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PolyU Unveils Large Language Model-based Tourist Satisfaction Index

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PolyU Unveils Large Language Model-based Tourist Satisfaction Index - TRAVELINDEXHong Kong, Hong Kong SAR, April 25, 2025 / TRAVELINDEX / As tourism, one of the major pillars of the Hong Kong economy, gradually recovers from the pandemic, the government has planned a series of measures to promote the all-round development of the tourism industry. The Research Centre for Digital Transformation of Tourism (RCdTT) of The Hong Kong Polytechnic University (PolyU) School of Hotel and Tourism Management (SHTM) has developed an innovative, Large Language Model-based assessment framework – the Hong Kong Tourist Satisfaction Index (HKTSI) – to evaluate the satisfaction level of inbound tourists to Hong Kong from 2012 to 2024 across different tourism-related sectors, temporal scales and regions. Findings reveal that, while performance variations across different regions were clearly indicated, the TSI rebounded and reached its highest-ever recorded score after the temporary decline during the pandemic.

Under the leadership of Prof. Haiyan SONG, Principal Investigator and SHTM Associate Dean, RCdTT Director and Mr and Mrs Chan Chak Fu Professor in International Tourism, the TSI was initially introduced in 2009, using a questionnaire-based methodology to evaluate tourists’ satisfaction with various tourism services. Seeking to provide a more comprehensive and accurate analysis, the team has transformed the framework by adopting an interdisciplinary approach that integrates theories from management science, economics and computer science, and leveraging the advanced LLM technology.

The enhanced TSI framework offers multi-dimensional analysis, enabling TSI measurement across different dimensions (such as service topics, service sectors and trip types), temporal scales (monthly and annually) and regions. This adaptable approach provides stakeholders with timely, data-driven insights to guide service improvement, policy development and strategic decision-making.

Prof. Kaye CHON, SHTM Dean, Chair Professor and Walter and Wendy Kwok Family Foundation Professor in International Hospitality Management, said, “Hong Kong’s competitiveness as a global tourism hub hinges on it delivering exceptional service quality that meets travellers’ expectations. The RCdTT-SHTM’s ongoing development of the TSI underscores our commitment to advancing Hong Kong’s reputation as a world-class destination for international visitors.”

The team gathered over 1.25 million reviews from TripAdvisor, a global Online Travel Agency (OTA) platform, covering 13,694 Hong Kong service providers across five tourism service sectors, namely attractions, hotels, restaurants, retail shops and transportation. The LLM-based assessment framework then utilises Alibaba’s open-source General Text Embedding model to extract semantic insights from the visitor reviews in different languages and formats.

Key findings include:

1. Topic-based analysis reveals that the largest proporation of reviews are about “service reliability and safety”. This reflects that reliability in tourism services emerged as the most crucial factor influencing tourist satisfaction, forming the foundation of trust in the travel industry.

2. Since 2012, the Hong Kong TSI has shown an overall upward trend, while consistently scoring above 75 points on a 0-100 scale for the past decade. Despite a temporary decline during the pandemic, Hong Kong TSI levels had fully recovered to pre-pandemic levels in 2024.

3. Notably, the transportation sector has consistently achieved high TSI scores, largely due to Hong Kong’s well-developed public transport infrastructure, which continues to enhance visitor experiences. Retail shops and restaurants, on the other hand, have lagged behind, primarily owing to price-related factors. The traditional price advantage of retail shops is gradually diminishing, significantly impacted by the rise of e-commerce. Similarly, restaurants in Hong Kong tend to be relatively expensive, prompting some tourists to seek more affordable dining options on the mainland.

4. From a spatial perspective, all districts recorded TSI scores above 73 points, yet a north-south divide persists, with higher satisfaction levels in the southern regions and lower levels in the north. The highest TSI values were concentrated along both sides of Victoria Harbour, such as in the Central and Western, and Yau Tsim Mong Districts, while Kowloon City District recorded considerably lower TSI levels, creating a distinct localised satisfaction gap compared to its surrounding districts.

5. Tourists with different trip types exhibit significant variations in their satisfaction levels towards Hong Kong. Business tourists generally report the highest satisfaction across most sectors, whereas solo travellers exhibit lower satisfaction overall. This may be due to their different needs: business tourists typically prioritise standardised functional requirements, while the solo travellers place greater emphasis on unique and personalised experiences.

6. Language-based analysis further highlights differences in the TSI, with reviews in English and European languages yielding higher satisfaction levels than the Japanese- and Korean- language reviews. This highlights the impact of cultural differences on tourist satisfaction.

Objectives of the TSI
The LLM-based TSI framework is crafted to deliver regular, data-driven insights that benefit tourism service providers, policymakers and destination management organisations. Through topic-level TSI analysis, for instance, businesses can pinpoint specific areas for service enhancement, while destination- and sector-level assessments provide a broader perspective for strategic planning and policy formulation. Additionally, monthly TSI updates ensure that assessment results remain timely and relevant, enabling swift and informed decision-making.

Although the Hong Kong economy has largely recovered from disruptions caused by the pandemic, challenges such as labour shortages, supply constraints, changing economic conditions, evolving consumer behaviour and competition persist. Highlighting the significance of the TSI in tackling these challenges and facilitating relevant decision-making and planning, Prof. Song remarked, “To sustain ongoing recovery, accurate and timely assessment of the satisfaction level of inbound tourists is essential for policymakers and industry practitioners to develop sustainable tourism strategies that will further fortify Hong Kong’s tourism advantages, propel its tourism industry and ultimately promote long-term economic growth in the City.”

As technology advances, both destinations and visitors increasingly rely on information and communication technologies to make their decisions. In support of the long-term sustainability of the tourism sector, by harnessing artificial intelligence, LLM and big data analytics, the enhanced TSI assessment framework aims to offer more precise and targeted advice for strengthening tourism service quality and bolstering Hong Kong’s global competitiveness.

About the Research Centre for Digital Transformation of Tourism
The mission of Research Centre for Digital Transformation of Tourism (RCdTT) at PolyU focuses on advancing the understanding and implementation of digital technologies in the tourism industry. This involves conducting research on how digital transformation can enhance tourism services, improve customer satisfaction and drive sustainable growth in the sector. The centre aims to provide insights and solutions that help tourism stakeholders adapt to technological changes, optimise operations and remain competitive in a rapidly evolving digital landscape.

About PolyU School of Hotel and Tourism Management
For more than four decades, the School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University has refined a distinctive vision of hospitality and tourism education and become a world-leading hotel and tourism school. Ranked No. 1 in the world in the “Hospitality and Tourism Management” category in ShanghaiRanking’s Global Ranking of Academic Subjects 2024 for the eighth consecutive year; placed No. 1 globally in the “Commerce, Management, Tourism and Services” category in the University Ranking by Academic Performance in 2023/2024 for seven years in a row; rated No. 1 in the world in the “Hospitality, Leisure, Sport & Tourism” subject area by the CWUR Rankings by Subject 2017; and ranked No. 1 in Asia in the “Hospitality and Leisure Management” subject area in the QS World University Rankings by Subject 2025, the SHTM is a symbol of excellence in the field, exemplifying its motto of Leading Hospitality and Tourism.

The School is driven by the need to serve its industry and academic communities through the advancement of education and dissemination of knowledge. With a strong international team of over 90 faculty members from 21 countries and regions around the world, the SHTM offers programmes at levels ranging from undergraduate to doctoral degrees. Through Hotel ICON, the School’s groundbreaking teaching and research hotel and a vital aspect of its paradigm-shifting approach to hospitality and tourism education, the SHTM is advancing teaching, learning and research, and inspiring a new generation of passionate, pioneering professionals to take their positions as leaders in the hospitality and tourism industry.

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First published at TravelNewsHub.com – Global Travel News

Bushtops Safari Camps Unveils The Beest

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Bushtops Safari Camps Unveils The Beest - TRAVELINDEXBushtops Safari Camps in East Africa will be launching its much-anticipated Bushtops Game Viewer, affectionately known as “The Beest”,  on 1 June 2025, a revolutionary luxury safari vehicle designed to transform wildlife exploration in the Serengeti.

Following years of dreaming, design and construction, this one-of-a-kind innovation combines cutting-edge engineering with unparalleled comfort, offering guests an extraordinary way to experience Africa’s wilderness.

The Ultimate Game Viewer
The Beest redefines luxury safaris with its 6×6 off-road capability, ensuring stability across the Serengeti’s most rugged terrain. Its open configuration maximizes panoramic views, while roll-down canvas sides adapt to weather conditions without compromising safety. Built with a high-tensile steel structure and roll cage, the vehicle prioritizes security without sacrificing style, featuring luxurious wood trim, mood lighting and premium carpeting.

>> Watch The Beest’s big reveal video on YouTube.

Unmatched Comfort and Versatility
Guests enjoy extra-large heated seats, personal mini fridges, and power outlets, alongside a 4×2-metre built-in bed and pop-up roof tent for overnight stays at remote individual camp sites allocated within the National Park. A dedicated driver and ranger enable extended all-day game drives, while the built-in kitchen and high-pressure shower ensure self-sufficiency in the wild. For those seeking the pinnacle of adventure, pairing the Beest with Bushtops’ exclusive mobile camp, Roving Bushtops, which is relocating to its new home in the northern Serengeti on 1 June, adds luxury to limitless exploration.

Exclusive Access
Available as an exclusive, optional add-on for guests at either Serengeti Bushtops or Roving Bushtops, the Beest complements Bushtops’ existing fleet of open-sided Toyota 4x4s and luxury tented suites. With 2025 rates starting at $1,090 per person per night for accommodations, The Beest will elevate the already exceptional offerings at these 5-star safari camps, including year-round Big Five sightings and front row seats to the Great Migration.

“The Beest is a testament to our commitment to innovation and guest experience,” says Claudia Stuart, co-owner of Bushtops. “From its heated VIP seating to its off-grid capabilities, every detail has been crafted to immerse travellers in the wonders of the Serengeti in absolute style and comfort.”

The Game Viewer at a Glance

  • Power: Rugged, 6×6 wheel offroad power and stability, enables the limitless exploration of the Serengeti in absolute comfort
  • Design: Its open-sided configuration allows for uninterrupted viewing, with roll down sides – ideal for wildlife photography and game spotting
  • Safety: High tensile steel structure and roll cage
  • Comfort: extra-large luxury seats with built in heaters, personal mini fridges and charging points for cameras and phones
  • Style: Luxurious wood trim, mood lighting and carpeting
  • All the Bells and Whistles: a built-in fully functional kitchen, fold-out bar, dining table, high and wealth of amenities for long days in the wilderness
  • Sleep Out:  a luxurious 4×2 metre bed in a pop-up roof tent, ablution facilities and a pressure hot shower for those wanting a real taste of adventure under the stars

About Bushtops Safari Camps
Operating in Kenya and Tanzania, Bushtops delivers wild luxury through its award-winning camps, including Serengeti Bushtops and the seasonal Roving Bushtops in Tanzania, and Mara Bushtops in Kenya. Known for private game drives, stunning tented suites, and bespoke itineraries, the family-run company continues to set the standard for high-end safaris in East Africa.

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First published at TravelNewsHub.com – Global Travel News

PATA’s New Vision and Mission – Guiding the Future of Pacific Asia Tourism

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PATA's New Vision and Mission - Guiding the Future of Pacific Asia Tourism - TRAVELINDEXIstanbul, Turkiye, April 25, 2025 / TRAVELINDEX / Recognising the shifting global landscape, the Pacific Asia Travel Association (PATA) has announced a new Vision and Mission that reflects the evolving priorities of the travel and tourism sector with a focus on innovation, collaboration, and adaptability. These guiding principles are a catalyst to the shaping of a meaningful tourism economy.

The new Vision and Mission were approved by the PATA Board held during the PATA Annual Summit 2025 in İstanbul, Türkiye, and were formally ratified during the 74th Annual General Meeting.

PATA’s new vision, “A meaningful Pacific Asia tourism economy”, is both concise and impactful. The word “meaningful” reflects a commitment to long-term, holistic outcomes – social, cultural, environmental, and economic – that benefit all stakeholders. It recognises tourism’s potential as a transformative force that respects diversity, supports communities, and nurtures the region’s rich heritage.

PATA’s new mission is: “Share knowledge, enable networking, and protect tourism economy assets by fostering innovation, collaboration, and adaptability”.

This mission defines PATA’s 2030 strategic plan that supports its growing network of members and partners through responsible tourism practices, forward-thinking initiatives, and community-driven collaboration. It reflects a continued dedication to sustainability, resilience, and the long-term relevance of the tourism sector.

PATA Chairman Peter Semone said, “with our new direction we are setting our aspiration on advancing a meaningful tourism economy in Pacific Asia, one where host communities are empowered, tourism stakeholders are valued, businesses grow responsibly, and the environment and cultural heritage are protected.”

About PATA
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research, and innovative events to its member organisations, which include government, state and city tourism bodies; international airlines and airports; hospitality organisations, and educational institutions, as well as youth members across the world. The PATA network also embraces the grassroots activism of the PATA Chapters and Student Chapters, who organise numerous travel industry training programmes and business development events across the world. Thousands of travel professionals belong to the 31 local PATA Chapters worldwide, while hundreds of students are members of the 15 PATA Student Chapters globally. The PATAmPOWER platform delivers unrivalled data, forecasts, and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has an official office in Beijing. Visit www.PATA.org.

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First published at TravelNewsHub.com – Global Travel News

Bangkok’s Pichaya Pam Soontornyanakij Named World’s Best Female Chef

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Bangkok’s Pichaya Pam Soontornyanakij Named World's Best Female Chef - TOP25RESTAURANTS.comLondon, United Kingdom, April 24, 2025 / TOP25 RESTAURANTS / In the first of a series of special awards announced ahead of The World’s 50 Best Restaurants awards, sponsored by S.Pellegrino & Acqua Panna, Bangkok-based Pichaya ‘Pam’ Soontornyanakij, chef-owner of Potong, has been named The World’s Best Female Chef 2025. A culinary expert and celebrated TV personality, Pam is a leading figure in Thai global gastronomy. Following her recognition as Asia’s Best Female Chef 2024, she now makes history as the first-ever Asian and Thai female chef to receive this prestigious global title, further cementing her status as a powerful force on the world culinary stage.

● Pichaya ‘Pam’ Soontornyanakij is a globally recognised talent in Thailand and on the
international culinary scene
● Chef Pam was previously named Asia’s Best Female Chef as part of Asia’s 50 Best
Restaurants 2024
● Her restaurant, Potong, was named No.13 in Asia’s 50 Best Restaurants 2025 and No.57 in The World’s 50 Best Restaurants 2024
● Her restaurant, Potong, claimed the top spot and was ranked No. 1 in the TOP25 Restaurants Bangkok 2024.

Having spent her formative years in Bangkok, Chef Pam sharpened her skills at the Culinary Institute of America before gaining hands-on experience at New York’s renowned Jean-Georges. Back in Thailand, she and her husband co-founded The X Project, a hospitality group driven by a shared passion to create bold, unique dining concepts that continually push boundaries and bring something new to the industry.

One of her first projects was The Table, an intimate private dining experience that garnered both local and regional acclaim. She also owns Smoked, a multi-outlet restaurant in Bangkok that masterfully combines the smoky essence of traditional American Texas BBQ with the Thai reverence for beef. The group has since expanded to include ten diverse restaurants and bars across the city including TORA Izakaya, Khao Sarn Sek – a contemporary celebration of sacred Thai ingredients – and Opium Bar, an immersive cocktail experience located above Potong, which has earned international acclaim, ranking No.73 on Asia’s 50 Best Bars 2024. Looking ahead, she is preparing to launch RA-U, a reimagined Thai grill house that continues her mission of honouring heritage through modern expression.

Returning to her roots, she opened Potong in 2021, a restaurant that celebrates her Thai-Chinese heritage. The name, meaning ‘simple,’ pays tribute to her family’s long-established Chinese herbal medicine business. Located in a historic building belonging to her family, which was once a traditional Chinese pharmacy, Potong masterfully blends legacy with cutting-edge culinary artistry.

Its unique tasting menu is guided by Chef Pam’s “five elements and five senses” philosophy, offering guests a rare opportunity to experience heritage and food as one — something never done before and only possible in this place.

Rapidly emerging as one of Thailand’s most influential chefs, Chef Pam has solidified Potong as one of Bangkok’s most illustrious gastronomic destinations, earning prestigious accolades including No.13 on Asia’s 50 Best Restaurants 2025 — rising from No.35 the year before — and No.57 on The World’s 50 Best Restaurants 2024.

Beyond her restaurants, Chef Pam serves as the main judge on Top Chef Thailand and continues to gain international recognition through her judging roles on global culinary shows such as Top Chef Arab World, The World Cook, The Maverick Academy, Iron Chef, and most recently, The Restaurant War Thailand, where she showcases her voice as a leader in modern gastronomy. Deeply committed to supporting the next generation, she also launched the WFW (Women for Women) Scholarship and Internship Program, a platform designed to empower young female chefs in Thailand by providing them with mentorship, professional opportunities, and access to education in the culinary arts.

William Drew, Director of Content for The World’s 50 Best Restaurants, says: “It is an absolute privilege to announce Chef Pam as the recipient of The World’s Best Female Chef Award 2025. She creates exceptional, innovative dishes, weaving cultural stories through food while pushing the boundaries of culinary tradition. Her visionary approach to gastronomy and her influential role in the Thai culinary scene and beyond makes her more than deserving of this recognition on an international level.”

Chef Pam says: “I’m truly honoured to be named The World’s Best Female Chef 2025 and humbled to be the first Thai to join the remarkable women who have paved the way before me. This award highlights the importance of recognising women’s invaluable contributions to the culinary world. It’s not just for me, but for every other female chef who may contribute to the journey of Thai cuisine on the global stage. Above all, I hope it inspires the next generation of female chefs to pursue their culinary dreams.”

The World’s Best Female Chef 2025 is the first of several awards to be revealed ahead of The World’s 50 Best Restaurants 2025 awards ceremony, which will be held at Lingotto Fiere in Turin, on the evening of Thursday 19 June. This year’s programme will include a series of key events which have become the foundation of 50 Best Restaurants celebrations: thought-leadership forum 50BestTalks, exploring some of the most pertinent topics affecting the hospitality world today; the 50 Best Signature Sessions series of collaborative dining events open to the public, which sees 50 Best chefs cooking alongside renowned local talent for exclusive dining opportunities; a Chefs’ Feast showcasing the finest quality ingredients and cooking techniques the region is known for; and the awards ceremony and countdown itself.

50 Best works with professional services consultancy Deloitte as its official independent adjudication partner to help protect the integrity and authenticity of the voting process and the resulting list of The World’s 50 Best Restaurants 2025. See more details on The World’s 50 Best Restaurants voting process here.

About The World’s 50 Best Restaurants
Since 2002, The World’s 50 Best Restaurants has reflected the diversity of the world’s culinary landscape. The annual list of the world’s most prestigious restaurants provides a snapshot of some of the best destinations for unique culinary experiences, in addition to being a barometer for and a pioneer of global gastronomic trends. The 50 Best family also includes Latin America’s 50 Best Restaurants, Asia’s 50 Best Restaurants, Middle East & North Africa’s 50 Best Restaurants, North America’s 50 Best Restaurants, The World’s 50 Best Hotels, The World’s 50 Best Bars, Asia’s 50 Best Bars, North America’s 50 Best Bars, 50 Best Discovery and the 50BestTalks series, all of which are owned and run by William Reed. 50 Best aims to bring together communities across the hospitality sector to foster collaboration, inclusivity, diversity and discovery and help drive positive change.

About Piedmont and Turin
Located in northwest Italy, Piedmont is a region surrounded by the Alps, rich in natural beauty, art and culture. A hub of ingenuity and creativity, it is the cradle of the Italian automobile industry and home to several ‘Made in Italy’ products and icons. Its vibrant capital, Turin, has evolved by blending its industrial heritage with research, technology, education and the arts. In 2014, it was awarded Creative City for Design.

With its unique history and landscape of lakes, hills and mountains, Piedmont is a perfect year-round destination. Home to five UNESCO World Heritage sites, including the Savoy Royal Residences, it is also a paradise for international gourmets, offering Alba white truffles, artisanal cheeses and 19 DOCG and 41 DOC wines, enjoyed in trattorias, cafés and renowned restaurants.

About S.Pellegrino & Acqua Panna
S.Pellegrino and Acqua Panna are the main partners of The World’s 50 Best Restaurants. S.Pellegrino and Acqua Panna are the leading natural mineral waters in the fine dining world. Together they interpret Italian style worldwide as a synthesis of excellence, pleasure and well-being.

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First published at TravelNewsHub.com – Global Travel News

MARGY’S Monte Carlo, Beauty Secrets Shared at Seren Le Moment Aesthetics Haven

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MARGY'S Monte Carlo, Beauty Secrets Shared at Seren Le Moment Aesthetics Haven - TRAVELINDEXBangkok, Thailand, April 24, 2025 / TRAVELINDEX / Celia Gratiot (fourth from left), founder of Seren Le Moment, recently hosted an exclusive session at the Seren Le Moment aesthetics haven, a private sanctuary nestled in the tranquil Sukhumvit 49/10 alley. The event featured MARGY’S Monte Carlo, the renowned Swiss haute couture skincare brand, showcasing its luxurious products and demonstrating cutting-edge therapy techniques to a select group of distinguished ladies. Founded in 1995 by Margie Lombard, a highly sought-after facialist in Switzerland, MARGY’S is celebrated for its innovative skincare solutions.

Pictured from left are:  Joy Nicharot; Diana Foo; Uraiwan Pilunthanakul; Celia Gratiot; Anju Shah; Supapan Pichaironarongsongkram; Manee Nimitkul; and Bettina Ygolinsky, Director of Distribution,C G Beauty Co., Ltd.

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First published at TravelNewsHub.com – Global Travel News

STEM Racing Thailand Signs 5 Year Partnership with Grand Richmond Hotel

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STEM Racing Thailand Signs 5 Year Partnership with Grand Richmond Hotel - TRAVELINDEXBangkok, Thailand, April 24, 2025 / TRAVELINDEX / STEM Racing Thailand (formerly known as Formula 1 in Schools Thailand), led by Bobby Ortiz (5th from left), In-country Coordinator, has officially signed a Memorandum of Understanding (MOU) with Grand Richmond Stylish Convention Hotel, led by President Laksawan Wongworrakan (6th from left), securing a prestigious five-year partnership to host STEM Racing in Thailand’s premier national and international events.

Under this agreement, the STEM Racing Thailand National Finals will be held annually at the Grand Richmond, alongside the launch of the STEM Racing Intercontinental Finals—a prestigious new global event that sits just below the World Finals in the competition hierarchy. The Intercontinental Finals will bring together top student teams from around the world, offering a global platform for innovation, collaboration, and high-level STEM competition.

“This long-term collaboration marks a major milestone in our commitment to delivering world-class STEM experiences for students in Thailand as well as around the region,” said Bobby Ortiz. “The Grand Richmond is not just a venue – it’s a hub for innovation, excellence, and international unity.”

The partnership will run from 2025 to 2029, positioning the Grand Richmond Stylish Convention Hotel as the official home of STEM Racing Thailand’s flagship competitions.

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First published at TravelNewsHub.com – Global Travel News

Luxor Crowned with AFASU’s Golden Award as First Global Capital of Culture, History, and Heritage

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Luxor Crowned with AFASU's Golden Award as First Global Capital of Culture, History, and Heritage - TRAVELINDEXLuxor, Egypt, April 24, 2025 / TRAVELINDEX / Luxor Governorate held a dazzling celebration at the historic Luxor Temple to mark its receipt of the golden award from the Afro-Asian Union (AFASU) as the *first global capital of culture, history, and heritage*.

According to a statement issued by Luxor Governorate, the celebration was attended by senior officials in tourism, culture, and media from Egypt and around the world.

The event was graced by the presence of Khaled Fouda, Presidential Advisor for Local Development and Honorary President of AFASU; Luxor Governor Abdel-Muttalib Amara; Dr. Hossam Darwish, President of AFASU; Hossam Badreldin, Secretary-General of the Union; and Mohamed Othman, AFASU Board Member and Head of Luxor’s Cultural Tourism Marketing Committee.

Luxor Crowned with AFASU's Golden Award as First Global Capital of Culture, History, and Heritage - TRAVELINDEX

Also in attendance were members of parliament representing Luxor Governorate, the city’s mayor, deputy governors, numerous tourism experts, UNESCO representatives, and guests of the 15th International Forum on Sustainability, Development, and Advanced Research in Tourism and Heritage.

This prestigious event, hosted by Luxor, was organized by the Future Egypt Foundation for Heritage, Development, and Innovation, in partnership with the Ministries of Tourism, Antiquities, and Culture, the European Travel Commission (ETC), and under the patronage and support of the Afro-Asian Union (AFASU).

Luxor is renowned as the “world’s greatest open-air museum“, home to the ancient temple complexes of Karnak and Luxor within the modern city. Just across the Nile River lie the monuments, temples, and tombs of the Theban Necropolis on the West Bank, including the Valley of the Kings and the Valley of the Queens.

Luxor earned the prestigious title of “First Global Capital of Culture, History, and Heritage” from AFASU, unanimously surpassing three other global cities in the competition.

Luxor Crowned with AFASU's Golden Award as First Global Capital of Culture, History, and Heritage - TRAVELINDEX

This recognition highlights Luxor’s global significance as a symbol of human culture and civilization, acknowledging its efforts in heritage preservation, cultural development, and sustainable tourism.

The award, presented by AFASU’s Supreme International Committee, serves as an international platform to promote cities with exceptional historical and cultural legacies.

The Afro-Asian Union (AFASU) is an organization dedicated to advancing tourism, culture, technology, and sustainable development. Its roots trace back to the Afro-Asian Peoples’ Solidarity Organization (AAPSO), established by African and Asian heads of state through an international treaty at the 1955 Bandung Conference. Today, AFASU comprises members from 92 countries.

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First published at TravelNewsHub.com – Global Travel News

Le Méridien Bangkok Unveils Beyond Brunch

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Le Méridien Bangkok Unveils Beyond BrunchBangkok, Thailand, April 24, 2025 / TRAVELINDEX / Le Méridien Bangkok invites curious and creative epicureans to unlock a new perspective on Sunday dining with the introduction of “Beyond Brunch” at Latest Recipe – an elevated culinary journey that transforms the traditional brunch into an immersive artistic experience.

Drawing inspiration from Le Méridien’s European heritage and commitment to the discovery of local authenticity, Beyond Brunch orchestrates a dialogue between global techniques and Thailand’s rich culinary landscape. Discerning guests will witness culinary artistry in motion as chefs perform at interactive stations, crafting unlimited à la carte masterpieces that celebrate the intersection of tradition and innovation.

The meticulously curated menu showcases premium ingredients sourced from Thailand’s most distinctive culinary regions – from the northern highlands of Chiang Mai to the coastal bounty of Prachuap Khiri Khan. Signature presentations include delicate foie gras spring rolls, smoked salmon atop crisp brioche, handcrafted signature ravioli, and an interpretation of Northern Khao Soi elevated with Thai curry sauce.

The culinary narrative continues with premium wagyu beef from acclaimed local farms and sustainable Hamachi, each preparation demonstrating Le Méridien’s commitment to responsible sourcing and creative presentation. Sweet finales include artistic chocolate and raspberry mille-feuille that reflect the brand’s contemporary perspective on European classics.

Priced at THB 1,799++ per person, Beyond Brunch is designed as a limited-edition experience, available exclusively to guests who appreciate the intersection of gastronomy, art, and discovery. This selective approach ensures an intimate atmosphere where each plate receives meticulous attention and every guest experiences personalised service.

Beyond Brunch at Latest Recipe is served every Sunday from 12:00 – 15:00 hours.

For reservations and more information:
Tel. 02 232 8888

About Le Méridien Bangkok
Le Méridien Bangkok delivers a stimulating and refined experience in the heart of Thailand’s cultural capital. The hotel serves as a gateway to Bangkok’s rich heritage and contemporary art scene, offering 282 artfully designed guest rooms and suites. With distinctive dining venues, creative event spaces, and Le Méridien Hub – a gathering place that transforms from coffee house by day to vibrant social scene by night – the hotel embodies the brand’s European essence while celebrating Thai innovation.

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First published at TravelNewsHub.com – Global Travel News

Banyan Tree Samui Launches Speedboat Tours to White Lotus Islands

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Banyan Tree Samui Launches Speedboat Tours to White Lotus Islands - TRAVELINDEXKoh Samui, Thailand, April 24, 2025 & TRAVELINDEX / In the final captivating scene of The White Lotus, the lead characters of the hit HBO series — or should we say “the survivors”, following a cascade of deadly shoot-outs at the ill-fated mythical hotel — are seen departing Koh Samui on a motorboat and sailing into the sunset, and presumably towards some form of redemption; such is the dark humour of this wonderfully popular satirical TV drama.

Set-jetting fans of The White Lotus and visitors to the tropical island of Koh Samui can now recreate this voyage among the lush islands and limestone cliffs of Mu Ko Ang Thong National Marine Park courtesy of a luxury hotel, Banyan Tree Samui, and its new speedboat, Sense of the Sea.

The 5-star resort, renowned for its dreamy pool villas and spectacular views, is arranging tours and day trips to the archipelago — famed for its 42 islands, dramatic limestone cliffs, hidden lagoons, white sandy beaches, and dense tropical forests. The national marine park was chosen by The White Lotus producers as the backdrop for the opening scene and that memorable finale, as well as other sequences from the third series, which was filmed entirely in Thailand and primarily on and around Koh Samui.

Guests at Banyan Tree Samui, which is located in a private bay in the southeastern corner of the island, can now experience an eight-hour excursion (maximum 15 persons, plus three crew members) around Mu Ko Ang Thong National Marine Park in the 12-metre Sense of the Sea, a custom-built 400HP speedboat which has been adapted to cater for luxury day trips, picnics, and celebrations.

Other excursions among the diverse marine ecosystem and azure waters of the Gulf of Thailand include a 6-hour round trip to Koh Phangan, site of the infamous Full Moon Party portrayed in The White Lotus in hedonistic fashion.

Voyagers who prefer more sedate sightseeing might instead opt for the 5 Islands Sunset Cruise or a 4-6 hour boat trip to Koh Taen and Koh Matsum, two small and barely inhabited islands, the latter being dubbed Thailand’s “Bay of Pigs” due to the drift of wild but tourist-friendly pigs that live on the beach.

All speedboat tours can be tailor-made for private groups or special occasions, and include ample time to anchor for swimming, snorkeling, siestas and champagne. The islets are abundant in monkeys and monitor lizards, not to mention coral reefs, and the marine life includes turtles, dugongs, sharks, and numerous species of tropical fish.

Banyan Tree Samui has also announced a series of in-house innovations to celebrate the growing popularity of the island under what has quickly become known as “The White Lotus Effect”.

From the locally-infused welcome amenities guests receive upon arrival at the resort to the on-site Wellbeing Sanctuary programs with yoga, meditation, fitness and healthy cuisine; reminiscences of The White Lotus abound.

Last month, Banyan Tree Spa Samui introduced a “Sense of Lotus” spa package — a 120-minute rejuvenating treatment that begins with a White Lotus Polisher, where fine bead powder from lotus seeds gently exfoliates and renews the skin.

Guests can also luxuriate with the latest sundowner, a specially-crafted cocktail aptly named White Lotus, a lip-smacking concoction of vodka, white rum, lychee juice, lime juice, coconut milk and fresh lychee, garnished with dried Damask rose petals.

Each of the 88 villas at Banyan Tree Samui has an infinity pool and the resort is terraced into the hillside offering spectacular vistas. The 38-acre property is rich in flora and plant life, and its private beach is flanked by coral reefs.

The resort hosts three restaurants including Saffron which was recently listed in the 2025 MICHELIN Guide. Other onsite facilities include an award-winning spa with Banyan Tree’s signature Rainforest hydrotherapy facility, a fitness centre, a kids’ club, a meetings and events centre, and a library.

ABOUT BANYAN TREE
Banyan Tree offers a Sanctuary to rejuvenate the mind, body and soul in awe-inspiring locations around the globe. Rediscover the romance of travel as you journey to iconic destinations where authentic, memorable experiences await. An all-villa concept often with private pools, Banyan Tree provides genuine, authentic service and a distinctive, premium retreat experience.

ABOUT BANYAN GROUP
Banyan Group (“Banyan Tree Holdings Limited” or the “Group” – SGX: B58) is an independent, global hospitality company with purpose. The Group prides itself on its pioneering spirit, design-led experiences and commitment to responsible stewardship. Its extensive portfolio spans over 70 hotels and resorts, over 60 spas and galleries, and 14 branded residences in over 20 countries. Comprising 12 global brands, including the flagship brand Banyan Tree, each distinct yet united under the experiential membership programme withBanyan. The founding ethos of “Embracing the Environment, Empowering People” is embodied through the Banyan Global Foundation and Banyan Management Academy. Banyan Group is committed to remaining the leading advocate of sustainable travel, with a focus on regenerative tourism and innovative programmes that elevate the guest experience.

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First published at TravelNewsHub.com – Global Travel News

Southeast Asia’s First Circular Beachfront Tasting Menu at JW Marriott Khao Lak

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Southeast Asia’s First Circular Beachfront Tasting Menu at JW Marriott Khao Lak - TRAVELINDEXKhao Lak, Thailand, April 23, 2025 / TRAVELINDEX / JW Marriott Khao Lak is proud to introduce Sown & Reborn – a new fully circular refined six-course dining experience comprised entirely of produce from the resort’s 27 acres organic farm, creatively repurposed food leftovers, and sustainably sourced local fish and shellfish.

JW Marriott Khao Lak Resort & Spa Launches Southeast Asia’s First Fully Circular Beachfront Experiential Tasting Menu. The pioneering new farm-to-beachfront dining experience is entirely made with fresh produce from the resort’s own JW Garden, innovatively repurposed ingredients, and sustainably sourced local fish.

The elegant dining experience, created by the resort’s celebrated Cluster Director of Culinary and sustainability champion Silvano Amolini, in collaboration with local Chef de Cuisine Khun Eak, is offered by prior reservation each evening in limited numbers at the resort’s magnificent newly restyled signature beachfront restaurant and lounge Drift Beach Bar & Grill– which is also widely considered to be Khao Lak’s premier dining destination.

With probably the largest resort farm in the Asia Pacific region and a whole host of truly pioneering sustainability initiatives, JW Marriott Khao Lak Resort & Spa has proudly become a leader in environmental best practise in all areas of its operation – but especially the kitchens.

 

“With this new dining experience, we aim to not only offer a beautiful and memorable dining experience here in a perfect spot overlooking an incredible beach, but also to educate diners on the importance of sustainably sourcing ingredients and creative ways to eliminate food waste,” says Cluster Director of Culinary Silvano Amolini, whose distinguished culinary career has also included long periods overseeing the kitchens at Amanpuri and Trisara in Phuket.

“Circular gastronomy is not only good for the environment, but also for the palate – a beautiful dining experience doesn’t have to involve waste or extravagance, it can be created with what you have grown yourself, can locally source or reuse on your own doorstep,” he says.

The Sown & Reborn tasting experience includes an optional pre-dinner tour of the resort’s sprawling JW Garden organic farm, with one of the resort’s chefs who will teach them about the ingredients grown and farmed for their meal, followed by welcome canapes at the kitchen counter at Drift Beach Bar & Grill hosted by one of the resort’s talented chefs for a tutored tasting over some delicious circular and farm-grown appetisers. This can also be complemented by yoga and wellness activities, birdwatching tours and a whole host of JW Garden and other activities which support the resort’s sustainability initiatives.

Chef Silvano explains how the resort reduces food waste by skillfully repurposing food leftovers such as potato skins, discarded coconuts, watermelon husks, and his special secret umami power: a rich spicy vegetable powder which he makes everyday from vegetable trimmings in the kitchen which are dehydrated, mixed with salt, and turned into a flavourful stock base, then used in soups and sauces.

After this introduction, diners are seated for the 6-course gourmet food tasting experience, which includes refined dishes made with chicken and duck eggs and seasonable vegetables from the JW Garden, cleverly upcycled ingredients which form delicious pastas and sauces, and fish dishes sustainably farmed from a local fishery. This is rounded off with desserts made using Nipa palm sugar from the resort’s own Nipa reforestation programme, which supports the local Moklen minority, or sea gypsies.

An evolving selection of creatively repurposed and refreshing beverages, thoughtfully crafted to complement the dining experience, is also available, with both alcoholic and non-alcoholic pairings on offer each evening.

The price for this meaningful gastronomic experience is THB3,500 ++ per person. For the beverage pairing, it will be offered as an optional add-on at THB1,000 ++ per person.

Behind each dish on the menu, there is a unique story of culinary creativity and sustainable intent.

The first course of JW Garden Duck Egg for example, features a beautiful crisp-fried poached duck egg fresh from the JW Garden, on a bed of potato espuma, which is a puree made circularly through the reuse of leftover potatoes, together with morning glory grown on the farm and transformed into an ice cream – creating a totally unexpected and unforgettable flavour combination.

The second course, Umami Power and Prawns is a richly flavourful broth styled after the familiar tom yum soup but using Chef’s signature umami power of powdered dried vegetables of the day for additional flavour and texture.

The third course JW Garden Chicken Egg with smoked egg shells tagliatelle and vegan Bolognese is a remarkable dish on many levels. The pasta is made from crushed smoked eggshells and recycled bread crusts and trimmings and so has a delightful crunch and smokiness to it. Even the fuel used to smoke the egg shells comes from dried coffee bricks made from the resort’s coffee residue. The flavourful vegan Bolognese is built from whatever seasonal vegetables are thriving in the garden at the time.

The fourth course features two types of fish, snapper and grouper, which are both sourced from a farm in Rawai, South Phuket, where the fish are raised with natural, chemical-free practices and fed on insects. This ensures clean, additive-free seafood of exceptional quality. Complementing the snapper are pickled cucumbers and sweet basil, both grown in the JW Garden.

The final two delicate dessert courses feature Nipa Palm sugar which support the resort’s Nipa Palm reforestation programme as well as featuring herbs from the JW Garden.

The Bar at Drift Beach Bar & Grill also features a number of tempting signature cocktails using sustainable or upcycled materials which would be perfect for a relaxing end to the evening.

While the Sown & Reborn menu offers a refined special tasting experience which also highlights the resort’s mission to promote sustainability and end food waste , it is also the concentrated efforts made throughout the usual day-to-day resort operation which are helping JW Marriott Khao Lak Resort & Spa make a significant impact on food waste.

In the first 3 months of this year alone, the resort has converted 8.5 tons of food waste to compost for the JW Garden, repurposed 4 tons of waste food within the resort for croutons, circular pasta and homemade jam, made 754 litres of juice from fruit trimmings, produced 253 kgs of circular sourdough bread, 17.5 kgs of circular pasta and reused 912kgs of coffee ground leftovers as fertiliser or fuel bricks.

About JW Marriott
JW Marriott is part of Marriott International’s luxury portfolio of brands and consists of beautiful properties and distinctive resort locations around the world. JW Marriott is a tribute to the founder of Marriott International, J. Willard “J.W.” Marriott, who prioritized his own well-being so that he could take better care of others. Inspired by his approach to life and rooted in holistic well-being, JW Marriott properties offer a haven designed to allow guests to focus on feeling whole – present in mind, nourished in body, and revitalized in spirit – through programs and offerings that encourage them to come together and experience every moment to the fullest. Today there are over 120 JW Marriott hotels in nearly 40 countries and territories worldwide that cater to sophisticated, mindful travelers who come seeking experiences that help them be fully present, foster meaningful connections and feed the soul. Visit JW Marriott online, and on Instagram and Facebook. JW Marriott is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including complimentary nights and Elite status recognition.

About Marriott Bonvoy
Marriott Bonvoy’s extraordinary portfolio offers renowned hospitality in the most memorable destinations in the world, with more than 30 brands that are tailored to every type of journey. From The Ritz-Carlton and St. Regis to W Hotels and more, Marriott Bonvoy has more luxury offerings than any other travel program. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, and through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments™, or through partners for luxurious products from Marriott Bonvoy Boutiques®.

About JW Garden
Inspired by our founders – J. Willard Marriott and Alice Marriott’s love for the outdoors, JW Marriott believes that a connection to the natural environment is a necessary part of nourishing one’s soul. From sourcing fresh ingredients to guiding explorations of the landscape, we strive to honor the natural environment, and to bring the outside into each hotel. JW Garden is a signature element of the JW Marriott experience focused on creating sensory connections with the natural world. This rooted approach to enlivening one’s spirit enables our guests to appreciate our practices and feel rejuvenated by all that we harvest. There are elements of the JW Garden that connect to all three of the brand pillars: Be Mindful & Present, Be Nourished, and Be Together.

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First published at TravelNewsHub.com – Global Travel News