Global Travel News

Prime Time for Service Robots

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Prime Time for Service Robots - TRAVELNEWSHUB.comThe COVID-19 pandemic catapulted the hospitality industry into a more digitised future. Coupled with the vast social changes and prominent safety concerns, this wave of technological innovation could transform the hospitality workforce, according to Professor Seongseop (Sam) Kim of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and co-authors. Service robots could solve many of the safety concerns felt to this day, but how are they perceived by customers? To probe these issues in more depth, the researchers investigated how feelings of safety and the intention to visit an establishment are shaped by the presence of robot baristas, as well as the influence of vaccination status and mask-wearing.
Before 2020, the hospitality industry prided itself on providing a warm welcome through close interpersonal contact between guests and service staff. After the outbreak of COVID-19, safety became the critical box to tick for hospitality managers, inevitably overriding the more “human” experiences of the past. Confronted with infection risk, customers need more reassurance than before. Contactless services, self-check-in devices and service robots have become staples of the post-COVID-19 service landscape. “Managers of numerous establishments have focused on enhancing safety, hygiene and cleanliness and alleviating public concerns”, explain the authors.
As a result, customers’ pre-pandemic preferences for human staff over robots have been flipped on their head. Driven more than ever by fear of infection, travellers and guests preferred contactless AI technology during the pandemic period. Research at that time found that robots were more positively viewed than human staff during COVID-19 infection rate peaks. “This suggests that the unprecedented global pandemic and long-lasting concerns about safety have substantially influenced consumer perceptions of service robots”, say the researchers.
Robots could be of great value in a post-COVID-19 world, as concern about the virus remains rife among travellers. However, given the recency of both the pandemic and related technological advances, it remains unclear which features of service robots drive a preference over humans. It is critical to understand this, say the researchers, because service robots can, by decreasing health risks, increase the feeling of security and inspire “increased visiting intentions and a willingness to use and pay more”. Moving forward, it will be crucial to create human–computer interactions that can offer as much as – if not more than – person-to-person service interactions.
Person-to-person contact could soon begin to be replaced by “robot baristas, receptionists and concierges, together with facial scan check-ins, voice-activated guest control and other contactless services”, say the researchers. Already, service robots are an emerging trend in restaurants and cafés worldwide, from San Francisco’s Café X to the robot mixologist of Switzerland’s F&P Robotics and Hong Kong’s one-of-a-kind milk-tea silk stocking-straining robot. The continued emphasis on hygiene and cleanliness means that integrating service robots into the service environment seems the way forward.
However, there is still no thorough understanding of how human–robot interactions shape leisure experiences, or which safety-related attributes are most valued by customers. “To successfully adopt service robots in service delivery environments”, explain the researchers, “it is important to understand what makes customers feel safer and how the perception of safety influences their behaviour”. For this reason, they investigated whether customers would feel safer with a robot or human barista, and how this affected their intention to return.
More human-like robots reportedly drive more satisfying guest experiences. This could be particularly important given the post-pandemic norm of mask-wearing, which provides a sense of reassurance. “No empirical study has been conducted on whether the use of masks moderates how human and robot staff are perceived during the COVID-19 pandemic”, say the authors. While mask-wearing by human employees could increase perceived safety, robots wearing masks might cause anxiety.
Finally, the investigators examined how customers’ vaccination status fed into their assessments of safety. “There may be differences in consumers’ perceived safety of masked robot baristas depending on the customer’s COVID-19 vaccination status”, say the authors, “because unvaccinated consumers may have a lower perception of safety regarding masked robot staff compared with fully vaccinated consumers”. Customers who are not fully vaccinated were expected to feel less safe when confronted with unmasked human staff.
Three successive studies investigated the preference for robots over humans and the moderating roles of mask-wearing and vaccination status. In the first study, 135 participants were presented with a theoretical scenario involving trying out a new coffee house. They were then shown one of two sets of photos. In the first set, a robot was shown preparing and serving a cup of coffee. In the second set, a human barista was shown preparing and serving an identical cup of coffee. The participants then completed a questionnaire to assess their intention to visit the coffee shop and perceived safety.
In study 2,300 participants were shown photos of either masked or unmasked robot/human baristas, and completed the same questionnaire. An additional 300 participants were recruited to complete Study 3, which measured the additional effect of the participants’ vaccination status, for which the participants indicated whether they were fully vaccinated or not.
Overall, robot baristas were consistently perceived as safer than human baristas. Moreover, perceived safety was identified as a key factor explaining the preference for robot baristas over human baristas. The participants also reported being more likely to visit the café when perceived safety was highest. “When customers’ attention to safety is heightened”, report the researchers, “the adoption of service robots could be a strategic way to increase customers’ visit intention to restaurants”.
The studies also delved into the psychological response to masks, and how this alters perceived safety in human–computer interactions. Thus, this work uniquely elucidates how human-like behaviour by robots is interpreted, and how it affects subsequent customer behaviour. “Interestingly, mask-wearing produced seemingly opposite types of heuristics (e.g. safety and risk) for human baristas and robot baristas”, report the researchers. In other words, the same visual cue of a mask resulted in contradictory perceptions of safety for robot and human baristas. According to the authors, this is because masks are practical and protective when worn by humans, but a symbolic warning sign when worn by robots.
The vaccination status of customers also influenced how mask-wearing was perceived. For human baristas, vaccination status had no effect on perceived safety. For robot baristas, fully vaccinated customers tended to rely more on visual cues, and non-fully vaccinated customers tended towards interpreting the “symbolic” meaning of the mask. “Vaccinated consumers experience higher levels of perceived safety when interacting with masked robot staff than with unmasked robot staff”, state the researchers. Given the increasing numbers of vaccinated customers, the use of robot staff wearing face masks could be an effective management strategy.
This pioneering study places itself within the context of modern-day trepidation surrounding COVID-19. The results deepen our understanding of human–computer interaction and show that robots could well have a place in the recovering hospitality sector. With a new spotlight on safety in the hospitality industry, the use of AI, such as contactless services, is proving more popular than ever before. By deciphering the impact of vaccination status and feelings about mask-wearing on preference for service robots, the findings are ultimately expected to help businesses recover following the pandemic period, and to propel the industry into a more technologically driven future.
Choi, Miju, Choi, Youngjoon, Kim, Seongseop (Sam), and Badu-Baiden, Frank (2023). Human vs Robot Baristas during the COVID-19 Pandemic: Effects of Masks and Vaccines on Perceived Safety and Visit Intention. International Journal of Contemporary Hospitality Management, Vol. 35, Issue 2, 469-491.

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First published at TravelNewsHub.com – Global Travel News

SONGS OF THE SOUTH: ‘Country roads’ culture can’t be beat

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Travel South USA arrived in Canada this week to court the travel trade at gala events in Toronto and Montreal, enticing guests with “bacon, bourbon and blues” – the latter courtesy of special guest, American Idol winner (and Alabaman) Taylor Hicks, whose rootsy refrains provided the soundtrack of the evenings.

In Toronto nearly 80 guests were on hand at the W Hotel, along with close to two dozen representatives from the destination marketing organization’s 12 member states, from Alabama to West Virginia.

“We have geography, culture and the outdoors in common, but there is so much that is unique in each state,” said Travel South USA president and CEO Liz Bittner.

She added that the “the American South” has become a globally recognized region unto itself amongst visitors, and scores top marks amongst its US competitors as a brand and desired destination to visit.

That includes Canadians, who comprise the South’s top international market with approximately 2.5 million visitors a year. Moreover, according to survey results over 17% of Canadians consider the South the US’s most desired destination to visit.

This country is so important that Travel South’s chairman of the board (and commissioner of Kentucky Tourism) Mike Mangeot says this market is treated as domestic market by the organization.

The rise of the South amongst Canadians comes in part due to increased airlift to the region, into cities like Atlanta, Cincinnati, New Orleans, St. Louis, Nashville, Charlotte, and Charleston.

In fact, close to 40% of Canadians now arrive by air to a region previously considered exclusively a drive market.

Of course, that means 60% still drive (including on their way further south, including Florida), so a key aim is to encourage them to “stay a little longer,” says Bittner.

“I’m not going to stop Canadians from going to the beach,” conceded Mangeot to Travel Industry Today. “But go (on your trip) a day earlier to stop along the way. All the beaches are the same – but the South is full of memorable experiences.”

Indeed, authenticity is the South’s primary calling card – from its music to food (not least barbecue); and drink, such as Tennessee whiskey and Kentucky bourbon.

“When you go to that barbecue place, and are served by someone that’s been there for 20 years, that’s authenticity,” says Mangeot. “It’s those little surprises – the South is full of rich experiences and offers so much. I don’t see a region of the country that can beat us.”

Travel South group; Liz Bittner front row left, Mike Mangeot, back row left

Beyond its “country roads” culture, The South also drips with history, from the nation’s founding to the Civil War and Civil Rights movement of the 1960s (remembered and celebrated in many places, such as on Alabama’s Civil Rights Trail).

“You can’t ignore the past,” says Mangeot. “We acknowledge it and try to grow from it.”

“We are who we are, and we have to embrace it,” adds Bittner. “We have character.”

On a more contemporary level, the South also has nature, and lots of it, from the Appalachian mountains to the Atlantic coast and barrier islands, and the waterfalls of West Virginia to the lesser-known beaches of the Gulf shores of Alabama. And, upward, dark sky preserves. As such, it as playground for activities and adventure of every kind, from hiking to biking, and rock climbing to kayaking.

But it really all comes back to the culture. There are wine, whiskey, and craft beer trails; the holy tourism trinity of Elvis, Jack (Daniels), and Dolly in Tennessee; Route 66 (celebrating it’s centennial in 2024) in Missouri; Mardi Gras in New Orleans (and its older sibling in Mobile); the 63rd annual CanAm Days in Myrtle Beach, SC, this year; and much more.

Canada and the travel trade

All of this presents a great opportunity for the travel trade in Canada, says Bittner, noting that “the value proposition of the South is huge, and travel agents can find those activities where commission is built into a lot of the product. We’re not pre-packaged like Disney or a cruise.”

She suggests girlfriend getaways (including shopping), boys golf weekends, luxury experiences, sporting events, cultural festivals, and concerts, as possibilities – not to mention the plethora of hotel and resorts options, including glamping and other unique accommodations.

“These are things agents can make commission on – they are the trusted planner,” she says.

She adds that Travel South will continue to support the trade in Canada with marketing, representation (it engages Reach Global in Toronto), fams, and missions like the one conducted this week.

“We’ve been coming to Canada since the late 1960s,” she says of the Travel South USA collective. “We’re old friends!”

First published at Travel Industry Today

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First published at TravelNewsHub.com – Global Travel News

Journey into Silence: The Serene Beauty of Nyepi, the Balinese New Year

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Bali, Indonesia, January 31, 2024 / TRAVELINDEX / Bali is renowned for its stunning landscapes and fascinating culture. The Balinese practice their unique form of Hinduism, with rituals of worship and cleansing structured by their lunar calendar, the Saka. Their ceremonies are often grand and magnificent, accompanied by lively celebrations. However, one stands out as perhaps the most beautiful of them all – Nyepi, the Balinese New Year, a day of silence and introspection.

Chaos Before the Quiet
The night before Nyepi is far from quiet. Streets are filled with the joyous and vibrant energy of the ogoh-ogoh parades. Villages and communities spend weeks preparing garish monsters made of cloth, tinsel, and papier-mâché, representing malevolent spirits, demons, or negative forces. These heavy statues are hoisted on bamboo rafts through the villages with shouts, chants, and the clanging of gongs until they meet their final fate in a massive cleansing bonfire. The next day, Bali undergoes a remarkable transformation as Nyepi, the day of silence, unfolds.

A Day Like No Other
The usually lively streets and beaches fall into an unusual stillness. No planes land in paradise, as the airport closes and planes stand idle on the runway, perhaps taking a pause to reflect on the year ahead alongside the rest of Bali. No fires are lit, no lights are turned on, and only a few hushed words are spoken. All that can be heard is birdsong and the wind rustling the palms.

Nyepi for the Visitor
The Balinese stay home, meditate, pray, and perform rituals. The sense of calm and introspection also permeates into the resorts, where tourists pause their travels to relax and reflect in silent camaraderie, engaging in a candlelit card game or two. Unfortunately, an ill-advised trend has emerged on social media, where tourists sneak out to take selfies on the empty streets, considered highly offensive to the Balinese.

Silent Night
As the day of silence comes to a close, Nyepi night is a final treat. With minimal light interference, the island’s skies become an astronomical canvas, displaying a breathtaking array of stars. This allows you to experience the Milky Way as it is seen only in the most remote of places.

Experiencing Nyepi
Nyepi is a rare and memorable experience for visitors. In the unspoiled North Bali, The Damai Resort offers guests a unique opportunity to experience this fascinating ritual in an immersive setting centered around sound and silence. The renowned sound healer and yogi, Akiko Kigarashi, will host sessions with her famous brass singing bowls – hauntingly beautiful vibrating bowls that emit moving soundscapes resonating within your body. For more information, contact The Damai Resort.

About Damai, Bali’s Gourmet Retreat
The Damai Resort is Just a few hours from the airport, but light years away from the crowds. Just 14 private villas with views of the surrounding spice plantations and Java’s distant volcanoes – and a prize winning restaurant, that for three decades have been one of Bali’s leading restaurants. The Damai is also home to North Bali’s best spa.

Journey into Silence
Stay at the Damai Resort, accommodation for 4 or 5 nights in a luxury Pool Studio or Pool Villa
– return transfer at any point in Bali
– 1×3 course Balinese dinner menu
– 1×60 minutes Balinese massage
– 1x morning dolphin tour
– 1x private yoga
– 1x singing bowl
– 1 time free laundry
– daily fresh Damai jamu during breakfast
To book The Silent package at The Damai Hotel, please contact
reservation@thedamai.com or via Whatsapp + 62 877 88841008.

About Akiko Igarashi
Aikiko is a sound healer, reiki practitioner and yogi with a rich background hosting retreats worldwide, Akiko founded the Shima Healing Institute in 2015, offering ancient Eastern holistic courses.

Drawing from her diverse expertise, Akiko has been a Reiki instructor for nearly two decades, a Qigong practitioner, a Yoga therapist and a Tibetan Singing bowl Master for the last 10 years, brings a harmonious blend to guide you back to a tranquil state of well-being.

 

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First published at TravelNewsHub.com – Global Travel News

Sofitel Legend Metropole Hanoi Reopens Historic Heritage Wing

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Sofitel Legend Metropole Hanoi Reopens Historic Heritage Wing - TOP25HOTELS.comHa Noi, Vietnam, January 30, 2024 / TOP25HOTELS / Sofitel Legend Metropole Hanoi, the iconic luxury hotel in the Vietnamese capital, has opened a new chapter in its storied 123-year history with the relaunch of its historic Heritage Wing following an extensive and inspired refurbishment.

The Metropole Heritage Wing, with 103 guest rooms and suites, has been meticulously restored and renovated under a 21-month construction project. The new interiors maintain their traditional aesthetic and feel, and incorporate select original fixtures, while also introducing a considerable measure of bespoke comfort, advanced technology and vibrant color.

The comprehensive reconstruction work was centered on the original wing of the hotel, which was established in 1901 and has played host over the decades to numerous heads of state and royalty, along with world-renowned actors, writers, musicians and others. The newly renovated wing reopened to guests in mid-December.

Under the project, approximately 60% of the wooden floors in guest rooms were either refurbished or replaced; bathrooms were enhanced with all-new Italian marble surfaces and floors, and new bathtubs and showers; luxurious hand-tufted carpets were installed in guest rooms and corridors; and rooms were outfitted with elegant and sophisticated new beds, desks, side tables and sofas. New upholstery and curtains, along with contemporary artwork, provide colorful accents to the bright and airy rooms.

“The timeless feel of the Heritage Wing has been carefully preserved and enhanced, offering guests an even more sophisticated, elegant and luxurious environment. It embodies a seamless transition from the past to the future, creating a profound feeling of place and warmth, with an interplay of tradition, comfort, modernism and authenticity,” Sofitel Legend Metropole Hanoi General Manager George Koumendakos said.

Guest room layouts remain mostly the same, but six pairs of connecting rooms have been transformed into new suites, featuring a distinct master bedroom, a parlor area and a living room equipped with a sofa bed.

Technological enhancements include all-new IPTV, sound bars, mood lighting and air-conditioning units and control systems, along with new Wi-fi routers in each guest room and in the corridors to ensure seamless connectivity with maximum speeds. The lighting system has three modes, including “work,” “relax,” and “full,” along with a nightlight button.

The original wooden staircase that winds from the lobby up to the Heritage Wing’s guest room floors remains as elegantly charming as ever. The sturdy wooden banisters and handrails, and the landings, have also preserved the original wood from 1901. The exclusively designed carpets throughout the public areas of the building draw inspiration from iconic symbols of Vietnamese culture, including weaving patterns, conical hats and vintage Indochine decor.

The Heritage Wing lobby has been partially refurbished and restored, and features a new artisanal antique mirrored ceiling situated over the reception area, along with silver leaf-gilded, hand-painted artwork adorning the elevator car. The new reception desks, furniture and mood lighting provide a fresh design angle. All of these elements combine to evoke a sense of nostalgia while exuding a more contemporary and opulent ambiance.

The updated interior design of the lobby and guest rooms in the Heritage Wing was completed by the Singapore-based David Grace Designs International.

“Our aim was to transcend mere design and create a timeless sanctuary of luxury and understated elegance, and to craft an environment that not only appeals to the senses but leaves an indelible mark, offering an experience that captures the essence of refined living and evokes the charm of days gone by,” said Grace Soh, Managing Director of David Grace.

The Heritage Wing comprises 54 Luxury rooms, 40 Grand Luxury rooms, six Metropole suites and three Legendary suites named after former guests of the hotel: Graham Greene, Somerset Maugham and Charlie Chaplin, who famously honeymooned at the Metropole.

The wing has demonstrated its durability throughout the years and previously underwent major renovations in 1992 and 2004. The Heritage Wing is complemented by the hotel’s contemporary Opera Wing, whose 236 guest rooms, 18 suites and one Grand Prestige Suite, as well as the Club Lounge, offer stylish neoclassical elegance.

For more information on Sofitel Legend Metropole Hanoi or to make a booking, please call 0243 826 6919 (ext. 8500)

ABOUT SOFITEL LEGEND METROPOLE HANOI

A prominent fixture in the heart of Hanoi since 1901, the Hotel Metropole Hanoi has a long tradition as a luxury venue for prestigious events and a popular rendezvous for business and leisure travelers such as playwrights, ambassadors and heads of state. The recipient of numerous international awards for its fine service, this legendary landmark has contributed to the richness of local heritage.

The hotel includes 358 rooms that are divided into two wings – the historical Heritage Wing and the neo-classical Opera Wing. There are three legendary suites that are named after famous residents and visitors to the hotel (Graham Greene, Charlie Chaplin, Somerset Maugham).

The Metropole restaurants and bars are all famous dining venues, each offering a different exotic experience: Le Beaulieu has the best French fare in this corner of the world; Spice Garden offers elevated Vietnamese cuisine with a contemporary twist; angelina is Hanoi’s bespoke bar-lounge-restaurant; La Terrasse brings Parisian-style to the sidewalks of Hanoi; Le Club Bar treats guests to its famous afternoon high tea and cool jazz performances; and, finally, Bamboo Bar brings poolside lounging to the next level.

ABOUT SOFITEL LEGEND

Sofitel Legend is an illustrious selection of heritage luxury hotels where the best of past and present converge. Set within beautiful and culturally-rich destinations with such notable hotels as the Sofitel Legend Santa Clara Cartagena, Sofitel Legend Old Cataract Aswan and Sofitel Legend The Grand Amsterdam, each legendary retreat is both timeless and elegant, delivering lavish settings, renowned restaurants and modern comforts matched with impeccable service for the ultimate luxury experience. Noble, rare and soulful, Sofitel Legend hotels entice worldly travelers who are all drawn to these beloved places of grandeur for their storied past, architectural beauty, sweeping vistas and enchanting ambience. Sofitel Legend is part of Accor, a world leading hospitality group counting over 5,400 properties throughout more than 110 countries, and a participating brand in ALL – Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.

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First published at TravelNewsHub.com – Global Travel News

The Prince Theatre Heritage Stay Revamped as Enchanting Event Space

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Bangkok, Thailand, January 30, 2024 / TRAVELINDEX / The Prince Theatre Heritage Stay, Bangkok’s beloved historical gem, is proud to announce the grand reopening of its iconic cinema room & box office bar, now transformed into a versatile event space. After a meticulous renovation completed in late December 2023, this one-of-a-kind venue invites guests to step into a world where history meets modern-day allure.

A Homage to History and Film

Nestled in the heart of Bangkok, Prince Theatre Heritage Stay has long stood as a testament to the city’s vibrant culture and rich history. The building, a heritage site, began its story over 100 years ago as a high-stakes casino before transitioning into a neighborhood movie theater. Over the years, it has served as a cultural cornerstone, capturing the hearts of both locals and travelers with its distinct character and charm.

The recent renovations pay tribute to the theater’s cinematic past, blending vintage aesthetics with contemporary comforts. The event space, complete with a stage and theater-like ambiance, now offers a unique setting for a range of gatherings – from intimate performances to grand celebrations.

A Stage Set for Magic

At the heart of the renovation is the cinema room’s transformation. The grand stage, framed by lush red curtains, remains a focal point, now enhanced with state-of-the-art lighting and sound systems. The original box office bar has been preserved, serving as a nod to the theater’s illustrious past while providing a modern touch with its selection of fine beverages and artisanal cocktails.

The space is adorned with authentic memorabilia and artifacts, each telling its own tale of the theater’s storied legacy. With flexible seating arrangements and multimedia capabilities, the venue is poised to host events that are as unforgettable as the movies once screened here.

An Invitation to Experience Enchantment

“At the core of our newly revitalized event space lies a deep commitment to the spirit and energy of our neighborhood,” says Philipp Jockush, General Manager of Prince Theatre Heritage Stay. “This renovation goes beyond aesthetics; it’s a celebration of Bangkok’s vibrant culture and an open invitation for our guests to truly connect with the heart of our lively community.”

Prince Theatre Heritage Stay extends an open invitation to experience the enchantment of its newly renovated event space. Whether you’re planning a corporate event, a cultural showcase, or a private celebration, the Prince Theatre’s stage is set to bring your vision to life.

To book the event space or for more information, please visit https://www.princeheritage.com or contact gm@princetheatrebangkok.com

About Prince Theatre Heritage Stay
Located just a 2-minute walk from Saphan Taksin BTS Station, Prince Theatre Heritage Stay offers travelers a unique cinema-style ambiance combined with cozy comfort and exceptional hospitality. As a historical landmark, the hostel continues to weave the narrative of Bangkok’s rich cultural tapestry for today’s adventurers.

Prince Theatre Heritage Stay is managed by Unicorn Hospitality, a visionary hotel management and consulting firm based in Bangkok. Unicorn Hospitality is known for its innovative approach to creating unique, storytelling experiences in the hospitality sector, blending cultural heritage with modern lifestyle trends to deliver exceptional guest experiences. For more information visit https://unicornh.com

 

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First published at TravelNewsHub.com – Global Travel News

PolyU Develops First Platform for Tourism Demand Forecasts across Greater Bay Area

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PolyU Develops First Platform for Tourism Demand Forecasts across Greater Bay Area - TRAVELINDEXHong Kong, Hong Kong SAR, January 28, 2024 / TRAVELINDEX / Total international visitor arrivals to the Greater Bay Area (GBA) are forecasted to recover to the pre-pandemic level at close to 130 million by the end of 2024, and the total number of inbound visitor arrivals to Hong Kong to recover to the 2018 level of 65 million by 2025. These are some of the findings released by the School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) today at the launch of a new forecasting platform under the project entitled “The Development of an Automated and Self-Adaptive Tourism Demand Forecasting Platform for the Greater Bay Area (GBA-TDFP).”

Led by Prof. Haiyan SONG, Principal Investigator and SHTM Associate Dean, Chair Professor and Mr and Mrs Chan Chak Fu Professor in International Tourism, the project adopts an interdisciplinary approach to integrate well-established theories in economics, tourism management and computer science to develop the GBA-TDFP. It features key functions that include big data visualisation, market sensitivity analysis, short-, medium- and long-term forecasting, sentiment analysis, and interactive scenario forecasting, and will serve as a valuable tool for industry professionals, policy makers and academics to adapt and generate forecasts of visitor arrivals to the GBA in different economic scenarios.

Tourism is considered a key industry in the GBA, with its sights set on becoming a world-leading destination by 2035. While the economy has now largely recovered from the shocks caused by travel restrictions and public health measures taken during the pandemic, there are still challenges to overcome, including labour shortage, supply constraints, changing economic conditions, and shifts in consumer behaviour. “It all points to the fact that in order to sustain ongoing recovery,” Prof. Song remarked, “accurate forecasts of tourism demand recovery are crucial for policy makers and practitioners to be able to develop sustainable tourism strategies that foster long-term economic growth in the region.”

To facilitate accurate forecasting, the project has collected macroeconomic data such as GDPs, CPIs and exchange rates of the GBA cities and their key source markets from statistical departments and international organisations such as the International Monetary Fund. For short-term tourism demand forecasting, the project has leveraged big data collected from popular online and social media platforms such as Google, Ctrip and Baidu.

Analysis reveals that:

  • According to the short-term forecasting results, it is expected that there will be a significant rebound in inbound visitor arrivals to Hong Kong and Macao by the end of 2024. Mainland Chinese cities within the GBA are projected to experience a substantial recovery in domestic visitor arrivals and visitor flows within the GBA, by the end of 2024. These projections suggest that the volume of visitors will reach levels comparable to those observed before the pandemic.
  • The five-year-ahead long-term tourism demand forecasting results indicate that the total number of domestic and inbound visitor arrivals into the GBA, as well as visitor flows within the GBA, will return to the pre-pandemic levels by the end of 2024. By 2027, the GBA as a whole is expected to witness over 335 million domestic visitor arrivals, along with 195 million inbound visitor arrivals. Visitor flows within the GBA are projected to reach 200 million.
  • In the GBA, visitor reviews overwhelmingly lean towards the positive side for all destinations. These encouraging reviews not only validate the robust recovery of the tourism industry in all GBA destinations but also signify the immense potential for further growth in the GBA tourism market. Meanwhile, moderate and negative reviews still point out critical areas for the destinations to further improve, including service quality and border control.
  • Across all destinations, the monthly average satisfaction levels of visitors, as reflected by sentiment scores extracted from their reviews, are consistently positive. However, there are fluctuations in daily satisfaction levels, indicating that experiences may vary from day to day. There are also noticeable discrepancies in satisfaction levels across different tourism activities.

The GBA-TDFP serves to simplify the process for policy makers and industry leaders to conduct “what-if” scenario analyses on tourism demand forecasts. Users can input hypothetical values for determinant variables (such as GDP and price levels) through web browsers, which are then incorporated into the estimated econometric models to generate scenario forecasts. This functionality is deemed particularly valuable for policy evaluation and decision-making purposes.

With advances in technology, destinations and visitors are increasingly dependent on information and communications technologies. By integrating cloud computing, big data and artificial intelligence techniques with advanced forecasting methods, the GBA-TDFP offers innovative insights and valuable guidance for both industry professionals and academics, effectively transforming vast amounts of data into actionable information, enabling stakeholders to make informed decisions and maximise the value derived from it.

Prof. Kaye CHON, SHTM Dean, Chair Professor and Walter and Wendy Kwok Family Foundation Professor in International Hospitality Management, said, “This is another contribution that our School has made to the tourism industry. We are committed to bringing the results of cutting-edge research to business practice, thereby addressing the global challenges that the tourism industry faces.”

About PolyU School of Hotel and Tourism Management
For 45 years, the School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University has refined a distinctive vision of hospitality and tourism education and become a world-leading hotel and tourism school. Ranked No. 1 in the world in the “Hospitality and Tourism Management” category in ShanghaiRanking’s Global Ranking of Academic Subjects 2023 for the seventh consecutive year; placed No. 1 globally in the “Commerce, Management, Tourism and Services” category in the University Ranking by Academic Performance in 2022/2023 for six years in a row; rated No. 1 in the world in the “Hospitality, Leisure, Sport & Tourism” subject area by the CWUR Rankings by Subject 2017; and ranked No. 2 in the world among university based programmes in the “Hospitality and Leisure Management” subject area in the QS World University Rankings by Subject 2023 for the seventh consecutive year, the SHTM is a symbol of excellence in the field, exemplifying its motto of Leading Hospitality and Tourism.

The School is driven by the need to serve its industry and academic communities through the advancement of education and dissemination of knowledge. With a strong international team of 90 faculty members from 20 countries and regions around the world, the SHTM offers programmes at levels ranging from undergraduate to doctoral degrees. Through Hotel ICON, the School’s groundbreaking teaching and research hotel and a vital aspect of its paradigm-shifting approach to hospitality and tourism education, the SHTM is advancing teaching, learning and research, and inspiring a new generation of passionate, pioneering professionals to take their positions as leaders in the hospitality and tourism industry.

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First published at TravelNewsHub.com – Global Travel News

Thailand Number One ASEAN Destination for International Tourist Arrivals

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Vientiane, Lao PDR, January 27, 2024 / TRAVELINDEX / Tourism ministers from the 10 ASEAN member states met at the ASEAN Tourism Forum 2024 in Vientiane, the capital of Laos, and agreed to enhance the region’s global competitiveness by promoting high-quality, responsible, and sustainable tourism practices.

According to Sudawan Wangsuphakijkosol, Thailand’s Tourism and Sports Minister, Thailand surpassed other ASEAN nations in tourist arrivals last year, welcoming over 28 million visitors, a remarkable increase of 154% compared to the previous year. She elaborated that the influx of foreign tourists to Thailand in 2023 surged by 11.06 million to reach 28.09 million, marking a 153.94% rise from 2022.

In contrast, Vietnam, another popular tourist destination among ASEAN members, experienced a significant increase in tourist numbers, with 12.06 million visitors in 2023, reflecting a 344.2% surge from the previous year’s 3.66 million. Singapore recorded 12.37 million visitors in 2023, marking a 130% rise from 5.37 million in 2022. Cambodia and the Philippines also saw substantial growth, with tourist arrivals increasing by 139.5% and 105.38% respectively compared to the previous year. Brunei welcomed 82,109 tourists in 2023, a remarkable jump of 345.61% from 18,426 in the preceding year.

During her presentation, Ms. Thapanee Kiatphaibool, the Governor of the Tourism Authority of Thailand (TAT), highlighted the significance of the ASEAN Tourism Forum as a pivotal platform for promoting ASEAN tourism. She emphasized the various components of the event, including meetings of ASEAN Tourism Ministers, a tourism conference, national tourism organization media briefings, and the TRAVEX trade show, in promoting ASEAN as a unique tourism destination globally.

Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications, outlined TAT’s strategy to reinforce Thailand’s image as a sustainable and responsible tourism destination. He emphasized efforts to enhance sustainability standards and leverage Thai cultural assets to offer enriching travel experiences.

The substantial increase in tourist arrivals across ASEAN countries in 2023 was attributed to the success of joint promotional campaigns by member states. The meeting also reviewed progress on ASEAN’s tourism recovery plan post-Covid-19, noting that 60% of the actions outlined in the ASEAN tourism strategic plan for 2016 to 2025 had been implemented or were in progress.

The ASEAN Tourism Strategic Plan underscores the commitment to sustainable and inclusive tourism development among member countries, aiming for ASEAN to become a quality tourism destination offering diverse experiences by 2025. The meeting in Vientiane focused on measures to accelerate the recovery of the tourism sector, emphasizing cooperation among member states.

Looking ahead, the next ASEAN Tourism Forum is scheduled for January 25 in Johor, Malaysia under the theme “Unity in Motion: Shaping ASEAN’s Tourism Tomorrow.” This gathering will continue to steer the trajectory of ASEAN’s tourism industry towards robust, responsible, and sustainable growth.

 

 

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First published at TravelNewsHub.com – Global Travel News

ROUND-UP: Jan. 23-27, 2024

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Forbes named its best Canadian employers for 2024 – find out which travel companies made the list; other Round-Up highlights include five new planes for WestJet, the launch of Lynx summer service from Montreal to L.A., a sales booking record for Holland America, and consideration by Crystal of its status in the Red Sea.

NEWS

The Canadian travel industry isn’t a bad place to work according to Forbes, which released its annual Canada’s Best Employers rankings for 2024. Among travel-oriented companies to make the list were Marriott Canada at No. 46; Transport Canada – 47; Accor – 77; Expedia Group – 88; Hilton – 108; Four Seasons – 138; VIA Rail – 150; Air Canada – 185; Porter Airlines – 186; Blue Mountain Resort – 189; GTAA (Toronto Pearson) – 210; CAA Quebec – 213; BCAA – 226; WestJet – 249; Transat AT – 260; Manulife – 267, Best Western – 283; and Canadian North – 286.

Meanwhile, Air Canada was also recognized as one of the top employers for young people in Canada in 2024 (numeric ranking not designated), the first time the airline has received this recognition. The honour, awarded by Mediacorp Canada Inc., celebrates the nation’s leading organizations for their commitment to developing and nurturing young professionals. through innovative and forward-thinking programs for young workers, including mentorship, training, career opportunities, and social responsibility.

Perimeter Aviation, the parent company of Bearskin Airlines says it plans to discontinue passenger service from Thunder Bay, Ont. to Dryden, Fort Frances, and Kenora effective May 11. Termination of the flights is being blamed on financial reasons. The alternative is an Ontario Northland bus that provides transportation in a loop between the cities.

BY THE NUMBERS

While visitor spending reached a record $7 billion in 2023, Toronto reached 93% of pre-pandemic arrivals, according to the year-end Toronto’s ‘Visitor Economy: 2023 Market Performance Highlights’ report published by Destination Toronto. Toronto welcomed 8.95 million visitors in 2023, compared to 9.56 million visitors in 2019 with domestic travellers accounting for 71% of all visitors. International visitors – including the vital US market – have shown slower recovery and remain 25% below 2019 levels.

AIR

Five brand new Boeing 737 MAX 8s are being added to the WestJet fleet with the planes expected to arrive in early 2025. Combined with its existing order book, WestJet will now receive as many as 22 brand new Boeing 737 MAX airplanes before the end of 2025, and up to 62 additional airplanes of this type before the end of 2028.

A new route between Los Angeles International Airport (LAX) and Montreal-Pierre Elliott Trudeau International Airport (YUL) will be launched by Lynx summer with three non-stop flights per week starting on July 11, increasing to daily service as of Aug.11, 2024. Fights will initially operate Tuesday/Thursday/Saturday and tickets are now on sale.

Porter Airlines took flight with roundtrip service between Toronto Pearson and San Francisco International Airport (SFO) on Jan. 25.

United will remain the largest US carrier to/from Canada with over 150 daily flights between the countries, serving nine destinations in Canada from all seven of its US hub airports this summer. Highlights of United’s “significant” Canadian expansion include: The resumption of flights between Halifax-Newark/New York, Vancouver-Washington, D.C, Winnipeg-Denver, and service from Chicago to Winnipeg and Quebec City, all starting in May; Flying larger planes to Edmonton and Montreal from its hubs in Denver and New York/Newark, respectively; and adding more flights to Toronto, Calgary, and Ottawa.

DEALS

St. James’ Club & Villa, Elite Island Resorts’ family-friendly, all-inclusive resort in Antigua is offering one free place for children aged 11 and under staying with two or more adults in all room categories until January 2025. All food, beverages, activities on site and non-motorized water sports are free for the child for the duration of the stay.

EVENTS

 Visit California recently conducted its 2024 Western Canada Trade Roadshow with stops in Calgary, Edmonton, and Vancouver. Despite frigid Canadian weather, more than 250 travel advisors and 22 trade partners took part, including Air Canada, Air Canada Vacations, WestJet, Porter Airlines, Travel Brands, AMA Travel, Ensemble and Virtuoso (photo). Agents participated in an interactive training platform, including the “California Dating Game,” which highlighted each destination through a fun gameshow-style format.

TOURS

Through Jan. 21, G Adventures’ ‘Great Adventure Sale’ offers 25% off on a huge range of trips throughout 2024. Destination include Colombia, the Galapagos, India, Italy, and Thailand, with savings in effect for travel booked through Dec. 15. For a full list of trips, click HERE.

A new Explorations brochure for 2024 has been released by Collette. The guide features 42 of Collette’s small group Explorations tours, comprised of average groups of just 16 travellers, allowing for a more immersive experience. Tours feature inclusions like spending a night in a Buddhist monastery while in Japan, attending an oyster shucking demonstration while in Maine, and zipping around in a Tuk Tuk while in Thailand. This year’s brochure also includes a preview of an entirely new batch of Explorations tours set to debut in 2025, which will feature destinations like Namibia, South Africa, Greece, Portugal, The Balkans, and South America.

To see it, click HERE.

HOTELS

Now in its 24th edition, Hôtel de Glace, located in Village Vacances Valcartier in Québec City will remain open until March 16. This year’s theme is “Historic Timeline,” spanning the evolution of human life, exploration, and cultural milestones, from music and fashion to sports, video games and writing. Each room and corridor in the ice hotel is themed to a different historical period, adorned with intricate ice sculptures narrating defining moments. Visitors can choose daytime or evening passes or book an overnight stay.

Hotel Indigo, dubbed the ‘World’s Neighbourhood Hotel,’ is seeing rapid global growth with more than 150 properties open and another 130 in the pipeline. Additionally, the brand is poised to double its reach in the next three to five years. In the Americas, Hotel Indigo has continued to bolster its presence with 2023 openings in must-see destinations for next-gen explorers, including the Galápagos Islands, Guadalajara, La Paz and Panama City, Fla. New hotels coming soon in the region include offerings among the inspiring and culturally rich neighbourhoods surrounding Washington, D.C., Barbados, and Grand Cayman.

RESORTS

Sunscape Coco Punta Cana is the newest addition to the Inclusive Collection, part of World of Hyatt. The newly remodeled 1,059-room family-friendly resort expands the Inclusive Collection’s portfolio in the Dominican Republic to 15 resorts and marks the opening of the second Sunscape Resort & Spa branded property in the country. Nestled along the pristine Bavaro Beach in the colourful town of Cabeza de Toro, Sunscape Coco Punta Cana offers a fresh, contemporary design that complements the natural surroundings of bent coconut palms and the Laguna Bavaro Wildlife Reserve.

Jamaica’s The Tryall Club, the luxury private luxury property and golf club in Montego Bay, has opened The Spa at Tryall, offering a plethora of bespoke treatments and fitness offerings, including sound therapy, yoga meditation, massage treatments, guided breathing, and more. Located near the northeast edge of the 200 sq. m. property, The Spa at Tryall was created by The Tryall Club to enhance the guests’ experience with therapeutic wellness. The facility is open daily from 9:30 a.m. to 6 p.m. For more information, including the full list of treatments and products, go to www.tryallclub.com/spa-in-jamaica/.

CRUISE

With shipping under attack in the Red Sea, Crystal Cruises is the latest cruise line to take stock of its situation in the region. Citing safe passage of its cruises as being of paramount importance, the cruise line says it is “diligently working to create alternate itineraries, recognizing the potential need to make adjustments should the need arise to cancel voyages that transit the Red Sea” and that it will “maintain an ongoing conversation with our guests to ensure their preferences are considered and addressed.” Notably, Crystal says its World Cruise will still reach Miami by June 8, 2024, even impacted by a course change.

Holland America Line says it set a new single-day sales record on Jan. 16, topping the previous record from July 11, 2023, by 18%, and making it the biggest sales day in the 150-year history of Holland America Line. The cruise line also set a record for the week ending Jan. 19, achieving its largest-ever bookings week during a “wave” season, the traditionally high booking period for the cruise industry between January and March. Over one-third of the week’s bookings were for Holland America Line’s Alaska cruises. Guests were also planning ahead, with 22% of the reservations made for cruises in 2025 or later.

ATTRACTIONS & THEME PARKS

The Daytona Aquarium & Rainforest Adventure will be opening in Daytona Beach, Fla., in early 2024 and will be the destination’s first aquarium offering an interactive educational experience featuring animals from both land and sea. The 5,100-sq.-m. facility will be located on the northwest corner of International Speedway Blvd. and Nova Road in the heart of Daytona Beach. Plans for the aquarium include close to 40 separate tanks including a 416,000-litre shark tank and a 45,000-litre-gallon stingray touch pool. There will also be habitats for alligators and crocodiles, frogs, and lizards. The indoor rainforest will be coming in phase 2 and is planned to open within eight to 12 months after opening. The rainforest will have animals like, sloths, armadillos, tamarins, Toucans, and other various types of birds.

FAMS & INCENTIVES

Travel advisors becoming a Peru Agent with PromPerú before Feb. 28 can win a $250 Amazon gift card! Visit the Peru Agent web side or download the app for access to the course.

PEOPLE/APPOINTMENTS

 Air Transat has named Benjamin Pron VP Commercial Air Transat. Employed by the airline company since 2019, Pron until recently held the position of Commercial Director for Air Transat. In this new role, Pron is responsible for developing and implementing the airline’s sales and distribution strategy in Canadian and international markets, including France and Benelux, the UK, Ireland, and GSA markets.

Porter Airlines is introducing a new senior leadership structure to support its ongoing growth. The president and CEO roles will be separated, with Michael Deluce continuing in the position of CEO, while current executive VP and CCO Kevin Jackson assumes the role of president.

DESTINATIONS

The Virginia Beach Convention and Visitors Bureau (CVB) has appointed Toronto-based Siren Communications to lead its public relations in Canada to raise awareness of the destination across the country. “Virginia Beach is a wonderful travel destination that offers something for everyone,” says Siren founder Ann Layton. “This sunny stretch of the Virginia coastline has so many cultural attractions, including museums, art galleries, theatres, and historic sites. The boardwalk is a popular attraction in its own right with many restaurants, shops, and entertainment options for travellers of all ages.”

San Diego Museum Month will return for its 35th year in February and for the first time, the popular program is expanding to include cultural sites in Tijuana and Baja California, making it the biggest and most diverse ever, with more than 70 regional cultural sites offering half-off admission throughout the entire month.

LAST WEEK IN TRAVEL HISTORY

In 1986, Britain and France announced plans to build a tunnel under the English Channel. (The “Chunnel” was opened on May 6, 1994. Regular passenger service began six months later.)

Send info to baginski@travelindustrytoday.com

First published at Travel Industry Today

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First published at TravelNewsHub.com – Global Travel News

Gran Meliá Opens Its First Hotel in Barcelona: Torre Melina

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Gran Meliá Opens Its First Hotel in Barcelona: Torre Melina - TOP25HOTELS.comMadrid, Spain, January 27, 2024 / TOP25HOTELS / After a complete renovation, and surrounded by 25,000 square metres of gardens, the hotel chain kicks off 2024 by restoring the splendour of one of Barcelona’s most iconic hotels. Designed by architect Carlos Ferrater and inaugurated during the 1992 Olympic Games, Gran Meliá has transformed the former Rey Juan Carlos I hotel into an urban oasis open to the city.

The new Torre Melina, named after the old 12th-century farmhouse on which the main building was constructed, is in a privileged location in the upper area of the Diagonal, next to the Palau de Congressos de Catalunya.

Contemporary and functional, the hotel features 391 rooms, including 61 suites; 18 indoor and outdoor function rooms, and a private rooftop with 360º views. The property also features Gran Meliá’s signature luxury amenities – including an exclusive RedLevel Lounge, spa and wellness facilities and restaurants. Torre Melina also has several outdoor pools and a heated pool.

The majestic and robust structure of the hotel is spread over sixteen floors in the heart of the gardens designed by landscape architect Josep Fontserè i Mestre, who conceived the Parc de la Ciutadella and designed Barcelona’s Born market. The abundant homages to architecture are also found inside the building, with a large vertical lobby that shows the floors of the rooms forming a set of polygonal lines that stagger the different surfaces.

Rooms and suites are divided into 14 categories, from entry-level Deluxe rooms to the exclusive Royal Penthouse Suite RedLevel. The RedLevel rooms and suites are located between the 10th and 15th floors, giving them all magnificent panoramic views of the mountains or the city. Among these, the One Bedroom RedLevel Long Stay suites stand out, featuring a bedroom, a separate en-suite living room, and a small kitchen.

The jewel is the 300m2 RedLevel Royal Penthouse Suite, a three-storey suite with its own dining room, living room, kitchen and rooftop.

The new suites and the shared areas represent one of the hotel’s most outstanding features after its renovation. The ASAH Studio by Álvaro and Adriana Sans, Meliá Hotels International partner and interior designer, has been in charge of the interior design, making it contemporary, enjoyable and sophisticated. The team paid particular attention to the pieces and tones that facilitate fluidity and make light a protagonist in a lobby that doubles as an amphitheatre.

The F&B spaces all offer an elegant and trendy atmosphere. Although the hotel prioritises the terraces for lunch, dinner or as a wedding venue in the middle of nature, the gastronomic options will be shaped both inside and outside the hotel in the coming months:

  • Erre de Urrechu Barcelona: in this signature restaurant managed by Íñigo Urrechu, craftsmanship and experience merge with grilled cuisine. Located in the hotel lobby, this grill pays meticulous attention to the selection of ingredients, highlighting seasonal organic vegetables, wild fish and the most outstanding national and international meats. Diners can also enjoy an extensive menu with more than 200 wines.
  • Beso Pedralbes: the Meliá brand is associated with the Beso brand, bringing the beach to the upper area of Barcelona. Located next to the Torre Melina pool, Beso Pedralbes will become the culinary space where guests can enjoy a complete experience with a taste of the sea and Basque embers in an all-over fun setting.
  • Chroma by Erick Lorincz: Managed by Erik Lorincz, renowned as one of the industry’s most outstanding and talented mixologists, Chroma will be one of Barcelona’s hottest meeting spots. Winner of the prestigious Best Bartender of the Year 2010 award, founder of the Kwänt Restaurant in London and with more than two decades of experience, Lorincz brings his innovative flavours and creations to the hotel’s ground floor.

With these three gastronomic proposals, Torre Melina completes its kitchen with Gala and L’Amaranta, with an all-day dining service.

A few meters from the Polo Club of Barcelona, the David Lloyd Club Turó and Camp Nou, the new hotel by Meliá Hotels International’s luxury brand has been designed to open up to the city with an exceptional dining offer, as well as to offer a double experience: a perfect hotel for business travellers looking to disconnect in a unique natural environment, and for travellers visiting the city for pleasure and short and long holidays.

“RedLevel guests can expect an even more personalised service. They will also have access to VIP spaces and unique amenities” explains General Manager Ramón Vidal Castro.

Just one year after announcing the addition of this iconic property to Gran Meliá’s portfolio, the hotel chain opens the doors of the only establishment in its category in Barcelona: as the first Gran Meliá hotel and the twelfth property in Ciudad Condal, the opening of Torre Melina further reinforces the presence of Meliá Hotels International in the destination as a key player in the luxury hospitality segment in which architecture, gastronomy, art, design and the quality of its experiences shape the main cornerstones of the brand.

“A project as ambitious as this is symbolic, embodying the greatness of a city and paying tribute to the Olympic spirit that lives on three decades later,” says Ramon Vidal Castro.

About Meliá Hotels International

Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International has more than 400 hotels open or in the process of opening in more than 40 countries, and a portfolio of ten brands: Gran Meliá Hotels & Resorts, ME by Meliá, The Meliá Collection, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL, INNSiDE by Meliá, Falcon’s Resorts by Meliá, Sol by Meliá, and Affiliated by Meliá. The Company is one of the world’s leading hotel chains in the leisure segment and its experience in this area has allowed it to consolidate itself in the growing market of urban hotels inspired by leisure. Its commitment to responsible tourism has led it to be recognised as the world’s most sustainable hotel company in 2022 according to S&P Global’s Corporate Sustainability Assessment, as well as being a “Top Employer 2023” brand in Spain, the Dominican Republic, Mexico, Italy, Germany, France and Vietnam. Meliá Hotels International is also part of the IBEX 35.

About Gran Meliá Hotels & Resorts

Gran Meliá Hotels & Resorts is the first Spanish luxury hotel brand, which takes residence in some of the world’s most beautiful landmarks, combining timeless luxury, stunning architecture and Spanish culture. Gran Meliá Hotels & Resorts offers exceptional experiences and services, which are a modern expression of Spanish culture. There are currently 18 Gran Meliá properties worldwide, with the brand continuing to expand its global footprint. All properties are located in the most important global travel destinations, such as Gran Meliá Palacio de los Duques (Madrid, Spain), Gran Meliá de Mar (Mallorca, Spain), Gran Meliá Colón (Seville, Spain), Palazzo Cordusio (Milan, Italy), Gran Meliá Xi’an (China), Gran Meliá Sancti Petri (Cádiz, Spain), Gran Meliá Iguazú (Argentina) and Gran Meliá Nha Trang (Vietnam). The brand is set to expand further in Asia, with the launch of Gran Meliá Lombok within the next few years.

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First published at TravelNewsHub.com – Global Travel News

WTTC Joins Biosphere to Standardise International Hotel Sustainability

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Madrid, Spain, January 26, 2024 / TRAVELINDEX / More than 2,500 hotels will benefit from this collaboration. The partnership aims to support common core principles in hotel sustainability, driving accommodation towards sustainable alignment. In a joint effort to promote sustainability in the Travel & Tourism sector, the World Travel & Tourism Council (WTTC) and Biosphere have inked a partnership to promote sustainability criteria in the hotel industry under the Hotel Sustainability Basics initiative.

In the current landscape of globalisation and information saturation, where sustainability holds paramount importance, the proliferation of new standards and eco-labels poses a significant challenge for the sector. Identifying clear and consistent sustainability criteria has become increasingly difficult.

Biosphere and WTTC have joined forces and solidified their commitment to fostering a more sustainable hotel industry to establish fundamental steps for global sustainability practices,

This marks a significant milestone for global hotel sustainability, benefiting over 2,500 hotels.

As partners of the Sustainable Hospitality Alliance (SHA), both organisations are optimistic that standardising their sustainability concepts will undoubtedly catalyse widespread adoption by hotels worldwide.

Julia Simpson, WTTC President & CEO, said: “Hotel Basics is a crucial and inclusive industry initiative, ensuring hotels continue to adapt and evolve to meet the needs of both travellers and the planet.

“The collaboration between Biosphere and WTTC is a fundamental step towards international standardisation in sustainability, creating a clear and homogeneous pathway for the industry.”

The recent signed agreement between WTTC and Biosphere will lay the groundwork for a network of international criteria homogenisation.

This initiative aims to facilitate the industry’s transition from basic criteria to more advanced global standards, aligning with the 17 Sustainable Development Goals (SDGs) and 169 goals of the United Nations. This connection is made possible through the Guide for Sustainable Tourism of UN-SDSN Spain and Biosphere.

Dr. Tomás de Azcárate Bang, President of the Responsible Tourism Institute, said: “Sustainability must be viable, understandable and achievable. This requires consensus and harmonisation of concepts, steps, and measures, which this agreement seeks to accomplish.

“The harmonisation of languages and processes will establish a more stable and defined international framework for all stakeholders aligning with sustainability models.

“This partnership signifies a milestone for the industry. By synching our approaches, we are paving the way for a rock-solid international playbook, inviting all players worldwide to align with sustainability models”.

This collaboration will result in the integration of the WTTC’s Hotel Sustainability Basics verification and the Biosphere methodology, creating the most comprehensive international framework for the sector, with a unified vision connected to the Sustainable Development Goals.

Hotel Sustainability Basics emerged as a result of a clear demand from a significant group of global hotel brands to develop fundamental sustainability criteria that all accommodation providers must meet as a minimum, designed for the industry, by the industry.

Hotels, guest houses and tourist residences will be able to adopt the 12 criteria of the initiative, focusing primarily on the following main lines of action:

1. Measuring and reducing energy and water consumption, as well as reducing waste and carbon emissions
2. Fundamental actions to protect the environment.
3. Fundamental actions towards a positive contribution to the communities in which they are located.

 

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First published at TravelNewsHub.com – Global Travel News