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Blue Elephant’s Master Chef Nooror and Chef Sandra Showcase Thai Culinary Soft Power

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Blue Elephant's Master Chef Nooror and Chef Sandra Showcase Thai Culinary Soft Power - TRAVELINDEXPhuket, Thailand, May 10, 2025 / TRAVELINDEX / Master Chef Nooror Somany Steppe (4th from left) of the Blue Elephant Group, together with her daughter Chef Sandra Steppe Goswami (3rd from right), conducted a live cooking demonstration in the Dutch language from the premises of Blue Elephant Cooking School & Restaurant in Phuket recently. The chefs showcased two signature Thai dishes—Tom Kha Kai (Chicken Coconut Soup) and Tom Kha Hed (Mushroom Coconut Soup)—in a special live broadcast for audiences in The Netherlands and Belgium, promoting Thailand’s rich culinary heritage as a form of soft power.

The special 30-minute event, an initiative led by the Tourism Authority of Thailand (TAT) in Paris in partnership with Blue Elephant Group, was broadcast live across official social media platforms of the TAT in Europe.

Pictured from left are: Kim Steppe, CEO, the Blue Elephant Group; Hedi Bonsignore; Holden Raynaud, Director; Master Chef Nooror Somany Steppe; Pierre Swennen; Chef Sandra Steppe Goswami; Jan De Rycke; and Kris Steppe.

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First published at TravelNewsHub.com – Global Travel News

Messe Berlin Establishes Indian Subsidiary

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Messe Berlin Establishes Indian Subsidiary - TRAVELINDEX

Messe Berlin Establishes Indian Subsidiary - TRAVELINDEXDelhi, India, May 10, 2025 / TRAVELINDEX / Messe Berlin announces the official launch of Messe Berlin India, a newly incorporated subsidiary that underscores the company’s long-term commitment to one of Asia’s fastest-growing markets. Headquartered in Delhi NCR region, the new entity will serve as a strategic base for expanding ITB India and launching future projects tailored to the Indian market.

With this establishment, Messe Berlin is reinforcing its vision of India as a regional hub for innovation, collaboration, and sustainable business growth within the exhibition and events industry.

Strengthening Global Vision Through Local Engagement

“Messe Berlin’s presence in India reflects our strategic intent to strengthen our international reach by being where the growth is. India is a key market for us — vibrant, diverse, and full of opportunities. With Messe Berlin India, we are laying down long-term foundations to build strong partnerships, support local industries, and elevate our global platforms,” — Dr. Mario Tobias, CEO, Messe Berlin

Katrina Leung, who serves as Messe Berlin’s Vice President Asia Pacific and currently leads the company’s regional operations as Managing Director of Messe Berlin Asia Pacific, will additionally head the newly established subsidiary as Managing Director of Messe Berlin India, overseeing its strategic growth and operations in the country.

“Messe Berlin India marks an exciting new chapter for us. India is one of the most dynamic and promising markets in the region, and having a presence here allows us to deepen our engagement and better serve our partners, exhibitors, and visitors. ITB India has already laid the foundation, and with this milestone, we are committed to expanding our footprint and contributing to the growth of India’s trade fair landscape,” — Katrina Leung, Managing Director & Vice President Asia Pacific, Messe Berlin

Local Springboard for Future Trade Fair Projects

As Messe Berlin’s official representative office in India, the subsidiary will play a pivotal role in driving local business development, acquiring new exhibitors and strategic partners, and supporting customer outreach and service.

In addition, the subsidiary will act as a launchpad for future trade fair initiatives specifically designed to meet the needs and opportunities of the Indian market.

Travel Trade Show held in Mumbai

ITB India, inaugurated in 2023, continues as the flagship event under the new subsidiary. Held annually, ITB India is a three-day B2B travel trade show and convention that connects the global travel and tourism industry with the Indian market. Alongside MICE Show India, Travel Tech India, and the ITB India Conference, ITB India serves as a unique platform to forge new partnerships, strengthen existing ties, and capitalize on the fast-growing potential of the Indian and South Asian travel economies.

The show hosts key players from the MICE, Leisure, Corporate Travel, and Travel Technology sectors. The upcoming edition, ITB India 2025, will take place from 2 – 4 September 2025 at the Jio World Convention Centre in Mumbai.

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First published at TravelNewsHub.com – Global Travel News

Global Travel Leader Assembles New Management Team

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Global Travel Leader Assembles New Management Team - TRAVELINDEX

Global Travel Leader Assembles New Management Team - TRAVELINDEXAberdeen, Scotland, May 10, 2025 / TRAVELINDEX / Bolstering the support provided to travellers, ATPI, the global leader in travel management, has announced an enhancement of its energy leadership team.

Central to this change is the appointment of Zara Higgins to the newly created role of Head of Energy. Zara will be supported by Judy ‘JP’ Peplinski, who steps into the role of Head of Global Strategy, Energy Division, transitioning from her current role as Managing Director USA, Energy Travel.

As JP’s successor, Ettienne de Swardt will be assuming the title of Managing Director for the US, following his tenure as Senior Director of Sales & Account Management of North America.

These leadership changes mark a significant step in ATPI’s strategy to further develop and expand its energy division, one of the company’s key service lines. Renowned for delivering innovative technologies and expert guidance in solving travel-related challenges, ATPI continues to see substantial growth across this key market. Through this restructuring and the establishment of these new positions, ATPI will capitalise on the strengths and dynamic leadership of each newly appointed individual.

Together, Zara, JP, and Ettienne bring over 80 years of combined experience in travel. The trio’s unmatched awareness and understanding of complex travel logistics, paired with their forward-thinking approaches, and longstanding relationships with airline and travel partners, will continue to deliver immense value to ATPI and its customers.

With these new appointments in place, ATPI is well-positioned to maintain its upward trajectory and investment in its energy line over the coming months.

Discussing the restructuring, ATPI CEO Ian Sinderson commented: “This restructuring places us in a fantastic position. Zara, JP, and Ettienne embody the values that ATPI holds dearly and have demonstrated invaluable leadership qualities and a dedication to supporting not just customers but their colleagues too.

We’re fortunate to have these incredibly experienced and versatile individuals within our team. They all bring something unique to their roles that will benefit our customers no matter the location or industry. Already, throughout their time at ATPI, they have all been part of key successes and instrumental in driving our growth in the global energy sector.”

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First published at TravelNewsHub.com – Global Travel News

ITB China Partners with UN Tourism and Fliggy for Rural Tourism Development

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ITB China Partners with UN Tourism and Fliggy for Rural Tourism Development - TRAVELINDEX

ITB China Partners with UN Tourism and Fliggy for Rural Tourism Development - TRAVELINDEXShanghai, China, May 10, 2025 / TRAVELINDEX / As rural tourism emerges as a vital driver for sustainable economic growth and community development, ITB China 2025 will spotlight initiatives designed to support rural areas through tourism. A key highlight will be the UN Tourism “Best Tourism Villages” initiative, which promotes exemplary rural destinations from across the globe and China. Representatives from previously awarded villages – both domestic and international – will be invited to share their stories and demonstrate how they have successfully balanced community empowerment, cultural heritage preservation, and sustainable economic development.

Zurab Pololikashvili, Secretary-General, UN Tourism said, “Rural tourism is a vital driver for community empowerment and nature conservation worldwide. Through the Best Tourism Villages by UN Tourism initiative, we recognize and support destinations that harness rural tourism as a force for good. These villages stand as global examples of how tourism can preserve cultural heritage, safeguard biodiversity, and enhance the quality of life for residents. We are proud to share this vision at ITB China and partner with them to showcase how rural tourism is shaping a more sustainable, inclusive future for rural communities around the world.”

Rural tourism plays an increasingly vital role in driving sustainable economic growth and strengthening local communities. ITB China will place special focus on initiatives that harness tourism as a catalyst for rural revitalization. In close collaboration with ITB China, UN Tourism, Alibaba Philanthropy and Fliggy will host a dedicated forum titled “China Travel: Discovering Rural Beauty”. The forum will offer high-level insights into the development of rural tourism in China and provide a unique platform for global travel leaders to exchange ideas and build meaningful partnerships.

Under the theme “How the UN Best Tourism Village Award is Empowering Communities, Preserving Heritage, and Building Sustainable Economies”, UN Tourism will lead discussions on the transformative role of tourism in rural development. This will be followed by a panel discussion titled “Revitalizing Rural Tourism Resources, Driving Digital Transformation, and Enhancing Product Marketing from a Global Perspective.” The session will explore the current state of rural tourism in China and examine the strategic opportunities it presents.

ITB China Inbound Segment: Diverse Line-Up of Leading Destinations, Travel Operators, and Hospitality Brands

This year’s inbound tourism segment will be more diverse and wide-ranging than ever, with participation from Beijing, Hubei, Guangxi, Lahsa, Hangzhou, and Shanghai. Exhibitors include top travel operators such as China Tourism Group Travel Services，Hubei Best Tour，Guangxi Tourism Development Group, China International Travel Service Guilin Co., Ltd., Spring Tour, Zhejiang EVERBRIGHT, and Guangdong China Travel Service, as well as key state-owned enterprises such as Huangshan Tourism Group. Major hospitality brands, including Donghu Group, Jinjiang International Group, Jiushi Group, LN International, and Wanda Hotels & Resorts will present China’s evolving standards in international hospitality.

China Inbound Travel Forum offers Strategic Global Insights

The China Inbound Travel Forum will provide a global perspective on the Chinese travel market, bringing together key players from major international source markets, top inbound tour operators, and leading industry experts. Discussions will center on fresh strategies for promoting Chinese destinations to overseas audiences, with a focus on real-world case studies and practical, data-driven insights. The World Travel & Tourism Council (WTTC) will share its Annual Report on Tourism’s Economic Impact. Additional sessions will cover topics such as “Decoding China’s Viral Destinations on Global Social Media: Channel Tactics & Content Ciphers”, “Market Demand Variations Across Overseas Sources and Product Adaptation Strategies” and “Capitalizing on the Surge in Travel to China: Strategies for Sustainable Growth Across Hotels, Airlines, Travel Agencies, and OTAs”.

Networking Events to Foster Exchange

To foster collaboration and celebrate local culture, several high-profile networking events are planned. Beijing Night, hosted by the Beijing Municipal Bureau of Culture and Tourism, will showcase the capital’s rich tourism offerings on the evening of May 27, while Guangxi Night, hosted by the Department of Culture and Tourism of Guangxi Zhuang Autonomous Region, will showcase the capital’s rich tourism offerings on the evening of May 28. The Hubei Networking Lunch, hosted by the Department of Culture and Tourism of Hubei Province, will offer a taste of regional charm and foster dialogue among industry professionals from China and across the globe on May 27.

Following the exhibition, international buyers will be invited on an exclusive seven-day familiarization trip from May 29 to June 4 to explore Hangzhou and Beijing in depth. The curated itinerary includes immersive cultural experiences, intangible heritage activities, culinary tastings, site visits to transport infrastructure, and meetings with leading tourism enterprises. The program aims to showcase China’s diverse tourism offerings and service excellence while fostering lasting international partnerships.

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First published at TravelNewsHub.com – Global Travel News

At TDM C-Suite Summit Google Highlights Key Travel Trends and Consumer Shifts

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At TDM C-Suite Summit Google Highlights Key Travel Trends and Consumer Shifts - TRAVELINDEXBangkok, Thailand, May 9, 2025 – At the TDM C-Suite Travel Trade Global Summit 2025, hosted in Bangkok, Aditip (Term) Panupong, Industry Head of Strategic Partnerships at Google, shared powerful insights into how AI is transforming hospitality—and what travelers really want in the post-pandemic world.

In a talk titled “Thailand Hospitality: Redefining Experiences with AI,” Panupong broke down how Google’s AI solutions are helping the industry turn complex data into meaningful customer experiences, optimize operations, and stay ahead of shifting traveler expectations.
“AI isn’t just about automation—it’s about transformation,” he emphasized.

Key Insights from the Session:

1. Return on Experience (ROX):
Hospitality providers are urged to focus less on transactions and more on transformation. ROX means delivering creativity, experience, value, and personal growth—all hallmarks of modern luxury.
2. Gen Z is Changing the Game:
A striking 83% of Gen Z travelers say they’ll pay a premium for authentic and meaningful experiences. Cookie-cutter no longer cuts it.
3. Travel is Emotional:
For 42% of travelers in Asia Pacific (including Thailand), travel is about healing from the stress of daily life. Others prioritize adventure, self-reward, or connection.
4. Rising Expectations:
Modern travelers juggle multiple motivations per trip (average: 4.7) and want 3.8 distinct experiences each time they travel. Flexibility, luxury, and purpose now trump location alone.
5. Planning Fatigue is Real:
On average, travelers spend 303 minutes researching a trip—and 3 in 5 don’t even know where they want to go when they start.
6. Global Trends:
Outbound travel from Thailand is booming, with top destinations including Shanghai, Osaka, and Dubai. Emerging hotspots include Bhutan, Maldives, and China’s second-tier cities like Guangzhou and Shenzhen.
7. Trust Over Price:
When choosing a brand, value, trust, and reviews matter far more than price—just 24% choose the cheapest deal.

Bottom line?
AI is already reshaping how travelers are inspired, how they search, and how brands engage. Those who focus on experience, empathy, and intelligent tech will win big in Thailand’s tourism future.

 

by Bernard Metzger reporting for TravelNewsHub.com on travel, tourism, lifestyle, hospitality, restaurants, adventure travel, destinations and technology in travel.

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First published at TravelNewsHub.com – Global Travel News

Orlando Welcomed 75.3 Million Visitors to Remain Most Visited U.S. Destination

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Orlando Welcomed 75.3 Million Visitors to Remain Most Visited U.S. Destination - TRAVELINDEXOrlando, Florida, USA, May 9, 2025 / TRAVELINDEX / Visit Orlando, the Official Tourism Association® for Orlando, announced that the destination welcomed 75,333,800 visitors in 2024—an increase of 1.8% over 2023.

Domestic visitation grew by 1.4%, totalling 68,840,300 visitors in 2024. This increase was driven in part by a rise in day visits and overnight non-hotel stays. International visitation continued to recover at a faster pace, growing 5.9% from the previous year. In total, Orlando welcomed 6.5 million visitors from international markets in 2024.

“We’ve seen a strong rebound in U.K. visitation, now reaching 88% of pre-pandemic levels,” said Casandra Matej, President & CEO of Visit Orlando. “With strong air connectivity and a deep affinity for our destination, U.K. travellers are drawn to our world-famous attractions and diverse experiences. We continue to actively invest in the market through strategic marketing, PR and travel trade initiatives to help travellers discover all that Orlando has to offer.”

Canada remains the top international market to Orlando with 1.29 million visitors, representing a 2.7% increase over 2023 and setting a new record for the second consecutive year. The U.K., Brazil, Mexico and Colombia rounded out the list of the top 5 origin markets. Canada, Mexico and Colombia remained well above pre-pandemic levels during 2024, while visitation from the U.K. continued a slower but steady recovery (up 3.5%), reaching 907,900. Trips from Brazil remained consistent, showing a slight 0.2% growth in 2024.

2024 International Results – Top 5 Origin Markets:

  • Canada: 1,290,300 (up 2.7%)
  • U.K.: 907,900 (up 3.5%)
  • Brazil: 697,200 (up 0.2%)
  • Mexico: 438,000 (up 1.5%)
  • Colombia: 343,000 (up 13.6%)

Overall, the 2024 visitor mix continued to skew toward leisure, representing 81% domestic leisure, 10% domestic business and 9% international visitation. The group meetings segment also recorded a solid year-over-year gain, increasing by 3.9% to reach 5,616,000 visitors.

This summer, the Theme Park Capital of the World is evolving with exciting new experiences—including the first new theme park in 25 years opening in May—alongside a wave of fresh attractions and major sporting events. These developments continue to give travellers new reasons to visit Orlando.

From world-class attractions and accommodations to diverse dining options and entertainment for every budget, Orlando offers something new to help create the perfect vacation. Visitors can explore exclusive savings at VisitOrlando.com/offers

 

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First published at TravelNewsHub.com – Global Travel News

Sip Into New Flavours with Fresh & Fruity Cocktails at Carlton Hotel Bangkok

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Sip Into New Flavours with Fresh & Fruity Cocktails at Carlton Hotel Bangkok - TRAVELINDEXBangkok, Thailand, May 9, 2025 / TRAVELINDEX / Discover vibrant, fruit-forward creations with Fresh & Fruity, the latest Cocktails of the Month at Carlton Hotel Bangkok Sukhumvit. Designed to refresh and delight, each handcrafted drink bursts with tropical inspiration and premium spirits.

Enjoy three distinct and sensational cocktails:

• Charm of Summer – A lively blend of Bombay Sapphire Gin, fresh strawberry, ginger honey tea syrup, lime, and Schweppes Citrus Raspberry. Bright, joyful, and irresistibly uplifting.

• The Sea Breeze – Dive into a cool fusion of 42 Below Vodka, Blue Curacao, green apple, plum syrup, lime, and Schweppes Blueberry Lemon. Perfectly balanced with a touch of oceanic flair.

• Rising Sun – Warm and radiant, this cocktail combines Bacardi Oro with fresh passion fruit, peach purée, jasmine green tea, lime, and Schweppes Mandarin Yuzu for a golden-hour glow in a glass.
Available from 1 May to 30 June 2025 at Cooling Tower Rooftop Bar, Plate Restaurant, Tuxedo Espresso Bar, and Plunge Juice Bar.

Only THB 390++ per glass

Whether you’re winding down after a busy day or searching for your next favorite cocktail, Fresh & Fruity promises vibrant flavors and unforgettable moments in every glass.

For more information or to make reservations, please contact 02 090 7888 or email Fbreservations@carltonhotel.co.th

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First published at TravelNewsHub.com – Global Travel News

Gastronomic Gourmet Week at You & Me Maldives

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Gastronomic Gourmet Week at You & Me Maldives - TRAVELINDEXRaa Atoll, Maldives, May 9, 2025 / TRAVELINDEX / From 19 to 24 May 2025, Gourmet Week, one of the most anticipated events of the gastronomic calendar, will be taking place at You&Me Maldives by The Cocoon Collection, the exclusive adults-only resort nestled in the Raa Atoll.

The undisputed protagonists of this new edition are the Michelin-starred Chef Andrea Berton and the Corporate Executive of The Cocoon Collection Chef Giovanni De Ambrosis, who together will give life to a unique culinary journey, capable of blending Mediterranean elegance with the innovation and warmth of local Maldivian ingredients.

“Cooking in the Maldives is always a magical experience. The setting is unique and stimulates creativity.  I love bringing the flavours of our Italian tradition into dialogue with the wonderful local ingredients.  It’s a true meeting of seas and cultures,” enthusiastically declares Chef Berton, who returns to tread the sand of You&Me with its refined and contemporary cuisine.

“Collaborating on such a high-calibre event means being able to combine the best of two worlds: tradition and innovation. Together with Andrea, I want to tell a story of flavours that unite the Mediterranean and the exotic riches of the Maldives. For us at The Cocoon Collection, each dish is an invitation to travel and to the love of cooking,” adds Giovanni De Ambrosis.

The gastronomic journey will open on Wednesday 21 May at 7.30 pm with an exclusive dinner at The Sand restaurant. Under the stars, guests can indulge in the refined Branzino Maldivian in black with local fish soup and salicornia, symbol of the meeting between the South Seas and the elegance of Italian cuisine.

Subsequently, on Friday 23 May from 12.30, the open-air restaurant Green Carpet will host a signature lunch: Roasted scallops, asparagus, papaya and almonds, a dish that enhances the perfect combination of sweetness, freshness and the richness of local ingredients reinterpreted in Mediterranean key.

A true Mediterranean immersion in the Maldivian seas: the Gourmet Week of You&Me Maldives thus becomes a hymn to the love for cuisine and the territory. The event, in fact, is not only an opportunity to taste top-quality dishes, but also a sensory experience that celebrates the dialogue between cultures, traditions and passion for good food.

You&Me Maldives confirms itself, once again, as the ideal stage to meet and discover authentic emotions, where the beauty of the landscape marries with the culinary mastery of the two Chefs, offering their guests unrepeatable moments of taste, refinement and of love.

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First published at TravelNewsHub.com – Global Travel News

The Cocoon Collection Launches Cocoon Circle Loyalty

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The Cocoon Collection Launches Cocoon Circle Loyalty - TRAVELINDEXMale, Maldives, May 9, 2025 / TRAVELINDEX / The Cocoon Collection has launched the Cocoon Circle, an exclusive new loyalty program designed to reward returning guests with elevated privileges, personalised experiences, and unforgettable touches across its award-winning resorts in the Maldives.

Inspired by the enduring charm of island hospitality, Cocoon Circle invites guests to become part of a warm, like-minded community that celebrates the spirit of barefoot luxury. From surprise room upgrades and candlelit dinners by the sea to sunset cruises and tailored gestures, the program offers returning guests thoughtfully curated rewards that turn each visit into something extraordinary.

Enrolment into Cocoon Circle is effortless and complimentary. Members can sign up through The Cocoon Collection website and begin earning rewards from their very next stay. Under the program’s simple One Tier, One Earning Scheme, guests who complete a minimum five-night stay at any of the Maldives-based Cocoon Collection resorts will earn one complimentary night to redeem during future visits. These complimentary nights can be used across all properties within the collection, are valid for three years, and are applicable to entry-level room categories, subject to availability.  Free nights can be redeemed via their Island Host, through their travel agents or by emailing The Cocoon Collection reservations team directly.

Cocoon Circle membership opens the door to a suite of privileges designed to enhance every moment of a guest’s stay. Members are welcomed with a curated presentation of tropical fruits, sparkling beverages, and personalized in-room amenities on arrival. Throughout their stay, they benefit from personalized touches and seamless service provided by a dedicated Island Host or Butler, along with flexible check-in and check-out times (subject to availability) to maximize

Members also gain access to exclusive offers, private event invitations, and specially curated experiences not available to other guests, allowing each stay to feel uniquely personal and deeply memorable.

An enhanced loyalty experience under the Repeater Program will soon be available, offering additional privileges such as private dinners at Palm Beach, curated cruises, customized excursions, and more personalized surprises to celebrate, thank and reward returning guests and agents.

The Cocoon Collection welcomes Travel Agents with discounted rates

The Azzola family has a deep appreciation of the trade and has worked closely with travel agents and tour operators for over 40 years, understanding that the most powerful selling tool is undoubtedly personal experience.

That’s why they are currently offering exclusive, generously discounted rates just for agents to go and experience their properties first hand between now and 30 September 2025 (book before 31 July 2025) to get that invaluable insider product knowledge to share with their clients — whilst enjoying a well-deserved break with their own partners and families.  Rates are discounted to just $250 per day in a beach Villa at Cocoon Maldives and Joy island on an all inclusive meal plan (single or double occupancy) or $300 at You & Me Maldives. Children are charged just $50, sharing with their parents.

A similar travel agent offer is available for Bawe Island off the coast of Zanzibar from $400 per day in a Sunrise Villa on Half Board.

The “Cocoon Circle” rewards repeat guests for Many Happy Returns

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First published at TravelNewsHub.com – Global Travel News

Chef Maksym Chukanov Brings a Bold New Vision to L’Arôme by the Sea

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Chef Maksym Chukanov Brings a Bold New Vision to L’Arôme by the Sea - TRAVELINDEX

Chef Maksym Chukanov Brings a Bold New Vision to L’Arôme by the Sea - TRAVELINDEXPhuket, Thailand, May 8, 2025 / TRAVELINDEX / L’Arôme by the Sea is proud to welcome Executive Chef Maksym Chukanov, ushering in a new era for Phuket’s acclaimed oceanfront restaurant. With nearly two decades of experience in Michelin-starred kitchens across Europe and Asia — including Noma 2.0 in Copenhagen, Restaurant Ikarus in Salzburg, and Cure in Singapore — Chef Maksym brings a globally refined yet deeply personal approach to the island’s fine dining landscape.

His arrival marks a thoughtful evolution of the restaurant’s identity: from its French gastronomic roots toward a more expressive vision of modern coastal fine dining, one that captures the rhythm of the Andaman Sea and the richness of the region’s ingredients. At the heart of his cuisine lies a philosophy centered on clarity, sustainability, and emotional resonance. The menu celebrates the purity of premium and underutilized seafood, enhanced by produce sourced from trusted partners across southern Thailand.

Drawing on a multicultural foundation, Chef Maksym’s culinary language blends French refinement, Japanese precision, and the bold, aromatic character of Southeast Asian flavors. Techniques such as citrus fermentation, kosho, miso, and beurre blanc are not used for complexity’s sake, but rather to bring depth and balance to each plate—allowing ingredients to speak for themselves in their most elegant form.

Under his leadership, L’Arôme by the Sea embraces a low-waste and ingredient-focused approach, with a commitment to ethical sourcing, whole-fish utilization, and thoughtful storytelling through food. Every element of the experience—from the curated beverage pairings to the tranquil sea-view setting—has been designed to create an intimate and immersive journey.

Chef Maksym’s arrival reaffirms L’Arôme by the Sea’s position at the forefront of Phuket’s fine dining scene. The new tasting menu is not just a celebration of the sea—it is a confident step forward into a more sustainable, soulful, and internationally relevant culinary future.

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First published at TravelNewsHub.com – Global Travel News