, Lima), Germany (Berlin, Bremen, Frankfurt, Munich, Dresden, Düsseldorf, Aachen, Leipzig, Hamburg) Czech Republic (Prague), France (Paris), Italy (Milano), China (Zhengzhou), Indonesia (Yogyakarta), Malaysia (Kuala Lumpur) and Netherlands (Amsterdam) .

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First published at TravelNewsHub.com – Global Travel News

Gen Z Is Rewriting the Travel Playbook

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Gen Z Is Rewriting the Travel Playbook - TRAVELINDEXBangkok, Thailand, May 18, 2025 / TRAVELINDEX / With no shortage of hospitality and tourism industry events on the calendar, it takes something exceptional to stand out. That’s exactly what Travel Daily Media delivered at its debut TDM C-Suite Travel Trade Global Summit—an energizing, content-rich gathering that brought together over 250 senior travel, tourism, and hospitality leaders from across Asia-Pacific and beyond.

Held at the Montien Surawong Hotel and co-organized with Charlton Media Group, the one-day summit impressed not only with its flawless logistics but with its forward-thinking agenda, sharp moderation, and meaningful conversations. From the opening keynote to the final panel, the event moved with purpose—and a clear eye on the future.

Among the most forward-looking sessions was “The Role of Gen Z in the Interconnected Future of Travel” which explored how this rising generation of travelers is reshaping expectations across hospitality, experience design, and sustainability.

Moderated by Patrick Cronin, Vice President of MEAPAC Hotel Sourcing at HBX Group, the panel featured:

Ms. Wyn Liu, CEO of Discova
Ms. Nid Wongphanlert, Managing Owner of 137 Pillars Hotels & Resorts
Mr. Benjamin Rujopakarn, Editor-in-Chief of Thailand NOW

Digital Fluency and Meaningful Messaging

Nid stressed the importance of owning and curating a brand’s digital presence. “Yes, work with KOLs,” she said, “but your own social media must be current, engaging, and easily found.” In an attention economy, visibility equals viability.

Wyn emphasized Gen Z’s increasing demand for transparency and meaning. “There’s a lot of noise,” she said. “They care about impact, but they need to see where their money is going.” At Discova, that means clearly communicating how community-based tourism benefits local stakeholders.

Nid elaborated on 137 Pillars’ sustainability pillars: environmental action, CSR programs aligned with brand values, and strong commitments to local procurement. These aren’t slogans, she noted—they’re operational principles.

A Voice of Vision and Innovation

Mr. Benjamin Rujopakarn, who earlier in the day led a compelling fireside chat titled “Catching the Next Wave of Thai Tourism” brought depth and imagination to the Gen Z panel as well. Representing Thailand NOW, the Thai Ministry of Foreign Affairs’ official digital platform, Ben proposed one of the most original ideas of the day: gamification as a driver for sustainability.

“Why not make it rewarding to do good?” he asked, suggesting a ‘green passport’ where guests could track and earn points for sustainable choices throughout their stay. It’s an approach that aligns Gen Z’s desire for both impact and interactivity.

Ben then moved into personalization, proposing the use of personality assessments combined with generative AI to create travel experiences designed around who guests are—not just where they’re going. “We already see this in consumer tech,” he said. “The travel industry has an opportunity to adapt and lead.”

Nid offered examples from 137 Pillars’ own approach to tailored experiences, including private arts and culture tours designed to reflect each guest’s interests. While personalization is in demand, she noted, the real challenge lies in delivering it at scale without losing quality or meaning.

Together, the panelists painted a clear picture of Gen Z travelers: digitally native, purpose-driven, and eager for experiences that reflect their values and identities.

The session was a standout in a day full of standouts—This conversation was one of many highlights at the TDM C-Suite Travel Trade Global Summit 2025—a conference that proved, from start to finish, that smart curation and forward-focused dialogue still matter.

Congratulations to Gary Marshall, the TDM team, and the Charlton Media Group for producing an on-time, well-paced summit that delivered the kind of energy the industry craves right now: smart, sincere, and inspirational.

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First published at TravelNewsHub.com – Global Travel News

Blue by Alain Ducasse Welcomes New Executive Chef

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Blue by Alain Ducasse Welcomes New Executive Chef - TRAVELINDEX

Blue by Alain Ducasse Welcomes New Executive Chef - TRAVELINDEXBangkok, Thailand, May 17, 2025 / TRAVELINDEX / Blue by Alain Ducasse, the celebrated Michelin-starred French fine dining restaurant located at Bangkok’s iconic riverside destination ICONSIAM, is proud to announce the appointment of Chef Evens Lòpez as its new Executive Chef. With an impressive international portfolio and a deep-rooted passion for contemporary gastronomy, Chef Evens brings a bold new chapter to the restaurant’s ongoing culinary evolution.

Originally from Peru, Chef Evens Lòpez discovered his love for cooking at an early age, drawn to the energy, aromas, and joy of shared meals. His culinary journey began with Cordon Bleu courses in Lima and an internship in Miami, followed by formative experiences in Europe. His path took him to renowned kitchens in Italy, including Il Ristorante Trussardi Alla Scala in Milan, and then to his aspired city of Paris where he trained under acclaimed chef Yannick Alléno at the three-Michelin-starred Pavillon Ledoyen.

Chef Evens further deepened his culinary expertise when he joined the team at Le Louis XV – Alain Ducasse at the Hôtel de Paris in Monaco, where he embraced the elegance of Ducasse’s iconic Mediterranean-influenced cuisine and refined his skills within Ducasse’s visionary approach to French cuisine. In no time, he rose through the ranks, becoming senior chef de partie, and was named a finalist in the prestigious San Pellegrino Young Chef Award in 2019.

Subsequent roles at London’s The Clove Club, where, during the pandemic, he actively contributed to the menu for the restaurant’s reopening, and in 2022, it was awarded two Michelin stars. Then he was invited to join Dame de Pic in London as head chef. Now, Chef Evens embarks on a new chapter, taking the helm as Executive Chef at Blue by Alain Ducasse, Bangkok, where he is set to lead with his signature style and passion.

“Blue has long been celebrated as one of the finest restaurants in Bangkok and I am thrilled to be part of this exciting new chapter. Thailand is a vibrant country, rich in culture, with an ever-evolving culinary scene and I look forward to incorporating the lush landscapes and local produce into my cooking. My vision is to deliver a distinctive dining experience that sets us apart while masterfully balancing elegance with vibrant enjoyment”. – Chef Evens Lopez

About Blue by Alain Ducasse

Located in ICONSIAM, Bangkok’s iconic riverside destination, Blue by Alain Ducasse brings the spirit of contemporary French cuisine to Thailand with elegance, precision, and a profound respect for the finest ingredients. Under the vision of world-renowned chef Alain Ducasse, it is the celebrated chef Alain Ducasse’s first restaurant in Thailand. Alain Ducasse is one of world’s very few chefs awarded with 24 Michelin stars, the highest accolades, and the world’s first chef to own a three-Michelin starred restaurant.

Blue by Alain Ducasse earned its first Michelin star within its inaugural year in 2019 and has maintained its one-Michelin-starred accolade for five consecutive years to present. The restaurant has been recognized as one of Bangkok’s most distinguished culinary destinations, celebrated not only for its impeccable food and service, but also for its panoramic views of the majestic Chao Phraya River and stunning design that won the prestigious Le France Design 100 award and the top spot on the industry-leading design publication Interior Design’s ‘Best of the Year Award’ list in the Fine Dining category.

With Chef Evens Lòpez now at the helm, Blue by Alain Ducasse continues its mission of delivering an extraordinary gastronomic experience that honors French culinary tradition while embracing innovation and excellence.

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First published at TravelNewsHub.com – Global Travel News

Luxury Dining Series by Marriott International Returns in 2025

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Luxury Dining Series by Marriott International Returns in 2025 - TOP25RESTAURANTS.comSingapore, May 16, 2025 / TRAVELINDEX / Following last year’s tremendous success, The Luxury Group by Marriott International is proud to announce the highly anticipated return of the Luxury Dining Series. Taking place from July to September, the multi-city regional dining series in 2025 continues to invite discerning travelers and dining enthusiasts to embark on an extraordinary gastronomic journey celebrating the revival of lost flavors and culinary traditions.

Luxury Dining Series by Marriott International Returns in 2025, expanding from six to seven properties in Asia Pacific, the 2025 series will offer a gastronomic reinterpretation of traditional flavors and forgotten ingredients.

Luxury Dining Series by Marriott International Returns in 2025 - TRAVELINDEX

Inspired by the findings from the Future of Food 2025 report, this year’s theme of Forgotten Flavors celebrates the art of culinary history and will explore time-honored techniques and innovative culinary experimentation at seven handpicked hotels. The locations of the 2025 series include The St. Regis Osaka, JW Marriott Jeju Resort & Spa, JW Marriott Bengaluru Prestige Golfshire Resort & Spa, The Ritz-Carlton, Perth, The St. Regis Singapore, The St. Regis Jakarta, and the newly opened The Ritz-Carlton, Bangkok.

Renowned chefs and mixologists from across Marriott International’s global portfolio will unite, pairing masters of tradition with contemporary visionaries, to resurrect lost, neglected, and overlooked ingredients. Guests can look forward to a carefully curated gastronomic experience where every plate will offer a taste of the past, reimagined for today’s palate.

The full schedule of the series is as follows:
• Japan – July 11-13 – The St. Regis Osaka
• Korea – July 17-20 – JW Marriott Jeju Resort & Spa
• India – July 31- August 3 – JW Marriott Bengaluru Prestige Golfshire Resort & Spa
• Australia – August 15-17 – The Ritz-Carlton, Perth
• Singapore – August 29-31 – The St. Regis Singapore
• Indonesia – September 11-13 – The St. Regis Jakarta
• Thailand – September 25-28 – The Ritz-Carlton, Bangkok

Luxury Dining Series by Marriott International Returns in 2025 - TRAVELINDEX

More details on programming will be announced soon. Please visit the website for more information – www.marriott.com/en-us/marriott-brands/portfolio/luxury-dining-series.mi

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First published at TravelNewsHub.com – Global Travel News

Bahrain tourism expert joins the Afro-Asian Union

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Bahrain tourism expert joins the Afro-Asian Union - TRAVELINDEX

Bahrain tourism expert joins the Afro-Asian Union - TRAVELINDEXCairo, Egypt, May 16, 2025 / TRAVELINDEX / The Afro-Asian Union (AFASU) has appointed Abdullah Abdulaziz, an international tourism expert from Bahrain, as an honorary member of the union and a senior judge for the AFASU Golden Awards.

This selection is a recognition of his remarkable career filled with achievements, as Abdulaziz has played a key role in developing the tour guiding profession and formulating its regulatory laws.

He has also made significant contributions to accessible tourism visitor economy, and destination wedding visitor economy in Bahrain and the GCC countries. His vast experience in organising training programmes, delivering lectures, and publishing articles and books on tourism and history makes him a valuable addition to the AFASU family, a statement said.

President of the Afro-Asian Union and international tourism and tourism technology expert Dr. Hossam Darwish, emphasised that the presence of Abdulaziz on the judging panels will help enhance the standards of excellence and innovation in the tourism and cultural sectors. His deep insights and extensive experience will further enrich the award evaluation process.

AFASU emerged from the second-oldest international non-governmental organisation, AAPSO, which was established in 1957 through an international treaty approved by the leaders of African and Asian nations. The union has members from governments and individuals in 102 countries worldwide.

The Golden Awards sector of AFASU is one of its most distinguished programmes, granting prestigious awards to countries, cities, capitals, individuals, and tourism and hospitality establishments worldwide. These awards are based on strict criteria set by a judging panel comprising 45 of the world’s top experts.

Recently, the historic city of Luxor in the Arab Republic of Egypt was honoured with the title of “Capital of Culture, History, and Heritage,” acknowledging its unique global significance. The AFASU awards are recognised for their credibility and clear evaluation standards, as they are granted without any fees, reinforcing their transparency and independence, said the statement.

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First published at TravelNewsHub.com – Global Travel News

Chiang Mai Marriott Hotel Unveils The Plaii Ballroom

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Chiang Mai Marriott Hotel Unveils The Plaii Ballroom - TRAVELINDEX

Chiang Mai Marriott Hotel Unveils The Plaii Ballroom - TRAVELINDEXChiang Mai, Thailand, May 16, 2025 / TRAVELINDEX / Elevating the standard for meeting venues in Northern Thailand, Chiang Mai Marriott Hotel proudly introduces The Plaii Ballroom, a state-of-the-art space set to transform the future of corporate events, weddings, and leisure experiences in Chiang Mai.

The Plaii Ballroom is the first and only ballroom in Thailand to feature a 360° immersive LED screen, delivering a fully enveloping digital experience across all four walls. With 430 square meters of space and a soaring 6.24-meter ceiling, this versatile venue is designed to host impactful conferences, banquets, product launches, exhibitions, and luxury celebrations that blend innovation with elegance.

The ballroom supports a variety of configurations — including cocktail receptions for up to 240 guests, round table banquets, long table dining, theater-style presentations, and classroom-style meetings. A diverse range of culinary offerings, curated by the hotel’s expert chefs, ensures every event is complemented by exceptional cuisine and attentive service, making every moment truly unforgettable.

Whether you’re planning an international summit, a glamorous gala, or an incentive retreat, The Plaii Ballroom promises a new era of immersive, multifunctional event experiences in the heart of Thailand’s cultural capital. With its groundbreaking LED technology and chic modern design, it’s also an ideal venue for vibrant after-parties that leave a lasting impression.

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First published at TravelNewsHub.com – Global Travel News

Six Top Destinations Join Climate-Ready Tourism Project

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Six Top Destinations Join Climate-Ready Tourism Project - TRAVELINDEX

Six Top Destinations Join Climate-Ready Tourism Project - TRAVELINDEXBristol, United Kingdom, May 16, 2025 / TRAVELINDEX / The Travel Foundation has today announced the first six destinations to trial a new method to identify climate-related risks in tourism, and invited other destinations and businesses to get involved. The Climate RiskScan project is a collaboration with researchers from CELTH, a collective of Dutch universities, and risk and resilience scientists from Risklayer in Germany.

As extreme weather events increasingly disrupt travel and cost the global economy billions each year as tourism emissions continue to rise, this project is pioneering new approaches to help destinations and tourism businesses identify, prioritise and respond to growing climate risks. Climate RiskScan will cover:

  • Physical risks, such as damage from extreme weather
  • Transition risks, such as reputational damage and policy shifts
  • Systemic risks, such as rising insurance costs

The methodology will ultimately be used to generate risk profiles for every tourism destination worldwide. Insights from the six pilot locations, representing both winter and island tourism, will help refine the approach, demonstrate the benefits of integrating climate risk into strategic planning, and showcase best practices already underway.

The winter tourism destinations are:

  • Colorado, USA (Colorado Tourism Office)
  • The Dolomites, Italy (Skirama Dolomiti)
  • Queenstown, New Zealand (Destination Queenstown)

The island destinations are:

  • The Canary Islands, Spain (Canary Islands Tourism)
  • The Cook Islands (Cook Islands Tourism Corporation)
  • Koh Samui, Thailand (TOGETHER NZT Project, PMUC, TSRI and Marine Biodiversity Research Group, Ramkhamhaeng University)

An online tool to access climate risk profiles is being developed in collaboration with UX and AI specialists at Holiday Extras, a long-time supporter of the Travel Foundation. A second tool, featuring scenario planning and gamification, will help destination stakeholders explore policy options and trade-offs for managing climate risks.

Jeremy Sampson, CEO of the Travel Foundation, said: “This project marks an important step forward in helping tourism destinations and companies understand the business case for action on climate. By working directly with destinations that represent key tourism typologies, we are building the tools and insights the sector needs to prepare for the future and mobilise resources for economic resilience. Collaboration with the scientific community and local partners to apply robust methodologies to the destination management context is crucial to this effort.”

Harald Buijtendijk, senior researcher at Breda University of Applied Sciences, added: “Our goal is to turn climate science into practical guidance that destinations can act upon. Our partnership with the Travel Foundation ensures that this research will have real-world relevance and impact across the tourism sector.”

Opportunities to get involved

With the case study destinations now confirmed, the project team is inviting other destinations and tourism businesses to become sponsors. A £5,000 contribution offers the opportunity to connect with a global network of peers, access leading climate experts and research, and contribute their perspectives to the final report.

The Centre for Expertise Leisure, Tourism and Hospitality (CELTH) has co-funded the project and brought together an expert team from Breda University of Applied Sciences, European Tourism Futures Institute at NHL Stenden University of Applied Sciences, and Wageningen University & Research.

Key findings will be released in time for the COP30 climate summit in Brazil this November, with full results published soon after and made freely available on the Travel Foundation website.

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First published at TravelNewsHub.com – Global Travel News

PATA Partners with SUNx Program to Educate Young Travellers

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PATA Partners with SUNx Program to Educate Young Travellers - TRAVELINDEX

PATA Partners with SUNx Program to Educate Young Travellers - TRAVELINDEXBangkok, Thailand, May 16, 2025 / TRAVELINDEX / The Pacific Asia Travel Association (PATA) is pleased to announce a new organisational partnership with the SUNx Institute, formalised through a Memorandum of Understanding (MOU) signed during the PATA Annual Summit 2025 (PAS 2025) in İstanbul, Türkiye. The partnership marks a shared commitment to supporting climate resilience and sustainable development across the travel and tourism sector.

The agreement, signed by SUNx Malta President, Professor Geoffrey Lipman, and PATA CEO, Noor Ahmad Hamid, is guided by Sustainable Development Goal 17 — Partnerships for the Goals. This goal underscores the importance of collective action in achieving sustainable outcomes, particularly in addressing the global climate crisis.

“We are proud to partner with Professor Geoffrey Lipman and the SUNx team, whose dedication to climate resilience and Climate Friendly Travel continues to inspire meaningful change across our industry,” said PATA CEO Noor Ahmad Hamid. “This collaboration is more than a formal agreement, it is a shared commitment to invest in the future. By working with SUNx, PATA hopes to empower the next generation of travellers to be responsible, resilient, and climate conscious global citizens who continue to pursue best-practices that promote and foster sustainable tourism.”

At the heart of the agreement is a joint focus on the Dodo4Kids education program, an initiative designed to introduce Climate Friendly Travel (CFT) to young learners and their families. PATA and SUNx Institute will work together to expand climate literacy and embed sustainability principles at an early age, nurturing the next generation of conscious travellers and changemakers through educational animations and valuable learning materials.

Professor Geoffrey Lipman said, “We are all in this together, as we grapple with the intensifying challenges of a climate constrained world. And we know that our kids and grandkids will have to face tougher climate driven realities. Dodo4Kids helps prepare early learners to fight the good fight through Climate Friendly Travel that responds to extreme weather in a sustainable and nature positive way. It’s a perfect fit with PATA’s vision of a meaningful future.”

In addition to Dodo4Kids, the partnership opens the door to broader collaboration in areas of shared interest, from co-promoting campaigns and planning joint activities. It outlines a commitment to open communication and transparency, while maintaining the independence and integrity of each organisation.

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First published at TravelNewsHub.com – Global Travel News

Unicorn Hospitality’s White-Label Model Expands with Iconic Rebrands

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Unicorn Hospitality's White-Label Model Expands with Iconic Rebrands - TOP25HOTELS.comBangkok, Thailand, May 16, 2025 / TRAVELINDEX / Unicorn Hospitality, a pioneering force in the hospitality management sector, continues to disrupt the market with its distinctive white-label management model. With the addition of two newly rebranded iconic properties—The Xcape River Kwai and AMANOR Hotel Chiang Mai—to its portfolio, Unicorn further solidifies its position as a leader in flexible, high-impact hotel management solutions. These strategic additions underscore the its commitment to transforming hoe hotels operate, and consistently exceed evolving guest expectations.

Unicorn Hospitality Expands Its Portfolio with Two New Properties: The Xcape River Kwai and AMANOR Hotel Chiang Mai

Shaking Up Thailand’s Hotel Industry with a Game-Changing, Owner-Centric Approach to Hospitality Management

Disrupting the Status Quo: A New Era for Independent Hotels

In just a decade, Unicorn Hospitality has built a proven track record of success, redefining the hotel management industry. Unlike traditional hotel chains that impose rigid brand standards, Unicorn’s unique white-label model is designed for owners who crave freedom, and a tailored approach to brand identity. Unicorn has put the power back into the hands of hotel owners, helping them elevate their properties while preserving their individuality. The result? A high-impact strategy that drives profitability, attracts discerning guests, and enhances the value of each hotel.

“Traditional hotel management models lock owners and their properties into a one-size-fits-all approach, limiting their potential,” says Yann Gouriou, Founder & CEO of Unicorn Hospitality. “We’re here to change that. Our model isn’t just about management; it’s about empowering our partners to grow, adapt, and thrive in ways they never could with traditional brands.”

With over 10 properties under its management and 7 more in Thailand, Brunei, and Japan on the horizon, Unicorn Hospitality is proving that flexible, results-driven solutions are the future of hospitality. Their unique white-label approach is setting a new standard—combining the expertise of global hotel brands with the freedom of independence.

Elevating The Xcape River Kwai into a Luxurious Riverside Escape

Nestled along the tranquil Kwai Noi River, The Xcape River Kwai is more than just a hotel—it’s a transformational experience for those seeking adventure, history, and luxury. Unicorn’s rebranding promises a dynamic range of exclusive offerings, including paddleboarding on the river, curated experiences, and a groundbreaking “Dine on the River” experience that blends culinary excellence with the beauty of nature.

“We knew we needed something different to stand out,” says Thienchai Techawatanasuk, owner of The Xcape River Kwai Hotel. “Unicorn’s ability to bring fresh perspectives and innovative management strategies is exactly what we needed to elevate our brand and exceed the expectations of today’s travelers. This is just the beginning.”

Reimagining Urban Luxury at AMANOR Hotel Chiang Mai

Located in the vibrant heart of Chiang Mai, AMANOR Hotel Chiang Mai is redefining urban luxury. Under Unicorn’s management, the hotel is undergoing a complete reinvention, a refined dining experience at ‘Lumi’ – AMANOR’s signature culinary concept, and lifestyle offerings that appeal to the modern traveler – where timeless elegance meets contemporary style.

“We wanted to break free from the norm and create something extraordinary,” says John Lim, owner of AMANOR Chiang Mai. “With Unicorn, we found a partner who truly understands the essence of modern hospitality. Their strategy has completely transformed our approach to branding, and we’re confident it will elevate our guest experience to new heights.”

The Unicorn Edge: A White-Label Revolution

What sets Unicorn Hospitality apart? It’s not just about flexibility; it’s about RESULTS. Their white-label management model isn’t just about operating a hotel—it’s about delivering a tailored experience for both owners and guests. Owners retain full control over their brand identity, while Unicorn’s industry-leading expertise drives revenue growth, operational efficiency, and unforgettable guest experiences.

Why Owners Are Choosing Unicorn: The Power of Flexibility & Profitability

  • Owner-Centric Approach: Unicorn empowers owners to lead their brand while benefiting from world-class operational expertise.
  • Unmatched Flexibility: No franchise fees, no rigid brand requirements—just tailored, adaptive strategies that match the unique vision of each hotel.
  • Results-Driven Growth: Unicorn’s intelligent marketing, revenue optimization, and guest-centric focus drive profitability and long-term success.
  • Innovative, Luxury Experiences: From bespoke guest services to unique local experiences, Unicorn’s management ensures every property delivers unmatched value and an exceptional stay.

Join the Revolution: Unicorn Hospitality Continues Its Legacy of Success

Unicorn Hospitality has been successfully reshaping the hotel management landscape for years, and the addition of The Xcape River Kwai and AMANOR Chiang Mai is another step in its proven track record. These two properties further demonstrate Unicorn’s ability to elevate hotels with innovative, owner-focused solutions. This ongoing success proves that a paradigm shift is happening in the industry, and more hotel owners are joining in.

“We’re proud to continue proving that our unique approach works,” said Yann. “As we expand, we’re inviting more hotel owners to join the revolution and experience firsthand the impact of flexible, owner-centric management.”

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First published at TravelNewsHub.com – Global Travel News

Maya Pistola x NILA Guest Shift

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Maya Pistola x NILA Guest ShiftStep into a world of premium mixology at NILA as we present the exclusive Guest shift night, held in partnership with Maya Pistola, the artisanal agave spirit redefining modern cocktails. 

Experience the creative brilliance of Natkrit Chatsakulpairach (Khun First), Thailand’s 2024 Pistola Winner, as he takes over the bar for one night only. Enjoy three special cocktails that highlights his distinctive style and the smooth character of Maya Pistola Artisanal Agave Spirit.

One night only on Friday, 30 May 2025

Time: 19:00 – 23:00 hrs.

Location: NILA, Amari Bangkok (Level 4)

Enjoy three special cocktails at Early Bird price THB 699 net per person (until 26 May 2025)

Regular Price: THB 799 net per person

For reservations, please book at bit.ly/4kndp2w

Or call +66 (0) 2653 9000

 

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First published at TravelNewsHub.com – Global Travel News