Global Travel News

Does the Fate of Tourism Hinge on Land Use

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Does the Fate of Tourism Hinge on Land Use - TRAVELNEWSHUB.comChanges in land use rights to encourage tourism can have unexpected negative consequences for tourist businesses, according to Dr Michael Lin of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and co-authors. Noting that the impact of land use regulation on tourism has historically been understudied, the researchers performed an impact assessment of a unique form of tourist business in Namibia. They found that although regulatory changes had expanded access to land use rights, the economic outcomes for these ventures were not entirely positive, due to legal complexities and conflicts between stakeholders.
How we use land is central to how our societies function. Societal progress therefore frequently involves changes in land use, and in modern civilisation this is generally accomplished by official legislation. As the authors note, “land use change through a formal and regulatory framework is relatively recent, dating back to the mid-17th century, and the more comprehensive regulations to the early 20th century”. Being inherently tied to distinct local features, the fate of the tourism sector is particularly closely intertwined with land use legislation.
The economic consequences of land use changes are conventionally gauged through regulatory impact assessments. In societies worldwide, tourism is a key pillar of the economy. According to the researchers, however, “despite the importance of land use in tourism, there remains a critical gap in the literature of the assessment of changes in land use regulations”. This lack of understanding contrasts with the well-established literature on the impact of land use legislation in other economic contexts, such as agriculture, and may lead to regulatory changes being made by policymakers who are blind to their potential effects.
In both the developed and developing worlds, the reallocation of land for touristic usage is intended to support the economy. However, it is often a source of conflict, which “usually involves citizens opposing tourism development, and businesses supporting it for the reasons of economic growth”. However, even when efforts to redirect land use towards tourism succeed, economic growth is not guaranteed. The authors draw particular attention to a dearth of research investigating how small tourism businesses respond to regulatory changes, and whether the effects are positive.
Small and medium-sized enterprises (SMEs) are the bedrock of tourism, accounting for 70% of businesses in the sector, and are especially important in developing countries. Lacking the power and resources of larger firms, they are also particularly sensitive to regulatory changes. Tourism SMEs, as the researchers observe, are generally “dependent on debt financing due to limited access to other sources [of funding]” and tend to rely on fixed assets as collateral. Land is a major type of fixed asset, and therefore land use changes directly intersect with tourism SMEs’ attempts to grow using external financing.
The researchers’ focal country, Namibia, is an African nation that has seen a boom in land use allocation for tourism. “In 1990”, the authors note, “when Namibia gained independence, the government inherited an unbalanced distribution of land ownership”. This situation initially stifled economic growth by restricting communities’ ability to tap the country’s huge tourist potential. In the last two decades, however, the state has taken legislative steps to remedy this, including increasing the amount of land with communal access. Such land can legally be used for commercial ends, notably including tourism.
Specifically, a 2002 law opened the possibility of touristic land use under the auspices of communal conservancies, a type of local body governed by communal authorities. “This resulted in the development of Communal Joint Venture lodges through a partnership between the communal conservancies and the private sector”, the researchers tell us. The 46 Lodges now operating in Namibia employ numerous workers from local communities and have been supported by international development agencies. However, the Lodges’ ability to secure market financing and thus cement their long-term viability remains unproven.
To delve deeper into the Lodges’ situation, Lin and coworkers performed an impact assessment to investigate “whether the changes in land use regulations in Namibia impacted the Lodges’ ability to source market financing to continue growing, and their financial performance to stay competitive”. In other words, can these public–private joint ventures – which effectively represent a home-grown Namibian form of tourism SME – attract hard-nosed investors and become genuinely self-sufficient hospitality businesses in a market economy?
Interviewing representatives of key stakeholders in Namibia’s tourism sector, including banks, government departments, investors and law firms, the researchers acquired a wealth of expert opinion on the relationship between land use regulation and Lodge financing. They also personally visited a number of Lodges to obtain financial performance data, encompassing “a relatively well-rounded profile of operations in communal conservancies”. These statistics bolstered the study’s qualitative findings by providing a window into the financial status of the Lodges.
From the interviews with stakeholders, four themes emerged regarding the barriers to providing financing for Lodges: “unclear business viability; lack of acceptable collateral; poor quality of project proposals and financial information; and availability of alternative financing”. For example, the Lodges’ viability as tourism enterprises was hampered by the unclear legal boundaries of the sublease arrangements between conservancies and investors, while the relatively short (10-year) lease terms gave investors little confidence in their long-term prospects.
The legal robustness of the joint venture agreements was another sticking point for investors. “There was no explicit legal basis for the transfer of land use rights in communal conservancies for commercial purposes”, the researchers point out. This gave investors doubts about whether land use agreements would actually be upheld, making leases an ineffective form of collateral for obtaining financing for the Lodges. Meanwhile, financial institutions expressed doubts about some of the investors, noting that they were often owner–managers or “lifestyle” investors with little business acumen, thus providing inadequate operational data.
In their early days, communal conservancies received support from international agencies, often on relatively lax terms. While this had once played a vital developmental role, the continued availability of such “soft” alternative financing was now seen by banks as a safety net, preventing the Lodges from presenting as viable to investors. Those who did choose to invest encountered a complex web of parties expecting payment, often becoming subject to both lease fees and the land taxes passed on by conservancies, dubbed by one investor as “paying [twice] for the same product”.
Among the many other hurdles to investment were human resource issues and the terms of partnership agreements. These overlapped in the widespread stipulation for lodges to “hire from within the community, and not necessarily seek out the best trained, most productive staff from elsewhere as other non-joint venture lodges could”. Such terms made sense for conservancies, which often gained little economic benefit other than employment of locals, but clashed with the needs of private investors as they impaired the quality of service offered by the ventures.
The study’s conclusion is stark. Even if well intentioned, “land use regulations can negatively impact the growth and competitiveness of small tourism and hospitality enterprises through increased risk, lower financial performance, and unclear legality”. The authors call for caution by lawmakers who rule on land use changes, which can be a double-edged sword. They also note that possible agency conflicts – such as those between the governors of and investors in Namibian Lodges – must be considered as part of a holistic economic impact assessment of such laws, which will be crucial for devising better regulations in future.
Sharma, Amit, Messerli, Hannah, and Lin, Michael S. (2023). Land Use Regulations and Small Tourism Enterprises. Annals of Tourism Research, Vol. 100, 103550

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First published at TravelNewsHub.com – Global Travel News

Summer Paradise Afternoon Tea at Tuxedo Espresso Bar

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Summer Paradise Afternoon Tea at Tuxedo Espresso Bar - TRAVELNEWSHUB.comExperience the delightful flavors of summer at Tuxedo Espresso Bar, located at Carlton Hotel Bangkok Sukhumvit. Join us for our special Summer Paradise Afternoon Tea, available until 30 June 2024.

Our pastry chef, Pavitra Bangchay or Pom, has crafted a menu inspired by Thai fruits and snacks. Try Mahor, a sweet and sour treat made with Fresh Marian Plum, peanuts, minced pork, and shredded pork. Indulge in Banana Apple Caramel Cake or Scone, infused with Amphawa Young Coconut. And don’t miss the menu highlight Mango Sticky Rice Cheesecake, blending Fresh Barracuda Mango with creamy cheese and sticky rice.

For just THB 1,380++ per set for two, enjoy your choice of TWG Tea or Coffee. Upgrade to THB 1,780++ per set for two to also receive two glasses of bubbles. Plus, during the Songkran Festival from 12-15 April, enjoy a 25% discount on our Summer Paradise Afternoon Tea.

The selection of pastries is also available for you to enjoy as the ‘Dessert of the Month’ on à la carte menu, including Lychee Rose Panna Cotta, Mandarin Orange and Pistachio Cake, Banana Apple Caramel Cake and Mango Sticky Rice Cheesecake.

Come and savor the taste of summer with us at Tuxedo Espresso Bar!

For more information or reservations, please contact us at 02 090 7888 or email Fbreservations@carltonhotel.co.th

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First published at TravelNewsHub.com – Global Travel News

Save 20% Plus Free Breakfast at Carlton Hotel Bangkok Sukhumvit

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Save 20% Plus Free Breakfast at Carlton Hotel Bangkok Sukhumvit - TRAVELNEWSHUB.comDiscover a World of Difference with the perfect place to stay in the heart of Sukhumvit at Carlton Hotel Bangkok and enjoy the following benefits:

• A night’s stay in a spacious room.
• International buffet breakfast for 2 persons at Plate Restaurant.
• Save up to 20% off the Best Flexible Rate when booking a minimum of 2 consecutive nights.

Book now and enjoy your stay until 31 December 2024.

Terms & conditions
• Advance reservation of minimum 7 days required and subject to availability.
• Free cancellation up to 72 hours before arrival.
• The rate is not applicable in conjunction with other promotions.
• Blackout dates may apply.

For more information or reservations, please contact us at 02 090 7888

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First published at TravelNewsHub.com – Global Travel News

World Congress on Snow, Mountain and Wellness Tourism Affirms Commitment to Sustainability

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World Congress on Snow, Mountain and Wellness Tourism Affirms Commitment to Sustainability – TravelCommunication.net – Global Travel News and Updates


















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Tourism Authority of Thailand Announces Collaboration with Tourism Cares

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Tourism Authority of Thailand Announces Inaugural Collaboration with Tourism Cares - TRAVELINDEXBangkok, Thailand, March 19, 2024 / TRAVELINDEX / The Tourism Authority of Thailand (TAT) is excited to announce its inaugural partnership with Tourism Cares, a U.S.-based non-pro t organization dedicated to advancing sustainability within the travel and tourism industry). This collaboration stems from a strong belief in the travel sector’s ability to create positive social, environmental, and economic impacts.

Focused on advancing Thailand’s tourism sustainability, TAT has implemented various initiatives to realize its Sustainable Tourism Goals (STG). Examples include standardization programs such as STARS, CF Hotels, Green Leaves, and Thailand Tourism Awards (TTA), aimed at motivating Thai suppliers to incorporate sustainable practices.

Within the US Market, TAT has partnered with Tourism Cares, an organization that has been a catalyst for positive change for more than two decades. They bring together global stakeholders in the tourism industry to contribute to the well-being of local communities through various initiatives, including programming, education, and resources.

“TAT is delighted to collaborate with Tourism Cares, as we share the common vision that travel can o er meaningful experiences for travelers and the people and communities they visit. By becoming a destination partner of Tourism Cares, we believe that Thai tourism businesses will gain valuable insights into the preferences of U.S. travelers when it comes to sustainable trips. This partnership will enable us to enhance our o erings and better meet the needs of these conscious travelers,” stated Mr. Siripakorn Cheawsamoot, Deputy Governor for Europe, Africa, the Middle East, and the Americas.

In 2023, Thailand welcomed approximately 930,000 US travelers, an increase of 112% (post covid) from the previous year. US travelers seek a unique experience that profoundly connects with local communities. In 2024, the Tourism Authority of Thailand anticipates that the country will accrue a combined tourism revenue ranging from approximately 1.54 to 1.92 billion Baht from the international market and 0.86 to 1.08 billion Baht from the domestic market as part of the base case scenario.

To help the travel trade and sustainably-minded travelers quickly source a list of vetted, sustainable organizations making positive social and environmental impacts in destinations, the TAT has collaborated on the Tourism Cares Meaningful Travel Map of Thailand by adding 15 Impact Partners, with more to come. The Map can be viewed at https://www.tourismcares.org/thailand.

Mr. John Sutherland, Senior Director of Community Impact at Tourism Cares, expressed enthusiasm about the organization’s venture into Southeast Asia, marking this as a signi cant collaboration with Thailand. He recognized Thailand’s prominent position in the region’s sustainability e orts and highlighted the potential observed during the recent Tourism Cares Meaningful Travel FAM with Thailand.

“Throughout the past week, we actively interacted with local authorities, individuals, and communities, fostering meaningful exchanges of ideas to ensure that travel is used as a force for good. The partnership between Tourism Cares and TAT is poised to introduce sustainable Thai products and services to the U.S. markets to help positively impact Thailand’s people and places.”

From March 6th-14th, 2024, TAT and Tourism Cares organized the “Tourism Cares Meaningful Travel FAM with Thailand.” Together, they brought 14 representatives from various tourism industry sectors to Thailand, meaningful experiences such as engaging with local Thai business operators and communities in Bangkok and Krabi.

TAT Deputy Governor, Mr. Cheawsamoot emphasized that “ by placing sustainability at the heart of our strategies, a sustainable trip as this would not be possible without a means of sustainable transportation. We are delighted to continue our partnership with Delta Air Lines and Korean Air for a second consecutive year after the Feel Thailand with Delta Air Lines campaign launch in 2022. The accessibility for U.S. travelers to Thailand through the initiative made travel seamless and lessened the stress often accompanying an international journey. This year, we are advancing our e orts to ensure that this accessibility evolves into a more responsible mode of travel for every customer’s journey.”

view sustainability not as an option but as a way of life. Individuals do not need to trade luxury for sustainability, as we smoothly integrate both. We are enthusiastic about extending our partnership with Thailand and take great pride in having Thailand as an integral part of our Delta Sustainability Program.”

Following the announcement of the collaboration between TAT and Tourism Cares, an educational session was held at the Peninsula Bangkok Hotel for a Thai audience of business operators in the tourism sector. The agenda featured a presentation by Tourism Cares and a panel discussion on “Crafting a Sustainable Thailand Trip Tailored to the US Travel Market,” led by key figures from the public and private sectors of the tourism industry. The session concluded with a networking opportunity for FAM participants and Thai suppliers. .

About Tourism Authority of Thailand (TAT)
The Tourism Authority of Thailand (TAT) was established in 1960 by the Royal Thai Government to promote tourism promotion. Since 1965, TAT has been in the United States, with o ces in New York and Los Angeles.

About Tourism Cares
Tourism Cares, Inc. is a U.S.-based 501(c)(3) nonprofit that advances the travel industry’s positive impact to help people and places thrive. We believe it’s in our best interest to support the destinations our industry depends on so that communities, travelers, and businesses can prosper. We mobilize the entire industry to use its business as a force for good by uniting, activating, and inspiring all sectors to make a positive impact through travel. Learn more at TourismCares.org and @TourismCares.

About Delta Airlines
One of the major airlines of the United States and a legacy carrier. One of the world’s oldest airlines in operation, Delta Air Lines is headquartered in Atlanta, Georgia. The airline, its subsidiaries, and regional a liates, including Delta Connection, operate over 5,400 ights daily and serve 325 destinations in 52 countries on six continents. Delta is a founding member of the SkyTeam airline alliance. Delta has nine hubs, with Atlanta being its most extensive in terms of total passengers and number of departures. It is ranked second among the world’s largest airlines by number of scheduled passengers carried.

About Korean Air
Korean Air, established in 1969, is one of the world’s top 20 airlines, carrying more than 26 million passengers in 2017. The airline operates over 460 flights daily to 124 cities in 44 countries on six continents; it has a modern fleet of 174 aircraft and employs over 20,000 professional employees. Korean Air’s core business includes passenger, cargo, aerospace, catering, and in- ight sales. The airline’s central hub is at the newly-opened Incheon (ICN) International Airport Terminal 2.

Korean Air is also a founding member of SkyTeam, a global airline alliance established in 2000. SkyTeam has 19 members and operates more than 10,062ights daily to 1,062 cities in over 170 countries worldwide. SkyTeam members are dedicated to delivering our passengers safe, reliable, and comfortable journeys.

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First published at TravelNewsHub.com – Global Travel News

Plate’s of the Month Flavors of the Season

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Plate Restaurant at Carlton Hotel Bangkok Sukhumvit invites all of you to explore the delicate flavors of seasonal French green and white asparagus, available until the end of April 2024.

Our Executive Chef, Pongsapon Sugandha-osatha, is excited to present two special dishes for your enjoyment:

Garden Elegance French White & Green Asparagus served with Homemade Cured Salmon, Ricotta Cheese, Pistachio, Beetroot Pickle, and Organic Rose Hydrosol (THB 790++)

Harmony of Land and Sea French White & Green Asparagus, Indian Halibut, Parma Ham, Ikura, and Hollandaise Sauce (THB 690++)

Asparagus is not only nutritious but also delicious. Low in calories and packed with essential vitamins, minerals, and antioxidants, it’s an excellent addition to a fiber-rich diet to maintain a healthy digestive system.

Plate Restaurant
Lower Ground Floor
Carlton Hotel Bangkok Sukhumvit
Breakfast: 6:00 am – 10:30 am
Set Lunch: 11:30 am – 2:30 pm
Plate a la carte menu available from 10:30 am – 10:30 pm

For more information or reservations, please contact us at 02 090 7888 or email Fbreservations@carltonhotel.co.th

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First published at TravelNewsHub.com – Global Travel News

Best Western Chatuchak Celebrates First Anniversary with Glittering Party

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Best Western Chatuchak Celebrates First Anniversary with Glittering Party - TRAVELNEWSHUB.comBangkok, Thailand, March 18,2024 / TRAVELINDEX/ BWH Hotels, the leading global hospitality network comprising WorldHotels, Best Western Hotels & Resorts, and SureStay Hotels, proudly marked the first anniversary of Best Western Chatuchak with a vibrant celebration in Bangkok.

As the sun set over the Thai capital on Thursday, March 14th, 2024, Best Western Chatuchak’s leadership team, BWH Hotels’ senior executives, the hotel’s owners, local government officials, travel trade partners, corporate clients, media representatives and other esteemed visitors came together at The Barn, the hotel’s vibrant ground floor venue, to celebrate this important milestone. Guests were treated to cocktails, heavy appetizers, canapés and grilled meats, an exclusive hotel tour, fun activities and a lucky draw with fantastic prizes and giveaways.

As the sun descended over the Thai capital on Thursday, March 14th, 2024, Best Western Chatuchak’s leadership team, BWH Hotels’ senior executives, the hotel’s proprietors, local government dignitaries, travel trade partners, corporate clients, media representatives, and esteemed guests gathered at The Bӓrn, the hotel’s lively ground floor venue, to commemorate this significant occasion. Guests indulged in cocktails, delectable appetizers, canapés, grilled meats, an exclusive hotel tour, engaging activities, and a thrilling lucky draw offering fantastic prizes and giveaways.

Strategically positioned in North Bangkok, mere moments from the iconic Chatuchak Weekend Market and Bangkok’s new main railway terminal, Best Western Chatuchak has emerged as one of the most sought-after venues for accommodation and gatherings in this dynamic part of the city. Suited for business and leisure travelers alike, this modern midscale hotel features 192 stylish rooms and suites, The Market Restaurant, Plot Twist Bar, a 300-guest ballroom, meeting space and a large outdoor terrace and garden.

About BWH Hotels
BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide*. With 19 brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market.

*Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

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First published at TravelNewsHub.com – Global Travel News

Tanah Gajah Highlighs Local Bali Businesses

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Tanah Gajah Highlighs Local Bali Businesses - TRAVELNEWSHUB.comTanah Gajah, a Resort by Hadiprana, has deep roots in Indonesia’s creative scene. The founder of the property opened the country’s first art gallery over sixty years ago. Moving past the sculptures and paintings it’s known for, the resort is embracing another kind of creativity – culinary arts, with events that showcase talented local entrepreneurs and bring people together.

Inspired by International Women’s Day, the March 16th event ‘Bird Lounge Beats & Oriental Treats’ is a collaboration between craft cocktail bar Moonsipper Club, Tanah Gajah, and artisan noodle shop Kedai Hou Ah, all of which are run by women. Tanah Gajah’s general manager Deasy Swandarini was born and raised on the island. Even Chef Dean, behind The Tempayan restaurant at Tanah Gajah, will be serving up dishes passed down from his mother for the one night event.

Running from 5-8pm the sunset Soirée will include oriental-inspired cocktails from Sherrine Budiman’s hip cocktail bar, noodle dishes by the friends Nydia Orlatta and Regina Nalasetya behind Kedai Hou Ah, and dishes highlighting Chef Dean’s Singaporean roots. There will be live music and the resort’s Bird Lounge, a creative gathering space near The Tempayan, will be transformed with cultural ornaments and the addition of picnic-style seating allowing guests to spread out and enjoy the surrounding green space. Guests who arrive early will have the chance to win a one-of-a-kind hot air balloon ride.

Sherrine’s business acumen combined with her innovative spirit have led her to create several successful ventures including a boutique hotel, Flock restaurant in Ubud, and a daycare center. Tempakultura, a creative haven in Bali advocating for various causes (including animal welfare and women empowerment) was launched during the pandemic. Moon Sipper Club, inspired by a love of mixology that blossomed during her time in Canada, is one of her more recent endeavors but she didn’t stop there. In recent weeks she launched a hip cafe and taproom called Old Pals, with a lifelong friend.

Kedai Hou Ah was also born out of friendship and a craving to recreate the noodle dishes Nydia and Regina shared with their family in Jakarta.

“In many households, recipes are heirlooms that are well-kept and passed down through generations,” explained the duo. “We embrace our culture through food, take our time to understand it, and share what we have learned.”

Following on from the March experience, the next Sensory Soirée ‘Sunny Bites & Cool Delights,’ will take place in June. It will be a summer gastronomy festival highlighting unique local brands, wine, spirits, and locally sourced produce.

For Indonesia’s Independence Day on August 17th Tanah Gajah will host ‘Threads of Tradition and Tea Tastings,’ that will introduce traditional tenun fabric from Gianyar and artisan jewelry. A selection of teas and afternoon tea treats that showcase the country’s heritage will also be on offer.

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First published at TravelNewsHub.com – Global Travel News

UN Tourism and WTCF Advance Data-Driven Approach to City Tourism

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UN Tourism and WTCF Advance Data-Driven Approach to City Tourism - TRAVELINDEXMadrid, Spain, March 15, 2024 / TRAVELINDEX / UN Tourism and the World Tourism Cities Federation (WTCF) have launched a new report highlighting the need to measure the social and environmental impact of tourism on urban destinations.

The report assesses into the current situation and challenges of tourism data at the city level. The analysis will help advance the creation of global database of urban tourism, enabling better understanding and benchmarking of its size and value, both globally and by region.

More and better data needed

The new report provides an overview of the current situation of tourism data collection and reporting in 22 destinations in Africa, the Americas, Asia and the Pacific, Europe and the Middle East. The study:

  • Identifies existing indicators and relevant data, highlighting the efforts taken to pave the path towards a creation of a global urban tourism database.
  • Addresses the importance of measuring impacts beyond the economic factors and adding the socio-cultural and environmental dimensions of city tourism.
  • Provides an overview of the potential use of big data for measuring urban tourism, including the main challenges, with a view to enhancing key elements of a smart destination including technology and governance.

The report was launched during the 2024 edition of the leading global travel and tourism trade fair, ITB Berlin

Towards a global urban tourism database

UN Tourism, with the support of the the United Nations Statistics Division (UNSD), the International Labour Organization (ILO) and other parties, is leading the development of a Statistical Framework for Measuring the Sustainability of Tourism (SF-MST). This will develop a common approach to building harmonized data at the national and subnational level to support the analysis of tourism activity and its sustainability at all scales.

To date, the UN Tourism International Network of Sustainable Tourism Observatories has played a crucial role in helping destinations in its endeavours towards monitoring and evaluating the economic, environmental and social impacts of tourism fostering sustainable tourism practices locally and globally.

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First published at TravelNewsHub.com – Global Travel News

Da Vinci Alive Bangkok – A Tribute to Legacy of Leonardo da Vinci

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Bangkok, Thailand, March 14, 2024 / TRAVELINDEX / The world’s most comprehensive traveling experience on one of history’s greatest minds comes to life at ICONSIAM from March 15 to July 31, 2024. An unparalleled immersive experience dedicated to celebrating the enduring legacy of Leonardo da Vinci. Created in collaboration with the Museo Leonardo da Vinci, Rome, and esteemed experts from Italy and France, this extraordinary showcase explores Leonardo’s impactful contributions to art, science, and innovation.

When you step into the captivating world of the ultimate Renaissance master. Da Vinci Alive encapsulates the essence of Leonardo’s achievements, offering a comprehensive glimpse into the life and brilliance of this unparalleled genius. You will be inspired by the scientific, creative and technical thinking seen in the masterpieces, inventions, codices, and drawings of the Renaissance master. Leonardo’s influence spanned across disciplines, from science to art, engineering, and mathematics, as he demonstrated how to reinvent and question the world around us.

The World’s Most In-depth, Comprehensive Exhibition on Leonardo da Vinci
This immersive extravaganza showcases Leonardo da Vinci’s groundbreaking scientific and artistic principles, featuring an array of large-scale machine inventions, a mesmerizing immersive projection gallery, faithful reproductions of his acclaimed anatomical studies, the Battle of Anghiari drawings, and iconic Renaissance art.

Discover Leonardo’s multifaceted brilliance as an inventor, artist, scientist, anatomist, engineer, architect, sculptor, and philosopher. Whether a first-time explorer of Leonardo’s genius or a seasoned history enthusiast, Da Vinci Alive promises an engaging, educational, and illuminating experience suitable for the entire family.

17+ Themed Areas
75+ Large-scale Machine
200+ Exquisite pieces in total

3 main zones in our exhibition can be separated as below.

1) The Genius of Creation
– Codices
– Flight Studies Machines
– Aquatic & Hydraulic Machines
– Military Engineering
– The Vitruvian Man
– Da Vinci Alive Interpretive
– Civil Machines
– Musical, Optical & Time Instruments
– Physics & Mechanical Principles
– Leonardo da Vinci Paintings
– The Last Supper
– Anghiari Battle
– Horse Sculpture
– Da Vinci Theatre

2) The Secrets of the Mona Lisa

Revelation of the Mona Lisa’s Secrets – Unveiled For the First Time in Thailand
In late 2004, French scientific engineer and examiner of fine art, Pascal Cotte was granted unprecedented access by the French Government and the Louvre Museum to conduct a scientific analysis on the Mona Lisa.

The Secrets of Mona Lisa is an up-close and personal meeting with the world’s most iconic painting. Visitors are immersed in super-magnified visual examinations and detailed explanations of what actually makes this mysterious masterpiece so special.
Over 40 super-magnified high-resolution sectional images of the Mona Lisa document Cotte’s findings, including a 4 m (13 ft) high infrared print, and a world first composite revelation of the lost painting behind today’s Mona Lisa.

– Explains how Leonardo painted her, his techniques, thoughts, preparatory under drawings.
– Outlines what changes have been made to her by Leonardo’s own hand and over time.
– Examines what effect restoration and varnish has had over time.
– Displays her original colors as painted in 1506.
– The only 360º replica ever made.
– Over 40 large format, super high resolution images depicting the results of Cotte’s scientific analysis.
– Showcases how science, technology, art and culture combine for extraordinary results.
– Chronology of the painting and her illustrious past.
– Scientific evaluation of the sfumato style used by Leonardo.
– New astounding evidence that she is not who we thought she was.

3) Beauty of Italian Renaissance

A Spellbinding Journey Celebrating – The Greatest Artistic and Cultural Era in History
Italian Renaissance Alive celebrates the entire Renaissance period, spanning the 14th to 17th centuries, and pays tribute to this influential movement’s exceptional artistic and cultural value. As they step inside the immersive digital gallery, audiences are treated to an exploration of the era’s art, culture, architecture, sculpture, and literature, providing a deep understanding of its profound impact on shaping civilization.
Visitors will experience hundreds of masterpieces by some of the world’s most revered artists and sculptors, including Michelangelo, Leonardo, Botticelli, Caravaggio, Raphael, Titian, Veronese, and more. These iconic works, like Michelangelo’s breathtaking Sistine Chapel, Leonardo da Vinci’s enigmatic Mona Lisa and The Last Supper, and Botticelli’s iconic Birth of Venus, are brought to life in stunning digital detail.

The experience is heightened by the powerful operatic music score, featuring works by Puccini and Verdi, which perfectly complements the story of this explosion in creativity.
– Giotto di Bondone, c. 1270-1337
– Masaccio, 1401-1428
– Giovanni Bellini, c. 1430-1516
– Sandro Botticelli, c. 1445-1510
– Andrea del Verrocchio, c. 1435-1488
– Leonardo da Vinci, 1452-1519
– Raphael, 1483-1520
– Giorgione, c. 1477-1510
– Titian, c. 1485-1576
– Tintoretto, 1518-1594
– Paolo Veronese, 1528-1588
– Plautilla Nelli, 1524-1588
– Michelangelo Caravaggio, 1571-1610
– Giovanni Battista Tiepolo, 1696-1770
– Artemisia Gentileschi, 1593-c. 1653
– Canaletto, 1697-1768

INFORMATION
Show Date: From 15 March, 2024 To 31 July, 2024
Duration: Experience about 120 mins *Immersive show 45 mins
Location: 6th Floor, Attraction Hall, ICONSIAM
Opening Time: Every day at 10:30-21:00 *Last admission is at 20:30

Early Bird Only 10,000 Limited
Public Sale: February 29, 2024 – March 14, 2024 (0.00 am)
Early Bird Ticket 750 Baht

Free admission for children(height below 90 cm)who is under parents’ accompany only
Reminder: Ticket can be used only 1 time and entry since March 15, 2024 – April 30,2024

Regular Ticket
VIP Admission 1,580 THB
General Admission 1,080 THB
Couple Admission 1,880 THB
Special Admission 480 THB

Ticket Types
VIP Admission 1,580 Baht
– Get the Exclusive Merchandise

General Admission 1,080 Baht
– Free admission for children(height below 90 cm)who is under parents’ accompany only

Couple Admission 1,880 Baht
– Two people entering at the same time
Special Admission 480 Baht
– Visitors are below 23 years old.
– Visitors are above 65 years old.
– Visitors with disability
– ID Card/Passport/ID card of disability are required upon purchase and before entry
– Ticket is non-refundable in any case.
– Ticket is a single use journey only.
– This ticket is valid only at the specified time/ date shown and it must comply with the conditions set by the company for each type of ticket.
– Do not forgery or temper. Any misuse/forgery/tempering of ticket may constitute a criminal offence.
– Live Impact Co., Ltd., reserves the right, at its discretion, to alter or cancel this ticket at any time.

ABOUT ORGANIZER

Thailand Exclusive Authorized
As the Thailand exclusive authorized organizer of World-leading immersive multi-sensory touring experiences “Van Gogh Alive”
“Monet & Friends Alive” and “DaVinci Alive”.

LIVEIMPACT gathers international talents from various fields, such as artists, creators, curators, animators, programmers, and engineers. With solid technology and focuses on creating immersive exhibitions, development, and operation. Achieve the request of the tenet – “integrating new media art into life”.

Creators and Producers
Grande Experiences is a global leader in the ideation, development, production, licensing, and installation of expansive exhibitions and immersive cultural experiences. Renowned for blending entertainment and education seamlessly, our distinguished portfolio includes the internationally acclaimed Van Gogh Alive, Monet & Friends Alive, Dali Alive, the Leonardo da Vinci Collection, Connection, and Street Art Alive, all of which have garnered recognition for their captivating narrative and innovative presentation.

COOPERATION

Over 4600 square meters of immersive exhibition, unparalleled artistic atmosphere, host a wide variety of special events such as Product Launch, Immersive Dinners, Art Events, Concerts and Fashion show.

No other exhibition technology can offer supporting partners this kind of multi-sensory exposure. The “SENSORY4″ immersive technology and multimedia hardware employed in Da Vinci Alive provide the ideal opportunity for corporate partnership involvement.

 

Source

First published at TravelNewsHub.com – Global Travel News