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Cape Town, South Africa, September 13, 2025 / TRAVELINDEX / UN Tourism has connected public and private sector leaders to highlight the enormous opportunities of investing in Africa’s growing tourism sector.

The Tourism Investment Forum, hosted by the Government of South Africa, brought together global tourism leaders to explore investment opportunities in South Africa and across the African continent. Highlighting South Africa’s vibrant tourism sector, which welcomed nearly 9 million international visitors and 47 million domestic trips last year, contributing over 12% to national GDP, the Forum underscored the country’s role as a gateway for regional tourism development.

Opening the Forum, UN Tourism Secretary-General Zurab Pololikashvili said: “Investing in tourism is about more than infrastructure, it’s about building a sustainable future through education and inclusion. We are proud to be leading the conversation around tourism investments and building bridges between investors and projects right across Africa.”

New Tourism Doing Business Guidelines Launched

At the Forum, UN Tourism launched the Tourism Doing Business Guidelines – Investing in South Africa, developed in collaboration with the Department of Tourism of South Africa. This comprehensive guide provides investors with a practical roadmap, detailing opportunities, incentives, and key projects to drive sustainable tourism growth. Designed to foster confidence and facilitate investment commitments, the guide highlights South Africa’s unique blend of natural and cultural attractions, from Table Mountain to Kruger National Park, supported by world-class infrastructure and a welcoming investment climate.

Additionally, UN Tourism unveiled the executive summary of the Investing in Africa guidebook, a pioneering publication focusing on investment prospects across the entire African region. This report, the first of its kind, combines insights from public and private stakeholders to offer critical data and strategies for advancing Africa’s tourism potential. The Forum also featured discussions on public-private partnerships, digital transformation, and sustainable hospitality and conservation ventures. New editions of the Tourism Doing Business guides, focused on Angola, Cabo Verde, and Kenya were announced, building on existing guides for South Africa, Namibia, Zambia, Morocco, Mozambique, Mauritius, and Tanzania.

UN Tourism Awards 100 Scholarships for Youth Empowerment

In a commitment to fostering education and human capital development, UN Tourism presented South Africa with 100 Online Academy Scholarships. These scholarships aim to empower youth and promote quality education within the tourism sector, aligning with the organization’s Agenda for Africa.

The launch of these initiatives reinforces UN Tourism’s dedication to supporting entrepreneurs and bolstering tourism investment across Africa.

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Beijing, China, September 13, 2025 / TRAVELINDEX / The official launch of the China International MICE Exchange (CIMX) in Beijing marks a milestone for the global MICE industry. Backed by a new strategic partnership, CIMX will debut from November 3-5, 2026, as the key platform linking China’s dynamic market with international players.

The China International MICE Exchange (CIMX) was officially launched on September 11 in Beijing, with its inaugural edition scheduled for November 3-5, 2026. The announcement was made at the MICE Meeting Point, organized by ITB China at the Hyatt Regency Beijing Wangjing, where industry leaders, buyers, and media from around the world came together.

Preceding the launch, Zheng Fang, Deputy Director-General of Beijing Municipal Bureau of Culture and Tourism, and David Axiotis, Managing Director of Messe Berlin (China), signed a strategic Memorandum of Understanding (MOU) to strengthen international collaboration and accelerate the development of China’s MICE sector.

The MOU outlines long-term collaboration between the two partners, including:

– advancing the launch of CIMX in Beijing;
– highlighting Beijing as “Guest City of Honor” to showcase its international profile;
– working jointly on global promotion and hosted buyer recruitment;
– and strengthening the integration of global MICE resources with the Chinese market.

This partnership will support the high-quality growth of China’s MICE industry and raise its global influence.

Official Launch of CIMX 2026

On the evening of September 11, Messe Berlin (China) officially launched the China International MICE Exchange (CIMX) at the Hyatt Regency Beijing Wangjing, officially kicking off preparations, while more than 120 honored guests joined peers from the industry to witness the creation of this new platform and celebrated together with the organizer.

The inaugural CIMX will be held in Beijing from November 3–5, 2026, alongside the CIMX Conference. With its core focus on “Innovation, Connection, Business Opportunities”, CIMX will cover the full MICE value chain. It will bring together global suppliers, industry experts, and leading enterprises to foster international collaboration and business growth. With qualified hosted buyers, precisely matched one-to-one meetings, and tailored networking activities, CIMX will help participants unlock new business potential and build long-term partnerships.

– Global resources: Over 200 exhibitors are expected, including destinations, venues, hotel groups and resorts, airlines and cruise operators, travel and DMC services, PCOs, and event tech providers.

– Buyers, visitors, and business matching: More than 350 qualified buyers from China and overseas, along with 5,000 trade visitors, will attend. Over 9,000 pre-scheduled and precisely matched one-to-one business meetings will facilitate effective deal-making.

– Conference and insights: The CIMX Conference will feature global and Chinese industry leaders sharing market insights, best practices, and innovations, covering areas such as revenue models, sustainability, and technology.

– Networking and social events: Various networking opportunities will provide a productive yet relaxed environment for building valuable long-term business ties.

CIMX sets out to become the annual gathering point of China’s and the global MICE industry, driving deeper cooperation and sustainable development across the business events sector.

David Axiotis, Managing Director of Messe Berlin (China), said: “The launch of CIMX marks the start of a new international MICE platform. Through CIMX, we aim to build more efficient and meaningful connections between China and the global MICE industry, fostering collaboration, innovation, and sustainable growth. Hosting CIMX in Beijing reflects both our local commitment and global vision. We look forward to welcoming industry leaders from around the world to Beijing in November 2026 for the inaugural CIMX, and to shaping the sector’s future together.”

Guo Huaigang, Director General of the Beijing Municipal Bureau of Culture and Tourism, said: “As China’s capital and a hub for politics, culture, and international exchange, Beijing offers unique strengths for high-end MICE development. With abundant resources, strong infrastructure, and a vast market, we are committed to fostering an increasingly international, professional, and competitive environment. This partnership with Messe Berlin (China) and the launch of CIMX provide Beijing with a new platform to connect globally and open new channels for two-way exchange. We welcome more international resources to China and Beijing through CIMX and look forward to working with global partners to promote openness, cooperation, and high-quality growth.”

With the signing of the MOU and the official launch of CIMX, the MICE Meeting Point has become a launchpad for dialogue between China and the global MICE industry. Looking ahead, ITB China and Messe Berlin (China) will continue to work with partners worldwide to further integrate China’s MICE sector into global markets and open new opportunities for cooperation.

Exhibitors of CIMX 2026 can now register and benefit from a 15% discount on their booth package until October 31, 2025.

About MICE Meeting Point

MICE Meeting Point is an exclusive, high-profile event platform specifically designed for the Chinese MICE and business travel industry. It features a conference with insightful sessions from top-level industry leaders and experts, a business mart with branded sponsor booths to connect and meet with interested buyers and trade professionals onsite, as well as additional networking opportunities to engage with key decision-makers in this dynamic market. The event will be followed by a familiarization trip.

About CIMX

The China International MICE Exchange (CIMX) is the new premier trade show designed to drive innovation, facilitate connections, and create business opportunities within China’s MICE and business travel market.

CIMX brings together global MICE and business travel suppliers with top-tier buyers from China and around the world, promoting meaningful collaboration and growth. Through tailored matchmaking, the event enables high-quality, pre-scheduled meetings and fosters valuable connections via a series of networking activities.

CIMX 2026 will take place from November 3 to 5 in Beijing, alongside the CIMX Conference.

About ITB Global Brand Family

For more than 50 years the name ITB has stood worldwide for the travel industry knowledge 365 days a year, networking and trendsetting events – in a virtual, in-person, or hybrid format alike. As the travel industry resurges, the ITB brand family is among the first to come back to offering on-site in-person events. ITB Asia will take place in Singapore from October 15 to 17, 2025, covering the broader regional market. ITB Berlin, the world’s leading B2B trade show for the travel industry, will take place in Berlin from March 3 to 5, 2026. ITB China, the premier marketplace for China’s travel industry, is scheduled from May 26 to 28, 2026, in Shanghai. ITB India will be held in Mumbai from September 2 to 4, 2026. The inaugural ITB Americas will be held in Guadalajara, Mexico, from November 10 to 12, 2026, covering the American market.

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Bangkok, Thailand, September 12, 2025 / TRAVELINDEX / Dusit Thani College, Thailand’s leading institute for hospitality education under Dusit International, has been officially certified to administer Japan’s Accommodation Industry Proficiency Test in Thailand, creating direct pathways for Thai and ASEAN talent to secure skilled positions in Japan’s hospitality sector.

The milestone follows the signing of an agreement on 2 September 2025 between Dusit Thani College, the General Incorporated Association Center for Accommodation Industry Proficiency Test, and the All Japan Ryokan Hotel Association, with support from the Kyoto Convention & Visitors Bureau and Jeducation language school in Bangkok.

As Thailand’s first certified testing centre, Dusit Thani College can now recruit and train Thai and ASEAN candidates through its renowned hospitality and culinary arts programmes and facilitate their official skills certification locally. Successful graduates will qualify for employment in Japan via the government’s Specified Skilled Worker (SSW) visa, introduced in 2019 to help address labour shortages in industries such as hospitality and food and beverage.

Aligned with Dusit Thani College’s fast-track Talent Opportunity Programme (TOP), which prepares participants for entry-level roles in just six months, the new pathway gives aspiring professionals a unique opportunity to train, gain certification, and access employment in Japan.

The All Japan Ryokan Hotel Association, representing more than 15,000 traditional inns and hotels across Japan, will help promote certified candidates to member employers via dedicated job fairs hosted in Bangkok. Dusit Hotels and Resorts will also welcome graduates to its own properties in Japan, including Dusit Thani Kyoto and ASAI Kyoto Shijo, further strengthening opportunities for international placement.

Jeducation, a leading Japanese language school in Bangkok, will provide essential language training to ensure participants meet SSW visa requirements, fully equipping them for life and work in Japan.

“This collaboration directly addresses the hospitality skills shortage in Japan while creating exciting career opportunities for our students,” said John Lohr, Executive Director of External Affairs, Dusit Thani College. “By combining world-class training at Dusit Thani College with official certification and a clear pathway to employment, we are building a strong pipeline of talent that benefits both Thailand and Japan.”

Makoto Yamashita, Area General Manager – Kyoto, Dusit Hotels and Resorts, added, “This partnership underscores our commitment to developing future leaders in hospitality and giving them access to life-changing opportunities abroad. It is a win–win for our students, our partners, and the wider industry.” 

Dusit Thani College will begin recruiting candidates for its TOP Japan Pathway programme in October 2025. The first examinations and employer recruitment fairs are scheduled to take place in February 2026.

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Krabi, Thailand, September 12, 2025 / TRAVELINDEX / The spa at Banyan Tree Krabi resort in southern Thailand scooped two major accolades at the Thailand Tourism Awards last week, underlining the facility’s focus on locally sourced ingredients and personalized care.

On Sept 5, Banyan Tree Spa Krabi was presented with a Thailand Tourism Outstanding Award in the Hotel and Resort category, and a Thailand Tourism Sustainability Award in the Health and Wellness Tourism category.

While Banyan Tree Spa Krabi was awarded second prize in both categories, its sister venue in Koh Samui, Banyan Tree Spa Samui, was also listed in the Top 5 for the Outstanding Award, and made the top 10 in the Sustainability list, underscoring the Banyan Tree brand’s ascendancy in the fields of sustainability and wellbeing.

The Thailand Tourism Awards, often referred to as the “Kinnaree Awards,” are organised by the Tourism Authority of Thailand (TAT) and recognized as Thailand’s ‘Hallmark of Excellence‘ in the spa industry.

“Our key strength lies in having a clear and distinctive concept,” said Montira Vichiankoo, the Spa & Gallery Manager at Banyan Tree Spa Krabi. “Our treatments and wellbeing activities draw from Krabi’s heritage, using locally sourced ingredients such as coconut, turmeric and tamarind to create authentic experiences. Another important factor is our strong commitment to sustainability. We actively support the local community through our activities and initiatives, while our team members have a deep understanding of these values and share them with our guests.”

Ms Montira added: “We provide personalized care under Banyan Tree Spa standards to ensure every guest’s expectations are met. From the moment they arrive, guests are welcomed with our signature ritual, including the ‘Scent of the Day.’ They are then guided through a consultation to recommend treatments best suited to their needs. Our skilled therapists deliver highly professional and attentive service, and to complete the experience, we provide special self-care tips so guests can continue their wellbeing journey even after leaving the spa.”

Many of the therapists have undergone intensive training at the Banyan Spa & Wellbeing Academy in Phuket. Since its inception in 2001, the Academy has trained more than 2,000 spa therapists.

Nestled along the stunning Andaman coastline, Banyan Tree Spa Krabi offers a serene oasis of relaxation and rejuvenation. Each of its eight treatment suites is accompanied by a private garden, and fitted with “colour-calm” lighting, the tones and hues of which can be adapted to balance the chakra of each individual customer.

The venue also boasts Krabi’s first hydrotherapy spa, The Rainforest, a holistic and innovative wellness experience designed to heal and soothe. Guests are invited to embark on an experiential journey with a sophisticated hydrothermal circuit comprising a Rain Walk, Steam, Sauna, Ice Fountain, Vitality Pool, Outdoor Cold Plunge Pool, Outdoor Hot Plunge Pool, Jet Pool, and Heated Bed.

Banyan Tree Spa Krabi was recently singled out by the prestigious MICHELIN Guide as one of the seven most luxurious spas in Thailand. MICHELIN also accredited the hotel with 2 Keys in its inaugural hotel listings for Thailand.

The spa also plays a significant role in the resort’s “Wellbeing Sanctuary” programme, which was initiated in 2021 and allows hotel guests an option to combine healthy living concepts with a leisure vacation — from meditation and yoga to massage and nature trails — complemented with a nutritious diet and sleep therapy.

At Banyan Tree Krabi, the Wellbeing Sanctuary programme is overseen by Ayurvedic specialist and wellness coach Dr Subhash Shanbhag, who draws from 20 years’ experience to offer personalized consultations and health tips to guests.

Beyond its world-class spa facilities, Banyan Tree Krabi offers a range of luxurious accommodations, and each of the 72 suites and villas face the sea and has its own private infinity pool and jet pool.

Guests can also enjoy a host of recreational activities, from kayaking and stand-up paddle boarding to Thai boxing and hiking, as well as exceptional dining experiences showcasing the best in Thai and international cuisine.

ABOUT BANYAN TREE
Banyan Tree Group (“Banyan Tree Holdings Limited” or the “Group”) is one of the world’s leading independent, multi-brand hospitality groups centred on stewardship and wellbeing while offering exceptional, design-led experiences for the global travellers of today and tomorrow. The Group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences is centred around an ecosystem of 10 global brands, including the award-winning Banyan Tree, Angsana, Cassia, Dhawa and Laguna, as well as the highly anticipated new brands of Homm, Garrya, Folio and two new Banyan Tree brand extensions, Banyan Tree Escape and Banyan Tree Veya.

Founded in 1994 on the core concept of sustainability, Banyan Tree Group seeks to create long-term value for all stakeholders and destinations across its network of properties, products and brands, through a purpose-driven mission. With 8,000 associates across 23 countries, Banyan Tree Management Academy (BTMA) was established in 2008 to support the Group’s goals through advancing people development, management excellence, and learning with integrity and meaning.

Banyan Tree Group has received 2,921 industry awards and accolades since inception over 25 years ago, most recently being named among the Top 25 Hotel Brands in the World by Travel + Leisure. It has also received recognition for its commitment to environmental protection and community development through its Banyan Tree Global Foundation (BTGF), which aligns the Group’s efforts to the United Nations Sustainable Development Goals. Executing on its regionalised growth strategy, the Group’s global footprint continues to grow with 47 new hotels and resorts under design and construction in the pipeline, in addition to 58 operating hotels in 17 countries as of December 2021. As a global industry hospitality leader, Banyan Tree Group firmly embeds its mission to be a business that benefits all stakeholders, for the greater good.

Banyan Tree Group entered a strategic long-term partnership with Accor in 2016 to develop and manage Banyan Tree branded hotels around the world along with the access to Accor’s global reservations and sales network, as well as the loyalty programme ALL – Accor Live Limitless. It also formed a joint venture with China Vanke Co. Ltd. in 2017 – focusing on active ageing and wellness hospitality projects.

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Bangkok, Thailand, September 11, 2025 / TRAVELINDEX / With an exciting all-new menu, Jim’s Terrace celebrates ‘A Taste of America, in the Heart of Thai Heritage’. Inspired by Jim Thompson’s cultural roots and adventurous spirit, the menu reimagines classic American comfort food with a distinctly local twist, inviting diners on an East-meets-West journey where an imaginative blend of new flavors bridge continents and every bite tells a story.

Located on the 2nd floor of the Iconic Store at Jim Thompson Heritage Quarter, Jim’s Terrace provides an unforgettable dining experience overlooking Jim Thompson House. Appealing to restaurant enthusiasts and museum visitors, diners can enjoy an eclectic menu of international dishes perfect for all ages in the relaxed ambience of the enchanting terrace of Jim Thompson’s legendary ‘House on the Klong’.

Jim’s Terrace presents a selection of familiar American favorites with a twist of Asian influences, creating universally appealing flavors that are easy for all to enjoy. No US-inspired offering is complete without a choice of juicy, hand-held burgers. Baan Jim Burger is Jim’s signature American-Thai premium beef smash patty, stacked with Thai cheddar cheese, house-smoked bacon and adorned with organic salad in a buttery brioche bun. The burger is served with a special Greenville fry sauce. With Thai holy basil and topped with organic fried egg, Holy Bangkok Burger is the perfect savory treat infused with the aromatic heat of local spices, organic tomatoes, crips lettuce and cooling fresh cucumber.

The all-American hotdog is well represented too, with added Thai flair. Kasemsan Street Dog offers a succulent grilled roast pork sausage and wok-fried white onions in a soft bun, finished with a secret-recipe chili garlic sauce. Using grilled northern Thai spicy herbal sausage, the Lanna Chili Dog adds a tomato minced pork relish, local vegetables and herbs. Going Tex-Mex, Mango Tango Taco layers smoked duck breast with Thai spiced salsa and guacamole in a soft taco shell. Dishes can be complemented with thick-cut French fries served with signature dipping sauces, crispy Tom Yum Wings, and a range of American-style house salads.

On the sweet side, Minoffee features a cup of caramelized Thai bananas layered with rich toffee, whipped cream and a buttery biscuit crumb. The Coco Caramel Donut sees a local makeover, coated with raw Thai coconut sugar and salted caramel dipping sauce on the side.

Diners can complement their meal with an extensive list of beverages, including blended teas, Royal Project Thai coffee, fresh fruit sodas, Sato Devanom Thai rice wines and selection of Thai craft bottled beers, each brewed with local character and creativity. Chocolate enthusiasts will delight in the hot and iced drinks featuring Kad Kokoa, a locally sourced single-origin Thai chocolate.

Jim’s Terrace at Jim Thompson Heritage Quarter is open Monday through Sunday from 11 am, with last orders at 6.30 pm, and closing at 7 pm. For reservations, please call 061 421 8951.

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Bangkok, Thailand, September 11, 2025 / TRAVELINDEX / Massilia, Bangkok’s pioneering Italian pizzeria, has been awarded #22 Best Pizzeria in the World 2025 by the internationally renowned 50 Top Pizza guide. This recognition marks the highest position ever reached by a pizzeria in Thailand in the history of the award.

The 2025 results highlight a remarkable achievement for Massilia: moving from #49 in the World in 2024 to #22 in 2025, one of the fastest leaps in the global ranking.

This milestone crowns a year of outstanding accolades for Massilia, including:

• Best Pizzeria in Thailand 2025
• 4th Best Pizzeria in Asia 2025
• Pizza of the Year Asia-Pacific 2025 for the innovative Norma Not Normal creation

Founded in 2015 with its iconic gourmet pizza truck, Massilia has grown into a multi-location brand celebrated for its artisanal approach to pizza-making. Combining the best Italian ingredients with a commitment to creativity and authenticity, Massilia has redefined the pizza scene in Thailand.

“We are incredibly proud of this recognition,” said Chef Michele Fernando, Executive Chef at Massilia. “From the very beginning, our goal was to bring the soul of Italian pizza to Thailand while also pushing culinary boundaries. To see Massilia reach this level and to put Thailand on the global map for pizza is beyond what we dreamed.

Co-founder Luca Appino added: “This award is not only for our team, but also for our loyal customers and partners who believed in us from day one. Together, we have shown that Bangkok is one of the world’s great pizza destinations.”

With this achievement, Massilia reinforces its status as a culinary leader in Asia and a proud ambassador of Thailand’s vibrant dining culture.

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Madrid, Spain, September 11, 2025 / TRAVELINDEX / International tourist arrivals grew 5% in the first six months of 2025 compared to the same period of 2024. This is about 4% above pre-pandemic levels.

According to UN Tourism, almost 690 million tourists travelled internationally between January and June 2025, about 33 million more than in the same period of 2024, though results were mixed among regions and subregions.

UN Tourism Secretary-General Zurab Pololikashvili said: “In the face of global challenges, international tourism continues to see strong momentum and resilience. The first half of 2025 brought growing arrival numbers and revenues for most destinations around the world, which contribute to local economies, jobs and livelihoods. Yet, this also reminds us of our great responsibility to ensure this growth is sustainable and inclusive and to work with all local stakeholders in that sense.”

Africa saw strongest performance while Asia Pacific continued to rebound

The newest edition of the World Tourism Barometer assesses the sector’s performance by region and sub-region in the first six months of 2025. Key takeaways include:

• Africa saw a 12% increase in January-June 2025 compared to the same period last year. Both North Africa (+14%) and Subsaharan Africa (+11%) recorded double-digit growth this period.
• Europe welcomed nearly 340 million international tourists this first half of 2025, about 4% more than in 2024 and 7% more than in 2019. Northern, Western and Southern Mediterranean Europe all recorded 3% growth this period despite uneven monthly results. Central and Eastern Europe continued to rebound strongly (+9%), but remained 11% below 2019 levels, according to available data.
• The Americas recorded 3% growth in January-June 2025, with mixed results across subregions. While South America (+14%) continued to enjoy solid growth, Central America saw a 2% increase in arrivals and North America saw flat results (+0%) mostly due to small declines in the United States and Canada. The Caribbean (+0%) also saw weaker performance partly due to softening demand from its major source market, the United States.
• The Middle East recorded 4% fewer arrivals this six-month period, though after a very strong post-pandemic rebound, with 29% more arrivals than the same period of 2019, the strongest regional results relative to 2019.
• Arrivals in Asia and the Pacific grew 11% this period, which is 92% of the pre-pandemic figure (-8% compared to 2019). North-East Asia (+20%) saw the strongest performance relative to 2024, though it remained 8% below 2019 levels.
• Some of the highest growth rates among large destinations in H1 2025 were recorded by Japan and Vietnam (+21%), the Republic of Korea (+15%), Morocco (+19%), Mexico and the Netherlands (+7%). Malaysia and Indonesia both recorded 9% growth and Hong Kong (China) 7%, though arrivals remained somewhat below 2019 levels in these destinations.
• The world’s top destinations France (+5% through May) and Spain (+5%) also recorded solid growth in arrivals this period.
• According to IATA, both international air traffic (RPKs) and international air capacity (ASKs) grew 7% in January-June 2025 versus 2024. Global occupancy in accommodation establishments reached 69% in June 2025, slightly below 70% in June 2024. Occupancy reached 71% in July 2025 (same as in July 2024) based on STR data.

Many destinations reported strong growth in receipts in the first half of 2025

• Monthly data on international tourism receipts show strong earnings through June 2025 in major destinations such as Japan (+18%), the United Kingdom (+13% through March), France (+9%), Spain (+8%) and Türkiye (+8%).
• Strong travel demand can also be seen in outbound spending from some large markets such as China (+16% through March), Spain (+16%), the UK (+15% through March), Singapore (+10%) and the Republic of Korea (+8%).
• In 2024 international tourism receipts grew 11% to a record 1,734 billion US dollars, about 14% above pre-pandemic levels (real terms) reflecting already strong visitor spending around the world last year.

Economic and geopolitical factors continue to pose important risks

As in previous surveys, the September survey of the Panel of Tourism Experts and the UN Tourism Confidence Index point to high transport and accommodation costs as well as other economic factors as the top two challenges impacting international tourism in 2025.

Tourism inflation is expected to ease from 8.0% in 2024 to 6.8% in 2025 (projections using tourism inflation proxy) but would remain well above the pre-pandemic value of 3.1% and significantly above overall inflation (4.3%). According to the Panel, tourists will continue to seek value for money, but could also travel closer to home, make shorter trips or spend less, in response to elevated prices.

Uncertainty derived from economic and geopolitical tensions can also weigh on travel confidence. Lower consumer confidence was ranked as the third main factor affecting tourism in the September 2025 survey, while geopolitical risks (aside from ongoing conflicts) ranked fourth. The increase in trade tariffs (5th) and Travel requirements (6th) were also major concerns expressed by the Panel of Experts.

Slight uptick in confidence levels for September-December 2025

The latest UN Tourism Confidence Index shows a slight uptick in confidence levels for the last four months of 2025. On a scale of 0 to 200 (where 100 indicates equal performance), Panel Experts gave the period September-December 2025 a score of 120, up from 114 for May-August.

Some 50% of Panel experts expressed better (44%) or much better (6%) prospects for September-December, while 33% foresee similar performance than in 2024. Some 16% expect tourism performance to be worse. This positive though still cautious outlook is also reflected in the higher percentage of ‘better’ and ‘much better’ prospects for the year 2025 overall (60% in the September survey versus 49% in May) according to Panel Experts.

Despite global uncertainty, travel demand is expected to remain resilient throughout the remainder of the year. UN Tourism’s January projection of 3% to 5% growth in international arrivals for 2025 remains unchanged.

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Manila, Philippines, September 11, 2025 / TRAVELINDEX / The Philippines’ largest homegrown hospitality chain, Megaworld Hotels & Resorts (MHR), was recognized as a Tourism Industry Excellence Awardee at Department of Tourism’s (DOT) first Philippine Tourism Awards held in Parañaque City on September 8, 2025. The group was honored for its Muslim-friendly initiatives and Sampaguita brand of service, reaffirming its role as a leader in shaping Philippine hospitality.

“Each of us has a role to play in moving the tourism industry forward. We are truly humbled that the Department of Tourism has recognized our efforts. This award reflects the close collaboration we had with the DOT, from championing inclusivity through our Muslim-friendly initiatives and in our vision to creating the Sampaguita as an iconic representation of Filipino hospitality that sets us apart from the rest of the world,” Cleofe Albiso, Managing Director of Megaworld Hotels & Resorts, said.

“This award is not just for Megaworld Hotels & Resorts, but for every member of our team who continues to serve with heart. This recognition inspires us to create meaningful experiences for every guest who walks through our doors,” she added. The Philippine Tourism Awards is envisioned as the highest and most prestigious citation in Philippine tourism, recognizing creativity, professionalism, and service that strengthen the country’s position as a top global destination.

Inclusive Tourism Efforts

Megaworld Hotels & Resorts proudly partners with the Department of Tourism in advancing Muslim tourism in the Philippines. Within just seven months of signing the Memorandum of Understanding, MHR successfully transformed all 13 of its properties into Muslim-Friendly Accommodation Establishments—a pioneering move that reinforces its commitment to inclusivity and global competitiveness.

This achievement follows its earlier recognition at the 2025 Halal in Travel Awards in Singapore, where CrescentRating, the world’s leading authority on halal-friendly travel, named MHR as the Philippines’ first-ever Muslim-Friendly Hotel Chain. Strengthening this commitment, MHR continues to train its associates with in-depth market knowledge, enhancing their understanding of Muslim cultures and practices to better serve a diverse and growing market.

Cultural Preservation and Representation

In support of the Department of Tourism’s Filipinization efforts, Megaworld Hotels & Resorts (MHR) has pioneered the Sampaguita brand of service across its properties—an initiative that embraces Filipino culture, upholds core Filipino values, and celebrates the nation’s unique identity. This distinct brand experience engages all five senses, creating meaningful and memorable guest interactions at every touchpoint.

More than just a service philosophy, the Sampaguita brand has become MHR’s dedicated advocacy. To date, MHR has planted over 6,000 seedlings across four Megaworld townships and partner communities, diffused more than 18,000 liters of its signature Cool Sampaguita scent across its 13 properties, and incorporated over 30,000 grams of food-grade sampaguita buds into its curated menu offerings. Through its collaboration with Dwellbeing and Project PEARLS, over 8,200 families have received nourishing meals as part of its community outreach efforts.

Anchored in Megaworld’s MEGreen program, the Sampaguita brand of service has evolved into a powerful advocacy for nation-building, sustainability, and cultural preservation.
This meaningful work has earned industry acclaim, winning Most Outstanding Marketing Campaign at the 10th Virtus Awards and securing a Silver Anvil Award in 2024 for the Sampaguita Project.

More recently, Megaworld Hotels & Resorts, Megaworld’s Estate Management and Development team, and collaborators from the Rotary Clubs of Biñan, San Pedro Laguna, and Marikina, along with local farmers, planted 2,500 Sampaguita seedlings at the 4,300-square-meter Sampaguita Park. This landscaped space is being developed by MHR in partnership with Global-Estate Resorts, Inc. (GERI) and the Rotary Club of Biñan, with full support from the National Parks Development Committee.

Accepting the award were Cleofe Albiso and Art Boncato, MHR’s Group General Manager in a ceremony attended by tourism leaders, private stakeholders, and media.

The Philippine Tourism Awards, organized by the Department of Tourism (DOT), honor the outstanding efforts of industry players and local government units (LGUs) in advancing the country’s tourism. Reinventing the former KALAKBAY Awards and Tourism Star Philippines.

Through these awards, the DOT also seeks to instill a culture of Filipino hospitality and excellence, foster innovation and competitiveness, and pay tribute to the individuals and organizations whose contributions drive the growth of Philippine tourism.

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Bangkok, Thailand, September 08, 2025 / TRAVELINDEX / Thai Airways International Public Company Limited (THAI) partnered with Mastercard to host the “THAI Talk: Travel Trend and Priceless Experience” event, unveiling the latest travel insights for Thai travelers in 2025 across Asian destinations. The event explored popular route statistics, emerging trends, and modern passenger behavior, building on positive responses across multiple routes with premium services that meet the demand. The airline also revealed its “Good Taste for a Good Cause” campaign under a strategy of supporting Thai entrepreneurs to create value and sustainability for society. THAI partnered with Mastercard to encourage travel in the fourth quarter with a special promotion offering a 2,000 baht discount per seat for round-trip ticket via Thai Airways channels when paying with Mastercard using code “MCTHASIA.” Bookings are available until September 30 for travel through December 31, 2025.

The event featured executives from leading business partners including Mastercard, YouTrip, Doi Tung, and Kanvela Chocolate, as well as popular travel influencers from the “Where Do We Go” page and the “Loi Story” channel. They shared Asian travel experiences, highlighted interesting new destinations, and revealed travel preparation tips for more enjoyable trips.

Tokyo, Singapore, and Shanghai Lead 2025’s Most Popular Cities

Mr. Kittiphong Sansomboon, THAI Chief Commercial Officer, revealed, “Based on Thai passenger statistics from January to July 2024, the top 5 routes from Bangkok to Asia were Tokyo (Narita), Hong Kong, Osaka, Singapore, and Korea (Seoul). In 2025, Tokyo remains the champion while Singapore and Shanghai climbed to second and third place, replacing Hong Kong and Osaka. Seoul, South Korea, still ranks in the top 10.”

“Routes showing interesting growth include Colombo, Sri Lanka, which saw over 100% increase in Thai travelers, while Shanghai, China, experienced over 80% passenger growth. In 2025, THAI increased flights on multiple routes to accommodate new demand, such as Shanghai, Colombo, and Denpasar (Bali).”

Guangzhou Gains Momentum as 2025 Hotspot

Mr. Kittiphong Sansomboon continued, “The rising star is Guangzhou, China, which is one of the routes where Thai tourist has increased compared to last year. Thais don’t just go shopping there, but are also interested in museums, history, sightseeing, and trying the diverse street food options available. This popularity has grown even more following China’s visa-free measures, which have made travel much more convenient.”

China represents a hidden gem for Thai travelers, offering a complete package with affordable costs and attractions of every type. From natural scenery, history, and culture to the famous theme park like Disneyland, it appeals to those seeking unique experiences different from Japan or Korea. Additionally, THAI serves major cities throughout China to provide maximum convenience and the best travel experience for passengers.

Thai Travelers Shift to “Full-Service”, All-Inclusive Flight Experience

“Current Thai travelers prioritize convenience more than ever, preferring full-service flights where one payment covers all their needs. THAI meets passenger demands for comfort throughout their journey, whether through wide-body aircraft, spacious cabins, modern in-flight entertainment systems, and premium meals meticulously crafted for all cabin classes of service.

All Airbus A320 aircraft have been upgraded with Royal Silk Class seats that recline more comfortably to serve premium travelers who prioritize comfort even on short-haul routes. THAI is committed to creating smooth, valuable travel experiences with attention to every detail. We’ve also increased flight frequencies and designed schedules to match traveler lifestyles, such as overnight departures that arrive in the morning for full-day exploration, or morning flights arriving in the afternoon perfect for hotel check-in timing. This suits both working people who want to save vacation days and families traveling with children or elderly passengers who need comfort, emphasizing THAI’s commitment to seamless, value-driven travel,” concluded Mr. Kittiphong.

YouTrip Reveals 2025 Travel Trends: New-Gen Travelers Embrace “Cut the Cost, Not the Holiday” Mindset

Ms. Juthasree Kuvinichkul, Founding Partner, YouTrip Thailand, stated, “In the first half of 2025, international travel among Thais grew by 45% compared to last year, reflecting how overseas travel has become a lifestyle priority. But to match desire with practicality, travelers are adopting a smarter approach by opting for Asia destinations that offer the same luxury experience as long-haul trips at a fraction of the price. We’re also seeing Thais become more financially savvy, with a 25% increase in travelers monitoring exchange rates and pre-exchanging currencies to lock in favourable rates and stretch their budgets further.

Another clear trend is the rise of the digital-age traveler. From using AI to plan itineraries to making seamless payments with multi-currency wallets like YouTrip, smartphones have become the ‘new passport’ that powers every journey. Features such as real-time spend notifications and the ability to lock or unlock cards instantly in-app are no longer add-ons, but essentials that give travelers confidence and convenience throughout their trips.”

“Good Taste for a Good Cause” Campaign Brings Thai Products Worldwide

Another event highlight was revealing the vision behind the important “Good Taste for a Good Cause” campaign reflecting THAI’s sustainability commitment. Mr. Wit Kitchathorn, THAI Director of Customer & Marketing, said, “THAI’s in-flight service not only impresses global travelers with outstanding taste and quality, but also supports Thai agriculturers and entrepreneurs through selecting high-quality local ingredients to deliver both good taste and social value while reflecting Thai identity we proudly present. THAI partners with quality Thai brands with clear positions in elevating Thai ingredients to international standards – including Thai coffee from Doi Tung and premium chocolate from Kanvela Chocolate. We also have THAI’s own rice crackers from the concept that in-flight snacks must be quality Thai products. Under the theme ‘Thai rice, Global Vibe’. We use three Thai rice varieties: jasmine rice from Buriram, Kor Khor 6 sticky rice from Chiang Rai, and white rice from Pathum Thani, offering flavors appealing to global passengers. Currently we support farmers by ordering 100 tons of rice monthly and continuously create excitement with new flavors.”

THAI proudly strengthens the partnerships with exceptional Thai brands, bringing the true taste of Thailand to international skies. Kanvela Chocolate creates distinctive craft chocolates using Thai-grown cacao, masterfully combining traditional Thai dessert elements with tropical fruits. Its signature soft mung bean crepe chocolate, featuring rich notes of mung bean, coconut, and toasted sesame, is exclusively served in Royal First class. Doi Tung has developed the sophisticated Black Silk Blend, a premium drip coffee that weaves together dark chocolate and caramel notes for an exceptionally smooth finish. This signature blend is served in both Royal First and Royal Silk cabins, while its new Royal Highland Single Origin coffee is now available across all classes and flights.

Super Deal with Mastercard to Asian Routes

Beyond premium service and comfortable travel, THAI has partnered with Mastercard to offer an exceptional promotion: a 2,000 baht discount per seat for round-trip bookings from Thailand to all Asian destinations via Thai Airways channels when paying with Mastercard using code “MCTHASIA”.

• Book: Now through September 30, 2025 (terms and conditions apply)
• Travel: Now through December 31, 2025
• Routes: Departures from Bangkok and all Thailand domestic routes including Chiang Mai, Phuket, Hat Yai, Khon Kaen, and more to all Asian destinations such as Japan, South Korea, Taiwan, Singapore, Hong Kong, China, India, Sri Lanka, Vietnam, and many more

THAI encourages travelers to discover new destinations with comprehensive full-service convenience, combining exceptional value and comfort while supporting sustainable practices that benefit Thai communities.

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Bangkok, Thailand, September 08, 2025 / TRAVELINDEX / The Pacific Asia Travel Association (PATA) announced Chiang Rai as the host destination for the PATA Destination Marketing Forum 2025 (PDMF 2025), scheduled to be held at the Heritage Chiang Rai Hotel & Convention, from December 1 – 3, 2025. This news was officially shared during the closing ceremony of the PATA Destination Marketing Forum 2024, solidifying Chiang Rai’s role as the stage for the next edition of this event.

Under the theme, “Steeped in Tradition, Rooted in Wellness: Weaving the Meaningful Narrative of Travel,” the event will be co-hosted by Thailand Convention and Exhibition Bureau (TCEB), Chiang Rai City, and the Designated Areas for Sustainable Tourism Administration (DASTA), with the support of the Tourism Authority of Thailand (TAT).

“PATA is thrilled to partner with Chiang Rai in hosting next year’s PATA Destination Marketing Forum, having previously organised the PATA Adventure Travel and Responsible Tourism Conference and Mart 2016 once before in the province,” remarked PATA CEO Noor Ahmad Hamid.

“This collaboration reaffirms our commitment to elevating emerging yet exceptional destinations on the global stage. The forum’s unique format, combining a one-day destination experience with a one-day conference, will offer destination marketers and tourism professionals practical insights, actionable strategies, and emerging trends to boost their destinations’ appeal. It will also provide a meaningful platform for connecting with industry experts who share the vision for the growth of Asia Pacific tourism.”

He continued, “We’re equally delighted to once again join forces with the Thailand Convention and Exhibition Bureau (TCEB), one of our most valued partners. With their support, the upcoming programme promises rich learning opportunities drawn from both the immersive destination experience and expert-led sessions. I look forward to welcoming all tourism stakeholders to Chiang Rai, Thailand.”

Chiang Rai Province Governor, Charin Thongsuk, said, “We are honored that Chiang Rai will co-host the PATA Destination Marketing Forum 2025. This opportunity allows us to showcase our province not only as a destination of beauty and cultural richness, but also as a model for sustainable and community-based tourism. With the strong collaboration between our local communities, the public sector, and PATA’s international network, we look forward to welcoming delegates from across the world to experience the unique character and hospitality of Chiang Rai.”

TCEB President, Dr. Supawan Teerarat, said: “TCEB is proud to work with PATA to promote Thailand’s emerging destination through this marketing conference. TCEB has been working with Chiang Rai, one of our destinations with high potential as a MICE City, in various aspects. We are, thus, confident in the province’s unique selling points featuring a fine blending of nature, culture and creativity. Chiang Rai’s Mae Fah Luang Garden is also an early winner of the PATA Gold Award. As Chiang Rai is blessed with both high-valued localized and contemporary offerings, PDMF 2025 will definitely be a forum to connect and to inspire.”

TAT Governor, Thapanee Kiatphaibool, said, “The Tourism Authority of Thailand remains firmly committed to advancing value-based tourism that promotes sustainability, enhances destination distinctiveness, and raises industry standards. We are pleased to support the PATA Destination Marketing Forum 2025, which will highlight Chiang Rai’s unique potential, while also fostering opportunities for other secondary and tertiary destinations to gain strategic insights into effective destination promotion and sustainable development.”

DASTA Director – General, Siripakorn Cheawsamoot, said “DASTA is proud to have supported Chiang Rai in its journey to become part of the UNESCO Creative Cities Network as the Creative City of Design, and we are delighted to co-host another edition of the PATA Destination Marketing Forum in this province. As part of the Forum, DASTA is designing technical tour programmes that will illuminate the cultural depth and intrinsic values of Chiang Rai, ranging from its historical and artistic heritage, to hands-on experiences that offer meaningful engagement with local traditions and ways of life. The programmes will also highlight the Royal Project of Doi Tung, a sustainable development model which is transforming the opium cultivation area into green forests, horticulture and tourist attractions as well as Chiang Rai’s diverse ethnic cultures through creative community-based tourism activities.”

The city of Chiang Rai, nestled in the northernmost region of Thailand, is known for its complex mountain range and the famous Golden Triangle region. Home to iconic sites like Wat Rong Khun (the White Temple) and Baan Dam Museum (the Black House), Chiang Rai captivates visitors with its art and architecture that represent both the skills of Thai National Artists and the rich heritage of the Northern Thai region. Visitors who seek calming natural scenery can enjoy the breathtaking morning mist from Doi Pha Tang’s peaks, explore lush tea plantations, and relax by serene waterfalls. The province also offers immersive cultural experiences, showcasing traditional crafts and local customs. Conveniently, the province is only a one-hour flight from Bangkok.

About PATA Destination Marketing Forum

The PATA Destination Marketing Forum is a three-day event designed to empower emerging destinations, providing them with tools and insights for growth as globally recognised tourism hubs. This year’s event offers a collaborative and informative experience, combining local exploration with practical sessions.

Registration Details and Carbon Offset Fee

Registration for PDMF 2025 is complimentary, with priority given to PATA Members on a first-come, first-served basis. Reflecting PATA’s commitment to sustainable tourism, PDMF 2025 will be a carbon neutral event. PATA is partnering with a local environmental initiative in Thailand to support greenhouse gas reduction and enhance carbon sequestration. A nominal USD 10 carbon offset fee will be applied per attendee.

Further details about the PATA Destination Marketing Forum 2025 will be shared in due course.

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