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bernard metzger

PATA Appoints Soon-Hwa Wong as its Ambassador for Greater China

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PATA Appoints Soon-Hwa Wong as its Ambassador for Greater China - TRAVELINDEX.comSingapore, Singapore, February 19, 2024 / TRAVELINDEX / The Pacific Asia Travel Association (PATA) is pleased to announce the appointment of Soon-Hwa Wong as its Ambassador for Greater China.

China will continue to play a pivotal role in driving tourism growth across the Pacific Asia Region. It is crucial for PATA to actively engage with all sectors of China’s expanding travel and tourism industry, from government to industry stakeholders. Recognising the significance of China’s tourism sector, the PATA Executive Board has appointed Soon-Hwa as the PATA Ambassador for Greater China for a two-year term. Soon-Hwa’s deep understanding of both PATA and China makes him the ideal candidate for this role,” stated PATA Chair Peter Semone.

As PATA Ambassador for Greater China, Soon-Hwa shall serve as a representative of PATA in the region. The Ambassador will work towards achieving the goals of PATA, facilitating collaboration among stakeholders in the travel and tourism industry, and enhancing the presence of PATA in Greater China.

Soon Hwa’s first official business trip to China was way back in 1985. He has made regular trips to different parts of China since then. In 2007, he relocated to Shanghai when he was regional head of Hertz Asia Pacific to set up the first fully owned foreign car rental company in China. He spent 3 years there from 2007 to 2010 and has now built a strong network of business contacts and good working relationships with relevant government agencies. He is fluent in English and Mandarin, including several Chinese dialects.

With over 40 years of experience in Asia Pacific travel and tourism, Soon Hwa is a seasoned and versatile senior business leader who can help companies navigate the complex and dynamic market opportunities in the region. As the CEO of AsiaChina Pte Ltd, he leverages his extensive network of high-level contacts and deep understanding of the two-way tourism and trade flows between Asia Pacific and China to provide effective and tailored solutions for clients and partners across various sectors, such as destination management, aviation, car rental, urban mobility, travel agency, and startup.

A PATA Life Member, he is also passionate about driving change and transformation in the industry, as evidenced by his involvement in various association leadership roles, such as the Immediate Past Chair of the Pacific Asia Travel Association (PATA), the current Chair of PATA Singapore Chapter, and the Honorary Chairman of the Tourism Management Institute of Singapore (TMIS). Through these platforms, he collaborates with senior tourism leaders, policymakers, educators, and innovators to shape the future of tourism and hospitality in the region and beyond.

About PATA
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, which includes government, state and city tourism bodies; international airlines and airports; hospitality organisations, and educational institutions, as well as thousands of young tourism professional (YTP) members across the world. The PATA network also embraces the grassroots activism of the PATA Chapters and Student Chapters, who organise numerous travel industry training programmes and business development events across the world. Thousands of travel professionals belong to the 32 local PATA Chapters worldwide, while hundreds of students are members of the 28 PATA Student Chapters globally. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has an official office in Beijing.

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First published at TravelNewsHub.com – Global Travel News

AI for Hotels and Restaurant to Highlight Upcoming Thailand Tourism Forum 2024

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First published at TravelNewsHub.com – Global Travel News

Philanthropies Can Partner with Business to Close Climate Financing Gaps

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Philanthropies Can Partner with Business to Close Climate Financing Gaps - TRAVELINDEXGeneva, Switzerland, December 14, 2023 / TRAVELINDEX / Climate finance was central to discussions at COP28 in Dubai and funding to reach net-zero and restore biodiversity is still falling short. New research highlights priorities for action and shows how partnerships between organizations from the philanthropy, private and public sectors can create a positive domino effect, cut emissions at speed and allow for a just transition.

Case studies of the report, developed in collaboration with McKinsey, include the global coalition Mangrove Breakthrough – securing the protection of 15 million hectares of mangroves worldwide – as well as the reshaping of land degradation in Latin America through Initiative 20×20 and the Breathe London project on enhancing air quality. Other proven partnerships include, the Energy Transition Accelerator in developing countries.

“For partnerships to work effectively, various stakeholders should be willing to come together to bring collective as well as individual expertise and resources to find solutions,” said Gim Huay Neo, Managing Director, World Economic Forum. “Without working with other partners to find the right intervention points, it is difficult for a single institution to deploy their funds.”

The transition to a net-zero economy presents a critical and necessary shift but is unavoidably costly. The financial gap lies in the extensive overhaul required in industries to adopt cleaner technologies and sustainable practices. The initial investments demand substantial funding, often beyond the capacity of many individual businesses or governments. Bridging this divide necessitates collaborative efforts and innovative financing models to mitigate risks and incentivize investments.

Joining private and public actors with philanthropic efforts offers a strategic approach to unlocking the transition to net-zero and restore nature. Philanthropy, with its nimble and risk-tolerant characteristics, plays a pivotal role in providing early-stage funding, catalysing wider investments while securing the most equitable outcomes.

The philanthropic-public-private partnership model uses the collective power of its members to bridge critical financing and knowledge gaps and generates capital structures that expedite a faster transition to sustainability. Examples of its use are already prominent. Over the past 20 years, more than 50 climate and nature-focused philanthropic-public-private partnerships have surfaced, indicating initial strides in addressing climate-financing hurdles.

Philanthropic-public-private partnership successes

With more than 40 partners, the Mangrove Breakthrough coalition is mobilizing $50 million-$100 million over the next 10 years to protect and restore mangroves worldwide. The decade-old Power Africa partnership – bringing together political leaders, private companies and financial institutions – has increased energy access to 37.5 million people across sub-Saharan Africa while closing on 14,000 megawatts of clean energy projects.

Some $2.5 billion in private capital has been pledged to support government initiatives through Initiative 20×20. Gathering 150 partners to reshape land degradation in Latin America and the Caribbean, the collaboration is propelling restoration efforts throughout the area, safeguarding and reviving over 50 million hectares.

Billions of dollars are being channelled through the multi stakeholder initiative, Energy Transition Accelerator, that fast-tracks the shift to renewable energy sources in developing countries. The partnership assists nations in their energy transition strategies through a voluntary carbon market framework, while at the same time expanding energy access for people in poverty.

Philanthropic public-private collaborations are not bound solely to emerging economies. Breathe London is a collaborative initiative by the Clean Air Fund, Bloomberg Philanthropies, Clarity, the Mayor of London and local communities focusing on enhancing air quality. The initiative’s success has led to Breathe Cities, raising air-quality standards in cities around the world.

Bridging philanthropic, public and private efforts has proven powerful potential. Despite successes, new partnerships are often challenged when seeking to assemble and steer stakeholders, costing them significant time and resources. For an effective collaboration, philanthropic-public-private partnerships must be brought together under the right conditions with aligned objectives, a long-term perspective and a robust operational core.

The report’s Analytical framework guides partnerships based on their materiality, suitability and feasibility, having identified 31 intervention areas where joint action is set to accelerate high, scalable and immediate impact globally addressing 30% of emissions.

“Our research aims to support the creation, sustenance and scaling of these partnerships by exploring where to focus their efforts and how to ensure their success,” said Daniel Pacthod, Global Co-leader, McKinsey Sustainability. “We hope it gives them the confidence to partner with others for outsized impact and, crucially, save time in forming partnerships, as it’s time that we can scarcely afford to lose.”

New muscle for capacity-building

Giving to Amplify Earth Action (GAEA) – a World Economic Forum initiative – identifies, convenes and amplifies new and existing public, private and philanthropic partnerships for climate and nature. Backed by 75+ partners of the world’s most important philanthropic partners, representing $12 billion/year of philanthropic capital, GAEA, operating in five climate crisis arrears (energy systems, nature, food systems, industry decarbonization, climate and health), is designed to streamline the process of forming partnerships, ultimately saving time and assets that are crucial in the global race against climate change.

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First published at TravelNewsHub.com – Global Travel News

International Tourism to End 2023 Close to Pre-Pandemic Levels

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International Tourism to End 2023 Close to Pre-Pandemic Levels - TRAVELINDEXMadrid, Spain, December 5, 2023 / TRAVELINDEX / International tourism is on track to recover almost 90% of pre-pandemic levels by the end of this year. According to the latest data from the World Tourism Organization (UNWTO), an estimated 975 million tourists travelled internationally between January and September 2023, an increase of 38% on the same months of 2022.

The newest UNWTO World Tourism Barometer also shows:

  • World destinations welcomed 22% more international tourists in the third quarter of 2023 compared to the same period last year, reflecting a strong Northern Hemisphere summer season.
  • International tourist arrivals hit 91% of pre-pandemic levels in the third quarter, reaching 92% in July, the best month so far since the start of pandemic.
  • Overall, tourism recovered 87% of pre-pandemic levels in January-September 2023. That puts the sector on course to recover almost 90% by the end of the year.
  • International tourism receipts could reach USD 1.4 trillion in 2023, about 93% of the USD 1.5 trillion earned by destinations in 2019.

The latest UNWTO data shows that international tourism has almost completely recovered from the unprecedented crisis of COVID-19 with many destinations reaching or even exceeding pre-pandemic arrivals and receipts

UNWTO Secretary-General Zurab Pololikashvili said: “The latest UNWTO data shows that international tourism has almost completely recovered from the unprecedented crisis of COVID-19 with many destinations reaching or even exceeding pre-pandemic arrivals and receipts. This is critical for destinations, businesses, and communities where the sector is a major lifeline. ”

The Middle East, Europe and Africa lead recovery

  • The Middle East continues to lead the recovery by regions in relative terms, with arrivals 20% above pre-pandemic levels in the nine months through September 2023. The Middle East remains the only world region to surpass 2019 levels this period. Visa facilitation measures, the development of new destinations, investments in new tourism-related projects and the hosting of large events, help underpin this remarkable performance.
  • Europe, the world’s largest destination region, welcomed 550 million international tourists over the period, 56% of the global total. That represents 94% of pre-pandemic levels. The rebound was supported by robust intra-regional demand as well as strong demand from the United States.
  • Africa recovered 92% of pre-pandemic visitors this nine-month period,  and arrivals in the Americas reached 88% of 2019 numbers this period, as the region benefitted from strong US demand, in particular to Caribbean destinations.
  • Asia and the Pacific reached 62% of pre-pandemic levels this period due to slower reopening to international travel. However, performance among subregions is mixed, with South Asia recovering 95% of pre-pandemic levels but North-East Asia only about 50%.

The World Tourism Barometer includes more focused data on regions, as well as sub-regions and individual destinations.

Tourism spending strong

Strong demand for outbound travel was reported by several large source markets this period, with many exceeding 2019 levels. Germany and the United States spent 13% and 11% more respectively on outbound travel than in the same nine months of 2019, while Italy spent 16% more through August.

The sustained recovery is also reflected in the performance of industry indicators. Drawing on data from IATA (the International Air Transport Association) and STR, the UNWTO Tourism Recovery Tracker details a strong recovery in air passenger numbers and tourist accommodation occupancy levels.

Against this backdrop, international tourism is well on track to fully recover pre-pandemic levels in 2024 despite economic challenges such as high inflation and weaker global output, as well as important geopolitical tensions and conflicts.

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First published at TravelNewsHub.com – Global Travel News

First Movers Coalition to Create up to $20 Billion Value Chain for Sustainable Farming

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First Movers Coalition to Create up to $20 Billion Value Chain for Sustainable Farming - TRAVELINDEX.comDubai, United Arab Emirates, December 1, 2023 / TRAVELINDEX / The World Economic Forum, with support from the Government of the United Arab Emirates, along with more than 20 corporate and research partners in the food sector, launched today the First Movers Coalition for Food. The initiative uses the combined procurement power for sustainably produced farming products to speed up the adoption of sustainable farming, innovations and transitional funding.

Food systems account for more than 30% of global emissions and are critical in achieving the Paris Agreement and limiting global warming to below 1.5C. Aggregating demand for sustainably produced and low-emission agricultural commodities, therefore, can accelerate the transition to net-zero, nature-positive transitions in food systems.

“Through the First Movers Coalition for Food, leading global companies will send demand signals to catalyse the acceleration and adoption of environmentally friendly farming methods and green innovations. This collective public-private partnership will help de-risk upfront investments into more sustainable food production systems,” said Børge Brende, President of the World Economic Forum.

The First Movers Coalition for Food comprises corporate champions from multinational and regional companies with significant purchasing power, value chain partners, farmer organizations and research partners alongside governments to improve existing food systems.

The new initiative aims to accelerate sustainable farming and production methods and technologies by leveraging collective demand for low-carbon agricultural commodities. It will do so through the power of aggregated demand, aiming for a combined procurement value for low-carbon commodities of $10-$20 billion from coalition members. Corporate partners currently participating in the coalition account for a combined revenue of $2.1 trillion, with operations globally.

Founding members of the First Mover Coalition for Food are leading companies that recognize the need for more sustainable practices and innovation in food production systems. Starting mid-December 2023, the World Economic Forum and participating companies and governments will work jointly to identify the demand commitments and pathways to support and mobilize the ecosystem to enable such transformation. The coalition is expected to publish its initial results of the collaborative work in the summer of 2024.

“The way we produce and eat food causes 30% of the world’s greenhouse gas emissions, uses over 70% of the world’s freshwater, and is responsible for 80% of deforestation and habitat loss in tropical areas,” said Mariam Almheiri, Minister of Climate Change and Environment of the United Arab Emirates. “If we don’t quickly find new, sustainable ways to produce and consume food, these problems will worsen in only a couple of decades. Showing clear demand for improvements in sustainable agriculture production methods is crucial for reaching our global climate goals, and we need to act now.”

Ahmed Galal Ismail, Chief Executive of Majid Al Futtaim, added: “We recognize how our role in reducing emissions across our value chains has an impact on the long-term sustainable health of people and the planet. As an increasing number of customers make the everyday choice to shop sustainably, we as a retailer have the responsibility to deliver more responsibly sourced and produced products. By joining the First Movers Coalition for Food initiative, we aim to amplify the demand for low-emission products and partner with those promoting nature-positive practices, fostering resilient agricultural systems with improved biodiversity and reduced water usage.”

Manny Maceda, Chief Executive Officer and Chairman of the Board of Bain & Company said the coalition will transform how companies procure agricultural commodities, enabling a shift toward eco-friendly production. “This will decrease the risks associated with required investments in low-emissions agri-food production, make it easier to expand to net-zero and nature-positive technologies, and help farmers adopt greener practices such as regenerative agriculture.”

About the First Movers Coalition
The First Movers Coalition for Food builds on the success of the First Movers Coalition for Industry, launched at COP26 in Glasgow by US President Joe Biden and the World Economic Forum in 2021.

The First Movers Coalition for Industry aggregates purchasing demand to create early markets for innovative clean technologies across eight hard-to-abate industry sectors: aviation, shipping, trucking, steel, aluminium, concrete and cement, and chemicals.

To date, the coalition has garnered the support of more than 13 government partners and 90 companies with purchasing commitments of more than $15 billion. This is the most significant demand signal for clean technologies for industrial sectors that the world has ever seen.

First Movers Coalition for Food members
Initial partners working jointly on shaping and accelerating significant demand signals and green procurement commitments include Bayer AG, Cargill, Danone, Louis Dreyfus Company, Majid Al Futtaim Holding Llc, Nestlé, NR Instant Produce PCL, Olam Agri, PepsiCo Inc., Sekem Group, UPL Ltd, Tyson Foods Inc., JBS S.A., and Yara International ASA. More companies will be announced in the coming months. Expert organizations supporting the process include Bain & Company, Ginko Bioworks, Grow Asia, IDH, Indigo Ag, International Rice Research Institute, Temasek Life Sciences Laboratory, Tropical Forest Alliance, and University of Tokyo. The initiative is endorsed by the Government of the United Arab Emirates.

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First published at TravelNewsHub.com – Global Travel News

Half of all Global Destinations Now Offer Digital Nomad Visas

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Half of all Global Destinations Now Offer Digital Nomad Visas - TRAVELINDEXMadrid, Spain, November 24, 2023 / TRAVELINDEX / The number of destinations offering Digital Nomad Visas has risen significantly over recent years, with almost half now offering visas for at least one year.

According to a new analysis by the World Tourism Organization covering 54 destinations, the rise in Digital Nomad Visas (DNVs) has gone hand-in-hand with an increase in digital nomads, with destinations in all regions working to meet the market trend.

Destinations Welcoming Digital Nomads

The UNWTO Brief examines the DNV programmes in seven areas: Application process, Duration of visa, Taxation, Insurance, Accommodation, Minimum income requirements and criminal records check. The brief  looks at the background and current state of digital nomadism trends and provides an analysis of existing DNVs worldwide in five regions. Key findings include:

  • 47% of destinations offer visas for up to one year.
  • 39% of destinations exempt digital nomads from tax payments.
  • 17% of destinations do not have minimum income requirements.
  • 76% of destinations have online applications for DNV programmes.
  • 80% of destinations process applications within one-month period.
  • Only 6% of destinations have no visa fees for application.

Embracing the future of work

A DNV allows individuals to live and work in a foreign country while maintaining employment or conducting freelance work for employers or clients in their home or another country. With this visa, digital nomads can continue their professional pursuits while embracing the opportunity to immerse themselves in the host destination’s unique lifestyle in line with much of the trends of the future of work. Furthermore, destinations use DNV to attract professionals from creative and technology areas to stimulate these areas nationally.

Flexibility and digital access key

At the same time, the UNWTO Brief highlights the key considerations for destinations when offering or expanding their DNV programmes:

  • Digitalization of destination: Due to the importance of well-connectivity and productivity, the host destinations tend to invest in robust digital infrastructure. High-speed internet, co-working spaces, and comfortable accommodations are available to facilitate optimal remote work conditions.
  • Balancing Work and Lifestyle: By offering a flexible visa framework, host destinations empower digital nomads to create the work environments while immersing themselves in local culture and lifestyle.
  • Future Impact Assessment: The brief underscores the importance of establishing impact assessment for  DNV programmes as a new mechanism.

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First published at TravelNewsHub.com – Global Travel News

Global Leaders Advance Responsible AI Development at Governance Summit

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Global Leaders Advance Responsible AI Development at Governance Summit - TOP25RESTAURANTS The World's First AI-Powered Restaurant GuideSan Francisco, California, United States, November 23, 2023 / TRAVELINDEX / The World Economic Forum’s AI Governance Summit brought together more than 200 influential leaders from the Forum’s AI Governance Alliance (AIGA) and the broader artificial intelligence community to exchange insights and collaborate on the establishment of action plans to promote the responsible development and deployment of generative AI on a global scale.

– More than 200 leaders came together at the World Economic Forum’s AI Governance Summit to promote the responsible development and deployment of generative artificial intelligence.
– Participants called for the establishment of a robust international AI governance framework.
– Topics of discussion included the importance of closing the digital divide and trade-offs in open-source technology.

The event marked a crucial milestone in the ongoing journey of responsible AI development, following the inaugural Responsible AI Leadership conference held in April 2023. The proceedings of that conference led to the publication of the Presidio Recommendations on Responsible Generative AI and the establishment of the AI Governance Alliance, laying the foundation for continued progress in the AI space.

Participants from government, business, academia and civil society emphasized the immense opportunities of integrating AI across diverse sectors, including applications in agriculture and healthcare. They also underscored the pressing need for responsible development and deployment in line with global ethical standards to mitigate potential risks including safety. Key topics of discussion included adaptive and interoperable regulatory frameworks and harmonized standards.

“As we drive innovation in the realm of generative AI, it is important to concurrently navigate existing and novel risks while unlocking unprecedented transformational opportunities, ensuring that progress is responsibly managed for the benefit of global society,” said Jeremy Jurgens, Managing Director, World Economic Forum.

Crucially, the conversations extended beyond technologically advanced nations. Participants actively explored strategies to ensure that the benefits of AI development are inclusive, reaching not only developed nations but also those developing countries and regions currently lacking the capacity for independent AI model implementation and training. To bridge the digital divide, they called for increased access to critical infrastructure such as data, cloud and computing, along with necessary foundations for better training and education.

Key takeaways from the meeting include:

– Recognizing open source and innovation debate centres to address heightened scrutiny of foundation model releases, involving concerns about risks, transparency and governance, and requiring clear definitions and thoughtful consideration of benefits and downsides for frontier model safety and innovation.
– Promoting global access to vital digital and AI resources, which requires strong public-private collaboration.
– Acknowledging the importance of data, cloud services, computational power and training infrastructure as crucial to bridging the digital divide.
– Advancing global AI governance, which involves developing adaptive regulations, harmonizing standards and fostering ongoing discussions for effective international mechanisms.

About the AI Governance Alliance
The AI Governance Alliance is a World Economic Forum initiative focused on responsible generative artificial intelligence (AI). It brings together influential regional voices and global stakeholders to harness the benefits of generative AI systems and technologies while ensuring equitable and sustainable global impacts.

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First published at TravelNewsHub.com – Global Travel News

Tourism Importance Highlighted in World Economic Outlook Report

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Tourism Importance Highlighted in World Economic Outlook Report - TRAVELINDEXWashington DC, United States, November 22, 2023 / TRAVELINDEX / Tourism has again been identified as a key driver of economic recovery and growth in a new report by the International Monetary Fund (IMF). With UNWTO data pointing to a return to 95% of pre-pandemic tourist numbers by the end of the year in the best case scenario, the IMF report outlines the positive impact the sector’s rapid recovery will have on certain economies worldwide.

According to the World Economic Outlook (WEO) Report, the global economy will grow an estimated 3.0% in 2023 and 2.9% in 2024. While this is higher than previous forecasts, it is nevertheless below the 3.5% rate of growth recorded in 2022, pointing to the continued impacts of the pandemic and Russia’s invasion of Ukraine, and from the cost-of-living crisis.

Tourism key sector for growth

The WEO report analyses economic growth in every global region, connecting performance with key sectors, including tourism. Notably, those economies with “large travel and tourism sectors” show strong economic resilience and robust levels of economic activity. More specifically, countries where tourism represents a high percentage of GDP   have recorded faster recovery from the impacts of the pandemic in comparison to economies where tourism is not a significant sector.

As the report Foreword notes: “Strong demand for services has supported service-oriented economies—including important tourism destinations such as France and Spain”.

Looking Ahead

The latest outlook from the IMF comes on the back of UNWTO’s most recent analysis of the prospects for tourism, at the global and regional levels. Pending the release of the November 2023 World Tourism Barometer, international tourism is on track to reach 80% to 95% of pre-pandemic levels in 2023. Prospects for September-December 2023 point to continued recovery, driven by the still pent-up demand and increased air connectivity particularly in Asia and the Pacific where recovery is still subdued.

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First published at TravelNewsHub.com – Global Travel News

UNWTO Workshop Puts Focus on Dynamic Tourism Communications for Africa

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UNWTO Workshop Puts Focus on Dynamic Tourism Communications for Africa - TRAVELINDEX - TRAVELNEWSHUB.com - UNTOURISMVictoria Falls, Zimbabwe, November 17, 2023 / TRAVELINDEX / UNWTO brought together top tourism and travel practitioners of 20 countries from across Africa to explore ways to deliver more effective tourism communications and showcase the sector’s role as a pillar of development.

The first Communications, Media and Tourism Training Workshop in Africa (Victoria Falls, Zimbabwe, 13-15 November) recognized the heightened relevance of tourism and the current opportunity to gain greater visibility outside of the sector itself. Based on this premise, the three-day event focused on the opportunities for placing tourism in the mainstream conversation as well as the ongoing challenges facing communities, destinations and Africa as a region.

“Leaning by doing”

Reflecting UNWTO’s collaborative approach to communications, the workshop prioritised active learning among both participants and trainers. To gain a better understanding of why tourism matters and of how this needs to be communicated, the first day began with visits to three case studies in and around Victoria Falls:

  • Tourism for Wildlife Conservation: A visit to the Victoria Falls Wildlife Trust provided an opportunity to community-led conservation in action, offering a better understanding of where tourism is supporting wildlife protection and where it can do more.
  • Tourism for Development: Face-to-face meetings with the leaders and members of Umuzi Village made clear the challenges small destinations face in gaining access to the benefits tourism can offer, particularly with regards to outreach, communications and promotion.
  • Tourism for Nature: The rainforests inside Victoria Falls Nations Park served as an example of tourism’s ability to support the preservation of ecosystems, though again making clear how the sector’s full potential is not always realized.

The field trips provided the basis for the interactive learning sessions and workshops of the following two days. The 50 participants, drawn from 20 countries and from communications, destination management and tourism governance, were tasked with addressing three of the key challenges facing tourism communicators today: pitching to the media, building and curating media relations, and focusing the narrative on tourism for development.

The workshop was informed by presentations from experts from UNWTO as well as from across the media spectrum (Meta, Channels TV, TraveMedia Ireland) and from top content creators. The interactive presentations again focused on the most relevant issues, including ways to place tourism in the mainstream media, harnessing the power of social media for tourism for development, working with the media, and effective communications to showcase tourism’s importance for culture, heritage and communities.

Solutions and debates

With the focus of the Field Trips as the foundations, participants were tasked with presenting their solutions to the three main challenges outlined. With the focus again on interactive learning, the different backgrounds and viewpoints informed discussions around how best to pitch tourism to the wider media, how to work with media in an ever-changing landscape, and how to move beyond tourism as just a leisure activity. The discussions both highlighted the shared goals of diverse destinations while also making clear the gaps in knowledge that still need to be filled, with UNWTO standing ready to deliver further media training.

Alongside exploring the solutions to growing tourism as a media topic, the workshop also focused on crisis communications, again utilizing the diverse expertise of participants and the examples of the field trips to identify ways to be more proactive and build readiness.

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First published at TravelNewsHub.com – Global Travel News

PATA Annual Summit 2024 is Going to Macao

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PATA Annual Summit 2024 is Going to Macao - VISITMACAO.orgMacao, Macao SAR, November 15, 2023 / TRAVELINDEX / The Pacific Asia Travel Association (PATA) has announced that the bid for hosting the PATA Annual Summit 2024 has been awarded to the Macao Government Tourism Office. This prestigious annual event will be supported by SJM Resorts, S.A. and will be held from May 15 – 17, 2024 at the Grand Lisboa Palace Resort Macau. The event is set to bring together international thought leaders, industry shapers and senior decision-makers who are professionally engaged in driving tourism to, from and within the Asia Pacific region.

The extensive programme, comprised of plenary sessions, breakout sessions, the PATA Executive Board and Board meetings, and Annual General Meeting, will provide a platform for PATA’s public and private sector members and partners, and most importantly PATA Chapters and PATA Youth from around the world to discuss the challenges, issues and opportunities facing the industry as it looks towards the responsible and sustainable growth, value, and quality of tourism in the region.

“All of us at PATA are excited to be returning to Macao for the PATA Annual Summit 2024 and receive first-hand updates about the significant developments in the destination since having previously organising successful PATA Travel Marts in 2010 and 2017, as well as the PATA Annual Conference in 2005,” said Mr. Semone. “The Macao Government Tourism Office has been a strong partner of PATA since 1958 and they are our major sponsor for the PATA Gold Awards for the past 28 consecutive years. Next year’s event provides Macao with the perfect opportunity to showcase their destination and the Greater Bay Area to all delegates.”

Director of the Macao Government Tourism Office, Maria Helena de Senna Fernandes, said, “It is an honor for Macao to host the PATA Annual Summit 2024. PATA holds a special place in the heart of our tourism industry, and we are happy to once again be granted the opportunity to welcome delegates from near and far to meet in our city. Especially as this will be the first PATA event we host after the pandemic, allowing us to showcase to participants the current dynamic change in our destination towards more diversification for a memorable meeting in Macao.

Macao, a special administrative region of China, harmoniously blends cosmopolitan style with a rich cultural heritage. Its historic district, known as “The Historic Centre of Macao,” is home to over 20 monuments and urban squares, and was designated a UNESCO World Heritage site in 2005. This district is a testament to the unique integration of Eastern and Western cultures over centuries, offering visitors the chance to explore magnificent heritages and their fascinating stories. Macao’s cultural tapestry is a result of over four centuries of coexistence and interaction between Chinese and Western influences, culminating in a distinctive cultural landscape and a wealth of intangible cultural heritage.

Macao’s intangible cultural heritage encompasses a diverse range of practices, expressions, knowledge, and skills passed down through generations. This includes oral traditions, performing arts, social customs, rituals, and the know-how behind traditional crafts. The designation of Macao as a UNESCO Creative City of Gastronomy in 2017 adds a powerful international branding to the city’s portfolio. As of June 2020, Macao boasts a total of 70 items recorded on the Inventory of Intangible Cultural Heritage, with 12 items inscribed on the List of Intangible Cultural Heritage. Additionally, 11 items from Macao are recognized on the Representative List of National Intangible Cultural Heritage, including the likes of Cantonese Opera, Herbal Tea Brewing, Woodwork – Religious Figure Carving, and Macanese Gastronomy, showcasing the rich tapestry of traditions that make Macao a cultural crossroads.

About the Venue

The Grand Lisboa Palace Resort Macau celebrates the grand union of the best from East and West, emanating cross-cultural and legendary heritage. A property of SJM Resorts, S.A., this newest member of the widely recognised Lisboa brand sets a new standard for hospitality excellence. Situated in Cotai, Macao, the resort brings together world-class brands and distinguished styles of accommodation, gastronomy, retail, entertainment, and wellness indulgence, complemented by one-of-a-kind wedding, event and meeting venues. The Grand Lisboa Palace, uniting world-class excellence and visionary aesthetics in one integrated resort, will redefine travelling and leisure experiences, giving new meaning to what’s already legendary.

For more information, please visit www.PATA.org/pata-annual-summit-2024 or email events@PATA.org.

About PATA
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, which includes government, state and city tourism bodies; international airlines and airports; hospitality organisations, and educational institutions, as well as thousands of young tourism professional (YTP) members across the world. The PATA network also embraces the grassroots activism of the PATA Chapters and Student Chapters, who organise numerous travel industry training programmes and business development events across the world. Thousands of travel professionals belong to the 32 local PATA Chapters worldwide, while hundreds of students are members of the 28 PATA Student Chapters globally. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has an official office in Beijing.

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First published at TravelNewsHub.com – Global Travel News